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#14 The Melanie Deziel Route
Manage episode 429626088 series 3578334
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Melanie Deziel is the co-founder of the Creator Kitchen, an author, and a self-described forever student who’s learned a lot in nearly a decade of building a business around herself.
In this episode, Melanie reveals her journey from New York Times big wig to solopreneurship, opening up about the fear of quantifying her worth and navigating business propositions. Melanie discusses her pivot towards content marketing, the creation of "The Content Fuel Framework," and her mission to support undiagnosed autistic women. Tune in for raw insights on partnership diligence, the importance of genuine networking, and how embracing her identity has shaped her passion-driven business.
00:00 Going from journalist to solopreneur
04:33 The mental adjustment needed to evaluate your work's worth
08:43 Recognizing and leveraging opportunities
11:42 Intentionally pivoting while figuring out preferences and market demand
21:47 How to access the possibility of a partnership
24:06 Rebranding handicaps as superpowers
29:15 Measuring people by yardsticks that don’t belong to them
34:00 Giving yourself permission to do things that fill your cup
40:05 What Melanie hasn’t built, yet
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Follow Melanie on LinkedIn: https://www.linkedin.com/in/melaniedeziel/
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Get my free blueprint for Solopreneurs - The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create: https://becomeadigitalconsultant.com/
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