Best Wayward Media Podcasts (2024)

1
NAPOLEON'S STARSHIP!! Wayward Raven has a new book in the works! - 147.1 1:00:37

14d ago1:00:37

1:00:37

We're skipping the Tuesday News Day this week to talk to WAYWARD RAVEN about their latest project: Napoleon's Starship by Katherine Blakeney!SUBSCRIBE HERE: https://www.youtube.com/c/themedialunchbreak?sub_confirmation=1Twitter: twitter.com/MediaLunchBreakPatreon: www.patreon.com/TheMediaLunchBreakYoutube: www.youtube.com/c/themedialunchbreakFacebo…

1
Last click flaws ‘wasting 35 cents on marketing dollar’, search, display massively overvalued – while social and video an enormous opportunity: Analytic Partners and Meta on how to fix it. 42:16

1h ago42:16

42:16

Most attribution analysis by digital marketing and analytics teams is too narrow to base marketing investment decisions on – and it’s leading to a chronic over-investment in paid search and under-investment in digital video according to Analytic Partners. The firm conducted a major study to unravel the gaps between digital attribution reporting for…

1
RDJ IS BACK!! It's Doom! And Fantastic 4 FIRST STEPS - 148.1 48:00

16h ago48:00

48:00

Welcome to the Tuesday News Day, where we discuss the latest events in nerd news! SUBSCRIBE HERE: https://www.youtube.com/c/themedialunchbreak?sub_confirmation=1Twitter: twitter.com/MediaLunchBreakPatreon: www.patreon.com/TheMediaLunchBreakYoutube: www.youtube.com/c/themedialunchbreakFacebook: www.facebook.com/themedialunchbreakOr email us at: TheM…

1
Sir Martin Sorrell on the $9bn valuation wipeout of his new-world holdco S4Capital – and why Publicis, Omnicom, Havas are ‘premier league’ players; Dentsu, WPP, IPG in ‘second division’. 38:14

3d ago38:14

38:14

Part One: It's been three years since Sir Martin Sorrell was last on the Mi3 podcast - he declared then a mea culpa of sorts that he didn't - and couldn't - transform WPP, the giant marketing services holding company he founded in the 1970s, fast enough because it was listed. At the time (2021), Sir Martin’s next generation digital holding company,…

1
Episode 66 - Bound by Fate Brewing 58:19

5d ago58:19

58:19

For episode 66 I travel to Schuylerville, NY to visit Bound by Fate brewing and hang out with co-founders Pam and Brett. Set up in the tap room we chat about how the idea for the brewery came to be, how Covid caused them to accelerate their plans, introducing people to Laotian food, and of course some of the beers. Enjoy!…

1
DEADPOOL AND WOLVERINE! Plus a review of Dark Knights of Steel - 147.2 55:26

7d ago55:26

55:26

Join Andrew Dunn and Chris Triebel as they discuss Deadpool and Wolverine!Then stick around for a review of Dark Knights of Steel. Which is a surprisingly close title to 500 Days of Summer.SUBSCRIBE HERE: https://www.youtube.com/c/themedialunchbreak?sub_confirmation=1BUY SOME MERCH:https://the-media-lunch-break.creator-spring.comTwitter: twitter.co…

1
Market TV perceptions wayward: Ex-Seven CMO Mel Hopkins still backs TV, aligns with Nine CMO Liana Dubois warning marketers of 'dangerous swing' to platforms and dashboards over ROI 29:38

10d ago29:38

29:38

Six weeks ago Mel Hopkins was rolled out of Seven amid a clinical round of cuts that added further fuel to the narrative that TV is in trouble as audiences bleed and revenue follows suit. But Hopkins, who as Optus CMO dumped the lion’s share of her media budget into Meta and Google, remains convinced TV is undervalued and undersold, says BVOD metri…

1
B2B marketing fundamentals challenged: Bain-B2B Institute study consigns traditional lead gen, KPIs, metrics to bin as ‘hidden buyers’ missed, trillions lost 56:23

15d ago56:23

56:23

$18 trillion’s worth of B2B transactions take place annually. But “40-60 per cent of deals get stalled”, says B2B Institute founder Jann Martin Schwarz, because B2B marketers are focusing on the wrong things and the wrong people. They are missing the “hidden buyers” that don’t show up in individual-focused lead gen and those buyers – procurement, f…

1
Epiosode 65 - Wayward Lane Brewing 1:00:22

19d ago1:00:22

1:00:22

For Ep. 65 I travel to Schoharie, NY to chat with Adam and Kyle Wayward Lane Brewing. We talk all about the brewery, moving from Colorado to NY, the farm, and the whirlwind experience it has been in the 3 short years they have been open. Enjoy! ***Disclaimer: There was some technical difficulties with the audio during the first 13 minutes. So apolo…

1
Is LONGLEGS the scariest film of the decade??? And a review of DEADPOOL by Kelly Thompson - 146.2 1:05:21

21d ago1:05:21

1:05:21

Join Andrew Dunn and Chris Triebel as they discuss LONGLEGSThen stick around for a review of Deadpool by Kelly Thompson. Imagine: a pool, but DEAD...... I have no clue what Deadpool is.SUBSCRIBE HERE: https://www.youtube.com/c/themedialunchbreak?sub_confirmation=1BUY SOME MERCH:https://the-media-lunch-break.creator-spring.comTwitter: twitter.com/Me…

1
Madame Web actor blames the internet for failure, SUPERMAN photos, and trailers! - 146.1 49:27

28d ago49:27

49:27

Welcome to the Tuesday News Day, where we discuss the latest events in nerd news! SUBSCRIBE HERE: https://www.youtube.com/c/themedialunchbreak?sub_confirmation=1Twitter: twitter.com/MediaLunchBreakPatreon: www.patreon.com/TheMediaLunchBreakYoutube: www.youtube.com/c/themedialunchbreakFacebook: www.facebook.com/themedialunchbreakOr email us at: TheM…

1
The Boys Season 4! Plus a review of Radiant Black! - 145.2 59:01

1M ago59:01

59:01

Join Andrew Dunn and Chris Triebel as they discuss season 4 of The BoysThen stick around for a review of Radiant Black.... which is just a pseudonym for Black Beauty, isn't it?SUBSCRIBE HERE: https://www.youtube.com/c/themedialunchbreak?sub_confirmation=1BUY SOME MERCH:https://the-media-lunch-break.creator-spring.comTwitter: twitter.com/MediaLunchB…

1
From CMO to seven boards: Former Westfield, PepsiCo exec John Batistich's view on marketing from the top, why ageism hits marketers, not finance and talking customer over brand counters marketing’s cost ... 44:22

1M ago44:22

44:22

Former PepsiCo, Kimberly-Clark, Interbrand and Westfield [now Scentre Group] marketer John Batistich transitioned to company board roles ahead of most – he’s now a non-executive director (NED) and advisor to seven boards, including the listed buy now pay later firm Zip Co, Muffin Break Bakeries and Jamaica Blue Cafes’ parent company FoodCo, Melbour…

1
Ohio approves recreational licenses for marijuana sales 41:37

1M ago41:37

41:37

In today's video we'll discuss the groundbreaking approval of the first dual-use licenses for recreational marijuana sales in Ohio, focusing on the five locations in Northeast Ohio that have been granted these licenses. This is a significant milestone for the state, and we'll explore what it means for the cannabis industry and consumers.Next, we'll…

1
Star Wars fans are exploding. Also, Blade is delayed and X-Men 2 is gay - 145.1 54:30

1M ago54:30

54:30

Welcome to the Tuesday News Day, where we discuss the latest events in nerd news! SUBSCRIBE HERE: https://www.youtube.com/c/themedialunchbreak?sub_confirmation=1Twitter: twitter.com/MediaLunchBreakPatreon: www.patreon.com/TheMediaLunchBreakYoutube: www.youtube.com/c/themedialunchbreakFacebook: www.facebook.com/themedialunchbreakOr email us at: TheM…

1
Mi3 launches FY2025 Marketing & Customer Benchmarks - 105 companies, $3bn in marketing spend: Three-speed marketing emerges; customer KPI’s surge, c-suite cred rises, what next for agencies and AI’s early ... 40:29

1M ago40:29

40:29

A deep, senior marketer study and report by Mi3, The Australian Marketing Institute (AMI), Qualtrics and Tumbleturn finds hard evidence across 105 top marketers responsible for $3bn-plus of budgets of an emergent three-speed marketing economy and upended KPIs and priorities. There are big question marks in key sectors such as retail around the effe…

1
Pressure cooker: Ecom harder, more expensive, marketers cut martech, brand spend and pile into performance, if not smart strategies in place you could pay more for less in FY25 – Simon Ryan 31:09

2M ago31:09

31:09

RyanCap CEO Simon Ryan says 50 per cent of clients are “shifting a lot more money into search, digital and online video” as they scramble for immediate results and short-term sales going into FY25. Stubbornly high interest rates and crunched consumers mean major brand spending is likely off the cards for the foreseeable. “Any marketer going into a …

1
Is The Acolyte BAD??? With special guest YUB NUB! Plus a review of Kaya by Wes Craig! - 144.2 1:20:03

2M ago1:20:03

1:20:03

Join Andrew Dunn and Chris Triebel as they discuss The first half of The Acolyte!Then stick around for a review of Kaya. Or is it pronounced Kaya? I dunno.SUBSCRIBE HERE: https://www.youtube.com/c/themedialunchbreak?sub_confirmation=1BUY SOME MERCH:https://the-media-lunch-break.creator-spring.comTwitter: twitter.com/MediaLunchBreakPatreon: www.patr…

1
The pro-consumer privacy lobby speaks - and why the Federal Government listens on privacy reform clampdowns for cleanrooms, hashed emails, geolocation, loyalty data trading and new definitions of personal ... 1:00:45

2M ago1:00:45

1:00:45

There’s little contention today that the pro-consumer privacy lobby is winning the war over industry on privacy reform - they’re informed on industry techniques, loaded with compelling consumer research and aligned entirely on the need for a clampdown on the collection and use of an individual’s online data trail. Former NSW Deputy Privacy Commissi…

1
Innovations in Cannabis: Spearheading A New Era of Clean Cultivation with Matt Iarussi 52:37

2M ago52:37

52:37

We're joined by Matt Iarussi, COO of Canna Klean. Matt and his company strive to enhance your cannabis facility’s efficiency with their streamlined flower room turnover services - From expertly cleaning and sanitizing, to ensuring a contaminant-free space for the next crop. B.C. and Matt talk about the importance of growing clean to produce clean, …

1
Is Zack Snyder done with Rebel Moon??? And Shawn Levy might direct the next Avengers movie - 144.1 48:17

2M ago48:17

48:17

Welcome to the Tuesday News Day, where we discuss the latest events in nerd news! SUBSCRIBE HERE: https://www.youtube.com/c/themedialunchbreak?sub_confirmation=1Twitter: twitter.com/MediaLunchBreakPatreon: www.patreon.com/TheMediaLunchBreakYoutube: www.youtube.com/c/themedialunchbreakFacebook: www.facebook.com/themedialunchbreakOr email us at: TheM…

1
Ex-UM privacy chief lifts lid: Google has ‘captured’ trade associations and holdcos, personalisation-precision a ‘fallacy’ based on ‘garbage’ data reaching 'fake people' 47:48

2M ago47:48

47:48

Just how accurate is the user data being traded by advertisers, agencies and data firms in the $700bn global digital advertising system? The former Chief Privacy Officer of UM in the US, Arielle Garcia, is exasperated - it’s garbage she says and to prove it Garcia recently accessed her profile from an ad tech vendor and found she was in “500 differ…

1
Mic Skills vs Marketing Prowess | Learning how to sell cannabis in 2024 with Happy Cabbage 55:20

2M ago55:20

55:20

Guess who's back, back again, Happy Cabbage is back, tell a friend - and everyone else you know. A couple of weeks back, Dustin and BC discussed the rap battle between Happy Cabbage and Verano that almost broke LinkedIn. Today, we bring on Andrew Watson and Brad Bogus from Happy Cabbage to hear their side. We also discuss the future of marketing in…

1
IS FURIOSA BAD??? Plus a review of Between the Trees Where Nobody Sees - 143.2 56:52

2M ago56:52

56:52

Join Andrew Dunn and Chris Triebel as they discuss Furiosa!Then stick around for a review of Beneath the Trees Where Nobody Sees by Patrick Horvath. It's horrifying...ly GOOD!SUBSCRIBE HERE: https://www.youtube.com/c/themedialunchbreak?sub_confirmation=1BUY SOME MERCH:https://the-media-lunch-break.creator-spring.comTwitter: twitter.com/MediaLunchBr…

1
Reclaiming kids from algorithms: Hyundai signs up to '36 Months' campaign, raising legal age to 16 for social media access - Nova’s Wippa and Finch’s Galluzzo urge more brands to walk purpose talk in likely ... 40:24

2M ago40:24

40:24

Hyundai is the first brand - with some bravery - to have signed on to the 36 Months campaign to lift the minimum age for social media accounts from 13 to 16, launched by Nova Radio’s Michael ‘Wippa’ Wipfli and Rob Galluzzo, the boss of production company Finch. 36 months is the time a teen will reclaim from social media between 13 and 16 years. Gal…

1
Navigating Your Digital Presence | Cannabis Marketing & Google SEO Optimization with Samuel Fisher 59:57

2M ago59:57

59:57

This week, Dustin and B.C. are joined by Samuel Fisher of Green Dispensary Marketing. As the industry grows from gardens to Google searches, Green Dispensary Marketing works to help cannabis companies stand out from their competitors. You don't need to get bullied by platforms like Weed Maps & Leafly on Google search results. Samuel Fisher has a pr…

1
FANTASTIC FOUR CASTING!! Plus more LOTR and Megalopolis - 143.1 41:39

2M ago41:39

41:39

Welcome to the Tuesday News Day, where we discuss the latest events in nerd news! SUBSCRIBE HERE: https://www.youtube.com/c/themedialunchbreak?sub_confirmation=1Twitter: twitter.com/MediaLunchBreakPatreon: www.patreon.com/TheMediaLunchBreakYoutube: www.youtube.com/c/themedialunchbreakFacebook: www.facebook.com/themedialunchbreakOr email us at: TheM…

1
‘Angry religious fights’: Salesforce global President and CMO Ariel Kelman on re-engineering attribution from last touch to ‘deep learning’ model; why B2B market will follow and an AI-powered rebound is ... 27:37

2M ago27:37

27:37

A year ago Ariel Kelman boomeranged back to Salesforce after a decade helming global marketing for the likes of Amazon Web Services and Oracle. As global President and CMO of the $200bn+ customer tech giant, he’s wasted little time shaking things up – and Kelman’s view that Salesforce had “lost our focus on sales pipeline and on marketing really be…

1
Out of home will be ‘20% programmatic within two years’, as ecom, retail, food, entertainment target brand and performance – but buying on CPMs alone misguided 44:58

3M ago44:58

44:58

A year ago programmatic sales were just 2 per cent of QMS’ business. By the year-end, says Head of Programmatic, Laura Wall, it will be double digits. She says the market is starting to move, and latest SMI data, with pDOOH up 100 per cent in Q1, underlines that trend. Kinesso’s Chief Media Activations Officer, Michael Whiteside, thinks even that r…

1
Rocky Mountain Remedies: Cannabis Genetics and Recovery with Danny Murr-Sloat of AlpinStash Genetics 59:27

3M ago59:27

59:27

In this episode of @becausecannabis hosts B.C., and Dustin, are joined by Danny Murr-Sloar of AlpinStash Genetics and Consulting. https://alpinstash.comWe talk with Danny about his experience growing up in Colorado and learning how to live thanks to plant-based medicines. We break down Danny's amazing story of chronic pain, followed by heavy doses …

1
We're late... but we're on our way 0:54

3M ago0:54

0:54

Don't go anywhere! It'll be Tuesday Newsday before you know it!By The Media Lunch Break

1
A little alarming’: ACCC net widens in latest data products and services report to breaches, fines, enforcement and consumer ‘harm’ beyond privacy reform – ID hashing, location data, clean rooms face more ... 58:39

3M ago58:39

58:39

It’s not sexy but like AI, it’s going to affect your job – and your company. Another salvo in the fast approaching privacy regime set for tabling in parliament in August was fired last week by the ACCC around how personal information is collected and used by data firms – Experian, Nielsen, Publicis-owned Epsilon and Woolworths-owned Quantium were a…

1
Advertisers Opt for News Corp Australia’s Budget-Matching Test to Demonstrate Outcomes Impact of Intent Connect Over Cookies 37:10

3M ago37:10

37:10

News Corp’s first party tech build is now at point where the publisher will match spend from customers using its new platform and run it in parallel with a standard cookie-based approach to prove it delivers much bigger reach and more sales. Via a “privacy compliant” approach using its first party data and data matching via the likes of Google, Liv…

1
Happy Cabbage vs. Verano: LinkedIn Beef Becomes Rap Battle 43:41

3M ago43:41

43:41

In this hilarious and unexpected episode of @becausecannabis hosts B.C. Wehman and Dustin Kava dive into the beef between Happy Cabbage and Verano that escalated on LinkedIn and culminated in an epic rap battle! Join us as we unpack this unique showdown and discuss the recent developments in the lawsuit between Glass House Brands and Catalyst Canna…

1
Kingdom of the Planet of the Apes! Plus a review of The Good Asian - 142.2 1:00:15

3M ago1:00:15

1:00:15

Join Andrew Dunn and Chris Triebel as they discuss Kingdom of the Planet of the Apes!Then stick around for a review of The Good Asian by Pornsak Pichetshote. It's like The Good Son. But with less Elijah Wood. And more Asians.SUBSCRIBE HERE: https://www.youtube.com/c/themedialunchbreak?sub_confirmation=1BUY SOME MERCH:https://the-media-lunch-break.c…

1
'Focused completely on the wrong thing’: B2B marketing set for a ‘renaissance' if marketers, sales teams decouple from individual lead ‘obsession' to the buyer groups who influence a company purchase 40:50

3M ago40:50

40:50

In most B2B businesses lead generation, or individual qualified "lead gen” more accurately, is at the core of business marketing - certainly for the tech sector. The merits of focusing on groups of buyers influential in a large corporate purchase over an individual executive is not new, but what is has a veteranB2B marketing analyst warning that al…

1
CommBank, Westpac, Suncorp, McDonald’s and KFC show market how to crack women’s sport sponsorship as audiences climb, engagement outpoints men’s 27:55

3M ago27:55

27:55

The likes of CommBank, Westpac, Suncorp, McDonald’s and KFC are showing the rest of the market how to do women’s sports beyond just slapping on a logo – and it’s paying off in spades, according to GroupM Chief Investment Officer Mel Hey and Foxtel Media Head of Sport NSW, Caitlin O’Meara. But while existing men’s code sponsors are migrating spend i…

1
Busting Unions and Selling Ditch 'Shrooms - What is Happening to our Cannabis Companies?! 29:44

3M ago29:44

29:44

Thanks for joining another episode of @becausecannabis with B.C Wehman and Dustin Kava.Cannabis keeps growing up, but not without some serious angst. In today's episode, we break down the recent trend of cannabis employees ditching the unions they fought so hard to join. Are the MSOs dropping nukes and winning the cannabis culture war? Another week…

1
6 MORE REBEL MOON FILMS??? And our first look at SUPERMAN! - 142.1 53:35

3M ago53:35

53:35

Welcome to the Tuesday News Day, where we discuss the latest events in nerd news! SUBSCRIBE HERE: https://www.youtube.com/c/themedialunchbreak?sub_confirmation=1Twitter: twitter.com/MediaLunchBreakPatreon: www.patreon.com/TheMediaLunchBreakYoutube: www.youtube.com/c/themedialunchbreakFacebook: www.facebook.com/themedialunchbreakOr email us at: TheM…

1
Chartered Accountants, AFL, Menulog, recruiters back Australian Marketing Institute’s push for all marketing industry execs to pursue Certified Practising Marketer status; Mi3 alliance announced, professional ... 50:41

3M ago50:41

50:41

This conversation is about getting marketers, agencies, media and tech to become more like chartered accountants – in a good way. That is, have letters after their name that mark them out to employers, peers and recruiters as the most horizontally skilled and relevant in the business – and be required to continue learning every year to keep them. W…

1
LiSTNR tech stack unlocks smarter behavioural targeting, new lookalikes and re-fires lapsed buyers and its data matching capabilities for brands 41:58

3M ago41:58

41:58

‘Virtual professor’ Mark Ritson says advertisers should be allocating circa 11 per cent of media budgets to total audio. Problem is, the market’s not buying Ritson’s line. Audio’s dollar share is sitting just over half of that and static, despite broadcast audiences increasing 6 per cent since Covid and time spent on total audio surging 49 per cent…

1
Wana Gummies Get Swallowed by Canopy - Does Anyone Care? 34:35

3M ago34:35

34:35

This week on @becausecannabis the fellas wonder if anyone consumers really care who owns their weed company. Plus, is the government trying to ban Delta-8 in the next Farm Bill? Check out the latest episode to get the answers from the smartest stoners you don't know, but watch on YouTube.****If you like what you hear, please SUBSCRIBE below. 'becau…

1
REBEL MOON THE SCARGIVE SUCS! And a review Batman Year 100! - 141.2 1:00:18

3M ago1:00:18

1:00:18

Join Andrew Dunn and Chris Triebel as they discuss Rebel Moon: The Scargiver.Then stick around for a review of Batman Year 100..... I hope they threw him a centennial party. He deserves it.SUBSCRIBE HERE: https://www.youtube.com/c/themedialunchbreak?sub_confirmation=1BUY SOME MERCH:https://the-media-lunch-break.creator-spring.comTwitter: twitter.co…

1
CX disconnect: Banks, carmakers, telcos failing to join customer dots, ‘gaming’ NPS, measuring wrong outcomes, undermining martech investments – but uni’s nailing it 38:55

3M ago38:55

38:55

The stampede by companies into CX, with massive associated investments into martech, specialists teams and organisational overhauls, is having little impact on customer experience scores – and big banks, telcos, and car brands are at best benchmarked as average, despite investing billions collectively. CSBA Managing Director, Paul van Veenendaal, h…

1
Tourism NT rewires media strategy with partner Atomic 212°, overhauls martech in bid to see off rivals piling into still spending, but anxious, over 50s 35:41

4M ago35:41

35:41

Tourism NT has always scored its biggest wins targeting the over 50s. Problem is, every other brand has twigged they’re the only one still spending. Cutting through is harder because other tourism bodies are going large on media to carve out their own slice. Plus, it’s already tricky for tourism operators to differentiate. Atomic 212°’s Asier Caraz…

1
DEA Reschedules Cannabis?! | Breaking Down the Industry's Future 53:07

4M ago53:07

53:07

Big news! The DEA might reschedule cannabis, and 'because cannabis' is digging into the details! B.C. and Dustin explore the potential impact on the industry and what it means for you.Ohio poised for adult-use sales? We've got the scoop! Plus, we unpack the recent financial struggles of Planet 13 and MedMen, and what it reveals about the industry's…

1
Episode 64 - Dancing Grain Farm Brewery 54:17

4M ago54:17

54:17

For Ep. 64 I'm hanging at Dancing Grain Farm Brewery in Moreau, NY! Joined by founder Rachel McDermott and brewer Chris Dufrain we spend an hour talking about how Dancing Grain came to be, the history of farm land it's on (3 words: "celebrity cow farm"), doing more with less, and of course some of their beers and brewing philosophy. Enjoy!…

1
DEADPOOL AND WOLVERINE TRAILER!! Plus Keanu Reeves might play Shadow the Hedgehog - 141.1 51:38

4M ago51:38

51:38

Welcome to the Tuesday News Day, where we discuss the latest events in nerd news! SUBSCRIBE HERE: https://www.youtube.com/c/themedialunchbreak?sub_confirmation=1Twitter: twitter.com/MediaLunchBreakPatreon: www.patreon.com/TheMediaLunchBreakYoutube: www.youtube.com/c/themedialunchbreakFacebook: www.facebook.com/themedialunchbreakOr email us at: TheM…

1
Privacy and regulatory update: Banks, retailers, brands, loyalty operators, publishers face ‘substantial’ tightening on CX data, martech, adtech use as consumer groups wedge business lobby in Canberra ... 52:19

4M ago52:19

52:19

There’s so much happening on the regulatory front it’s dizzying, so Mi3 called in the experts for an update - and it’s proven rather revealing: Despite intensive lobbying from loyalty scheme operators and beyond, Australia’s sweeping privacy law overhaul remains on course to land this year – with massive implications for just about every business. …

1
Hippie Holiday Hell (The Devil Took Our Lettuce) 56:25

4M ago56:25

56:25

We're fresh off the holiest of holidays in the cannabis world; 420. On the latest 'because cannabis' podcast, B.C. and Dustin talk about the annual tradition of celebrating April 20th by consuming lots of cannabis. We also discuss the widening gyre of consumerism in the cannabis marketplace and how stores (and POS software like Dutchie) are dealing…

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