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The #1 Skill To Get Better at PPC (Conversion Tracking): PPC UNLEASHED Ep. 2
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In this episode of PPC Unleashed, we dive deep into the essential skill of conversion tracking and attribution—the cornerstone of successful pay-per-click marketing. Whether you're a beginner or a seasoned pro, enhancing your ability to track and attribute conversions will significantly boost your overall marketing and business success.
Here's what you can expect in this episode:
- The Critical Role of Conversion Tracking: Learn why conversion tracking is often the most mishandled aspect of Google Ads accounts and how mastering it sets you apart as a top-tier PPC expert.
- The Game of Attribution: Discover how advanced conversion tracking goes beyond basic form submissions. Think of it as playing detective to unravel the complex puzzle of where your conversions come from, akin to the board game CLUE.
- Challenges and Solutions: Understand the modern challenges in conversion tracking—like ad blockers, browser restrictions, and evolving privacy laws—and learn how to navigate these obstacles effectively.
- Key Skills for PPC Experts: We outline the crucial skills every PPC professional should possess, from setting up accurate conversion tracking with Google Tag Manager to leveraging first-party data and offline conversions.
- Practical Learning Roadmap: Get a structured guide on where to start and how to progress your skills, including recommended free resources and advanced training courses.
- Real-World Impact: Hear about the tangible benefits of mastering conversion tracking, such as optimizing campaigns more efficiently, explaining fluctuating performance to clients, and scaling accounts effectively.
Whether you're aiming to become indispensable at an agency, succeed as a freelancer, or simply improve your PPC game, this episode is packed with actionable insights and expert advice. Tune in and start your journey to becoming a conversion tracking and attribution master!
Chapters
1. Intro (00:00:00)
2. What Advanced Tracking Will Help You Achieve (00:04:40)
3. Where Do I Start? Google Tag Manager! (00:09:10)
4. Break (00:12:41)
5. Roadmap to Learn Conversion Tracking (00:13:14)
6. Learn Google Tag Manager (00:13:58)
7. Learn Offline Conversion Tracking (00:16:18)
8. Measure More Data in Tag Manager (00:21:30)
6 episodes
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