Best WGSN Podcasts (2025)

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127. NRF Big Show Speaker Meghan Hurley from Claire’s on How to Win Over Tweens and Teens 27:14

6d ago27:14

27:14

In this episode, we are looking at winning over tween and teen consumers online and at retail which is something our guest, Meghan Hurley, Claire’s Vice President of Global Marketing knows a lot about. Straight from her session at this year’s National Retail Federation’s Big Show held in New York, she talks to WGSN's Cassandra Napoli about winning …

1
Who Writes the Article – AI or Journalist? 28:12

12h ago28:12

28:12

You’ve probably already heard how realistic an AI-created podcast can sound, so what else is in store for us when AI makes an even bigger impact in journalism? Our own AI-personalised 9 o’clock news show? Get the inside scoop from Carla Busazi, CEO of WGSN, and David Caswell, founder of StoryFlow, an innovation consultancy focused on AI workflows i…

1
Forever Young Adult, Day-jamas and Therapeutic Laziness – WGSN’s Top Trends of 2025 30:33

8d ago30:33

30:33

It’s 2025, and chrono-normativity, hustle culture, and unhealthy habits are out. Which movements are shaking things up across industries? Ditching societal norms of traditional adult milestones, the Forever Young Adult is trailblazing their own timeline. Consumers are grappling with global challenges by seeking ease and dressing in comfortable Day-…

1
126. Forever Young Adult, Day-jamas and Therapeutic Laziness – WGSN’s Top Trends of 2025 30:33

7d ago30:33

30:33

It’s 2025, and chrono-normativity, hustle culture, and unhealthy habits are out. Which movements are shaking things up across industries? Ditching societal norms of traditional adult milestones, the Forever Young Adult is trailblazing their own timeline. Consumers are grappling with global challenges by seeking ease and dressing in comfortable Day-…

1
125. WGSN’s Colour of the Year 2025: Future Dusk 18:53

27d ago18:53

18:53

Future Dusk is a dark, moody and intriguing hue, offering a fresh take on dependable dark blue, sitting between blue and purple. Simultaneously familiar and futuristic, its sense of mystery and escapism feeds into themes of transition – be it from dark to light, or dusk to dawn – perfect for a period of immense change. Listen to find out how this t…

1
“It’s Been a Good Energy Year,” WGSN’s CEO, Carla Buzasi Reflects on 2024 20:11

1M ago20:11

20:11

2024 ended up being the year when WGSN’s CEO Carla Buzasi returned to the office, started wearing heels, stopped using her air fryer, and paid for her coffee with the palm of her hand. She’s done with the boring life and got out of people’s way to watch them do brilliant things. In this special episode, our Lives of Tomorrow podcast producer Akeem …

1
124. How WGSN Forecasts the Future 28:55

1M ago28:55

28:55

In this episode, we look at the 2027 STEPIC forecasts which track the challenges and opportunities for 2027 across six areas: Society, Technology, the Environment, Politics, Industry, and Creativity (STEPIC). This proprietary methodology at WGSN acts as the lens through which we predict trends years in advance. Joining our host, Cassandra Napoli, a…

1
The Future is All Fun and Games – Even for Adults 28:06

2M ago28:06

28:06

How do you teach adults to play? Play isn’t just for kids. It’s proven to ease stress, boost happiness, and inspire creative problem-solving. So, why aren’t we doing it more? In this episode of Lives of Tomorrow, we explore what play means to us, and how we can use play to boost work performance, increase wellbeing, and set fire to our imaginations…

1
123. Decoding Slanguage for Cultural Capital 29:01

2M ago29:01

29:01

Today’s niche pop cultural references are dynamically shifting the language of tomorrow. From “skibidi” to “hawk tuah,” decode the everyday slang words and phrases Alphas and Gen Z are using to engage them effectively and authentically. WGSN’s Head of Marketing and Events and Create Tomorrow’s brand new host Cassandra Napoli explores how young peop…

1
122. Meet WGSN Create Tomorrow’s New Host Cassandra Napoli 13:04

2M ago13:04

13:04

The WGSN podcast Create Tomorrow has a brand new permanent host: Cassandra Napoli, Head of Events and Marketing at WGSN. Cassandra speaks with Lisa White, Director of Strategic Forecasting at WGSN for the penultimate Create Tomorrow before she takes over the podcast. Having hosted and starred on previous WGSN podcasts, we mark her appointment with …

1
Data Privacy and Digital Empowerment 25:39

2M ago25:39

25:39

Every day, we rely on data to simplify our lives, from our biometrics to our digital wallets. But how safe are we? What does the future hold for data privacy and ethics? In this episode, WGSN CEO Carla Buzasi discusses digital empowerment with StJohn (Singe) Deakins, founder and CEO of DataSapien, a company revolutionising personal data control wit…

1
121. Planet-positive Leather Tanning 19:22

2M ago19:22

19:22

Can leather be sustainable? Discover how innovative technologies are transforming leather into a high-performing, biocircular material that starts and ends with nature. This episode of Create Tomorrow explores Ecotan Leather, a natural leather tanning technology which replaces traditional chemical-based tanning, like chrome, with plant-based altern…

1
Southeast Asia on the Silver Screen, Superhero Fatigue & Multi-streaming 25:23

3M ago25:23

25:23

Are we seeking more realistic and complex narratives from the too simplistic storylines of superhero blockbusters? Even as Hollywood’s pull remains, the entertainment landscape is evolving with an increased global appetite for non-English content from different regions. Join Natacia Lim, WGSN’s Consumer Researcher, and WGSN CEO Carla Buzasi in this…

1
120. Body Hair, Men’s Health & Glimmers in Personal Care 18:48

3M ago18:48

18:48

How much do you care about personal body care? From reaching for the razor to popping pills and brushing your teeth, we reveal personal care trends today that will stay for a few years. Join Francesca Muston, VP of WGSN Fashion and Megan Bang, Beauty Analyst of WGSN and author of WGSN’s Future of Personal Care 2027 report in this episode of Create …

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Feels like we only go backwards – Forwarding Gen Z & Alpha 27:03

3M ago27:03

27:03

Are we going backwards? The Regression Generation is a new label given to Gen Z and Alphas who are coming of age while regressing in society in terms of social and educational skills. Unlike previous generations, they are battling crises of confidence, education, and finances as a result of the pandemic, geopolitical tensions and an increasingly on…

1
119. Early Discounts – The Gift that Keeps on Giving 19:45

3M ago19:45

19:45

The holiday season is fast approaching and with it comes the annual scramble for gifts. This year, it looks like we are not quite as generous as we used to be – half of us are expecting to buy fewer goods and services and 95% of us will be looking for the best deals. This means that brands need to prioritise discounts to profit from the holiday sea…

1
Designing our past, present and future with Liam Maher 25:54

3M ago25:54

25:54

Design has the power to transform our lives and help us figure out where we come from, where we belong and where we hope to go. That is the message from Creative Director, Liam Maher. Leading the design team at the Danish shoe brand ECCO, Liam has just released his new book ‘Menswhere: A Lost History of the Militant Guild of Rural Tailors’ which is…

1
118. Home is where Mindful Purchases are 32:30

4M ago32:30

32:30

How are we shopping and what informs how we make big purchases? The idea is simple – take your time to choose products you love and expect to continue to use for years to come.In this episode of Lives of Tomorrow, we’re discussing slow retail – where consumers are making more considered purchases, especially when it comes to big purchases and items…

1
Age-Anxiety and Quirky Perfumes – Southeast Asia’s Beauty Behaviours 20:15

4M ago20:15

20:15

In this episode of Lives of Tomorrow, we learn about Southeast Asia’s top beauty trends from Thailand, Indonesia, the Philippines, and Vietnam. WGSN CEO Carla Buzasi sits with APAC Beauty Strategist Christine Chua to understand behavioural changes towards ageing and skincare in Southeast Asia. Christine delves into the rise in anti-ageing discourse…

1
117. Making Sense of the Catwalk with WGSN 22:44

4M ago22:44

22:44

Following New York Fashion Week, we review cutting-edge catwalk movements and how they form the wider trends we’ve been tracking at WGSN. Joining host Francesca Muston, VP of WGSN Fashion, is Kim Cupido, WGSN’s Senior Editor for Catwalks. Kim shares key trends our catwalks team captured and how brands are implementing them. We delve into the detail…

1
The Introvert Economy 23:07

4M ago23:07

23:07

In this episode, we learn about macro trends impacting how young people live their lives. We hear why Gen Z are spending more time at home, having less sex and focusing on more digital-first connections. WGSN CEO Carla Buzasi speaks to Senior Strategist for WGSN Insight Allyson Rees about her research into this macro trend, what led to this behavio…

1
116. Soft Yellows, 3D Printing Lego Parts, and Funflation Spending – Get Ready for Maison & Objet 30:41

5M ago30:41

30:41

Today marks the start of Maison & Objet 2024 – the holy grail event in the world of decor and design. The biannual international trade fair showcases the best in lifestyle, interior design and home decor in Paris. In this podcast, we explore everything from key product design trends to the latest retail trends, sharing the insights you need and the…

1
The Modestwear Revolution 26:01

5M ago26:01

26:01

Who is modest fashion for? Where is it mainstreaming and how is it changing the fashion industry? In this episode of Lives of Tomorrow, we debunk the myths associated with modest fashion, tracing its history right through to the latest trends. WGSN CEO Carla Buzasi speaks with Linda Anggrea, CEO of ButtonScarves, a premium Indonesian fashion and li…

1
115. Fashion Buying – from Rachel from Friends to TikTok Trends 25:24

5M ago25:24

25:24

What do fashion buying and Rachel Green from Friends have in common? In this episode of Create Tomorrow, we discuss fashion buying and the tools buyers have for strategic decision-making. VP of WGSN Fashion, Francesca Muston, and WGSN Director of Fashion, Monisha Klar discuss the process of fashion buying and the trends directing the future of fash…

1
How India’s Middle Class Will Shape the Future 25:54

5M ago25:54

25:54

India’s middle class is the class of the moment. In this episode, we find out more about how the rising salaries of the middle class in India will impact businesses in the region. Senior Insight Strategist for APAC Rohini Wahi shares her expertise in retail, marketing, and lifestyle based on consumer behaviour in Asia. WGSN CEO Carla Buzasi finds o…

1
114. Soft Adventure, Digital Brights and Rugged Luxury – WGSN’s Sports & Outdoor Trends 21:16

6M ago21:16

21:16

WGSN has been tracking a rise in appetite for outdoor adventures including glamping and nighttime activities. In this episode, we discuss this expanding demand and detail key trends shaping the future of sports and outdoors. Senior Insight Strategist Cassandra Napoli hosts this chat with our Sports & Outdoor experts – Content Strategist, Caitlin Fo…

1
The Intergenerational Internet and Why Tech is Making us Age Faster 27:48

6M ago27:48

27:48

With children growing up online and much faster than previous generations, what does this mean and how will it impact our lives of tomorrow? How important are generational markers like ‘Millennials’ or ‘Boomers’ and do they mean much to you? Accelerated tech and trend cycles are confusing our view of traditional generational groups at an unpreceden…

1
113. Paris Olympics 2024 Uniform Collections 22:34

6M ago22:34

22:34

The Olympics is not only about running the fastest, jumping the highest, and throwing the shot put the farthest. It is also about looking good while you do it. Yes, Olympic fashion is very much a thing and in this episode, you’ll learn all about it. We hear about the fashion surrounding the Paris 2024 Olympic games – discussing key trends, sustaina…

1
Why Our Senses are the Future of Marketing 26:38

6M ago26:38

26:38

The right music makes the food taste better in a restaurant. And the color of the glass influences how good you think the wine tastes. Our senses, smell, and touch, for example, are key in the evolution of marketing products. In this episode, WGSN CEO Carla Buzasi hears about the future of marketing with Scott King, director of multisensory brandin…

1
112. The Future of the Dinner Party 18:23

7M ago18:23

18:23

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, we discuss the dinner party. This classic culinary social situation is evolving in terms of who is being invited, what’s being served, and what gifts are being brought along if you’re invi…

1
Opening the Doors to WGSN Sports & Outdoor 23:41

7M ago23:41

23:41

In this episode, WGSN CEO Carla Buzasi teams up with Jon Takao, Content Director of our freshly launched Sports & Outdoor. This new platform expands our apparel and footwear under our Active category and drives into more granular forecasts on equipment and gear for bikes, outdoor, snow, water, and fitness. Listen to learn about WGSN’s latest Sports…

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111. Surfing the Green Wave 23:20

7M ago23:20

23:20

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. Surfer, filmmaker and journalist Chris Nelson joins WGSN Editorial Director Bethan Ryder to discuss his documentary The Big Sea. In this episode, we dive into a new documentary exploring the connection bet…

1
The Future of Inclusive Fashion With Sinéad Burke 27:01

7M ago27:01

27:01

Sinéad Burke, CEO and founder of Tilting The Lens, an accessibility consultancy firm joins WGSN CEO Carla Buzasi to discuss the future of inclusivity in fashion. Sinéad describes herself as a little person, she is 3”5 and has achondroplasia. Since her teens, she’s been on a mission to work towards change and inclusivity for disabled people. Sinead …

1
110. Festival Fashion with WGSN 28:16

7M ago28:16

28:16

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, we discuss the emerging styles, subcultures, consumer drivers and aesthetics in youth fashion that we’ve been tracking at festivals across the globe. WGSN Youth Fashion Strategists Mia Jac…

1
Doing Business with Avatars 21:18

8M ago21:18

21:18

Hello and welcome to the fortnightly podcast about macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. In this episode, we take a deep dive into the Direct-to-Avatar (D2A) economy. At WGSN we define D2A as a new retail model, similar to direct-to-consumer, that allows brands to sidestep supp…

1
109. How Tech Can Build an Inclusive Future For Everyone 23:13

8M ago23:13

23:13

Hello and welcome to WGSN’s fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode, the WGSN Consumer Tech team discusses how technology – or more accurately, the way we interact with technology – can help improve the lives of people from marginalised communities. Joining…

1
How To Prepare Your Brand For The Future 20:42

8M ago20:42

20:42

What are the most important things for brands to consider when looking into the future? In this episode, we share WGSN insights into all the things you should roll out to ensure your business is future-proof. Cultural Strategist and Foresight Lead at WGSN Martina Rocca tells WGSN CEO Carla Buzasi some of the key ways companies can prepare for unexp…

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108. Hand Luggage Only: WGSN Unpacks Future Travel-wear Trends 25:06

8M ago25:06

25:06

Hello and welcome to the fortnightly Create Tomorrow podcast, which brings you the latest innovations impacting the future of design and products. Planning a vacation? Hands up if you overpack, underpack, or just epically fail when packing for a holiday. Well, this episode is for you. Sprinkled in among the forecasting chat, we have some hacks and …

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How Brands Can Make us Happy, with Bestselling Author and Happiness Expert Gretchen Rubin 21:53

9M ago21:53

21:53

Hello and welcome to the fortnightly podcast about macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. What makes you happy? This episode focuses on the huge importance of this emotion for us all, now and in the future. WGSN forecasts a very real need and desire for people to feel joy, parti…

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107. Mall Rats, Magic Mirrors and the Great Retail Revival 23:50

9M ago23:50

23:50

Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. IRL retail is very much back with a bang. Discussing the green shoots of physical retail 2024 is Joe McDonnell, Director of Insight, together with our Insight retail experts Laura Saunter, Senior Strategist, …

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How to be an Influencer in the Creator Economy, with Mae Karwowski 28:07

9M ago28:07

28:07

Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. In this episode, WGSN CEO Carla Buzasi discusses the future of the creator economy with Mae Karwowski, CEO and founder of Obviously, a technology-led social influencer…

1
106. Milan Design Week 2024: Swings, Vibrating Bathtubs and Optimising the Senses 24:35

9M ago24:35

24:35

Milan Design Week is the world’s biggest event dedicated to design and innovation – and WGSN’s team of experts visit every year. In this episode, hear from WGSN forecasters Lisa White, Director of Strategic Forecasting and Creative Direction, Gemma Riberti, Director of Interiors, and Helen Palmer, Head of Materials, Textiles & Knit, as they dive in…

1
The Future of Fashion Retail with Jane Shepherdson 29:17

10M ago29:17

29:17

Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. In this episode, WGSN CEO Carla Buzasi discusses the future of fashion with Jane Shepherdson, the founder of clothing resale and rental company MyWardrobeHQ. Jane is w…

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105. Cosmoprof Unveiled with WGSN: AI, Beauty Glimmers, and ‘Tweakment Adjacent’ Skincare 29:00

10M ago29:00

29:00

Hello and welcome to the fortnightly Create Tomorrow podcast, bringing you the latest innovations impacting the future of design and product. In this episode of WGSN’s Create Tomorrow podcast, the WGSN Beauty team reflects on Cosmoprof Bologna – the biggest annual beauty trade show in the world that sets the agenda for all categories of beauty. Spe…

1
New Kidults on the Block – Why Grown-ups Are Falling in Love with LEGO 27:33

10M ago27:33

27:33

Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. In this episode, we discuss the rise of the kidult. At WGSN, ‘kidults’ are simply put, adults that shop like children. Adults around the world are escaping the polycri…

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Forecasting Glimmers with Psychotherapist Deb Dana 22:35

10M ago22:35

22:35

Hello and welcome to the fortnightly Lives of Tomorrow podcast about the macro societal shifts, exploring what they mean for all of us and how they will affect our Lives of Tomorrow. We are forecasting Glimmers for 2026. If you don’t know what they are, consider them the inspiring, positive antidote to triggers. Glimmers describe micro-moments of j…

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104. WGSN Live From SXSW 25:05

10M ago25:05

25:05

Hello and welcome to the fortnightly Create Tomorrow podcast bringing you the latest innovations impacting the future of design and product. In this episode of WGSN’s Create Tomorrow podcast, we report from this year’s SXSW festival, the annual event in Austin, Texas which brings together tech, film, music, education, and culture – it’s always buzz…

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103. Illuminating Nocturnal Living with Dutch Artist Daan Roosegaarde 25:28

11M ago25:28

25:28

How can the beauty of light help solve the climate crisis? What does it mean to see the stars at night? And what can we learn from fireflies? These are the questions answered by the enlightening artworks of Dutch artist Daan Roosegaarde. Daan is the founder of the social design lab Studio Roosegaarde, most famous for Spark, organic sustainable fire…

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The Future of Ageing with Lyn Slater 28:44

11M ago28:44

28:44

In this episode we discuss ageing. We are all living longer and this is creating consumer shifts, opportunities and imperatives for age-positive products and services. WGSN’s CEO Carla Buzasi welcomes fashion influencer Lyn Slater, aka the accidental icon to talk about life after influencing, the narrative around ageing, the lack of women over 50 r…

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102. Collectible Figurines and Parasols with Passementerie - The Latest Decor Trends from Maison & Objet 25:07

11M ago25:07

25:07

We’re constantly scouring the globe for the latest trends, and in this episode of Create Tomorrow we report back from Maison & Objet, the biannual interiors trade fair in Paris. One of the most important global events for the interior design industry. Director of WGSN Interiors Gemma Riberti shares her fair highlights, from the colours she’s tracke…

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