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Uncle Ron is known in the insurance agency world as an expert in SEO. It's how he has built his business. He will dispense this knowledge in regular bite sized chunks to help you grow your local or niche business through content creation and technology.
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How Emotional Marketing Drives Consumer Action
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This week's focus has been on taking decisive action and leveraging the feedback loop to refine your content creation and sales strategies. Today we're focusing on the power of emotional storytelling to the impact of compelling titles and calls to action. We'll discuss the essential tactics to spur your consumers into action. Whether you're aiming …
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Making Effective Adjustments: Turn Feedback into Sales
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Today, we're diving deep into the art of adjustment and the power of your feedback loop in digital marketing. We'll explore how to interpret the metrics that matter, from website impressions to social media interactions, and adjust your strategies accordingly. With practical tips on refining your titles, crafting emotional content, and leveraging p…
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Maximizing Business Growth Through Effective Feedback Loops
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In today's episode, we're discussing the power of the feedback loop—what it is, why it's important, and how you can utilize it to improve your content, sales proposition, and overall business performance. We'll explore how taking decisive action and continuously refining your approach based on data and feedback can lead to significant improvements …
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Learn Why Moving Fast Enhances Feedback and Results in Business
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In today's episode, Uncle Ron is diving deep into the power of making decisive moves quickly to enhance your business growth using organic digital marketing methods. He shares insights on how to effectively utilize a feedback loop by deploying content, gathering responses, and optimizing based on real-time data. Drawing analogies from Jeopardy winn…
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Why Decisiveness Matters More Than Outcomes in Business
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Today we're diving deep into the importance of decisiveness in growing your business—why taking action, even if imperfect, trumps inaction every time. Uncle Ron shares insights from his personal journey in digital marketing and recounts wisdom from sports coaches and life mentors, illustrating how decisiveness can make or break success. Learn how t…
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How to Differentiate with a Unique Sales Proposition
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In today's episode, we'll dive deep into the concept of the Unique Sales Proposition (USP) and discuss how you can distinguish your business from the overwhelming sea of sameness. Drawing on my own experiences in the insurance industry, I'll share actionable tips on defining and naming your USP, communicating it effectively in under 30 seconds, and…
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From Ordinary to Extraordinary: Defining What Makes You Special
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In today's episode, we're continuing our discussion on how to stand out in a crowded market and what unique offers you can make because you are uniquely qualified. By understanding what sets you apart from the competition, you'll learn how to present a unique selling proposition that truly resonates with your customers and offers them the transform…
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How to Stand Out: Defining What Makes You Unique in Business
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In today's episode, we're uncovering the strategies you need to define your unique skills, knowledge, and tools to deliver the transformation your customers are seeking. How do you create a value proposition that is truly scarce and irresistible?I’ll share my journey, including why I've trademarked "True Texas Home Insurance" to stand out from the …
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The Secret to Understanding Your Ideal Prospect’s Desired Transformation
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Today, we'll dig deeper into defining and delivering the unique benefits that your customers seek. Whether you're running an insurance agency, a mechanic shop, or even a grocery store, Uncle Ron explains how to highlight time, status, and value to craft a compelling value proposition that resonates with your audience. So, let's get started on the p…
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Surviving the Sea of Sameness: Find Your Unique Value
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In this episode, we discuss how many companies, like the now-defunct Blockbuster, fall into the trap of the "sea of sameness," where they offer nothing unique to distinguish themselves from their competitors. We'll explore how you can rise above this metaphorical ocean by defining and expressing your unique value proposition, making you stand out i…
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Why Clients Want Benefits, Not Just Services
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Today, we're diving into why people don't actually want your services—they want the benefits those services provide. We'll explore how to sell on value instead of price, the importance of messaging in your marketing strategies, and how to attract the right kind of customers. Plus, I'll be sharing insights and real-world examples to help you redefin…
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Selling on Value: The Key Differences Between Aspirational and Excellence Buyers
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Today we're exploring an important topic: the difference between aspirational buyers and excellence buyers. In this episode, we'll uncover why understanding these two types of buyers is vital for selling on value rather than price. From handbags to houses, we'll break down how to attract the right audience for your business. So, grab a chair and a …
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Aligning Your Marketing with Value-Oriented Consumers
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In today's episode, Uncle Ron dives deep into a critical question for any business owner: is your audience more worried about price or value? Uncle Ron shares his personal experiences and insights from his booming insurance agency. It's all about understanding why your customers choose you and how to leverage that knowledge to focus on value rather…
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Decoding the Three Variables Influencing Buyer Decisions
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In this session, Uncle Ron delves into the bedrock of effective sales strategies—selling on value rather than price. Despite common claims, many salespeople struggle to truly center their pitches around value.Join Uncle Ron as he unpacks the three essential variables that influence every purchase decision: cost, value, and time. Learn why it's cruc…
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This week we're shifting gears to talk about how to effectively market and sell based on value, not just price. Many people claim they're selling on value, but are they truly? Often, businesses get stuck in a price war, focusing solely on cheaper options rather than what real value they can offer their customers. Today, we'll explore the critical d…
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Roadblocks and Dominos: What Are You Knocking Over First
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In today's episode, Uncle Ron breaks down his method for overcoming brain blocks and gaining momentum through micro commitments. Using examples from his personal workflow, including how he leverages tools like ChatGPT for content creation, Uncle Ron shares valuable insights on how to identify and utilize those crucial first steps that can make all …
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Roadblocks and Dominos: From Small Wins to Big Gains
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Today we're diving deep into the world of dominoes—not the game, but the powerful concept of knocking over bigger and bigger tasks to drive your business forward. Join me as we explore how starting with small, manageable tasks each morning can create unstoppable momentum, allowing you to tackle increasingly larger challenges throughout your day. Dr…
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Roadblocks and Dominos: Building Success One Domino at a Time
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In today's episode, Uncle Ron takes us on a nostalgic journey, remembering the joy of setting up and knocking over dominoes as a child. He brilliantly connects this to the concept of creating momentum in business through micro commitments. By celebrating small wins and methodically stacking one success after another, you can build incredible forwar…
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Roadblocks and Dominos: Understanding Inertia
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Today Uncle Ron dives into the concept of inertia and its role in kickstarting productivity and achieving business success. Drawing parallels from physics and personal routines, I'll share how identifying and executing small, early wins can maintain momentum throughout your day. Get ready to leverage the power of inertia to keep your business movin…
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Roadblocks and Dominos: Using Small Wins to Propel Business Success
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This week, we're diving deep into the common challenges we all face when tackling our daily tasks—those pesky roadblocks. Join Uncle Ron as he shares his wisdom on dealing with productivity hurdles, inspired by a childhood game and a real-life conversation with his mastermind group. He'll discuss how to identify the dominoes that hinder your progre…
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Master Search Changes: Uncle Ron's Secret Tips to Conquer Content Creation
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Uncle Ron is diving deep into the latest changes shaking up the world of organic search and how you, as a business owner, marketer, or content creator, can leverage these shifts to your advantage. In this episode, we're unraveling three critical strategies to enhance your organic search performance: the undeniable power of video, the need to focus …
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The Impact of AI on Search Engine Visibility
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This episode is all about the massive shifts we're seeing in search engine result pages (SERPs) thanks to AI advancements. We'll discuss how Google's new AI overview dominates the screen, pushing organic results further down, and the rise of zero-click searches. Additionally, we'll explore how AI search engines like Perplexity AI are becoming serio…
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Adapting to Mobile Search Changes in Digital Marketing
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7:39
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Today's focus is all about mobile search real estate. Did you know that 63% of all searches are now conducted on mobile devices? As we glue our phones to the palms of our hands, it's important to understand how search engines and apps are reshaping the way we find information on-the-go.In this episode, we'll explore the elements that dominate your …
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Navigating the New Landscape of Desktop Search Results
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Today Uncle Ron dives deep into the evolving landscape of organic search results on Google, focusing specifically on desktop searches. As desktop SERP real estate continues to transform, Uncle Ron reveals what these changes mean for your business and how you can adapt to stay ahead. From AI overviews powered by Gemini to the increasing prominence o…
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How Organic Search Has Adapted and Changed Over Time
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In this episode, we’ll explore how high-quality, useful, and easy-to-understand content has always been the cornerstone of successful organic search results. From the early days of keyword stuffing to the sophisticated user experience algorithms of today, we'll trace the evolution of SEO tactics and discuss why producing engaging content that prove…
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1
Understanding Conversions: Three Proven Tactics to Boost Your Sales
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Today we're diving deep into three powerful strategies to make your webpages convert better. Whether you're experiencing fluctuations in website traffic or looking to boost your sales opportunities, these tips will help you optimize your site for higher conversion rates. From designing eye-catching buttons and crafting strong calls to action to aut…
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Understanding Conversions: Transforming Website Traffic into Revenue
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Today we're diving deep into one of the most critical aspects of your business: improving your website's conversion rates. Join me as we break down the math behind conversions and explore how even small improvements can lead to significant boosts in your revenue. Using real-world examples, I'll show you why focusing on conversions can turn your web…
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Understanding Conversions: How to Turn Web Traffic into Customers
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Last week, we explored how enriching your storytelling can forge emotional connections with your audience. This week, we're shifting gears to understand what conversions are and why they matter for your business. I'll be sharing my own journey, revealing how even with fluctuating web traffic, I've managed to increase my new business deals.We'll exp…
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The Moral of the Story: Storytelling to Create Emotional Bonds
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6:51
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In today's episode, I'll tell you about Wayne, a customer who faced a devastating house fire caused by a battery charger. His journey through struggle and transformation led him to a crusade warning others about the hidden dangers of unattended battery chargers. Through Wayne's story, we'll illustrate how the moral of a story ties into its resoluti…
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The Struggle: Transforming Your Business Through Storytelling
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In today's discussion, we'll uncover how to hook your audience, introduce powerful transformational struggles, and position yourself not as the hero but as the essential guide in their journey. Think of yourself as Yoda, your product as the Force, and your customer as the Luke Skywalker needing your wisdom to succeed. By the end of this episode, yo…
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Mastering the Hook: Capturing Attention in Business Storytelling
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Today, he's all about the hook—how to captivate your readers, viewers, or listeners right from the start and keep them engaged through to the end. Uncle Ron shares a compelling story about Wayne, whose life was saved by his loyal pointer during a devastating house fire. This gripping narrative illustrates the importance of creating an open loop to …
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How One Big Problem Transforms Your Story and Attracts Customers
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6:18
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In today's episode, Uncle Ron explores the importance of identifying and focusing on "one big problem" to drive your narrative and create an emotional connection with your audience. Using a compelling example from his own insurance business, Uncle Ron demonstrates how addressing the central issue and showcasing the transformation can engage and ins…
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Building Emotional Connections Through Storytelling Strategies
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Grab a seat and join me today as we dive into the power of storytelling in your business. After navigating some technical challenges last week, we're back and ready to give you fresh insights. This week, inspired by a compelling presentation by Miss Ally Fallon, we'll explore how storytelling can profoundly connect you with your audience and drive …
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Uncle Ron's Greatest Hits To Productivity: Tools and Techniques for Enhanced Productivity
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In this episode of Uncle Ron's Porch, Uncle Ron discusses:1. His productivity tools: Uncle Ron reveals that he relies on a combination of old-school pen and paper methods, including a customized pen with multiple ink colors and a dot grid notebook, alongside electronic tools like a CRM (Customer Relationship Management) system, Google Workspace, an…
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Uncle Ron's Greatest Hits To Productivity: Tools and Techniques for Enhanced Productivity
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In this episode of Uncle Ron's Porch, Uncle Ron discusses:1. His productivity tools: Uncle Ron reveals that he relies on a combination of old-school pen and paper methods, including a customized pen with multiple ink colors and a dot grid notebook, alongside electronic tools like a CRM (Customer Relationship Management) system, Google Workspace, an…
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1
Uncle Ron's Greatest Hits To Productivity: Elevate Your Business with Micro Commitments and Rewards
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1. Uncle Ron discusses the importance of using micro commitments to drive productivity in business, emphasizing the need to master one's calendar and complete daily tasks to excel in serving customers.2. He introduces the concept of rewarding oneself after completing micro commitments, highlighting the brain's response to negative and positive outc…
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Uncle Ron's Greatest Hits To Productivity: Multitasking Unmasked
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In this episode of Uncle Ron's Porch, Uncle Ron discusses the importance of productivity in business. The three key elements are:1. Multitasking: Uncle Ron debunks the myth of multitasking, explaining that the brain cannot effectively focus on multiple tasks simultaneously. He emphasizes the importance of focusing on one task at a time to enhance p…
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UNFILTERED with Ernest J. Lee & Uncle Ron - June 26th, 2019 - FULL SHOW
1:03:45
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Don't Miss this Episode!!! "When Things Go Wrong, Don't Go With Them" 💯💯 Things will get out of control in life and guess what, Trouble Doesn't Give a Warning!! But, YOU don't have to get out of control with them!! Learn the Lesson of the test and GO FORWARD! #Tunein & #ListenLive to this EPIC discussion! Don't Miss It! #RadioShow #motivational #Fr…
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UNFILTERED with Ernest J. Lee & Uncle Ron - June 19th, 2019 - FULL SHOW
1:04:08
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This Week's Podcast is The REAL Deal! "How Will You Respond?" Bad things WILL happen! We'll make bad decisions and have to live with the consequences!! But the result will be more favorable when you learn HOW to respond!! #Tunein & #ListenLive to this EPIC discussion! #RadioShow #Emotions #lifestyle #motivational #Freshstart #InternetRadio #LifeLes…
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UNFILTERED with Ernest J. Lee & Uncle Ron - June 12th, 2019 - FULL SHOW
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Yooooo!!! Check this out!! "It's Time to REBOOT" We can't keep living over things and problems!! STOP, SHUT IT DOWN, START BACK UP, then CONTINUE!! 💯💯 Give yourself a chance to WIN with a Fresh Start! #Tunein & #ListenLive to this EPIC discussion! #RadioShow #Freshstart #LifeLessons #NowOrNever #Motivation…
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UNFILTERED with Ernest J. Lee & Uncle Ron - June 5th, 2019 - FULL SHOW
1:03:19
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DON'T MISS THIS ONE!!!!! #LifeStuff "Get Off the Emotional Rollercoaster" We've ALL been there or ARE there!! The fact is we gotta keep our emotions in check so we can make Sound & Rational Decisions with our Life Choices! 💯💯 #Tunein & #ListenLive to this EPIC discussion!By Ernest J. Lee
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UNFILTERED with Ernest J. Lee & Uncle Ron - May 29th, 2019 - FULL SHOW
1:03:07
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#TuneIn | Stop and Hang with us! This week's discussion is This Is NOT The Time To Lose Your Head!! 🔥🔥🔥 We have to control our emotions and keep them in check when things are going wrong and we have to make LIFE Decisions! #BigFacts Join us for this IMPORTANT Topic! #RadioShow #ListenLive #InternetRadio #Consequences #keepcalm #LifeLessons #Decisio…
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UNFILTERED with Ernest J. Lee & Uncle Ron - May 22nd, 2019 - FULL SHOW
1:03:26
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🚨👑This Show is 🔥🔥🔥! #TuneIn This week we're discussing Life!!!! WHAT IS LIFE?? What is Purpose?? All of us have asked that question!! So come hang out with us tonight and join the discussion! Let's Gooooo! #RadioShow #ListenLive #LifeLessons #Purpose #Destiny #Decisions #WhatIsLifeBy Ernest J. Lee
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UNFILTERED with Ernest J. Lee & Uncle Ron - May 15th, 2019 - FULL SHOW
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Part III | The FINAL Chapter | Men Decoded The last few weeks have been Amazing!! Thanks to EVERYONE who has tuned in!!! I'm telling you, this 3rd and final show on Men is gonna be off the chain!! Trust me, Don't Miss It!!! We're dealing with Marriage, Dating, Likes, Dislikes, Spiritual issues and much more!! Whew! 🔥🔥🔥🔥🔥🔥🔥 Join me and the fellas Wi…
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UNFILTERED with Ernest J. Lee & Uncle Ron - May 8th, 2019 - FULL SHOW
1:02:44
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🚨🚨YOOOOO! #ListenLive Part II | Men Decoded Last week was off the charts!!! #TuneIn this week for the next installment!! Yes Dr. William Byron Reese, Dr. Leon Crawford & Pastor Junaldo Lee are ALL back!!!! 🔥🔥🔥🔥🔥🔥🔥 Let's Goooooo!!!!By Ernest J. Lee
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UNFILTERED with Ernest J. Lee & Uncle Ron - May 1st, 2019 - FULL SHOW
1:03:23
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🚨👑It's Going Down!!! You don't wanna miss this show! 💯 #TuneIn as we start a 2 part Series called MEN DECODED! Yup we're about to talk about it ALL! Everything you always wanted to know about MEN! Raw & Uncut! Let's Gooooo! Join my outstanding panel of Dr. Leon Crawford, Dr. William Byron Reese, & Pastor Junaldo Lee in this Life-Changing discussion…
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UNFILTERED with Ernest J. Lee & Uncle Ron - April 24th, 2019 - FULL SHOW
1:03:39
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#TuneIn & #ListenLive! This week we're breaking down the DIFFERENCE between Faith & Wishful Thinking!!! 🔥🔥🔥💯 In ALL your getting, GET UNDERSTANDING!! Trust me, this Info is NEEDED!! Of course we'll play some jams & have fun as well so come hang out with me! #RadioShow #DopeVibes #LogOn #InternetRadio #spirituality #WishfulThinking…
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UNFILTERED with Ernest J. Lee & Uncle Ron - April 17th, 2019 - FULL SHOW
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#ListenLive to the Enlightening discussion "Holy Week Explained" 🔥🔥🔥💯 Learn WHY we do what we do during this week of Passion!!! Don't just participate in things Just Because it's the Norm.. Get an Understanding past the obvious!! We'll play some jams & have fun as well! #TuneIn #Relevant #HolyWeekBy Ernest J. Lee
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UNFILTERED with Ernest J. Lee & Uncle Ron - April 10th, 2019 - FULL SHOW
1:02:49
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#ListenLive to Session V of our Church Leadership series! We welcome the great Dr. William Byron Reese! We're discussing How to Bridge the Gap Between the Pulpit & The Pews!! How is the "Church" really translating!! 🔥🔥🔥💯 We'll play some jams & have fun as well! #TuneInBy Ernest J. Lee
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UNFILTERED with Ernest J. Lee & Uncle Ron - April 3rd, 2019 - FULL SHOW
1:03:23
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#ListenLive to Session IV of our Church Leadership series! We're discussing Church CULT - ure! It's more common than you think!! 🔥🔥🔥💯 We'll play some jams & have fun as well! This is gonna be a Dope Show! #TuneInBy Ernest J. Lee
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