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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Gold Ave Church Sermons
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Content provided by Dave Westra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Westra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sermons from Gold Ave Church, Grand Rapids, Michigan
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1048 episodes
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Manage series 1172461
Content provided by Dave Westra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Westra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Sermons from Gold Ave Church, Grand Rapids, Michigan
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1048 episodes
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1 2025_04_06 - Pastor Dave: "God is Slow to Anger" - Audio 43:42
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Sermons from Gold Ave Church, Grand Rapids, Michigan

1 2025-03-30-Pastor Dave: "God is Gracious and Merciful" - Audio 38:04
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Sermons from Gold Ave Church, Grand Rapids, Michigan

1 2025-03-23 Exodus 34:5-7 - God Reveals His Nature As Compassionate - Pastor Dave - Audio 32:41
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Sermons from Gold Ave Church, Grand Rapids, Michigan

1 2025-03-16 Hebrews12:1-11 - Reframing God's Discipline Around God's Goodness - PastorDave - Audio 32:43
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Sermons from Gold Ave Church, Grand Rapids, Michigan

1 2025-03-09: Colossians 3- Pastor Jaleesa - Audio 24:35
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"Oh Be Careful Little Minds What You Think"

1 2025-03-02 - Psalm 23 - Sheep and The Good Shepherd - Mark - Audio 38:28
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Sermons from Gold Ave Church, Grand Rapids, Michigan

1 2025_02_23- Pastor Gina_Discipleship as Restoration - Audio 36:29
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Sermons from Gold Ave Church, Grand Rapids, Michigan

1 2025_02_16-Pastor_Dave-Ephesians 4:1-13 - Audio 32:32
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Sermons from Gold Ave Church, Grand Rapids, Michigan

1 2025-02-09_Hebrews 2:1-4 Pastor Gina - Audio 51:36
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Sermons from Gold Ave Church, Grand Rapids, Michigan

1 2025-02-02 Matthew 28:19-20 - Anne Westra - Audio 29:54
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Sermons from Gold Ave Church, Grand Rapids, Michigan

1 2025-01-26 Exodus 15- Pastor Jaleesa - Audio 29:51
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Sermons from Gold Ave Church, Grand Rapids, Michigan

1 2025-01-19 A Sacrifice of Worship - Pastor Dave - Audio 42:47
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Sermons from Gold Ave Church, Grand Rapids, Michigan

1 2025-01-12 Mark 8 - Who Do You Say I Am? - Pastor Gina - Audio 34:56
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Sermons from Gold Ave Church, Grand Rapids, Michigan

1 2025-01-05 - 1 Thessalonians 5:16-18- Rejoice Always - Pastor Dave - Audio 35:48
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Sermons from Gold Ave Church, Grand Rapids, Michigan

1 2024-12-29 - Colossians 3:15-17- Gratitude - Pastor Gina - Audio 24:55
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Sermons from Gold Ave Church, Grand Rapids, Michigan
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