Best YIELD Trust Podcasts (2024)

1
Creativity Quest: Wrap Up! (Ep. 44) 42:03

10h ago42:03

42:03

In this episode, we wrap up our journey through the Creativity Quest, a framework developed by our own Gina Hogan Edwards to help writers navigate their creative journey. We discuss the origins of this 10-stage process and how it can serve as a personal coach for writers. Melody and KimBoo share our experiences with the quest, highlighting stages t…

1
Episode 26: Continuing the Nor Cal Beverage Family Legacy Beyond the Sale. 53:47

7h ago53:47

53:47

What does it take to transform a small family business into a major player in the beverage industry? Discover the incredible legacy of NorCal Beverage, beginning with Shannon Deary-Bell's grandfather, who turned his Coca-Cola salesmanship into the entrepreneurial foundation of Hires Bottling in 1937. You'll hear the story of Shannon's father and un…

1
625 becoming a rentvester in 2024 34:52

1d ago34:52

34:52

Rentvesting has grown in popularity as a strategy for people to get their foot into the property market sooner - who doesn't want to do that?! In today's episode John and Emily chat about rentvesting in a cost of living crisis, who the strategy/lifestyle might suit, what to consider if you are planning to buy an investment property, and Emily's per…

1
#67 - Student-Led UGC and Building a Dynamic Video Content Creation Team w/ Andy Murphy from Siena College 48:48

8d ago48:48

48:48

My guest today is Andy Murphy, Associate Director of Marketing at Siena College. In this episode, Andy shares insights on building and managing a video content creation team that includes full-time staff and student interns. Andy discusses Siena's approach to video marketing, leveraging both professional and student-created content to engage prospe…

1
624 lending landscape, interest rates, FHSS, buying property in a trust, BFAs + more (mortgage broker Q&A) 36:32

9d ago36:32

36:32

In today's episode regular guest and mortgage broker Rachelle Kroon from Sphere Home Loans joins John on the show for a chat about all things lending and mortgages. Rachelle touches on the current lending landscape, what's considered a 'good' rate, should I buy property in a trust, is the FHSS a risky option in today's climate, releasing equity fro…

1
623 common first home buyer mistakes to avoid 33:39

16d ago33:39

33:39

Buying a property for the first time is a big deal! In today's episode Emily shares some common mistakes to avoid and handy tips to help you on your home buying journey. We hate email spam so we don’t create it! Sign up to our newsletter to get only the valuable money, careers and property info you need. To get help, and to check out our online cou…

1
Navigating the Stages of Creative Mastery (Ep. 43) 38:38

18d ago38:38

38:38

This week on Around the Writers Table, we dove deep into the concept of yielding to mastery in writing. Gina kicked us off with a reminder of where we left off in the Creativity Quest stages, then explains that mastery is personal and subjective, emphasizing the importance of defining what success means to each individual. Melody connects this stag…

1
#66 - Empowering Faculty to Build Their Personal Brands w/ Dr. Sheena Howard 46:18

22d ago46:18

46:18

My guest today is Dr. Sheena C. Howard, an award-winning author, filmmaker, and professor of communication. In this episode, Dr. Howard discusses her book "Academic Branding: A Step-by-Step Guide to Increased Visibility, Authority, and Income," and how universities can empower their faculty to build their personal brands, which in turn benefits the…

1
622 location is everything (fact or fiction?) + tips for finding a good location 33:00

24d ago33:00

33:00

Location, location, location. John and Emily chat about how important location is in your buying strategy, bust some myths and talk about tips and tricks for finding a good location. 🎧 John's 8 point investing strategy 👇 Listen on Spotify: https://open.spotify.com/episode/1CWLaZDl0CnUfjqYBzofXO?si=dd95a33e041642d1 Listen on Apple: https://podcasts.…

1
Episode 25: Lawson Mechanical's 3 Generations of Grit and Growth. 51:53

28d ago51:53

51:53

Can you imagine hopping freight trains across the country to build a business empire during one of the toughest times in American history? Join your host, Natalie Mariani-Kling, as she welcomes David Lawson, President of Lawson Mechanical, who recounts the extraordinary story of his grandfather, transforming from a resilient South Dakota youth into…

1
621 are buyers advocates worth their fee? 40:42

1M ago40:42

40:42

If you're in the market to purchase a property, the question of whether a buyers agent/advocate is worth engaging might cross your mind. Full disclosure, John and Em are both BAs and in today's episode they talk about some of the things you might consider to help you decide: 👉 common reasons why people might use a buyers agent/advocate 👉🏻 common re…

1
Creativity Quest: Yielding to Mastery (Ep. 42) 38:46

1M ago38:46

38:46

Welcome to episode 42 of the Around the Writer’s Table podcast where we discuss the 10th and final stage of Gina’s Creativity Quest guideposts for writers: Yielding to Mastery. What does mastery look like for writers? It’s not about perfection, or even publication, but about defining success for yourself. We discuss the importance of setting your o…

1
#65 - Higher ed, this is why you’re not growing on social media 37:45

1M ago37:45

37:45

John Azoni is the founder of the Higher Ed Storytelling Podcast and Unveild, a video branding agency that helps colleges and universities tell compelling institutional stories. In this solo episode, John discusses effective content creation strategies for higher education institutions. He covers several key points: The Podcast Format Change John an…

1
620 my property story: building a portfolio of 8 properties in 13 years 45:46

1M ago45:46

45:46

In today's episode John interviews Christie who's a listener of the show about her journey as a property investor. Christie shares the ins and outs of each property purchase, the lessons she learned along the way and her tips for anyone looking to get started as an investor. Interested in having a clarity call with John? Click here to book a chat o…

1
619 how to buy your dream home (live recording) 38:31

1M ago38:31

38:31

If you have a goal to buy the home of your dreams then today's episode is for you! This episode was recorded live in Townsville with special guests Glen James from this is money and some of our awesome listeners. Special thanks to Sphere Home Loans for supporting this episode. Grab 📘 John's book, Sort Your Property Out & Build Your Future: https://…

1
#64 - In-house Marcom Staff vs. External Partners w/ Joel Goodman of Bravery Media 1:08:12

2M ago1:08:12

1:08:12

My guest today is Joel Goodman, founder of Bravery Media. Joel helps colleges and universities increase their web conversion rates using hospitable design practices. In this episode, we discuss insights from the Simpson Scarborough CMO study and how it relates to budget constraints, staffing, and curating the best marketing communications team with…

1
Interview with Rhett DeVane (Ep. 41) 39:13

2M ago39:13

39:13

In this episode—the first in our interview series—Gina talks with author Rhett DeVane about the inspiration for her books, writing in multiple genres, and what her writing process is like. We explore the theme of intragenerational relationships and how it shows up in her upcoming novel Ditch Weed, as well as other books she’s written. Rhett also sh…

1
618 how property has changed over the last 35 years 34:45

2M ago34:45

34:45

In today's episode John turns back the clock with property journalist James Kirby to look at how the property market has shifted and changed over the last few decades. John and James also chat about how property topics are represented in the media, investing in property and the state of various markets across the country today. We hate email spam s…

1
#63 - How a Project Management Tool Broke Down Silos and Transformed Content Collaboration at UMass Lowell w/ Kristin Nichols 50:57

2M ago50:57

50:57

My guest today is Kristin Nichols, a higher education marketing consultant with over 20 years of experience at top universities in the Northeast. In this episode, Kristin discusses how implementing project management tools like Trello helped unite her marketing teams, facilitated cross-pollination between departments, and enabled an efficient "inte…

1
617 termites, granny flats, upsizing your home, drawing equity + more 35:06

2M ago35:06

35:06

In today's Q&A John and Emily chat about: 👉 upgrading your PPOR, should you sell before or after you find your new home? 👉🏼 purchasing a property to put a granny flat on the back 👉🏽 there's a risk of termites in the area I want to buy, should I be worried? 👉🏾 can multiple properties in my portfolio qualify for the 6-year rule capital gains tax exem…

1
Episode 24: Cementing the Legacy. How Clark Pacific's Unique Leadership Has Built a Resilient and Sustaining Enterprise. 39:29

2M ago39:29

39:29

Today's episode displays a wonderful tale of a company's heart and soul as Don Clark, the second-generation co-leader of the family-operated Clark Pacific, takes us behind the scenes of a business that has stood the test of time. Here's your opportunity to learn from a legacy of innovation and resilient leadership as we follow the company's transfo…

1
Learning the Rhythms of Our Creative Process (Ep. 40) 40:45

2M ago40:45

40:45

We had another great discussion around the writers table about trusting the creative process. I shared my own struggles with perfectionism and procrastination, and how learning to trust my process as a pantser has helped me push through to completion. We also talked about the importance of balance between structure and spontaneity. Melody brought u…

1
#62 - Enchanting a Nation: How R. Ethan Braden is leading a bold vision for Texas A&M’s Marketing & Branding 50:34

2M ago50:34

50:34

My guest today is R. Ethan Braden, Vice President and Chief Marketing and Communications Officer at Texas A&M University. In this episode, Ethan shares his vision for building a world-class marketing team and developing a national earned media strategy to amplify Texas A&M's brand. Ethan discusses the five priorities he's established for his team: …

1
616 investing in commercial property (yield, property types, buying process) 39:21

2M ago39:21

39:21

Investing in residential property is a hot topic in our community but the commercial property investment world is spoken about less. So in today's episode special guest Scott O'Neill joins John on the show to chat about: 👉🏻 Scott's journey into commercial property investing 👉 how much do you need to get started? 👉🏼 different asset classes in commer…

1
#61 - Uniting Marketing, Enrollment, and Web Strategy at Rutgers Business School w/ Joshua Charles 54:50

2M ago54:50

54:50

My guest today is Joshua Charles, a senior marketing and communications leader at Rutgers Business School and board member for HighEdWeb, a professional development network for digital professionals in higher education. In this episode, we discuss Joshua's role at Rutgers, the structure and collaboration within his marketing team, their content str…

1
615 market update, joint ventures, parental guarantees & are property seminars a scam?! 35:07

2M ago35:07

35:07

In today's episode Emily and John chat about the property market and answer your questions around: 👉 preparing your exit strategy before entering a joint venture 👉🏼 buying property as tenants in common vs joint tenants 👉🏽 can you use a parental guarantee on a 2nd or 3rd property? 👉🏿 are the property investing seminars and courses that I keep seeing…

1
#60 - Hiring Videographers: Secrets to Thriving In-House and External Relationships w/ John Azoni 44:35

3M ago44:35

44:35

In this episode, Host John Azoni shares many tips for successful relationships with external videographers and as well as building in-house teams. Key Takeaways: Hire good editors who can create a compelling story and vibe that draws viewers in. Editing is where a video can fall apart, so prioritize finding videographers who are skilled editors. Lo…

1
614 get creative and buy your first home 38:57

3M ago38:57

38:57

For some people to buy a home in today's climate you might need to get creative! Today's episode is jam-packed with John and Em's best strategies for getting into your first home. Check out John's book, Sort Your Property Out & Build Your Future We hate email spam so we don’t create it! Sign up to our newsletter to get only the valuable money, care…

1
Bringing Characters to Life (Ep. 39) 38:13

3M ago38:13

38:13

On this episode of Around the Writers Table, Melody and I are solo (duo?) while Gina is out on the road. We dove deep into the always-fascinating topic of character development. From navigating the mindsets of characters from different time periods to having breakthrough conversations with our creations, we explored all aspects of bringing multidim…

1
#59 - How to Craft Compelling Student Testimonials and Content to Increase Enrollment Yield, w/ John Azoni + Shiro Hatori 42:05

3M ago42:05

42:05

On this episode, John Azoni was a guest on the Higher Ed Demand Gen podcast with Shiro Hatori. We talked about telling compelling student testimonials. Key Takeaways: Higher ed provides ample opportunity for meaningful, transformational stories that don't exist in the same way in other contexts Strong student testimonials have an arc - an "old norm…

1
613 everything about auctions with a master auctioneer 44:16

3M ago44:16

44:16

In today's episode, master auctioneer Greg Brydon from the Ray White group joins Em on the show. Greg shares a bit of his career story and answers some common questions about auctions such as: 👉🏾 what would a vendor choose to sell their property via an auction? 👉🏿 what are the benefits to sellers and buyers? 👉🏻 why can the quote range vs the vendor…

1
Episode 23: Potatoes to Petite Sirah: Multigenerational Resilience Yields the Greatest Harvest for Bogle Family Vineyards. 56:04

3M ago56:04

56:04

Join us on this fascinating journey through the history and heart of Bogle Family Vineyards, as our guest Jody Bogle takes us back to her family's roots in the Sacramento River Delta. Discover how six generations of farming evolved into a renowned winemaking legacy, beginning with a serendipitous pivot from potatoes to Petite Sirah and Chenin Blanc…

1
#58 - Mastering The Email Newsletter: Tactics for Engagement, Trust, & Conversions w/ B2B and B2C expert, Jess Cook 56:13

3M ago56:13

56:13

My guest today is Jess Cook, Head of Content and Communications at Island and co-host of the That's Marketing, Baby podcast. Jess comes from a background working with major B2C brands like McDonald's, Kellogg's, and others before transitioning to B2B marketing. In this episode, we dive deep into email marketing strategies and tactics that higher ed…

1
612 how to actually build a property portfolio 41:46

3M ago41:46

41:46

In today's episode John talks about his new book Sort Your Property Out & Build Your Future and some of the concepts he covers around building a property portfolio such as: 👉🏻 getting the right people in your corner 👉 hots spots and not spots 👉🏼 the 100:10:1 rule Related episodes 🎧 439 John's 8 point property investing strategy Check out John's boo…

1
Creativity Quest: Trusting the Process (Ep. 38) 31:59

3M ago31:59

31:59

In this episode, Gina, Melody, and KimBoo explore a pivotal stage in Gina's "Creativity Quest" approach to writing, focusing on the theme of "Trusting the Process." This stage challenges writers to decide whether to persevere or give up when faced with obstacles. Gina shares the apocryphal story of R.U. Darby and his quest for gold, illustrating th…

1
#57 - How to Improve Yield and Capitalize On Commencement Season w/ Shiro Hatori from Concept3D 40:18

3M ago40:18

40:18

My guest today is Shiro Hatori, Director of DemandGen at Concept3D. In this episode, we discuss data from Concept3D's survey of 500 recently admitted college students that can inform your higher ed storytelling and content creation efforts. Shiro shares insights on the communication channels students prefer, the importance of virtual tours, address…

1
611 building a $3 million property portfolio with 4 kids and a small biz 33:09

3M ago33:09

33:09

Hayley and her partner have acquired 3 properties with their sights set on a fourth, all whilst starting a family and a small business. In today's episode Hayley shares her unique and inspiring property journey. We hate email spam so we don’t create it! Sign up to our newsletter to get only the valuable money, careers and property info you need. To…

1
#56 - Unlocking the Potential of Scholarly Podcasts with Professors.fm, Featuring Robert Li 41:30

4M ago41:30

41:30

My guest today is Robert Li, co-founder and owner of University FM, and podcast network manager of Professors.FM, a podcast network featuring top scholars. In this conversation, Robert shares insights on the current higher ed podcasting landscape and the potential of scholarly podcasts to elevate research and university brands. We discuss launching…

1
610 valuations, private banks, knock down rebuild loans & short term rentals (mortgage broker Q&A) 38:39

4M ago38:39

38:39

In today's Q&A, mortgage broker Rachelle Kroon from Sphere Home Loans joins John on the show to answer some questions around: 👉🏾 a case study with a $250k difference in valuation of a property! 👉🏿 lending through private banks 👉🏻 securing finance for a knock down rebuild 👉 lending for Airbnbs and short term rentals Want to speak to a mortgage broke…

1
Claiming Your Creative Identity (Ep. 37) 40:47

4M ago40:47

40:47

This week on Around the Writers Table, we dove deeper into the topic of integrating creative identity and how it relates to the seasons of writing. We shared personal stories about when others first recognized our creativity and how that shaped our development. I reflected on my mother's support despite differences in taste, and struggles claiming …

1
#55 - Four Pillars of a Compelling Student Testimonial w/ Sarah Whorton from University of Missouri System 1:03:46

4M ago1:03:46

1:03:46

My guest today is Sarah Whorton, Senior Strategic Communication Consultant at University of Missouri system. Sarah has a background in screenwriting and leverages storytelling principles in her higher education marketing work. In this episode, Sarah shares her insights on crafting compelling stories for higher education marketing. We discuss a four…

1
609 the home buying process (insights from 4 case studies) 34:21

4M ago34:21

34:21

The process for buying a home looks different for everybody and Emily's experienced all kinds of ways as a Buyer's Agent in Melbourne. In today's episode Emily shares how things played out for 4 separate clients and the insights and lessons that can be gained from these case studies. Check out John's book tour dates & links to buy the book at sorty…

1
Episode 22: Mikuni Sushi - From Japanese Village to American Abundance, Taro Arai Dreams BIG. 1:02:04

4M ago1:02:04

1:02:04

Growing up with the backdrop of a small Japanese village, Taro's yearning for freedom and acceptance was a seed that would eventually blossom into an American dream. Alongside his son Koki, Taro shares how he saved enough money from a paper route to fly his whole family to America as a teenager. He talks about how his father had a dream they should…

1
#54 - How Nikki Sunstrum built high-performing content teams at Indiana University and University of Michigan 52:14

4M ago52:14

52:14

My guest today is Nikki Sunstrum, Assistant VP of Strategic Communication at Indiana University and Instructor at University of Michigan School of Information. Nikki has built social media teams at both IU and Michigan. In this episode, Nikki shares her insights on building effective social media teams in higher education. We discuss sourcing talen…

1
608 the latest on the banks and lending (mortgage broker update) 43:07

4M ago43:07

43:07

John chats with mortgage broker Rachelle Kroon from Sphere Home Loans about what's happening in the lending space. They touch on: 👉 first time owner-occupiers vs investors 👉🏼 tax cuts benefits to lending 👉🏽 cross securitisation 👉🏾 interest only vs principle & interest loans 👉🏿 exit strategies for lending over age 40 👉🏻 buying property with SMSF Wan…

1
Creativity Quest: Integrating and Dedicating (Ep. 36) 38:23

4M ago38:23

38:23

Hey everyone, we're here with our latest episode of Around the Writers Table! Today we dove into the next phase of Gina's Creativity Quest model: Integrating and Dedicating. This stage is all about bringing your creative identity out into the open and committing fully to your work. Gina led us in a discussion about what this stage demands, includin…

1
#53 - Making Research Relatable with Kate Young, host of This is Purdue podcast 1:07:48

4M ago1:07:48

1:07:48

My guest today is Kate Young, host, writer and producer of This Is Purdue, an award-winning podcast that highlights exciting stories of innovative Boilermakers and shares them with a global audience. In this episode, Kate provides an inside look at how This Is Purdue came to be, how it fits into Purdue's overall content strategy, and key lessons le…

1
607 buying and selling an off the plan apartment (Ally's story) 46:33

4M ago46:33

46:33

In today's episode Emily interviews Ally who bought an off the plan apartment in Sydney in 2014 before selling it in 2023, and boy is her story a wild ride! Ally shares the biggest lessons she's learned in hindsight from her experience. Strap in! We hate email spam so we don’t create it! Sign up to our newsletter to get only the valuable money, car…

1
#52 - Instagram is King: Why Today's Prospective Students Turn Here First w/ Jeremy Tiers from Tudor Collegiate Strategies 52:47

4M ago52:47

52:47

My guest today is Jeremy Tiers, Senior Director of Admissions Services for Tudor Collegiate Strategies. He has helped thousands of college and university admission and marketing professionals become better recruiters, communicators, writers, and leaders through training programs and mentoring over the past nine years. In this episode, Jeremy shares…

1
606 higher rents & falling house values, negative equity, leveraging, developments + more 35:49

5M ago35:49

35:49

In today's episode John shares a CoreLogic media release that addresses the stark difference in the demand for purchasing property vs the demand for those needing somewhere to live, and answers your questions around: 👉🏼 a case study for buying a 2nd property 👉🏽 negative equity and emergency funds 👉🏾 how to leverage existing properties to increase b…

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YIELD Trust Podcasts

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