What is a workflow? How do I automate my business? How can I create an SOP? How do I launch a digital product? How can I organize my business and run it as a small business owner? How can I grow my email list realistically? How can I grow my small business? What are all the puzzle pieces I need to understand that impact the BACKEND of my business? And the biggest question of all is, “Am I smart enough to figure out systems, workflows, sops, how to grow an email list and can I launch products ...
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1
145: The Importance of SEO During Life Challenges With Laura Jawad
37:09
37:09
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In this episode of the Systems and Workflow Magic Podcast, I am joined by SEO expert Laura Jawad to discuss the importance of SEO during life challenges. Laura shares her journey as a PhD-trained scientist turned personal trainer and birth doula and how she used SEO to build and sustain her business through some of life's most challenging moments. …
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144: How to Structure Your Website with SEO in Mind featuring Michelle Pontvert
32:46
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The Summer of SEO continues as I welcome back business strategist and SEO enthusiast Michelle Pontvert to discuss the importance of structuring your website for SEO. Michelle offers practical tips on maintaining a user-friendly website with straightforward navigation, strategic linking, and the appropriate use of keywords. We also touch on advantag…
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143: SEO for Local Businesses and Why it's Essential to Build Out That Foundation Early on in Your Business with Samantha Mabe
35:43
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Hey, friend, and welcome to another installment to the Summer of SEO! Today I discuss effective SEO strategies for local businesses with Samantha Mabe, the creative director of Lemon and the Sea. We discuss optimizing your website, incorporating location-specific SEO elements, and enhancing user experience to attract the right clients. Samantha als…
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142: How to use Ubersuggest for basic Keyword Research + How to get started with Keyword Research to supercharge your SEO with Rebekah Read
35:43
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Hey there! This week, I welcome back Bekah Read of Rebekah Read Creative to delve deeper into the importance of keyword research for improving your website's SEO. Bekah, a Squarespace educator and designer, shares practical advice on how to conduct keyword research using tools like Ubersuggest and Google Analytics and how to integrate keywords effe…
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141: Creating an SEO Strategy for Content With The Power of Keyword Research, Case Studies, & SEO with Brittany Herzberg
51:41
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In this episode of the Systems and Workflow Magic podcast, I welcome back Brittany Herzberg for the Summer of SEO series. Brittany shares her expertise in simplifying SEO and maximizing website traffic through blogs, podcasts, and case studies. She explains the importance of keyword research and social proof, breaking down a four-step process: gath…
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140: Why Finding the Right Cadence for Blogging Will Help Skyrocket Your SEO as a Small Business Owner featuring Bai-Leigh Chapman
34:20
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Welcome back as we continue the Summer of SEO! This week, systems and process specialist Bai-Leigh Chapman joined me to discuss SEO for blog posts. Bai-Leigh shares her journey from being a VA to a systems expert. We cover the importance of creating a process for SEO blogging, and Bai-Leigh reveals her contribution to the Systems and Workflow Magic…
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139: Google Business Profile Optimization And SEO Tips For Photographers featuring Melissa Arlena
28:10
28:10
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Hey, friend! Today, SEO expert Melissa Arlena joins me. Melissa brings over 14 years of SEO experience, shares her journey from IT to photography, and how she has successfully used SEO for her photography business across different states and genres. We discuss the importance of setting up and frequently updating your Google Business Profile, the do…
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138: How to supercharge your Google Business Profile with these actionable SEO tips with Rita Ester
33:29
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Hello, and welcome back to the Systems and Workflow Magic Podcast! Today, I am joined by SEO expert and founder of Delegate and Accelerate, Rita Ester. Rita shares insights into optimizing local SEO, emphasizing the importance of creating and maintaining a Google Business Profile and profiles on other search engines like Bing and Yahoo. She discuss…
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137: The Importance of SEO for ANY business and Why it's Important NOT to Get Stuck with Taking Action with SEO featuring Christy Hunter
48:00
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48:00
Hey friend! Welcome to episode one of the Summer of SEO series. To kick things off, I am joined (once again) by SEO expert Christy Hunter. We dive deep into the essentials of search engine optimization (SEO) for small business owners and discuss Christy's new roadmap for SEO, designed to guide business owners through the vital steps to enhance thei…
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136: How Hiring an Integrator & Launch Strategist Helped Grace Paul First Launch Earn $51,000 in One Week
1:10:40
1:10:40
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Hey friend! This week, we're doing things a little differently. Join me for an in-depth case study of my 1:1 launch integration client, family film photographer Grace Paul. We delve into the journey and strategies behind Grace's incredibly successful launch of a fine art family photography collaboration, which generated $51,000 in just one week! Gr…
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135: Expert SEO Tips for Wedding Professionals: Boost Your Website's Visibility featuring Sara Dunn of Sara Does SEO
37:59
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In this episode, I am joined by Sara Dunn (aka Sara Does SEO), a wedding SEO specialist, to discuss the basics of SEO and how to improve visibility on search engines. Sara emphasizes the importance of using keywords that people are actually searching for and provides tips on how to find and incorporate these keywords into your website. Sarah also d…
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134: The Five Components of an Aligned Business with Annemie Tonken
50:19
50:19
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This week, I welcome photographer and educator Annemie Tonken. Annemie shares her journey from starting as a photographer to becoming a business systems strategist and podcast host. We dive deep into the concept of business alignment, breaking it down into five key components: Preferences, Parameters, Products, Pricing, and Policies. Annamie offers…
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133: Mastering Financial Systems for Small Business Success (Why it's Essential to Master This Type of System to Impact Your Taxes!) with Heather Leicy
35:19
35:19
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In this episode of the Systems and Workflow Magic podcast, Dolly DeLong interviews Heather Licey, a wedding and senior photographer, about the importance of financial systems for small business owners. Heather shares her expertise in managing business numbers and offers practical tips for setting up a weekly, monthly, quarterly, and yearly rhythm f…
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132: Getting started with speaking in your business (the systems to start incorporating now) featuring Jessica Rasdall
52:12
52:12
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This week on the podcast, I am joined by public speaker and coach Jessica Radsdall. She shares her inspiring journey from surviving a tragic car accident to becoming a motivational speaker and business scaling expert. Listen in as Jessica shares with us the importance of honing your message and how that can lead to business growth. Top reasons to l…
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131: Behind the Scenes of My Most Recent Launch: An Honest Conversation with Sage Polaris
50:29
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Hey, friend! This week, we're doing things a little differently. In this episode, I am joined by copywriter Sage Polaris, who will interview me (I said things would be different this week) about my recent launch. I'm an open book this week. Listen in as we discuss what worked and what didn't on my most recent launch. Don't miss this one! Interested…
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130: How to keep design coherence in mind as a small business owner: a deep dive into brand harmony featuring Abby Powell
40:21
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Today, I am joined by Abby Powell, the creative force responsible for the cohesive brand designs of Dolly DeLong Education and Dolly DeLong Photography. Join us as we dive into the significance of strategic branding and Abby's transition from computer science to brand design. We will also provide insights on achieving brand cohesion. I hope you enj…
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129: Practical Tips For Creating A Budget (my bookkeeper spills some critical $$$ secrets!) featuring Anamarie Knapp
36:06
36:06
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Hey friend! Today, my bookkeeper, Anamarie Knapp, joins me. If you're an OG listener, you've heard her name plenty of times and finally get to meet her! Anamarie takes us on a journey from her days in concert production to her deep dive into the world of finance and bookkeeping for small businesses. We chat about the transformative power of keeping…
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128: How to run a business when life falls apart (a real conversation you don't want to miss) featuring Dahlia Orth
41:31
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Today, I'm joined by systems strategist and HoneyBook Pro; Dahlia Orth. We discuss the importance of implementing systems and workflows in business to cope with unexpected personal tragedies. Along with having solid SOPs, Dahlia outlines how having a community around her helped when she experienced a sudden loss. ➡️ Snag the much anticipated System…
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127: Advanced Automation Techniques in Zapier (Webhooks & Why You Should Use Them) with Courtney McKay
40:57
40:57
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In this episode, Courtney McKay, a tech and automation specialist, joins me to discuss using Zapier and webhooks to automate business processes. Services like these are a game changer for automating and streamlining your business. Get ready to take notes, friend! ➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE…
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126: How to Attract More Leads and Retain Clients with a Brand Messaging System featuring Grace Griffith
46:28
46:28
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Join me and my guest, brand strategist Grace Griffith, as we discuss the importance of brand strategy and messaging. We explore the concept of the voice of customer research and how it helps businesses understand their audience's needs and desires. Listen as we delve into creating a brand voice guide, which allows companies to establish consistency…
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125: How to become a Googled Answer As A Small Business Owner (Let's Chat About SEO) featuring Christy Hunter
45:30
45:30
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45:30
Today, I have Christy Hunter on the podcast to discuss the importance of SEO for businesses and provide tips on how to get started. We go over the need for businesses to be the Googled answer when someone is searching for a solution. Christy also shares her experience with SEO and how she turned a negative experience into an opportunity to help oth…
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124: The Systems You Need To Put Into Place As A Business Owner In Order To Create A Successful Associate Photography with Amanda Perkins
42:07
42:07
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In this episode, I (Dolly) interview Amanda Rai, a photographer and business coach, about building an associate team for a photography business. Amanda discusses the need for an associate team, establishing a mission statement, legal and contractual considerations, recruiting and hiring, training and shadowing, cultivating a positive team culture, …
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123: How to Have a Strategic Podcast that Helps You Grow Your Memberships, Group Programs, and Services featuring Caroline Hull
32:23
32:23
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32:23
My guest this week is Caroline Hull, a podcasting strategist and CEO of Wild Home Podcasting. Today we discuss how to create a strategic podcast to grow memberships, programs, and services. We also go over how to shift your mindset to view podcasting as a component of the sales funnel to generate sales in your business. ➡️ Snag the much anticipated…
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122: Mastering Small Business Blogging: Expert Insights on Workflow, SOPs, and Tools for Success with Amy Reinecke and Jennifer Draper
40:44
40:44
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Hey, friend! Today I welcome blogging experts Amy Reinecke and Jennifer Draper. They discuss the importance of incorporating a blogging workflow as a small business owner and the project management tools they recommend for better systems and workflows. Also, we discuss the dangers of relying too heavily on AI for content creation. ➡️ Snag the much …
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121: How to create a sustainable and cohesive system of design for your business (esp if you have to DIY the design process)
46:54
46:54
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Today I'm joined by graphic designer Tracey Albrecht, owner of Soap Box Studios. Together we discuss the importance of graphic design, your brand, and the message it can convey to your customers. Don't miss this one! ➡️ Snag the much anticipated Systems & Workflow Magic Bundle (The Launch Edition) HERE: https://systemsandworkflowmagic.com/the-launc…
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120: How to Create a System & Strategy to Impact the Branding of Your Business with Jessie Christensen
41:19
41:19
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In this podcast episode of Systems and Workflow Magic, I'm chatting with brand strategist Jesse Christensen about effective brand-building strategies. We discuss key concepts like Unique Selling Proposition (USP), finding your 'why', and the importance of authenticity in the brand. Jessie also provides insight on how to construct a magnetic persona…
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119: How to Set Up Systems for Retreats and Events Plus How to Think Through Your Retreats Strategically
46:57
46:57
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Today I'm interviewing Amber Housley, a business coach, marketing strategist, and live event expert. Amber shares the systems and strategies she uses in planning retreats and live events, such as utilizing software like FG Funnels, Asana, Airtable, Voxer, and Textiful, to automate processes and improve the attendee experience. She also emphasizes t…
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118: Launch Insights from Boss Project's CEO Abagail Pumphrey
47:16
47:16
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Today I'm joined by Abagail Pumphrey - the CEO and co-founder of Boss Project. We discuss various aspects of business launches, sharing their insights on the buyer's journey, key messaging, engagement strategies, and ethical business practices. We also emphasize the importance of understanding personal goals in defining a business's success. Get yo…
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117: How To Launch In 2024 In Order To Promote Yourself + Market Yourself (As a Solo business owner)
34:07
34:07
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It's Bundle week! The Systems and Workflow Magic Bundle: Launch Edition is finally open! Check out this off-the-cuff episode where I discuss the online business landscape and why you should consider reshaping the way you see launching in 2024 (& beyond) because it's just promoting AND marketing yourself! You need to step out of your comfort zone an…
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116: Unlocking the Potential of Email Marketing Using the Abandoned Cart Sequence featuring Monica Snyder
35:39
35:39
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35:39
In this episode of the Systems and Workflow Magic Podcast, I welcome Monica Snyder to discuss the benefits and process of setting up an abandoned cart sequence for businesses. She shares how this automated system can not only contribute to increasing sales but also provide insights into why potential customers did not complete a purchase. We will a…
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115: Launch Management and Launch Planning Tips From Brooke Scott
42:28
42:28
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42:28
In this episode, I speak with Systems and Funnel Expert, Brooke Scott about launch management and planning considerations that you need to consider, especially if you have a digital product, course, or service that you want to launch tools, and strategies to go from scattered to streamlined with purpose because we know it can get overwhelming but y…
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114: How to Use Google Ads to Your Advantage for the Next Launch of Your Business featuring Glenneth Reed
46:11
46:11
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46:11
In this episode I speak with Google Ads and online marketing expert, Glenneth Reed, about the importance of utilizing Google Ads and SEO strategies when launching digital products or services. We discuss the significance of setting up Google Analytics ahead of launch to collect and analyze data and optimize sales pages for search engines. She also …
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113: How to Create a True Marketing Plan for Your Launch with Kelly Sinclair's "Visibility Tour" Method
34:27
34:27
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34:27
In this in-depth podcast episode, I welcome Kelly Sinclair, founder of Entrepreneur School and a brand strategist. We discuss the concept of the 'Visibility Tour Method' for pre-launching business strategies and how it aids in creating a snowball effect for business momentum. The importance of making external daily connections, content planning, ca…
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112: How to Properly Position Your Pre-Launch Content Using Story-Based Methods in Order to Have an Amazing Launch featuring Hayley Rissler
39:13
39:13
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39:13
In this episode of the Systems and Workflow Magic podcast, I chat with The Systems & Workflow Magic Bundle Launch contributor, Hayley Rissler, about the importance of understanding your customer journey for successful marketing. We discuss aligning your business' story with consumer needs and experiences, the importance of Facebook challenges in cu…
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111: How to Get Started with Tracking Metrics to Impact the Backend of Your Business & Your Launches with Carolyn O'Brien
37:16
37:16
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37:16
In this episode of the Systems and Workflow Magic podcast, I am joined by Carolyn O'Brien, a marketing and metrics specialist. We discuss the importance of tracking data and metrics in running successful launches in online businesses. ➡️Get on the waitlist for The Systems & Workflow Magic Bundle (The Launch Edition): https://systemsandworkflowmagic…
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BONUS EPISODE: Reflections of 2023 & Goals of 2024 (What Worked, Best Investments, Worst Investments, Personal Goals, etc.)
54:16
54:16
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In this bonus End Of Year (EOY) episode of The Systems & Workflow Magic Podcast (Unedited & Raw) I am sharing my EOY review thoughts on 2023! What worked in my business (best investments) A bad investment I made and what that taught me The best blessings of 2023 & how it impacted my business My future goals of 2024 (business + personal) And so much…
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110: The Importance of Setting Up a System for Consistent Marketing in Your Creative Business as a Solo Business Owner featuring Tayler Cusick Hollman
57:20
57:20
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57:20
In this episode, I interview Taylor Cusick Hollman, marketing consultant and founder of ENJI, about the importance of marketing workflows. We discuss the value of tracking KPIs, how to manage tasks and responsibilities as "CMO" of your business, and how ENJI provides AI-powered tools to optimize your marketing strategy. ⭐️ BONUS: Marketing IMPACTS …
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109: How to Power Up Your Pre-Launch Using Ash Chow's POWER Framework
53:25
53:25
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Hey friends! We're continuing our launch strategy suite with this week's guest Ash Chow. Ash is a launch strategist and conversion copywriter who is going to share with us her mistakes to avoid when getting ready for your launch. Don't skip this one! ➡️Get on the waitlist for The Systems & Workflow Magic Bundle (The Launch Edition): https://systems…
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108: How to Host a Profitable Webinar in Order to Impact Your Launch
52:00
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52:00
Welcome to the next episode of my ongoing series on getting the most out of your launch! Today I'm joined by course designer and launch strategist, Mara Kucirek. In this episode, Mara and I talk about how to have a big impact on your launch by hosting a profitable webinar. Top reasons to listen to the entire episode: Whether or not you should inclu…
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107: The "Not-So-Live-Launching" Method to Use During Busy Seasons of Life featuring Michelle Pontvert
41:56
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41:56
Hi Friend and welcome back to the Systems and Workflow Magic Podcast! We're continuing our series on getting the most out of your launch with today's guest Michelle Pontvert. Joining us from Paris, France, Michelle will tell us all the ins and outs of having a "not so live" launch. Profite du spectacle (Enjoy the show)! Top reasons to listen to the…
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106: How to use TikTok in a smart and strategic way to impact your launches (This episode is going to surprise you!)
55:11
55:11
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Hello and welcome back to episode two of my new series on the power of launching! Today I'm talking (again) to my friend, short-form video guru, and TikTok Queen, Sarah Weiss. She's going to tell us all about how using TikTok can help build your business, especially if you're gearing up for a launch! Top reasons to listen to the entire episode: How…
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105: Copywriting Tips to Positively Impact all Phases of Your Launch (including pre- and post-launching tips) with Emily Conley
43:17
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43:17
Welcome to episode one of my new series on the power of launching! Today I welcome back past guest Emily Conley,(of emilywriteswell), to go over the power of copy to get the most out of all phases of your launch. Top reasons to listen to the entire episode: How having a plan can make all the difference Figuring out what matters most Don't let your …
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104: The Reality of What It's Costing You When You Decide Not to Implement Systems & Workflow into Your Business!
30:56
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When you think about what "cost" something has towards your business, I bet the first thing that comes to mind is that new software you just purchased. Or maybe that course that you just know will help take your business to the next level. That's not what I'm talking about today. In this episode, I'm going over the consequences not implementing pro…
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103: Repurposing Content to Maximize Your Brand's Reach with Minimal Effort featuring Angie McPherson
40:40
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40:40
Feeling the need to always post new content on social media can be exhausting. My guest today, Angie McPherson, is going to share with us how to get your time and your freedom back by repurposing and reposting your content in a more strategic system! Top reasons to listen to the entire episode: How to repurpose and repost every single piece of cont…
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102: A simple SEO strategy for Youtube featuring Rebekah Read (A Replay)
37:41
37:41
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37:41
Are you ready to take your online presence to the next level? Maybe you know SEO can be one of your most effective tools for driving website traffic and creating sales leads, but you need help getting started. In this episode, Rebekah Read of Rebekah Read Creative shares her own content creation and SEO strategy (and it feels like we should be payi…
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101: How to market your small business (as a team of ONE) when your personal battery levels are running LOW (featuring Caitlin Wilcox)
39:27
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What happens when your systematized schedule still has your battery running low? How do you market your business when you're a team of one and you just can't do the socials? My guest, Caitlin Wilcox, shares with us how she waits to market her small businesses based on her personal battery levels. Top reasons to listen to the entire episode: When to…
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100: Celebrating 100 episodes of Systems & Workflow Magic (Milestone Episode) + Free Class on WHERE to get started with Systems & Workflows
26:05
26:05
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26:05
Episode 100 is a big milestone for me! I am so thrilled that I have been able to show up week after week to chat with you (and chat with other business owners) about all things Systems & Workflows. Thank you for taking this journey with me and I look forward to giving you all even MORE advice on how to streamline the backend of your business. Top r…
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99: How to create an effective journaling workflow that will not only impact your business, but your life using The Growth Journal Method!
25:24
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Did you know that journaling is a powerful tool for personal growth and self-reflection? Today's guest, Abby Martinez, knows it and she's here today to talk all about how you can get the most out of journaling using her Growth Journal Method. Top reasons to listen to the entire episode: How to embrace the power of "now" How the right journal can ma…
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98: How to grow out your email list using Webinars featuring Stephanie Kase
37:42
37:42
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We all know that one of the key steps to growing your business is growing your email list. But you may be asking "How do I do that, Dolly?" Well, in this episode, I'm joined by Stephanie Kase who shares the power of Webinars and how they will help your email list grow and grow! Top reasons to listen to the entire episode: How she uses email marketi…
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97: Systems to Implement in Order to Grow Financially (Differences Between Bookkeepers and Accountants + So Much More!)
48:26
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What exactly is a bookkeeper and why do you need one for your business? In this episode, I'm joined by virtual bookkeeper and CFO for creative entrepreneurs, LoriAnn Kuntz, where where she gives us the reasons why having a bookkeeper will help bring more money into your business! Top reasons to listen to the entire episode: What exactly is the diff…
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