Best xGrowth Podcasts (2024)

1
How to be a Modern B2B Marketer 51:20

5h ago51:20

51:20

To chat about being a modern marketer with a focus on brand and team alignment is Lara (Vandersluis) Barnett, Head of Marketing at Logicalis. She joins host, Vinnie Romano, in finding the true importance of sales and marketing alignment... This episode also covers... How marketers can understand sales How brand health surveys can help with market r…

1
What You Can Learn From Macquarie Telecom’s CX Journey 1:08:28

1d ago1:08:28

1:08:28

Chief Marketing Officer of Macquarie Technology Group, Anthony Emmanouil, joins Shahin on the pod to chat about Macquarie Telecom's successful customer experience program. This episode also covers... The beginning of Macquarie Telecom The importance of brutal transparency How to attract the right team Where to start on a CX journey About Tony... An…

1
How to Use AI in Your ABM Strategy with Stephanie McCredie from Salesforce 42:26

3d ago42:26

42:26

Stephanie McCredie, Senior Director for Top Accounts & Account-Based Marketing, Asia Pacific at Salesforce, joins Shahin in the episode to chat about AI in ABM. With AI being all the rage at this time, you've probably been using generative AI in your strategies and projects. But are you using AI to its full potential? This episode also covers... Ho…

1
How to Approach Digital Personalisation in B2B Marketing 37:49

17d ago37:49

37:49

CEO of Trendemon, Avishai Sharon, joins Shahin on the episode to chat about optimising digital experiences in B2B marketing. Learn about what's working in the digital experience space and how you can connect with your audience better. This episode also covers... Tactics and strategies for building meaningful digital experiences for your audience Ga…

1
Guy Kawasaki on How to Think Remarkable in B2B Marketing 58:03

2M ago58:03

58:03

Remarkable human, Guy Kawasaki, joins Shahin to tell us about his new book, Think Remarkable, and how Guy's findings can be implemented in not only marketing but in your own life too. About Guy Guy Kawasaki is the chief evangelist of Canva, author of Think Remarkable, host of the Remarkable People podcast, and adjunct professor of the University of…

1
How to Use Customer Engagement in Your ABM Strategy 35:50

2M ago35:50

35:50

In this episode, Shahin chats with Gabrielle Pirzad, Director of ABM Strategy & Global Programs at Cloud Software Group. Customer engagement is a crucial part of your Account-Based Marketing strategy, allowing you to figure out what's working and what's not. This episode also covers... How to measure customer engagement in your ABM strategy How to …

1
How to Gamify Your Enterprise GTM Strategy 43:56

2M ago43:56

43:56

Learn how to gamify your goal setting and behavioural management to build a successful go-to-market strategy with co-founders, Steve Claydon & Darcy Smyth, from Outbound Game. What to expect in the episode... What Gamification is Successful examples of Gamifications How effort can impact outcome Resources mentioned in this episode: Predatory Thinki…

1
How to Accelerate B2B Success with Jay Baer 51:06

3M ago51:06

51:06

Legendary author of The Time to Win, and business growth advisor, Jay Baer, joins Shahin in this chat about how speed sells. People value their time more than ever which means that there is value to being fast in this industry. Whether it's replying to a client or even getting a project completed earlier than expected, every effort that can be comp…

1
How to Lead Your Marketing Team Through Change 31:02

4M ago31:02

31:02

When your company makes some changes, abrupt or even planned, it can feel like it may stunt any progress or growth on your team or projects. This is where William Hasko comes in, Director, Small Business Marketing, APJ of Dell Technologies. He chats with Shahin on how to be a good leader during times of change. What to expect in the episode... How …

1
Managing Your Brand Through a Merger or Acquisition 28:03

4M ago28:03

28:03

Hear all about the journey and challenges of an M&A as Shahin is joined by Reapit's (ANZ) Global Director of Marketing Operations & Campaigns, Courtney Scales. Listen in on how your company can manage through a merger or acquisition. What to expect in the episode... How to keep your brand's objectives aligned Managing expectations during change How…

1
2024 State of ABM in APAC: Live Q&A and Insights Unveiled 58:34

5M ago58:34

58:34

Join us to unpack the results from our recent State of Account-Based Marketing in APAC report. We briefly overview the report findings before moving into the Q&A. In this session, we aimed to answer as many of your questions about ABM and the specific challenges of running ABM in APAC as possible. Get your copy of the ABM in APAC report here: htt…

1
Acquiring Enterprise & Moving Up Market with Marc Washbourne 54:59

5M ago54:59

54:59

Shahin is joined by CEO of ReadyTech, Marc Washbourne, as they chat about the origins of ReadyTech and how you can move up your market too! What to expect in the episode... The challenges you face when you grow The transition strategies you can implement The team dynamics to make it in the enterprise market ReadyTech’s brand evolution Marc Washbour…

1
Unlocking Company Growth in the B2B Landscape with Sean Ellis 53:35

5M ago53:35

53:35

Join us for our 200th episode as we celebrate it with Sean Ellis, Growth Hacking legend! He shared with us how companies can unlock growth and how you can visit him on his pitstop Down Under for his 2024 World Growth Tour. What to expect in the episode... The core components of a successful growth process The common mistakes and challenges when imp…

1
How Thryv Created Its Highest Performing Acquisition Channel 25:24

5M ago25:24

25:24

Want an acquisition channel that gets you an almost 100% conversion rate? Well in our chat with Elise Balsillie, CRO at Thryv Australia & New Zealand, we got to learn about how they accidentally stumbled across their very successful customer referral channel. What to expect in the episode... How your company can be customer-focused The importance o…

1
Why Marketers Should Take on the Chief Revenue Officer Role 30:38

6M ago30:38

30:38

Dreaming of being CRO? Time to turn that dream into a reality! With the wise words of Kim Robertson, you'll learn the 'must-dos' and 'don'ts' and how people in marketing are just as capable of this role as compared to those with a sales background. What to expect in the episode... Defining the CRO role The must-have attributes of a CRO US vs APAC K…

1
What You Need to Know About AI & Influencer Marketing 43:14

6M ago43:14

43:14

Listen in on today's topic of influencer marketing and AI in the B2B space with Head of Global Influencer Marketing at SAP, Ursula Ringham. What to expect in the episode... AI in the B2B space Designing B2B influencer campaigns AI and B2C Influencer Marketing After a successful career at Apple and Adobe, Ursula Ringham, became a stay-at-home mum. W…

1
LinkedIn's B2B Benchmarking, KitKat's AI Ad & NPS for Retention 36:51

6M ago36:51

36:51

Find out what's going on in the marketing world right now with Alex, Shahin & Vinnie. This episode covers the following: LinkedIn & Ipsos’ B2B Market Benchmark KitKat’s ‘Have Ai Break’ ad Greg Daines’ video on NPS and customer retention _________________ 🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/ Hosted & Produced b…

1
Stop Being Just a Data-Driven Marketer 31:56

7M ago31:56

31:56

Head of Marketing of Finastra, Joerg Klueckmann, joins Shahin to chat about finding the balance between being a creative and data-driven marketer in the B2B space. What to expect in the episode... How to sell creative to leadership How to build a great creative team Using AI as a co-pilot With more than 20 years of leadership experience, Joerg tran…

1
The Journey of NAB’s Marketing Technology Transformation 32:51

7M ago32:51

32:51

Suzana Ristevski, CMO, Executive Group Marketing of NAB chats with Shahin Hoda of xGrowth about how one of the biggest banks in Australia transformed their marketing technology in 5 years. What to expect in the episode... What MarTech transformations look like for big companies like NAB The main components of the new NAB MarTech stack Generative AI…

1
Rebroadcast | EP #157 Jenna Pipchuk: The Unified Commercial Engine: The Gold Standard of Sales & Marketing Alignment 30:18

7M ago30:18

30:18

Shahin chats with Jenna Pipchuk, Chief Sales Officer at 3P Learning, about the Unified Commercial Engine (UCE) and how it can completely transform sales and marketing alignment. Jenna’s commitment to excellence and innovation is turning heads for good reason. With a reputation for transparent leadership and building great teams, she is an influenti…

1
Rebroadcast | EP #164 Imogen Broomhead: How ServiceNow Uses Executive Briefing Centres to Grow Relationships with C-level Clients 32:40

7M ago32:40

32:40

Shahin chats with Imogen Broomhead, Director of the Executive Briefing Program, Asia Pacific Japan at ServiceNow, discussing the strategies for building an effective Executive Briefing Center in the APAC region to engage and grow relationships with c-suite executives. With 15+ years in the industry, Imogen is a passionate and dedicated Tech Markete…

1
Rebroadcast | EP #170 Ed Breault: How to Use ChatGPT in Your B2B Marketing Strategy 31:35

8M ago31:35

31:35

Shahin chats with Ed Breault, Chief Marketing Officer at Aprimo, about how marketing teams can leverage generative AI tools like ChatGPT in their day-to-day marketing activities. As CMO, Ed drives the brand’s go-to-market strategy across all marketing functions to empower the marketing organisations of today to become the genius brands of tomorrow …

1
Rebroadcast | EP #154 Mark McInnes: How to Optimise Your Sales Outreach Sequence 33:49

8M ago33:49

33:49

Shahin chats with Mark McInnes, Outbound Sales Trainer and Founder of Sales Development Australia, about how to build a sales development sequence. They talk about calls, emails, LinkedIn, direct mail and how to leverage them in your sequences so you can grab the attention of your prospects. A sales trainer and coach with over 25 years of experienc…

1
State of ABM in APAC, First-Party vs Third-Party Data, and Marketing Advice for 2024 40:01

8M ago40:01

40:01

Find out what's going on in the marketing world right now with Alex, Shahin & Vinnie. The episode covers the following: The State of Account-Based Marketing in APAC Report 2023 First-party vs third-party data How to plan your 2024 B2B marketing strategy Resources mentioned in this episode: The 2023 State of Account-Based Marketing in APAC Report - …

1
Essential Elements of an ABM Tech Stack 27:30

8M ago27:30

27:30

Want to prepare your ABM tech stack for 2024? Well on the pod, we have Yulia Olennikova here to chat about the fundamentals of a tech stack that you should consider for your ABM. You'll also learn about... Identifying your accounts Being creative with one-to-few and one-to-one accounts The predictions for the future of ABM tech stacks Yulia is Head…

1
How to Navigate your ABM Account Selection 35:41

8M ago35:41

35:41

Here to chat about mastering account selection for ABM is Joanna Moss, Director of Executive Programs and Account-Based Marketing, from Salesforce. Not only will you hear about how Salesforces aligns their sales and marketing teams but you will also learn... How demand gen, ABM and executive engagement come together The executive engagement functio…

1
Invest in Trust by Being Transparent 32:23

8M ago32:23

32:23

Joining Shahin on the pod is Leigh Barnes, Chief Customer Officer at Intrepid Travel. Learn how transparency is a key factor in how you can build trust with the partners and customers of your brand. The episode covers the following: How to go about being transparent Maintaining commitment with partners and customers The importance of creating cool …

1
Creating Authentic Impact with Purpose-Driven Marketing 27:38

8M ago27:38

27:38

Shahin chats with CMO, Sophie Paulin, from the Australian tech company Ordermentum about purpose-driven marketing and the importance for marketers to lean in and shape the future of marketing now. The episode covers the following: What it means to be authentic What is purpose-driven marketing? Important metrics and tactics Creating meaning for cust…

1
Hubspot makes a purchase, Optus has an outage, and LinkedIn launches an AI job seeker coach 40:53

9M ago40:53

40:53

Find out what's going on in the marketing world right now with Alex, Shahin & Vinnie. The episode covers the following: Hubspot acquires B2B data provider, Clearbit The Optus outage LinkedIn's AI job seeker coach Resources mentioned in this episode: HubSpot picks up B2B data provider Clearbit to enhance its AI platform Possessed - The Origin Story …

1
How to Use Customer Insights to Leverage Your GTM Strategy 32:05

9M ago32:05

32:05

Learn about go-to-market strategies and how to use your customer insights with Shahin and Georgia Swanson, Global Director of Strategy and Growth for NCS NEXT. The episode covers the following: How to use data from customer interviews Using an account-centric persona structure How to stay aligned with brand tone and voice The importance of prioriti…

1
Rebroadcast | EP #84 Cath Brands: How to Do Awesome B2B Storytelling 32:40

9M ago32:40

32:40

In this episode, host Shahin Hoda chats to Cath Brands, CMO at Flintfox about crafting exciting and fun B2B stories. Cath has extensive experience in both B2B and B2C, working with 8 fortune 500 companies, running campaigns that have broken Guinness world records, has worked with some of the giants of our world such as Amazon and Microsoft -- and h…

1
Rebroadcast | EP #165 Belinda Pervan: How Veeam Fosters A Culture of Creativity in Marketing 26:51

9M ago26:51

26:51

Shahin chats with Belinda Pervan, Vice President, APJ marketing at Veeam about how Veeam's marketing team stays creative while constantly testing new ideas and pushing boundaries. Belinda is passionate about leadership and enabling her teams be the best marketers and human beings possible. Living through example, she measures her success on how she…

1
Rebroadcast | EP #139 Stephanie Dechamps: How Boomi Runs Programmatic ABM in APAC 33:31

10M ago33:31

33:31

Shahin chats with APJ Marketing Director, Stephanie Dechamps, from Boomi about running programmatic (one:many) ABM programs in the APAC region. From Journalism to AdTech to MarTech, Stephanie’s career took a new turn when she decided to explore how performance data can drive revenue. Building and leading the APJ marketing team, she also covers all …

1
Marketing Responsibility is Increasing Post-Pandemic and LinkedIn Adds Generative AI 38:57

10M ago38:57

38:57

On this episode, Alexander Hipwell is joined by Shahin Hoda and Vinnie Romano to chat about the ins and outs of the current B2B marketing world. The episode covers the following: The responsibilities of Marketing since Covid Predictions and PLG LinkedIn and it's new generative AI feature Resources mentioned in this episode: Marketing Responsibiliti…

1
Rebroadcast | EP #69 Andy Crestodina: How to Create Compelling Research-Based Content 34:36

10M ago34:36

34:36

In this episode, host Shahin Hoda chats with Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, about the approach marketers can take to create compelling research-based content. Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 y…

1
Rebroadcast | EP #148 Suzanne Pelizzari: How to Make Your HQ Campaigns Regionally Relevant 25:34

10M ago25:34

25:34

Shahin chats with Suzanne Pelizzari, APAC Marketing Director at CSG about how, as an APAC marketer, you can take your HQ campaigns and make them relevant for the region. The episode covers: The challenges faced with international campaigns How to customise campaigns for the region How to approach the different markets within APAC The common mistake…

1
The Future of Marketing 39:24

11M ago39:24

39:24

This week on the pod, Shahin is joined by Ed Locher to chat about the ever-changing marketing playbook and what we can expect to see in the future of marketing tactics. The episode covers the following: How the role of marketing is changing Creating demand vs capturing demand The evolution of marketing tactics What KPIs you should focus on Ed is a …

1
Influencer Marketing in the B2B Space 43:37

11M ago43:37

43:37

This week, Shahin is joined by Taryn Williams and Joe Rezendes from #Gifted, to chat about influencer marketing in the B2B space. The episode covers the following: How to integrate influencer marketing into your strategy The difference between B2B and B2C influencer marketing In-house vs external influencers The importance of User Generated Content…

1
How AI is Changing the B2B Landscape 41:40

11M ago41:40

41:40

This episode is about AI in the B2B landscape and how it will evolve in this marketing and business space. Joined by Shahin in the conversation is Scott Albro, Co-Founder and CEO of Goldie. The episode covers the following: The “hype cycle” The impact of AI on your go-to-market strategy How content marketing will evolve The best approaches to ident…

1
Approaching Personal Branding & Social Selling 19:15

11M ago19:15

19:15

On this newly styled episode of the Growth Colony Podcast, Shahin sits down with Vinnie Romano, Co-Founder & CMO of MySocial.ai. The episode covers the following: Will personal branding replace company branding? How to turn your workers into Industry Leaders Using LinkedIn to social sell Vinnie is a 17-year veteran of the advertising industry, havi…

1
What You Should Know About Sales Enablement 36:00

12M ago36:00

36:00

Shahin chats with Georgia Watson, Sales Enablement Leader (ASEANSK region) at IBM, to discuss how you can leverage your sales enablement game in the market. The episode covers the following: Defining sales enablement How to align with your company’s sales objectives The impact of Generative AI on sales enablement Where to start with sales enablemen…

1
How to Measure the Success of Your ABM Program 39:09

12M ago39:09

39:09

Shahin chats with Christian Weiss, Director of Account-Based Marketing for Autodesk, about how to measure the success of your ABM program. The episode covers the following: The importance of transparency in accounts What short-term & mid-term KPIs you should focus on How to manage expectations & avoid over-promising Making sure your data is clean C…

1
What Is the Difference With ABM in SaaS vs Services? 48:48

12M ago48:48

48:48

Shahin chats with Andrew Fitzgerald, Vice President of Account-Based Marketing at Kyndryl, about ABM strategies in SaaS compared to services. The episode covers the following: The ABM program at Kyndryl Defining and prioritising an ABM strategy How to pick the right customers The importance of visibility and reputation Andrew currently leads the gl…

1
What's Working in the Enterprise Space? 47:40

1y ago47:40

47:40

Shahin chats with Craig Rosenberg, Chief Platform Officer at Scale Venture Partners, about the ins and outs of what's working in the enterprise space. The episode covers the following: The state of today’s enterprise landscape The role of PLG in your go-to-market strategy The power of events and experiences Content sharing Craig joined Scale in 202…

1
How to Make Messaging the Core of Your ABM Strategy 26:53

1y ago26:53

26:53

Keen to be a part of something great? Fill out the ABM in APAC survey for exclusive tools, insights and a chance at winning a free customised team consultation with xGrowth's experts to help with your ABM strategy. https://www.surveymonkey.com/r/ABM-APAC-2023 _________________ Shahin chats with Richard Jacobson, Head of Account-Based Marketing and …

1
Telling Stories That Make an Impact 28:43

1y ago28:43

28:43

Keen to be a part of something great? Fill out the ABM in APAC survey for exclusive tools, insights and a chance at winning a free customised team consultation with xGrowth's experts to help with your ABM strategy. https://www.surveymonkey.com/r/ABM-APAC-2023 _________________ Shahin chats with Aurora Sassone, Head of Communications, ANZ at Oracle,…

1
Approaching an ABM Pilot vs ABM Strategy 35:32

1y ago35:32

35:32

Keen to be a part of something great? Fill out the ABM in APAC survey for exclusive tools, insights and a chance at winning a free customised team consultation with xGrowth's experts to help with your ABM strategy. https://www.surveymonkey.com/r/ABM-APAC-2023 _________________ Shahin chats with Robert Norum, ABM consultant & trainer, to chat about …

1
Rebroadcast | EP #141 Davinia Simon: How Narratives Can Help Develop Your Go-to-Market Plan 36:31

1y ago36:31

36:31

Hey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Listen now: https://bit.ly/3r2iWV6 Shahin chats with Davinia Simon, Head of Sales and Growth Markets at Stax, about the fundamentals of building go-to-market plans. In her role, she is focused on empowering partners and customers t…

1
Rebroadcast | EP #132: How to Calculate Your Lifetime Value (LTV) 42:21

1y ago42:21

42:21

Hey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Listen now: https://bit.ly/3r2iWV6 Shahin Hoda chats with Oren Cohen, COO at Voyantis, about how marketers in SaaS companies should calculate the lifetime value of their customers and what pitfalls they should avoid. Using ML to ac…

1
Rebroadcast | EP #99 How to Roll Out Pipeline Acceleration 40:05

1y ago40:05

40:05

Hey there! Did you miss out on our recent webinar on ABM & Customer Marketing? Watch now: https://youtu.be/6714aqb8VZs Listen now: https://bit.ly/3r2iWV6 Shahin Hoda chats with Christopher Willis, Chief Marketing Officer & Chief Pipeline Officer at Acrolinx, about how B2B marketers should think about pipeline acceleration and how they can execute i…

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