Creating Authentic Impact with Purpose-Driven Marketing

Growth Colony: APAC's B2B Growth Podcast

Shahin chats with CMO, Sophie Paulin, from the Australian tech company Ordermentum about purpose-driven marketing and the importance for marketers to lean in and shape the future of marketing now.

The episode covers the following:

• What it means to be authentic
• What is purpose-driven marketing?
• Important metrics and tactics
• Creating meaning for customers

Sophie comes from a background of digital strategy and marketing where she spent many years focused on the intersection of sociology and technology with the rise of Social Media. Now in a time where consumers are smart and sceptical, Sophie focuses on the power of authentic purpose-driven marketing for the benefit of all.

Ordermentum is transforming the hospitality and foodservice industry through digitisation, with their purpose at the core "to create a more sustainable industry by helping venues and supplier trade smarter", and we dive deep with Sophie on how they are bringing this purpose to life.

Resources mentioned in this episode:

• Elon Musk - Walter Isaacson
• Man's Search for Meaning - Viktor Frankl
• We First - Simon Mainwaring
• Brian Solis
• Lenny's Podcast - Tom Conrad
• Lex Fridman

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🎁 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email [e-mail]