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A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets. This show is brought you by the UX Writing Hub. Take our FREE UX Writing course: http://bit.ly/2PBDMWy
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UXPin Talks

Julia Haleniuk

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UXPin Talks is a series of monthly interviews with professionals from the field of user experience. It is brought to you by UXPin: a design, prototyping and design systems solution chosen by the best. Our guests talk about their experience, career, current trends and design, sharing their own definition of User Experience. We want to make it easy for listeners to succeed in building better products. UXPin Talks is hosted by Julia Haleniuk, UX Writer for UXPin.
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Yael Ilani, a ux writer from berlin, had spent her last day of homeland vocation sharing some of her knowledge and experience with us: Why does it require more work and creativity to use fewer words as a ux writer? What does the future hold for content and ux writers? are they all gonna be replaced by machines and AI? How did ux writing affect her …
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Introduction to Tricia Hingpit, a freelance UX writer who owns her own agency. Hear how she rose from junior content writer to agency owner. How Tricia onboards her clients and her process for demonstrating the value of content and UX writing. How to determine which clients are one-timers and which will become retainer clients Strategies for expand…
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Introduction to Michal Kessel Shitrit, localization and UX writing specialist. Michal's journey from translator to UX writing and localization expert. Discussion on the role of communication between content creators and translators. Challenges in localization: lack of context and constraints in content creation. Emphasis on the importance of UX wri…
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We covered: How to use AI in your UX process. What are the different opportunities for UX writers and designers with the rise of AI products. What other events in history were similar to the AI revolution. trategies for integrating AI into user research and testing. The impact of AI on user interface design trends. Ethical considerations in AI-driv…
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We Talked About: The importance of having both design and UX thinking skills in any project. Her journey into product design and how to emphasize the value of real-time user feedback. Her experience on Survivor. Potential challenges in future UX, such as virtual reality and wearable tech, along with the merging of technology into everyday objects. …
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Amanda Bridge shares her journey into UX writing, starting at Procore Technologies and later joining HubSpot as a senior content designer. Challenges of setting up a UX writing discipline within a large team and starting from scratch are discussed. Amanda's impactful work on HubSpot's Academy product to improve course applicability is highlighted. …
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Guest Jaime Walke, a principal UX writer and content designer at Booking.com, sheds light on his journey in the tech world, his role at Booking.com, and the company's pioneering work in UX writing. (01:22) Jaime shares insights into the growth of the UX writing team at Booking.com, from a small team of 7-8 members to a flourishing team of nearly 80…
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Key Points The conversation begins with an introduction of the UX Writing Hub and its resources, including a blog, a podcast, a weekly newsletter, and courses with AI components. (00:24) Nick Babich, a UX consultant and influencer, shares his approach to product design and his passion for sharing valuable information with the design community. (01:…
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Content designer Ilana Zholobovsky talks about how networking, books and AI can help people get into UX writing. The tech job market has taken a hit, but there are still opportunities out there. Ilana shares her best tips for those who are looking for a UX writing job or are trying to break into the field. We chat about: The importance of networkin…
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Ben Pines, the Director of Content at Wordtune, is optimistic about the future interaction between people and chatbots. Wordtune is an AI writing tool that helps writers refine, tweak, shorten and expand their copy. The new extension Spices introduces fact-checking and source tracking for AI-generated content. Ben joined the podcast to talk about t…
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Lead UX writer Sherry Samtani talks about the different career directions UX writers can take, including content ops. Her current role at Halodoc, Indonesia’s main healthcare platform, has allowed her to develop in the area of content operations. We go through what content ops is, how it relates to UX writing and where you can learn more about it. …
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Aerial silk teacher Alexandra Spark shares how she transitioned to UX writing. Alexandra has a background in advertising, content management and technical writing. But it was her passion for aerial silk (a kind of performance acrobatics) that led her to switch careers. Tune in to hear her inspiring story! She also shares how she’s creating an app f…
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Sarah Loigge shares how she found inspiration outside of work and overcame impostor syndrome with the help of Star Trek. Sarah has a background in software testing and product design. But she’s always enjoyed writing, so she made the transition to UX writing. She recently took on the challenge to develop the personality of a chatbot. She realized t…
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What’s the value of UX writing and how can we measure it? Yael Ben-David has written a book on the topic. The Business of UX Writing fills a gap in the wealth of resources for UX writers and content designers. Yael joined me for a chat about Educating people about the benefits of UX writing Her framework to set goals and find solutions The increasi…
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How do you land a job in product design in today’s business climate? Get recruitment insights from Matt Carter, Senior Product Design Specialist at Eurobase People. Matt joined the podcast to discuss the wave of recent layoffs and what it means for UX writers, designers and others in the tech industry. He also shared his best tips for jobseekers, w…
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Alex Viersac is part of the UX team at Talend, a company creating software for data analysts. As the only UX writer in the company, people often call him to “check the words” when he should have been involved much earlier. Alex explains how he’s building relations, educating people about his role, and creating a content design system that can be us…
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Ferdinand Goetzen, CEO @ Reveall, explains why UX writers should spend 80% of their time understanding the problem. Reveall helps companies get to know their customers and validate product ideas. CEO Ferdinand joined me to talk about the importance – and challenge – of being truly customer-centric. We focused on: How to handle and apply data [3.25]…
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Managing a team of 18 (and counting!) UX writers requires smart processes and teamwork. Kate Mas and Mélanie Alves Lima at Qonto share the methods and tools behind the success of their growing team (hint: collaboration is key). Qonto is a B2B fintech app serving business creators in 5 languages: English, French, German, Italian and Spanish. Their m…
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UXcel can be described as the DuoLingo of design education. As a complement to traditional degrees and bootcamps, they offer fun and interactive 5-minute design lessons. I chatted with co-founder and CEO Gene Kamenez about the pros and cons of traditional design education, how to teach yourself the skills you need, and how to get into the field of …
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Ran Segall’s design YouTube channel Flux Academy has reached a whopping +450K subscribers. He shares how he got there and what you can do to break into the industry – whether you plan to become a UX designer or UX writer or something else. He also talks about his enthusiasm for artificial intelligence. As AI starts doing the heavy lifting for desig…
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Maggie Trisler is a content designer and musician who stumbled into UX by making the most out of past failures. After trying several jobs including graphic designer and web developer, Maggie finally settled on UX writing and content design in 2016. In true UX style, Maggie turned every failure into a valuable experience and today is a Principal Con…
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Slater Katz shares her wealth of experience as a freelance UX writer and entrepreneur to guide you through the process of establishing your own freelance UX writing practice. Ready to take control of your schedule and earning potential? Slater Katz guides you through the nitty gritty of starting your own UX writing business, from building a persona…
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Anthony Shore, award-winning linguist and CO at Operative Words, shares his process crafting the best titles to signify brands and ideas in six words or fewer. Ever wonder what it was like to be a UX writer in 1994? Drawing from his decades of experience writing in tech, Anthony gives us a window into his lifetime of obsession with words, from read…
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Jane Portman, CEO at Userlist and UI Breakfast presenter, has tons of advice on how to write lifecycle emails for Saas. If you’ve ever been involved in writing Saas lifecycle emails – for example onboarding, activation, or upgrade emails – you know that it’s easier said than done. That’s because the actual writing is just the tip of the iceberg. As…
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Sarah Doody at Career Strategy Lab™ helps UX graduates get hired. In this episode, she shares priceless tips on how to land the UX gig of your dreams. The bottom line? Writing is a superpower. Your portfolio is your best chance to show that you understand UX concepts. Just as in any UX project, it’s best to write it before you design it. And you ne…
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The first thing that springs to mind when we think of technical writing is usually documentation: Manuals, instructions, user guides, online help, and knowledge bases. Paula explains that technical writers’ responsibilities go way beyond writing. Being a tech writer includes interacting with people at all levels. Today’s tech writers need to focus …
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We talked about: UX Writing and mentoring: both from the mentor’s and mentee’s point of view Finding the voice and tone of your digital product Tips, tricks, and inventive ideas Bringing UX writing to a fintech product in the growing Nigerian tech scene Give us your honest feedback on this concept so we'll know whether or not to do more episodes li…
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Boris Šlesar calls himself a helicopter UX writer, referring to the different projects he supports at Just Eat Takeaways. Over the last few years, he’s developed processes to keep stress at bay. Tune in to hear how to prioritize tasks, how to make use of good documentation, and where to get help if you’re the only UX writer in the team. We also cha…
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Key Points From This Episode: What led today’s guest, Emerson Schroeter, into the world of UX writing. What Emerson learned from the writing academy at the UX Writing Hub. What HelloFresh does and what Emerson’s role there entails. The projects that Emerson worked on at Kindship and how they set them up for their current role. What Emerson learned …
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Punit Chawla has been serving bite-sized design tutorials on YouTube for years. Every Monday and Thursday, he posts tips and tricks on every design-related topic under the sun. He’s also the founder of DesignWings, a UI/UX design school offering 18-week bootcamps. Our talk starts and ends with an exploration of the seemingly endless possibilities o…
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How do you get freelance UX writing gigs at companies with global impact? Juan Buis talks about his journey from blogging, content marketing and journalism to freelance UX writing for brands like Spotify, Minecraft, and Tommy Hilfiger. Tune in to hear how he got started, the pros and cons of freelancing, and the challenges of being your own boss. W…
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Episode Highlights: 02.10: May tells the listeners a little bit about her journey in tech as a founder. 02.22: May and her co-founder have been building tools for writers in some way or other during their whole entrepreneurial journey. 04.11: Many teams are building their own quality content style guides, or some call it content design systems, whi…
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What drives engagement and revenue? In this episode, Samuel Hulick and Yohann Kunders help answer this question as well as help us understand the concept of "Value Paths" and how they can improve and align your business and user outcomes.Samuel and Yohann are the founders of Value Paths and hosts of the Value Paths Podcast. They help businesses gro…
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Maryann Reid is an award-winning author with massive experience in writing and creating digital experiences. In this episode, we talk all about the current state of UX writing and where it is going. She also shares her thoughts and tips about becoming a better UX writer and how companies can hire the best UX writers for their business. Maryann Reid…
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Ghost is a powerful non-profit, open-source alternative to paid content management systems. It is built for new-media creators to publish, share, and grow a business around content. In this episode, I talk to David Ramos, Staff Writer at Ghost. We discuss how the “creator economy” works, how to use Ghost to be successful online, and that the qualit…
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HubSpot’s Content Design Leader Jonathon Colman believes in content design. HubSpot is about to triple the size of their content design team, employing 20 new content designers. Jonathon goes through the hiring process and drops a heap of tips for job seekers while he’s at it. You will also learn about: The double diamond model and how you can use …
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Today’s episode is hijacked by UX Writing Hub’s Chief Editor Aaron Raizen, who has a few things to get off his chest on the subject of job titles. Depending on your viewpoint, you might find the episode either highly amusing or downright infuriating. In any case, it covers: What today’s job listings reveal about the difference between UX writing an…
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UX writing is so much more than adding words to screens. Hailey Reynolds explains why UX writers need to approach content through a design thinking lens. Hailey has a background in UX strategy and health insurance. She is now pursuing her passion for the content-first approach as a UX Writing Academy student and a UX writer at the cashback app Ibot…
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What do UX writing and music have in common? Loads, says Noah Fulton Beale at the e-learning platform Preply. As a musician, the first thing he noted when he discovered UX writing was how similar it is to songwriting. You’ll hear all about it in this episode! We also talked about: The benefits of having—and being—a mentor How to develop our skills …
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Associate Professor Colin M. Gray runs a research lab that maps and spreads information about dark patterns, aka manipulative design. Dark patterns are getting increasingly addictive, and yet many of us put up with them if we want something. The good news is that the legal community has started to take notice, and consumers are becoming more aware.…
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Ahava Leibtag is the founder of Aha Media, author of The Digital Crown: Winning at Content on the Web, and an Innovative Individual in the Healthcare Internet Hall of Fame. With 20+ years of writing and content, she has learned to use strategy to connect the dots that lead to a better user experience. A great UX professional, she says, finds a UX a…
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