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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Content provided by Burning Man Project. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Burning Man Project or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Stuff to listen to on the way to Black Rock City. Or if you're stuck in D Lot. Or anywhere, anytime.
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127 episodes
Mark all (un)played …
Manage series 1247482
Content provided by Burning Man Project. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Burning Man Project or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Stuff to listen to on the way to Black Rock City. Or if you're stuck in D Lot. Or anywhere, anytime.
…
continue reading
127 episodes
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Aural Pleasures for the Ride to BRC

1 Mayors of Columbia, SC and Reno, NV Interviewed on Playa 15:00
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Burning Man Project Communications Director Megan Miller interviews Mayor Stephen Benjamin of Columbia, South Carolina and Mayor Hillary Schieve of Reno, Nevada during their visit to Black Rock City in 2018. They came as part of a delegation of 11 mayors from the U.S. Conference of Mayors who came to learn what their cities could learn from our city. (Photo by Robert Burnett)…
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1 Burning Man And AI Have Co-Evolved (Anselm Engle) 27:00
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It's often said that Burning Man and the internet grew up together: both started emerging at around the same time in the late 80s, went through a "wild wild west" phase in the 1990s, when they were seen as counter-cultures. Both started to get really big around the turn of the century, and both became massive cultural phenomenon after that (though, granted, it's a hell of a lot easier to find someone who's never heard of Burning Man than it is someone who's never heard of the internet.) Many of the people who made the internet what it is went to Burning Man - and both imply new forms of social organizing. Anselm Engle, a member of Burning Man's IT team, thinks the similarities go deeper. Both Burning Man and the internet were born out of the same social forces and cultural movements, and thus have been moving in parallel - one emphasizing pure information, the other grounding us firmly in the immediate physical moment, but both still riding the crest of the same wave. Which is why he thinks Burning Man can be described as an open=source, cloud based, culture — Burning Man and AI have co-evolved.…
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Vanderbilt Professor of History Michael Bess is the author of the forthcoming book What makes us human? From neurons to the Sistine Chapel, and is studying the technologies that may destroy us, including artificial intelligence and genetic engineering. The risks of catastrophic failures, he says, are significant — basically our newest technologies are a car without a break, and if you drive one of those too fast, you're probably going to crash. Anyone interested in the survival of our species should be asking ourselves: how do we slow down enough to understand what the problems we're really facing are?…
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1 Paradox Is the Heart of Humanity (Kirk Schneider) 26:21
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In his previous work, leading Existential Psychologist Kirk Schneider has put the experience of "awe" at the center of human psychology. Without experiencing awe, life tends to become flat, mechanical, and unhealthy — a prison to be broken out of, rather than a possibility to grow into. In his new book, The Spirituality of Awe: Challenges to the Robotic Revolution, Schneider points out that awe itself is paradoxical: it generates fear and hope, a sense of grandeur and insignificance, of strength and weakness, the imminent and the transcendent ... not one right after the other, but all at once. And it is our ability to have these simultaneous experiences, these experiential paradoxes that cannot be resolved rationally, and be present to them, and integrate them into our lives, that is the essence of our humanity.…
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1 Artificial Intelligence Is Just a Story, and We Can Tell a Better One (Jaron Lanier) 23:46
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Amazon has recently confirmed reports that its home operating system "Alexa," has been spontaneously laughing for no apparent reason, occasionally refusing to obey commands, and sometimes performing actions that were never asked for. No one has any idea why — is this a bug? A glitch? A hacker attack? — but internet pioneer and Microsoft researcher Jaron Lanier is probably not surprised. In his 2017 book Dawn of the New Everything, Lanier points out the startling degree to which these home operating systems — not just Amazon's but from every company on the market — visually resemble "HAL," the AI system in 2001: A Space Odyssey which cannot process conflicting missions and turns homicidal.…
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1 Empowering Robots Are Ethical Robots (Christoph Salge) 23:26
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The problem with the way we try to give AI ethics is that we design these ethics to work for the status quo, the way things are right now. But things never stay the same for long, the status quo is constantly changing, and so that sets our AI ethics up to fail. That's the insight of Dr. Christoph Salge, a professor of Computer Science at the University of Hertfordshire and New York University's Game Innovation Lab. Instead of giving Artificial Intelligence a set of rules to follow that will become obsolete as the world (and our needs) change, we should give AI principles to follow that can adapt to our own changing needs.…
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1 How To Practice Being Human (Dr. Sherry Turkle) 44:00
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Our problem isn't that Artificial Intelligence is getting better at being human, it's that human beings are getting worse at it. That's one of the conclusions that MIT psychologist Dr. Sherry Turkle, who has been studying the psychological impact of technology on its users since the dawn of the internet. One of the foremost researchers on the "soft side" of technology, her early work was optimistic about the power of the internet to enable healthy personal and cultural experimentation. Her recent work is still optimistic, though it comes with a very significant "but." We cannot be passively accepting of our new technologies: that way lies madness and ruin, or at least verifiable misery. Instead she says that the challenge of our new technology is not just to manage it better, but to practice being human the face of it.…
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1 Burning Love Ep. 1: Until the End of the Playa 48:24
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Meet Tony and Daniel Wichowski, also known as Mr. Pepperdine and Scratch. Tony and Daniel met on playa in 2014 and married there legally in 2015. They remain unmistakably in love today. But happily ever after endings don't write themselves. Sometimes, it takes a transcontinental sacrifice, commitment to the sport of extreme paperwork filing, and a Supreme Court case to pull one off. Swiss cigarettes help.…
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Aural Pleasures for the Ride to BRC

We don't usually think of "Awe" as one of the essential human emotions, but licensed psychologist and American Psychological Association Fellow Dr. Kirk Schneider's research suggests that we should. Schneider, President Elect of the Existential-Humanistic Institute and past president of the APA's Society for Humanistic Psychology, says that awe is a contradictory emotion - one which makes us feel both elevated and fragile, elated and terrified — and that without it, life becomes rote, even mechanical, a process of just going through the motions. We need experiences of awe to live as deeply as we can.…
A guide to the Honorarium art and artists at Burning Man 2017. A great way to get fired up about the amazing art that's going to be on playa! Listen while you're packing, driving to Black Rock City, or just stuck in D Lot!
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Aural Pleasures for the Ride to BRC

A guide to the Honorarium art and artists at Burning Man 2017. A great way to get fired up about the amazing art that's going to be on playa! Listen while you're packing, driving to Black Rock City, or just stuck in D Lot!
A
Aural Pleasures for the Ride to BRC

A guide to the Honorarium art and artists at Burning Man 2017. A great way to get fired up about the amazing art that's going to be on playa! Listen while you're packing, driving to Black Rock City, or just stuck in D Lot!
A
Aural Pleasures for the Ride to BRC

A guide to the Honorarium art and artists at Burning Man 2017. A great way to get fired up about the amazing art that's going to be on playa! Listen while you're packing, driving to Black Rock City, or just stuck in D Lot!
A
Aural Pleasures for the Ride to BRC

A guide to the Honorarium art and artists at Burning Man 2017. A great way to get fired up about the amazing art that's going to be on playa! Listen while you're packing, driving to Black Rock City, or just stuck in D Lot!
A
Aural Pleasures for the Ride to BRC

A guide to the Honorarium art and artists at Burning Man 2017. A great way to get fired up about the amazing art that's going to be on playa! Listen while you're packing, driving to Black Rock City, or just stuck in D Lot!
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