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Creative Shop Talk with Wendy Batten

Wendy Batten, Creative Retail Mentor

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Weekly
 
How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and over ...
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Business of Craft

Leanne Pressly, CEO Stitchcraft Marketing

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Monthly
 
The Business of Craft Podcast is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business.
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show series
 
With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Let’s have a coffee chat around being a big deal in your community, shall we? Recently, I had a conversation with a client where she relayed to me that being a “big deal” in her community felt awkward for her because she didn’t want to show off or flaunt her…
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Today our guest is Nicole Moore, of Sew Much Moore and Creative Day Job. It wasn't until Nicole left her full-time corporate job in 2013 that she delved into "serious sewing." From craft shows to Etsy, boutique shops, and Amazon Handmade, and a viral YouTube channel, Nicole's first business Sew Much Moore, flourished. While growing Sew Much Moore N…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: If your retail shop is in an area where summertime means things slow down a little bit, it’s not time to settle into vacation mode just yet! As we move into summer, there are a few things that we can be doing around our retail shops to set us up for success …
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: When you are feeling stuck in your retail business or in life, what tricks do you use to change your mindset? How do you push through the blocks that feel as though they are keeping you stuck? In this episode, I’m joined by mixed media artist, creative coach…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Our business growth is dependent on relationships. Customers, team, and others in your community. Being intentional about relationship marketing is key. As a retail shop owner, have you thought about which other businesses in your community might be a good f…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Looking for ideas and ways to grow your social media presence for your independent retail business? Look no further than this conversation with business coach Brooke Riley. Brooke started her entrepreneurial career with a DIY/creative blog and website and is…
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Karley Cunningham has been diving into the worlds of business development, branding, and design for over two decades. As the Creative Strategist & Growth Accelerator at her company, Big, Bold Brand, Karley brings her big thinking and innovative problem-solving to the table. She’s also a sought-after speaker and mentor, sharing her wisdom with natio…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I just returned from a seven-state two-week road trip from Nova Scotia, Canada to North Carolina, USA! The trip’s destination was Mount Holly, North Carolina to meet with my mastermind group at member Jeff Lee’s shop, The Vintage Nest. John and I weaved down…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: When you hire employees to work in your retail shop, you aren’t simply giving them a job. As a shop owner, you are uniquely positioned to offer career opportunities that better the lives of people in your community. In Episode 208 of the Creative Shop Talk p…
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Today our guest is Richard Parker, the President of Diomo Corporation, who has dedicated his career to advising and mentoring people who want to buy or sell a business. He has purchased and sold 13 of his own companies and understands firsthand the emotional journey that buyers and sellers experience. This is a very relevant topic in the craft indu…
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Today our guest is Pamela Slim, celebrated author and small business expert who has dedicated decades to shaping and enhancing the entrepreneurial ecosystem. She is a co-founder of the KEH community lab in Mesa, Arizona, alongside her husband, Darryl. This innovative hub serves as a grassroots, community-based think tank dedicated to accelerating s…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Ready for another controversial episode? Let’s do it! Let’s talk about name tags and uniforms. If you are a retail shop owner who thinks uniforms don’t apply or fit with your brand, I hope you’ll keep listening and reconsider after hearing this short episode…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: We are all passionate, creative, and imperfect business owners who want to do it all. But as our businesses grow, it’s harder to keep all of our plates spinning. As our businesses evolve, we cannot simply keep adding to our already full plates, so it’s impor…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: If you are looking for a way to distinguish your retail shop from your competition and add a revenue stream, this episode of the Creative Shop Talk Podcast is for you. In Episode 205, I’m sharing how adding workshops and classes to your calendar can be a gam…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I’m taking you behind the counter of Junque Rescuers in Lake Jackson, Texas to chat with shop owner and Inner Circle member Jeanne Terrill in this episode of the Creative Shop Talk Podcast. Buckle up because Jeanne is taking us on a ride and sharing her jour…
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Today we have John Li, the startup and co- founder of PickFu.com who believes in the transformative power of consumer insights to drive business success. Recognizing that better insights lead to better decisions, John advocates for frequent and in-depth market research. With experience spanning from tech giants like Microsoft to bootstrapped startu…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Looking for a quick and easy retail promotion to sell off older inventory, seasonal items, or even just a new fun way to move merchandise? I’ve got you! In this episode of the Creative Shop Talk Podcast, we are discussing mystery bags/bundles. I’ll share how…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Don’t skip this because you’re not a “touristy” shop. Many of you will want to skip this episode because you may think souvenirs would not fit in with your shop’s brand but I’m challenging that perspective in Episode 202 of the Creative Shop Talk Podcast. Yo…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Hot topic. Is cell phone use an issue with your employees? Let’s nip that in the bud today. What is your retail shop’s policy around employee cell phone use? In Episode 201 of the Creative Shop Talk Podcast, I’m sharing my advice on this issue. And trust me …
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Today, our guest is Adrian Koehler, and we're jumping into leadership and how to use emotions in leadership to lead fearlessly. Adrian works with coaching leadership engagement and is senior partner at the executive coaching powerhouse, Take New Ground. They’ve worked with companies such as Lululemon, Jeni's Splendid Ice Cream (which we LOVE at Sti…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Become better known in your community! The third episode in the Retailer’s Visibility Series is about connecting through community and leveraging your business through collaborations with other businesses in your area. I’ll share exactly what collaborations …
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: How do we get our brick-and-mortar retail business found and seen by more people? Welcome to Part 2 of the Retailer’s Visibility Series! In this episode, I’m sharing three things you can update today for free to ensure your shop is being found when potential…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Are you hiding from your customers? Have you ever heard someone refer to a business as a “best-kept secret?” While this is typically a compliment, we don’t want that to be us! It’s time to stop hiding and make sure everyone in your community (and beyond!) kn…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: The monthly debrief is a simple process that can be an important factor to the growth and sustainability of your retail business. And it’s easy peasy. If you’ve ever found yourself repeating mistakes or wondering why a promotion or event you tried in your re…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I’m sure you’ve all heard the phrase “work smarter, not harder”- possibly even from me during this podcast! How have you applied that in your retail business? Are you wondering how you can expand your business in new ways without reinventing the wheel? In th…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Have you ever heard the saying “What gets measured gets managed”? But what should we look at (other than total sales?) Exactly WHAT should we measure? How should that apply to your unique business? In Episode 195 of the Creative Shop Talk podcast, we are tal…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Ever feel stuck? Or maybe feeling uninspired in your retail business? Sometimes we need a mindset shift. In this episode, I’m sharing some tips and prompts (with the occasional motivational quote thrown in for good luck!) to help you “flip the script” so neg…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: First impressions count! When new customers come into your retail shop, what is the first thing they notice? It’s likely they first notice NOT the prices of your pieces, but rather the beautiful displays, your awesome branding, and the way your shop makes th…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: As an unwavering advocate for independent retail shops, I often get asked “What are retailers doing that drives you crazy?” In this episode, I am going to share a few. These are the five things that drive me crazy in retail shops. Hopefully you aren’t caught…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Don’t set yourself up for failure! In This Episode: “Baby steps!” It’s what everyone tells us when we are trying to achieve a big goal. Maybe aren’t getting there as fast as we’d like, or maybe when we are trying to make progress more quickly than is realistic. Episode 191 o…
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With host retail coach Wendy Batten https://wendybatten.com/190/ Welcome to Season 5 of the Creative Shop Talk Podcast! Topics Covered in This Episode: As we roll into 2024, the way we market our businesses, our customers’ expectations, and so many other things are going to change. Not in a HUGE way, but in Episode 190 I’m going to lay out and then…
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Today's guest is Cathy McKillip, CEO and president of RETAIL PROFIT MAKERS, a consulting business designed to help independent retail companies maximize profits through better inventory management. Cathy has over 30 years of business and retail experience and sold her retail business after growing sales to a tenfold multiple in 10 years.…
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With host retail coach Wendy Batten https://wendybatten.com/189/ The Creative Shop Talk Podcast reached 176,000 downloads! As we wrap up Season 4 of the podcast, I wanted to thank every single person who has listened, downloaded, left a review, shared the podcast, all of it. I started this podcast in March of 2020 just hoping to reach and help more…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Show Notes: Don’t miss joining the Best Retail Year Ever Workshop - our Annual Planning Workshop. Get your goals all on one page and see a better 2024, and jump in before the end of the year and save $200! EARLY BIRD PRICING in effect until Dec 31st, 2023! SAVE $200! YES SAV…
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Today, we have a very special guest joining us, who refers to himself as a tax savings architect. Mark Myers is the CEO of Peak Profit Solutions, and a former Marine Corps Sergeant. Mark has over 20 years of successful business operation, ownership, and consulting experience under his belt. He has helped thousands of individuals increase their prof…
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With host retail coach Wendy Batten https://wendybatten.com/187/ Show Notes: Don’t miss joining the Best Retail Year Ever Workshop - our Annual Planning Workshop. Get your goals all on one page and see a better 2024, and jump in before the end of the year and save $200! A new year is almost upon us, my friends, so that means it’s time to plan and s…
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With host retail coach Wendy Batten https://wendybatten.com/186/ Show Notes: Q4 proves time and again that it is the most stressful quarter of the year for retail shop owners - but it doesn’t have to be! Inside this episode of the podcast, I’m encouraging you to CHOOSE JOY: to change your mindset around how you are “supposed” to feel this time of y…
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Today I’m excited to welcome our guest, Wendy Batten, also known as the Retailer’s Mentor. She is a coach, consultant and host of the podcast, “Creative Shop Talk” She also runs a membership group called the Retailer’s inner Circle. Wendy comes to us as a champion for small shop owners and creative business owners in particular. She knows firsthand…
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With host retail coach Wendy Batten https://wendybatten.com/185/ Show Notes: Retailers take note. If you’ve ever experienced burnout in your home tasks or business, you know it’s something that’s best to manage in its early stages. In Episode 185 of the Creative Shop Talk Podcast, Dr. Ashley Margeson joins me for a dynamic discussion about burnout,…
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With host retail coach Wendy Batten https://wendybatten.com/184/ You are in for a very special holiday treat on this episode of the Creative Shop Talk Podcast, my friends! Joining me on this episode are three of my Level Up Mastermind and Retailer’s Inner Circle members: Amy Cseh, Amy Hart, and Jeff Lee, all brilliant and longstanding independent r…
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Meagan Rodgers is an Account Manager at the agency with mad skills in the area of writing for SEO. She is a lifelong writer and former educator with a PhD in English. Like all of us at Stitchcraft Marketing, she’s a maker including embroidery, crochet, sewing, and knitting. She also publishes a writes for her website, craftculturestyle.com, where s…
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Show Notes: What should we focus on in our retail operations? On Episode 183 of the Creative Shop Talk Podcast, fellow retail business coach Gwen Bortner and I turned on the mics for a little impromptu chat about retail business operations. Like me, Gwen has a background in …
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With host retail coach Wendy Batten https://wendybatten.com/182-2/ Show Notes: If you want to put your best foot forward this Holiday season and beyond in your retail shop, join the Retailer’s Inner Circle! The Inner Circle is my private coaching group. We’ve got a vibrant group of retailers from all over the globe in our community and we want to h…
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Today my guest is Carly Brush, she is the General Manager of Arts and Handmade at Whatnot, a new live selling platform. Carly is an expert in live selling and she's here to share her insights on how it's changing the game for both retailers and customers. She's got a wealth of experience and knowledge in live selling, and she's going to dive into h…
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With host retail coach Wendy Batten https://wendybatten.com/181-2/ Show Notes: If you are looking for support in your retail business, now is a great time to join my private coaching group, the Retailer’s Inner Circle! We just added a monthly playbook that will help guide you through your weekly CEO dates. We’ll give you marketing tips and ideas, e…
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With host retail coach Wendy Batten https://wendybatten.com/180/ Show Notes: Did you know we have an active book club in my Level Up Mastermind? It’s true - we do! One of our amazing members - Millie Blackwell of Mrs. Blackwell’s Village Bookshop - curates an incredible list of books for our Mastermind members and leads our book club each month. To…
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With host retail coach Wendy Batten https://wendybatten.com/179/ Show Notes: I’m talking with Retailer Inner Circle member Jessica Gebauer. Jess owns Krysset Artisan Boutique & Market in Yardley, PA: a shop full of unique products and gifts made by artists all over the United States and Canada. Jess’s business started as a monthly subscription box …
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Today's guest is Anneliese Johnson. Anneliese is on-half of the mother-daughter design duo behind Eye Candy Quilts, which focuses on quilt pattern and fabric design. Anneliese also has experience working in local brick -and -mortar quilt shops, and most importantly, she's also an account manager over here at Stitchcraft Marketing. She is an expert …
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With host retail coach Wendy Batten https://wendybatten.com/178/ Show Notes Running a retail business doesn’t have to be so hard, but sometimes it can be, right? You want your business to be successful, but sometimes as your business grows you face more challenges and bumps in the road. Today I’m going to share 3 must-have mindset shifts you need i…
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With host retail coach Wendy Batten https://wendybatten.com/177/ Show Notes: Let’s talk about LOCAL SEO for retail. Today on the podcast I’m talking with Matt Diamante, owner of a Canadian digital marketing agency called HeyTony, about all things LOCAL SEO. If you aren’t sure where to start with SEO, this podcast episode is absolutely it. Matt and …
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