Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.
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The further adventures of two former work colleagues who chose to continue their lunchtime discussions on movies, games, and TV in podcast form. We discuss our nerd obsessions, and what we have been watching, playing, reading, or listening to! Join us for rants, raves, and banter every time we get a spare hour or two.
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All things Louisiana sports
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Welcome to ”Lunchie’s Lunch Hour” – a soul-searching solo podcast journey hosted by a 40-year-old male navigating the twists and turns of life’s buffet. Join him as he sifts through the highs and lows, seeking out the silver linings and belly laughs along the way. This podcast is a personal diary, a legacy in the making, where humor meets self-introspection and reflection. From entertaining anecdotes to deep dives into life, entertainment, video games, movies, music, and more, no topic is of ...
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Google’s Search Monopoly in Jeopardy: This New Antitrust Ruling Changes Everything
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Has Google finally been dethroned? Greg Sterling of Near Media joins Gyi and Conrad to hash out the DOJ’s ruling on Google’s search monopoly. ----- So, is the government going to break Google up? Greg begins by explaining the nuances of what actually makes a monopoly illegal and whether Google has acted in opposition to the law. Later, the guys dis…
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We STILL Know What We Did Last Summer
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Send us a Text Message. There was a plan—a plan to do a new topic episode that spanned 18 films. Predictably, we ran out of time, so instead, here is a round-up of what we have been watching, playing, or reading. It includes the existential dread reflected in The Boys season 4, the horror of Longlegs, Maxxxine, and Pearl, the genius of Letterkenny,…
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How does Google know who you are? | Authorship v. Expertise
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You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies. ----- Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all about the latest on expertise with E-E-A-T. Who’s right, and how is…
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How To Do Social Media Marketing the Right Way
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Which platform is best for marketing your law firm? Facebook? TikTok? Insta? Reddit? Well, it depends… And later, hold on to your data, folks! Does a vendor’s use of tracking pixels benefit you or them? ----- Now, depending on your practice area, certain social media platforms may be better suited to connecting you to your target audience. The guys…
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How Much Marketing Is Enough? – Legal Marketers Explain
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Lawyers can’t just take a backseat when it comes to marketing, but what do you actually need to know to make sure your marketing approach holds water? Later, how do you go about marketing for two distinct practice areas in your law firm? ----- Depending on your role in your firm, you may need to know much more or much less about the way the marketi…
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Google’s Algorithm EXPOSED – What Matters and What Doesn’t
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The secrets of Google’s algorithm are out! So, what (if anything) should you do? ----- Is this the biggest news to hit the SEO industry ever? Google has had their first high-profile leak, courtesy of one of their very own engineers, and now SEOs are working all kinds of angles to leverage this new information. So, how juicy is it? Is all the hype j…
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Send us a Text Message. Robocop! Who is he? What is he? Where did he come from? Well, he's the topic of our latest episode. We dig into everything from the seminal 1987 classic to the two flawed '90s sequels and the remake. The satire, the violence, the behind-the-scenes shenanigans, it's all here. In addition, we debate the future of video games, …
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10 ESSENTIAL Digital Marketing Tools for Lawyers (MUST HAVE!)
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Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the trade, and Gyi and Conrad share just what you need! But first—many, many SEOs preach that you should keep ALL your old content… but we’re pretty sure you really need to toss the majority of that bulk …
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Welcome to Episode #4 of the Lunchie's Lunch Hour podcast! For my lunch hour this week, I look back on my first full week of my 40's! I talk about how I spent it and also discuss my propensity of saying things I probably shouldn't when I drink. I also talk about getting to see and photograph Nickel Creek for the first time. Even though Mother's Day…
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Google Local Service Ads: To Brand or Not to Brand?
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Y’know what’s super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)? ----- Google… someday, we’d really appreciate it if you stopped being so presumptuous. Listen up, business owners—Google’s auto-enrollment scheme in br…
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Send us a Text Message. On a brand-new episode, we are no longer horsing around as we discuss the much-loved and much-derided sub-genre of Found Footage. From The Blair Witch Project to Cloverfield to the recent Late Night with the Devil, no stone is left unturned, and no gap in logic is tolerated. In addition to the classics, we go over The Tunnel…
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Lunchie's Lunch Hour #3 - Last Week of My 30's w/ AEW Dynasty!
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Welcome to Episode #3 of the Lunchie's Lunch Hour podcast! For my lunch hour this week, I reminisce about the last week of living in my 30's by taking in advice from an 18-year-old who is obviously way smarter than I was at that age. I discuss how living in the moment means more now than ever and then I wrap it up with a quick look at my trip to St…
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Brand Conquesting: Dirty and Underhanded? || How would you spend $5000?
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Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your business. Generating clients for yourself by mentioning your competitor is sketchy, right? Or, is it? In the words of every lawyer ever, “It depends.” Gyi and Conrad an…
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My CRM is Bigger Than Yours || Quarter 1, Done
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Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’ve made it through the first quarter. So, what checkups should you be doing on your marketing campaign? ___ As you meet people, either online or out in the wide world, you should be considering each and e…
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Lunchie's Lunch Hour #2 - Stand Up Ya Bum!
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Welcome to Episode #2 of the new Lunchie's Lunch Hour podcast! For my lunch hour this week, I talk about how I feel like I am Superman and can do anything and everything. Fight Mike Tyson!? Sure, why not? Then, I get hit in the mouth and get humbled real quick. For this week's Popcorn Picks, I look back over the new Netflix documentary series "Unlo…
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Lunchie's Lunch Hour #1 - The First (or the Last!)
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Welcome to Episode #1 of the new Lunchie's Lunch Hour podcast! For the first hour, I spend my lunch hour introducing myself and the dumb reason I'm doing this podcast. Well, maybe it's not dumb. But, I'll let all 2 of you decide that. Check out this somewhat short introduction to who I am, maybe a laugh a little, and come on this journey with me. Y…
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The Lawyer’s Guide to Conversions || Listener LSA Queries
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Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how to make the most of your marketing dollar. _________________________ So, you’ve just placed a Google ad, written a social post, or sent out a newsletter. Then, you …
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Send us a Text Message. In our new episode, we shamble into and barricade ourselves in the studio for an intense and scary examination of George A. Romero's zombie apocalypse films, from the seminal Night of the Living Dead to the dire Diary of the Dead and the classic Dawn of the Dead and everything in between. The influences, the legacy, the subt…
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Bull$#!% You Hear at Legal Conferences || What Are You Reading?
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This time, the guys unpack Google’s latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. ____________________________ Today’s big thing—The News: Google’s latest core updates are really trying to crack down on spam and garbage content. Will it work?…
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Extra, Extra! Break Free from the Billable Hour
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Subscription legal services are the future, folks, so let’s ride the new wave! The billable hour has become increasingly despised, but how do you make the switch to a subscription-based, recurring revenue law firm? In a live conversation at ABA TECHSHOW, Gyi chatted with Kim Bennett and Blaine Korte about how to leave the billable hour behind and c…
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What’s Your Best Cost Per Acquisition? || Drafting Your Marketing Dream Team: Round 4
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Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream team needs an off-hours operator! ______________________________ What is the best cost per acquisition you can hope to attain in your social media marketing eff…
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Law Firm Marketing Mastery in 30 Minutes—GUARANTEED! || r/HiddenGems
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Lies, betrayal, false promises… Valentine’s Day may look like it just took a very unromantic turn, but Gyi and Conrad are here to rescue you from a potentially toxic agency relationship. And later, Google’s Hidden Gems might not be all it’s cracked up to be. We guarantee (okay, we hope!) that you’ll love this podcast, but what about when an agency …
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Send us a Text Message. We are back! And we have decided to re-introduce the main topics! On this new episode, we decided to talk about one of our combined favorite films - Francis Ford Coppola's 1979 Vietnam epic Apocalypse Now. We go through its troubled production history, its legacy, and its influences and finally render a critical consensus on…
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100 episodes! Thanks for listening, LHLMers. This time, we’re focusing on the business and community benefits of expanding into new language markets for your law firm. Plus, what should be accomplished in the first 30 days of a new marketing year? _____________________________________________ What should diversity look like in your legal marketing?…
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Conrad’s Crystal Ball: The Re-Re-Return — Sponsored by CallRail
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Gyi and Conrad gaze deeply into the hazy future of law firm marketing in 2024, but are they true fortune tellers or phonies? They talk through the successes of predictions past and offer their insight into the uncertain future. ____________________________________________________________ Time to dust off the crystal ball, but first, the guys take a…
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Mindful Gifting || Resolutions Past and Future
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If you’ve never put much thought into gifts, maybe it’s time to ponder the influence and effect of a perfectly personalized present. And, how did the guys’ resolutions go last year? Eh… you’ll see. _____________________________________________________________________ Unexpected, unnecessary gifts can be pretty darn impactful, and they might just be…
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Bad Math - Undercapitalization || Riches in the Niches?
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Bad math might be holding you back from your business goals, and, later, is it a good or bad idea to diversify your legal practice areas? _______________________________________________________________ Lawyers aren’t known for their math skills, but those who are business owners need to understand how to budget their money for continued growth. In …
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The Rising Costs of Google Ads || Traffic for Traffic’s Sake?
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Google ad prices keep increasing, but a lot of lawyers feel like their Google marketing isn't getting them where they want to go. Later, should you keep content that brings in plenty of web traffic but no new customers? _______________________ Is Google engaging in some sneaky tactics? Ad prices continue to rise, but many lawyers are feeling like t…
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LinkedInGPT || Red Flags for Firing Your Agency
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What do we think of using AI in social content creation? It’s complicated. And, the guys share the surefire signs that mean it’s time to drop your digital marketing agency. ______________ With ChatGPT by our side, social media might just have the potential to become more inauthentic than ever. If, that is, you employ AI to generate your content ful…
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The Anatomy of an Annual Plan || Top KPIs for Law Firm Growth
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Where is your law firm headed in the next year? We know you want to improve your business, and here’s how! Later, a good plan relies on good data. Gyi and Conrad discuss the most important KPIs for your firm. ----------- You want growth for your law firm, so what’s your plan? Gyi and Conrad have had too many lawyers tell them, “I don’t know… you te…
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You Asked, We Answered || A Line in the SPAM
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The weary travelers are back! After collecting your most pressing marketing questions at the latest legal conferences, Gyi and Conrad are ready to answer you right here on the podcast. And later—you better learn how NOT to annoy your audience, because no one likes a spammer. ----------- We at the Lunch Hour pod took down your marketing questions at…
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5 Fresh Takeaways from Clio’s Legal Trends Report || The Case Against ROI
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Live from Clio Cloud Conference—the 2023 Legal Trends Report is hot off the presses and Gyi and Conrad have some compelling thoughts on what it’s showing us this time around. Later, they dig into the problems and limitations associated with current perceptions of ROI. ------ Should you trust AI for good legal advice? Apparently, 27% of you do, but …
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LHLM 101: Targeting in Marketing || Geotargeting Misadventures
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The guys do a whole session on targeting—what it means and how to do it—and then dive deep into a case study on a well-known attorney’s geotargeting mishap. ----- Welcome back to school, kids. Today’s lesson is all about hitting the marketing bullseye—with targeting! Now, targeting means that you are putting the right message in front of the right …
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The Good, The Bad, and The Ugly of Lawyer Billboards || Performance & Brand—Hand in Hand
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Made you look! It’s hard to stand out in a sea of lawyer billboards, but, for better or for worse, some lawyers really make a splash. Later, a performance and brand advertising romance. ----- Let’s take a look at a few lawyers’ arguably tacky billboard tactics. Gyi and Conrad examine the case of Morgan & Morgan and their recent “graffitied” billboa…
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Want to Win at SEO? Delete Your Content || Drafting Your Marketing Dream Team: Round 3
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Does SEO demand that you prune old content from your website? And, Gyi and Conrad pick The Face and The Guest during round 3 of the marketing dream team draft. ----- Improving your SEO performance is always a good idea, but there have been disagreements of late as to whether deleting underperforming content is a means to that end. So, what’s the de…
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Bull$&*! Marketing & the Goobers Who Buy It || How Super are Super Lawyers?
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Bullshit actually works sometimes, but Gyi and Conrad still don’t like it. And, are so-called Super Lawyers actually extraordinary in any way? ----- Even though the guys hate marketing bullshit, they happily bullshit their way through a chat with returning FOP Paul Faust! Paul gets razzed a bit after a 2019 DotCom Magazine cover story resurfaced an…
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The Mad Proliferation of Lawyer Coaching || Lawyer Has Gas… and He’s Giving It to You
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Barbenheimer is upon us, along with legal coaching mayhem, and a very gassy marketing campaign. ----- Law firm coaching has really, really, really taken off in the legal world, and Gyi and Conrad find themselves wondering why. And, is coaching truly beneficial to you in your legal practice? The guys hash out why today’s lawyers are seeking professi…
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Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2
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35:38
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If normal SEO is austere classical music, social media algorithms are drunk jazz on a Saturday Night—you never know what’s coming next. The guys talk through how to play nice with The Algos and then share the next two picks for your marketing dream team. ----- Social media algorithms have more changes than a Thelonious Monk composition, which kinda…
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The Frequently and Rarely Asked Questions of Legal Marketing
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How do you rank number one for every keyword? Well, you don’t. And that’s a terrible question. Gyi and Conrad answer the most common questions—both good and bad—they get as marketers and share the all-too-rare questions you really ought to be asking. ----- When you work with a marketer or set about your own campaign, what are the main questions you…
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How Much Time Should You Spend on Your Marketing? || Drafting Your Marketing Dream Team: Round 1
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This time, it’s all about the absolute perfect amount of time to spend on your marketing efforts and what a local social butterfly and a mathematician can do for your marketing dream team. --- Money is time and time is money, so exactly how much of both should you be putting into your marketing schemes? Gyi and Conrad have the magic percentage righ…
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Send us a Text Message. After a long break, we are back! We harken back to one of our most popular episodes where we talked about dinner and discuss our ideal series of courses and what media will accompany them. Through the silliness we get to cover Renfield, It's always sunny in Philadelphia, John Wick 4, Train to Busan, Beef, Street Fighter 6, D…
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Google’s SGE — Search Will Never Be the Same || Listener Mailbag and All That Jazz
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At Google I/O 2023, the behemoth of search unveiled some truly fundamental changes. Plus, the guys open up the mailbag and answer your questions about misbehaving Google Business Profiles, branching out into new practice areas, and all that jazz! --- In what may be the most significant change to online search ever, Google announced the AI-powered S…
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The Blog is Dead, Long Live the Blog || Five Things NOT to do with ChatGPT
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Kickin off with the news: blogger/lawyer Dan Harris of China Law Blog spent his May the Fourth testifying to congress about a different empire (of sorts) at a hearing titled: Rule by Law: China’s Increasingly Global Legal Reach. So, let’s talk about blogs. Blogging used to be the crème de la crème for getting your content to the masses, but somewhe…
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The Ethics of Fake Google Reviews || The 100 Local Business Review Challenge
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LHLM - ✭✭✭✭✭ - The best podcast ever made! (At least within the practice, ethics, and law of fake Google reviews). Plus, how you reviewing other local businesses is good Business Karma for you. ----- The guys bring on local search guru Joy Hawkins from Sterling Sky to share her hot take on the scourge of fake reviews on Google Business Profiles. Fa…
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5 Ways To Make Your Google Profile Pop || Is Your Chat Service Selling Your Leads?
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Make your Google Profile do more, and a look at how a chatbot plug-in may be selling your potential clients to other firms. ----- Having a strong online presence is essential when marketing your practice, and your Google Business profile is a critical component in any good marketing strategy. But, even if you have a “totally awesome” profile, don’t…
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Legal Marketing MADNESS: The Sweet 16 of Marketing Tactics
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Conrad and Gyi hit the hardwood as the top marketing channels square up for the Big Dance. It’s March Madness… Marketing Madness that is! Gyi and Conrad fill out their tournament brackets, not with their favorite teams, but rather the top marketing channels and tools. Then it’s a battle to the end as the guys pit these tactics head-to-head to see w…
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Dispatches from ABA TechShow: Authentic Branding || Why Invest in Marketing?
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The day has finally come: Conrad and Gyi are live from ABA Techshow! F.O.P’s Allison Johs and Rukayatu “Ruky” Tijani share the importance of investing in marketing and authentic branding and purpose. (1:46) You may be surprised at how few small firms and solo practices have a true budget, never mind a specific marketing budget. So how do these firm…
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ABA Techshow 2023 Preview || Google Ads: Too Expensive?
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A rundown of what Conrad and Gyi will be talking about at the March ABA Techshow. Plus, Google Ads are so dang expensive, amiright? ----- Oh, boy! ABA Techshow is really, really soon, and the guys can’t contain their excitement. On the pod, Gyi and Conrad give you a preview of their sessions and what you can expect; including branding and positioni…
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Maximizing Your Marketing Mix || SEO-Optimization is Killing Your Content
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Are Gyi and Conrad even real anymore? The “guys” discuss the most effective and efficient use of your marketing dollar. Then, it’s into the listener mailbag to commiserate over the ubiquity of unbearable (but SEO-optimized!) legal content. We’re not sure who carries eggs in baskets anymore, but we’re all familiar with the classic idiom. And, it app…
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ChatGPT for SEO: Trap or Treasure? || CallRail’s 2023 Marketing Outlook Report
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Yes, it’s more of that pre-sentient AI everybody loves, ChatGPT! But first, we take a look at CallRail’s 2023 Marketing Outlook for Law Firms. ----- As a devotee of Lunch Hour Legal Marketing, CallRail’s 2023 Marketing Outlook for Law Firms offers you the chance to see how well you’ve been following along. But, regardless of whether the report surp…
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