))
Welcome to the PPC Unleashed Podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries.
…
continue reading
In this episode, I rank some of the most popular or common PPC Industries that you might find yourself managing as a PPC Google Ads specialist. I rank them based on difficulty, time consumption, offline conversion tracking capabilities (including conversion lag), growth potential and fun factor.By Xavier Mantica
…
continue reading
1
6 Tips To Get Better At Google Ads - PPC UNLEASHED (EP 7)
32:45
32:45
Play later
Play later
Lists
Like
Liked
32:45
Welcome to our episode 7! In this episode, we’re 6 going over 6 of my favorite tips to get better at Google Ads. Here’s a sneak peek at the tasks we cover: 1. Use the Google Ads Mobile App 2. Find historical trends and search volume using the Keyword Planner 3. Stop focusing so much on Cost per conversion and ROAS - consider focusing on conversion …
…
continue reading
1
How To Onboard Google Ads Clients: PPC Unleashed (EP 6)
27:19
27:19
Play later
Play later
Lists
Like
Liked
27:19
Welcome to our episode 6! In this episode, we’re diving deep into our onboarding process for new Google Ads clients. I’ll be sharing our comprehensive Asana project and walking you through all 12 tasks my agency follows to ensure no mistakes are made, nothing falls through the cracks, and we reduce friction every step of the way. We believe that a …
…
continue reading
1
How I Broke Google Ads to 3x My Traffic: The John Moran Strategy (PPC UNLEASHED: EP 5)
23:57
23:57
Play later
Play later
Lists
Like
Liked
23:57
In this episode of PPC Unleashed, I dive deep into replicating John Moran's insane strategy of intentionally breaking conversion tracking to manipulate Google's ad algorithm. Following John's method, I saw a 3x increase in clicks and a significant drop in average CPC, resulting in a massive boost in search impression share and top position rates. H…
…
continue reading
1
How To Audit a Google Ads Account (Real-Life Example!): PPC UNLEASHED (EP. 4)
39:21
39:21
Play later
Play later
Lists
Like
Liked
39:21
Welcome back to PPC Unleashed! In Episode 4, we're diving deep into a real-life Google Ads audit. Join us as we walk you through the step-by-step process of auditing an account, highlighting the key findings and actionable recommendations to optimize ad performance. Tune in now to get expert insights and practical tips for auditing and optimizing y…
…
continue reading
1
Is Google Ads Ripping Us Off? Reacting to John Moran: PPC UNLEASHED EP 3
17:02
17:02
Play later
Play later
Lists
Like
Liked
17:02
Today, we're diving deep into a shocking revelation about Google Ads. Last week, the Perpetual Traffic YouTube channel released a mindblowing video in which Google Ads expert John Moran exposed how Google Ads inflates CPCs, and the incredible strategy he devised to combat this. In this episode, we cover: -An in-depth reaction to John Moran's discov…
…
continue reading
1
The #1 Skill To Get Better at PPC (Conversion Tracking): PPC UNLEASHED Ep. 2
25:04
25:04
Play later
Play later
Lists
Like
Liked
25:04
In this episode of PPC Unleashed, we dive deep into the essential skill of conversion tracking and attribution—the cornerstone of successful pay-per-click marketing. Whether you're a beginner or a seasoned pro, enhancing your ability to track and attribute conversions will significantly boost your overall marketing and business success. Here's what…
…
continue reading
1
Breaking Down the Levels of a Google Ads Expertise: PPC UNLEASHED (Ep. 1)
28:06
28:06
Play later
Play later
Lists
Like
Liked
28:06
Welcome to the first episode of PPC Unleashed! In this episode, we dive into the different levels of Google Ads expertise, from Beginner to Master. Are you just starting out or are you a seasoned pro? Understanding where you stand can help you identify the skills you need to develop to advance in your career. 0:00 Intro 0:29 Google Ads Levels Break…
…
continue reading
1
What Is PPC UNLEASHED? Podcast Introduction (Ep. 0)
5:25
5:25
Play later
Play later
Lists
Like
Liked
5:25
Welcome to the PPC Unleashed podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketin…
…
continue reading
