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Does life feel too busy and chaotic? Do you have a packed schedule and an overwhelming to do list? Between juggling family responsibilities, growing in your career, managing your home, and handling unexpected daily tasks, do you find it challenging to build healthy and productive habits that truly last? Does ”life” always seem to get in the way of your good intentions? Do you want to become more proactive instead of reactive in your daily routine? Are you tired of setting goals and sticking ...
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WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners! Whatever stage y ...
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We pamper them. We bring them wherever we go. We surprise them with something new on special occasions. They even get holiday presents. They are our pets! From high-end items to high-tech items, products for our companion animals now extend beyond traditional necessities. On Best Bets for Pets we'll check out cool new pet products such as dog beds, dog gifts, cat gifts, dog toys and more! Welcome to "Best Bets for Pets" where we spotlight the latest pet product trends!
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In this episode of Healthy & Productive Living, let's dive into the power of intentionality and the influence of simple, everyday actions. Sometimes the most profound impact we can have on our loved ones comes from how we show up in ordinary moments. In this episode, I'll talk about: Leading by Example: Simple ways to become the role model your fam…
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This podcast dives into the essential differences between Fulfilled by Amazon (FBA) and Fulfilled by Merchant (FBM), helping you decide which method is best for your business. I cover the pros and cons of both options, including cost considerations, customer satisfaction, and inventory management strategies. Key takeaways: FBA means Amazon handles …
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The Bring Your Product Idea To Life Podcast is perfect for anyone just starting out in product sales or looking to create their own product to sell. I’m Vicki Weinberg, a product creation coach and Amazon expert, here every week with friendly, practical advice and inspiring stories from small businesses. Today, I’m speaking with Candice Mason from …
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Do you ever wonder why bad habits are so easy to form, yet building healthy habits feels like an uphill battle? In this episode, we dive into the science behind why we gravitate toward bad habits and what you can do to stop the cycle. If you’ve ever felt frustrated by your tendency to procrastinate, stress eat, or binge-watch TV instead of hitting …
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In this episode, we're talking about the hidden obstacles that often block the path to our health, wellness, and productivity. From keeping a tidy space to finding time for the gym, we'll dive into some simple, powerful strategies to identify and remove those roadblocks. What You’ll Hear in This Episode: How to identify common obstacles that derail…
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This episode delves into the costs associated with selling products on Amazon, giving you an overview of the fees to consider. By the end, you'll have a clearer understanding of all the financial factors to consider when launching your product on Amazon. Key takeaways: Setting up an Amazon Seller Central account involves choosing between a professi…
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In this episode I’m sharing my personal journey of how I lost 20 extra pounds I had gained — and kept it off — without dieting or deprivation. It all started when I stumbled into mindful and intuitive eating, a sustainable approach to food that helped me tune into my body’s needs and break free from the cycle of restrictive eating. Join me as I exp…
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In today’s episode, I’m going to share a personal story about my own journey to exercise regularly and how I unknowingly set myself up for failure from the start. You’ll hear how my initial approach to building this habit was a recipe for frustration, and how I eventually found a way to turn things around. If you’ve been feeling overwhelmed by the …
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Does life feel a little too busy and chaotic? Between your family, your career, home upkeep, meal planning and prep, and so many other things... do you find it difficult to live a lifestyle that feels healthy... and productive... but also calm and unrushed? If so, you are definitely not alone, and you are in the right place! This podcast is all abo…
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Today on the podcast I'm excited to welcome back Lucy Jeffrey, the founder of Bare Kind. Lucy makes bamboo socks and gives part of her profits to different charities. Today she is joining us to talk about selling on Faire, the wholesale platform, where she's been doing incredibly well. I know many of you have been asking about Faire, and I've been …
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Michelle Fern welcomes Dr. Kwane Stewart, chief veterinary officer for Kismet pet food. Created by John Legend and Chrissy Teigen, Kismet an extraordinary pet lifestyle brand. Food is such an important part of their lives, and as such, was a no brainer when it came to their fur babies. All products are formulated by a team of board certified veteri…
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Welcome to my new series of mini-episodes focused exclusively on the intricacies of selling on Amazon. Designed for entrepreneurs at all stages, these concise episodes will provide targeted insights and practical strategies to help you sell on Amazon. I hope that by the end of the episode you'll be left with a sense that, despite the challenges, se…
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If you are an Amazon seller, this is the episode for you. Amazon made some big changes over the summer, and in this episode I run through what they are and how they might impact you. We cover VAT being added to all Amazon sellers fees, the end of Amazon VAT services and changes to the inventory view in Seller Central. It’s a short one, packed full …
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In today’s episode, we’re joined by Ruth Sturdy, founder of Colour Chronicles—a company dedicated to creating modern, guided memory journals for every age and stage, with a strong focus on inclusivity. Ruth’s vision is to celebrate and honour every family, regardless of their unique makeup. Ruth shares how she identified a gap in the market for jou…
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This week Michelle Fern welcomes Ashley Hejlik and Lee Kaufman, Co-Founders of SoyKitty. Cat owners who demand an odor-free household without hurting the planet choose SoyKitty; a nontoxic, sustainable cat litter made of plant byproducts. Peace of mind for a fresher home and a healthier planet. SoyKitty litter uses simple ingredients made by Mother…
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It’s the question we all ask ourselves. How do you plan for Q4? And how do you make the most of the upcoming seasonal sales opportunities and manage your workload? I asked Elle Williamson of The Ecommerce Assistant to join me to discuss this and more. Elle helps people build and grow their online businesses with the power of Shopify + Klaviyo to se…
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Today on the podcast my guest is Michelle Ferron the founder of Good Tuesday (previously Once Upon A Tuesday), a female led brand and B Corp. Good Tuesday creates stationery for people who want to organise in all areas of life in style, from design-led annual calendars to diaries, weekly planners and notebooks printed in England and created in a su…
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This week Michelle Fern is joined by Vanessa Woods, co-author of Puppy Kindergarten: The New Science of Raising a Great Dog. Written with Brian Hare, Puppy Kindergarten is the first book about raising puppies to be written by evolutionary scientists - moreover, Duke University’s Puppy Kindergarten is the first large-scale study tracking puppy devel…
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This week on the podcast, I’m joined by Jenna Farmer, a PR strategist and journalist who specialises in helping businesses get the right kind of press coverage. Whether you’re looking for practical tips to do your own PR, guided resources to get started, or one-on-one support from Jenna herself, she’s got you covered. With the holiday season just a…
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This week Michelle Fern chats with Dr. Andria Beal the founder of EpiPaws Pet Age Test that helps pet owners find peace of mind by discovering their pet's age with an easy at-home epigenetic (DNA) test. Customers simply obtain a kit online or through a retailer, do an easy mouth swab on their pet, and send in the sample for analysis. Results are pr…
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Today on the podcast we have a powerful and important conversation with Em Anastasi. Em Anastasi is a Gender Equality Advocate, Period Poverty Activist and founder of the social enterprise, intheflow. Em is on a mission to save the planet, tackle period poverty, and transform workplace cultures. Through fundraising, she is addressing period poverty…
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Do you use Google Shopping to sell your products? Do you know what Google Shopping is? This week on the podcast my guest is Sara Jones. Sara helps online retailers grow their business using Google shopping through 1to1 ad management and by teaching them how to do it themselves in the Online Retail Academy. Back when I ran my own product business, I…
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Today, I'm thrilled to introduce you to my special guest, Richard Talman from RTFJ Jewellery. Richard is a master goldsmith who designs and handcrafts bespoke jewellery from precious metals, creating meaningful, memorable pieces that clients treasure for a lifetime. He's also passionate about upcycling and restoring old jewellery, giving it new lif…
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Do you have a Gluggle Jug? The iconic jug in the shape of a fish which makes a unique delightful gurgling sound when water is poured from it. It is a beloved product, and was even featured in an episode of The Great Pottery Throwdown earlier this year, where the potters discovered that creating a jug with a gluggle is not an easy task! This week’s …
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Yogipod is a yoga products and lifestyle brand, designed to help you find calm. Founder Georgie Davies handmakes yoga props and lifestyle accessories from fabric hand printed in Jaipur in addition to teaching yoga in person and online. Georgie explains how she used her background in the fashion industry to inform decisions to keep the business lean…
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Today on the podcast, I am excited to introduce you to Claire Hill. Claire is a self-belief and business coach, the founder of the Vivid Business Club and supports female online business owners to get out of their own way and make their dreams happen. I invited Claire on the podcast to talk about all things mindset. So, procrastination, self doubt,…
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Can you remember the smell of the seaside? Of fresh rain on a forest? Scent is one of our most powerful scents, but perhaps tricky to market in the online space. How do you do this? Today on the podcast, I have the perfect guest to answer this question - Sasha Lord from LORDS Fragrance House. LORDS Fragrance House offers scents that are inspired by…
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This week Michelle Fern highlights a new card game for training your dog! Discover the joy of training your dog with Bruno’s Pawsitive Dog Coaching Cards. This engaging card game set, inspired by our smart and adorable Bruno, includes Basic Commands, Advanced Commands, Fun Tricks, and Action Cards, offering a dynamic training experience. It's a per…
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Creating and launching a product can be a lengthy process, often taking several years from conception to market. At Bring Your Product Idea To Life, I aim to provide a realistic behind-the-scenes look at what it takes to develop and sell your own product. The journey doesn't end with the product launch; creators face the additional challenge of pro…
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Michelle Fern chats with Cheryl Kaye, host of Unleashed on Pet Life Radio about keeping your pets safe and cool for the summer! From traveling with your pets to just going outside during the hottest months of the year, you won’t want to miss helpful hints for your pets. EPISODE NOTES: What’s in Store for Summer? Hot Tips to Keep Your Pets Cool!…
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How do you know when you are ready to scale your product business? That’s the topic of today’s discussion with our guest, Natalia Chappell. Natalia is a digital marketing specialist with over 10 years of experience in the luxury fashion and lifestyle industry. She helps brands scale up by balancing free and paid channels to achieve top-line growth …
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This week on the podcast, I am joined by Serina El Mufti, the co-founder of The Dead Sea Co.The Dead Sea Co infuse the powerful, therapeutic minerals of the Dead Sea into their skincare products, transforming everyday routines into soul-enriching rituals. The Dead Sea Co. specialises in skincare and wellness products with a holistic approach. They …
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This week Michelle Fern is joined by Dr. Amy Attas - pet expert and founder of City Pets, and author of the new book, Pets and the City: True Tales of a Manhattan House Call Veterinarian. Drawing from her extensive career spanning over three decades as a house call veterinarian in New York City, Dr. Attas takes readers from Park Avenue to the city …
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Can you run a successful product business alongside your day job? That’s exactly what engineer Maysun Hassanaly has done, developing and producing high quality and sustainable yoga gear at Ladina Yoga. Maysu’s products are designed in collaboration with African artists, and also manufactured in Africa. Maysun shares how she came to start her busine…
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In today’s podcast we discuss whether email marketing is still effective at driving ecommerce sales. (Spoiler alert. It absolutely is) My guest is Hannah Spicer, an email marketing consultant who helps premium and luxury brands drive more ecommerce sales. Hannah specialises in working with an email tool called Klaviyo. Don’t worry if you are not us…
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Ruth Marsden is the founder of The Better Company, a brand that sells reusable period products on a one-for-one donation model. Ruth joined me to discuss her journey from an actress to an entrepreneur, creating a business that not only sells reusable menstrual products but also gives back to communities in need. Ruth’s story is rooted in Zimbabwe, …
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Michelle Fern welcomes Rachel Markowitz, Marketing Manager at Brightkins this week to chat about Brightkins products including the new Brightkins Tough & Tumble durable treat dispenser line. Brightkins offers a range of playful training activity kits, enrichment tools, and interactive treat puzzles designed to keep your furry friends engaged and en…
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Do you know what your top 3 sellers are? Do you know what your slow sellers are? Or your average gross margin? In this episode we dig into the importance of knowing your numbers when looking to scale your business with this week’s guest, Kate Freeman. Kate Freeman helps product businesses to make more revenue and most importantly more profit! Kate …
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Most of the clothes we wear today are manufactured in the Far East. What happens when you decide to champion creating your clothing brand in the UK? Today’s guest is Genevieve Sweeney, the founder of her eponymous luxury British knitwear brand. Genevieve designs and manufactures British knitwear for womenswear, menswear, accessories and socks. She …
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It’s the basic question we all want an answer to, how do you sell more products? My guest on the podcast today is here to help. Mark Endacott runs an online retail company, a business consultancy firm specialising in one to one sales training and business mentoring and an online sales training course which is launching soon. Put it simply Mark know…
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Michelle Fern welcomes Bill Wasik and Monica Murphy, authors of OUR KINDRED CREATURES: How Americans Came to Feel the Way They Do About Animals. This fascinating work of nonfiction dives into the three decades after the Civil War when the attitude of the American public towards animals radically changed. OUR KINDRED CREATURES makes a case for seein…
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Wouldn’t it be great to be able to create a genuine connection between people and pets through the power of DNA? Well, Dave Latorra and Stephanie Ford of DNA is Love figured out a way to do that! Michelle Fern chats with the co-founders about their desire is to offer DNA is love products and shared stories as a powerful and intimate reminder of the…
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Are you considering selling your products on Amazon? It's a challenging process, and you might be feeling a bit stuck. Or perhaps you're still contemplating it and unsure about the next steps. Hiring someone to assist you might not be feasible, either due to preference or budget constraints. That's why I thought about how I can help. This podcast e…
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Today on the podcast I am delighted to welcome Maddy Shine. Maddy Shine is a small biz business mentor and visibility expert who helps women-owned business legends grow their businesses by becoming more visible. She has helped thousands of clients get more visible through teaching her free and paid online programs and membership community Visible V…
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What is the difference between being a sole trader and a limited company? How should you structure your business? These are big questions you have to grapple with when setting up your own business, so I asked the perfect guests on the podcast to give us some advice. Wendy Ross is the founder of Tonbridge Accountants, and is joined by her business p…
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This week Michelle Fern tackles ticks with Tick Mitt father-daughter founders, Steve & Olivia Abrams. The Tick Mitt was designed to brush off the ticks after any outdoor activity. Now there is a simple and highly effective way to brush ticks off after any activity in nature-bring the Tick Mitt and do random sweeps on you and your pet and before you…
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What is commercial design? And how can it help you sell more of your products? Today my guest on the podcast is Lucianne Soley of Soley Creative. Soley Creative empowers people and brands to be seen, heard, and understood through commercial visual communication and brand guardianship. They build brands that thrive in the present and the future. Luc…
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This week Michelle Fern welcomes Jonathan Willbanks, founder of Arterra. Arterra provides daily support for healthy aging and combines the power of multiple supplements into just one scoop, making it the easiest health habit you can do for your dog. It slows the aging process with everyday health formulated to enhance and extend the life of your do…
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Today my guest is Michael Crinnion from Mind Body Goals Ltd. Michael designs and makes high quality wellbeing products that help people bring proven techniques like breathwork into their lives in a way that's easy to maintain, enjoyable, and has a real positive impact. Michael has created the Luma Cube, a beautifully designed zen-like cube that aid…
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To celebrate passing the 200th episode of Bring Your Product Idea To Life, I decided to catch up with past guests, to see what happened next in their product business, and where they are now. Today’s guests were all on my podcast in 2021. It’s fascinating hearing where their business has taken them, the highs and lows, and how their advice for othe…
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