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100. Olympic Breakdancing, Election Fever and Collective Effervescence – WGSN’s 2024 preview

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Manage episode 398140705 series 2740219
Content provided by WGSN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WGSN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Very much near-forecasting, in this episode we preview the year ahead, considering how the key events from politics, sports and entertainment will impact consumers and brands.

WGSN’s editorial director Bethan Ryder speaks to Joe McDonnell, director of Insight, as he discusses 2024’s major events in relation to consumer behaviour. Discover how elections affect consumer confidence. Why it's a year of sport and how that will continue to fuel the outdoor boom. Plus, why consumers in a cost-of-living crisis will still invest in fun.

We’ll also review the major film releases planned for 2024. So with that in mind sit back, grab your popcorn, and enjoy.

  continue reading

112 episodes

Artwork
iconShare
 
Manage episode 398140705 series 2740219
Content provided by WGSN. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WGSN or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Very much near-forecasting, in this episode we preview the year ahead, considering how the key events from politics, sports and entertainment will impact consumers and brands.

WGSN’s editorial director Bethan Ryder speaks to Joe McDonnell, director of Insight, as he discusses 2024’s major events in relation to consumer behaviour. Discover how elections affect consumer confidence. Why it's a year of sport and how that will continue to fuel the outdoor boom. Plus, why consumers in a cost-of-living crisis will still invest in fun.

We’ll also review the major film releases planned for 2024. So with that in mind sit back, grab your popcorn, and enjoy.

  continue reading

112 episodes

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