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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Mr. Beacon Ambient IoT Podcast
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Content provided by Hammock Aaron and Stephen Statler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hammock Aaron and Stephen Statler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Proximity and location technologies are key to the Internet of Things (IoT) and are causing our digital and physical worlds to converge. Mr. Beacon is a series of interviews with the leaders of companies that are at the center of this revolution. Steve Statler wrote "Beacon Technologies", a survival guide for people that want to design solutions that use Bluetooth beacons to create experiences that combine location awareness with the power of cloud computing.
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216 episodes
Mark all (un)played …
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Content provided by Hammock Aaron and Stephen Statler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hammock Aaron and Stephen Statler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Proximity and location technologies are key to the Internet of Things (IoT) and are causing our digital and physical worlds to converge. Mr. Beacon is a series of interviews with the leaders of companies that are at the center of this revolution. Steve Statler wrote "Beacon Technologies", a survival guide for people that want to design solutions that use Bluetooth beacons to create experiences that combine location awareness with the power of cloud computing.
…
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Hosted on Acast. See acast.com/privacy for more information.
216 episodes
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1 New Era of Digital Product Passports: An Exclusive with Thomas Knothe 1:26:34
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In this exclusive episode of the Mr. Beacon Podcast, Thomas Knothe, Chair of JTC 24, shares insights into the new Digital Product Passport (DPP) standards. As one of the few cleared to speak publicly, Thomas reveals how DPPs will transform global commerce, ensure sustainability, and drive regulatory compliance. Don’t miss this rare conversation that explores the future of digital-physical convergence—and the major opportunities it creates. Thomas’ Favorite Songs: “That’s So True” by Gracie Abrams: https://www.youtube.com/watch?v=BqiDw1WrbFo “Like a Prayer” by Madonna: https://www.youtube.com/watch?v=IaHQYTm14Kc See Thomas’ presentation on Digital Product Passports standards HERE Mister Beacon is hosted by Steve Statler, CEO of AmbAI Inc. — creators of AmbAI, the AI agent that connects people to products and the brands behind them. AmbAI also advises leading brands on Ambient Intelligence strategy. Hosted on Acast. See acast.com/privacy for more information.…

1 Building Bluetooth Made Easier: SimpleBLE & Lessons from Neuralink 1:10:48
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This week on The Mr. Beacon Podcast, Kevin Dewald, founder of SimpleBLE and former Neuralink engineer, joins to discuss simplifying Bluetooth development, building cross-platform solutions, and what it’s like working at Neuralink. He shares insights on Elon Musk’s high-performance teams and how Bluetooth can even work inside the human body. A must-listen for developers, entrepreneurs, and tech enthusiasts! 🎧 Tune in to discover the future of wireless power! Kevin’s Top 3 Songs with Meaning: “A Moment Apart” by ODESZA: https://www.youtube.com/watch?v=xarC5jAiO7w “Something Just Like This” by The Chainsmokers & Coldplay: https://www.youtube.com/watch?v=fZUfdnmtg4Y “Basket Case” by Green Day: https://www.youtube.com/watch?v=VKjEdYrx9P0 Hosted on Acast. See acast.com/privacy for more information.…

1 Powering the Future: How Energous is Pioneering Wireless Energy for IoT 38:16
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This week on The Mr. Beacon Podcast, we explore the future of wireless power with Giampaolo Marino, SVP of Strategy & Business Development at Energous. We discuss how Energous is revolutionizing ambient IoT with its PowerBridge Pro, enabling battery-free sensors for retail, logistics, and manufacturing. Giampaolo shares insights on IoT adoption, infrastructure simplification, and the launch of the Ambient IoT Alliance. Plus, we dive into his Italian roots and favorite music. 🎧 Tune in to discover the future of wireless power! Giampaolo’s Top 3 Songs with Meaning: “Volare” by Domenico Modugno: https://www.youtube.com/watch?v=6jWsIpAbo-8 “Con Te Partiro” by Andrea Bocelli: https://www.youtube.com/watch?v=Wdx5nGphnAI “All of Me” by John Legend: https://www.youtube.com/watch?v=QfgJQUiQFes Hosted on Acast. See acast.com/privacy for more information.…

1 The Future of Real-Time Location Tracking with Quuppa 1:04:52
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This week, Fabio Belloni, CEO of Quuppa, returns to discuss the latest in real-time location systems (RTLS). We explore Quuppa’s cutting-edge Bluetooth angle-of-arrival technology, its impact on logistics, sports, and healthcare, and exciting new use cases like tracking kids in trampoline parks and dogs in pet hotels. Fabio also shares insights on RTLS market trends, hybrid positioning technologies, and Quuppa’s future. 🎧 Tune in for expert insights on the evolving world of precise location tracking! Fabio’s Top 3 Songs with Meaning: “The Wall” by Pink Floyd: https://www.youtube.com/watch?v=r48BLz42NuI “Alabama Live” by Alabama: https://www.youtube.com/watch?v=ZpytxOjj2zo&list=OLAK5uy_nlKHwhjNVe3krWXTsq3aQYNJw8cMmdsXk “Italian Techno from the 90’s” by Various Artists Hosted on Acast. See acast.com/privacy for more information.…

1 Best-By Dates and Beyond: How Tech is Fixing Food Labels 59:59
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Kick off 2025 with Kristen Hovland, CEO of Keep-it Technologies and leader of the Smart Food Tech Coalition, as we explore how smart packaging and IoT are revolutionizing food freshness, safety, and sustainability. Learn about dynamic freshness indicators that reduce food waste and empower consumers, alongside efforts to modernize regulations and educate the public. A must-listen for future-focused foodies! Kristen’s Top 3 Songs with Meaning: “Stuck With You” by Huey Lewis and The News: https://www.youtube.com/watch?v=u1SFWU5tXAE “All Right” by Christopher Cross: https://www.youtube.com/watch?v=Mx8Yyz3UUng “Sweet Freedom” by Michael McDonald: https://www.youtube.com/watch?v=yvXFGUWBMHY Hosted on Acast. See acast.com/privacy for more information.…

1 The Secret to Connecting Food Supply Chains 53:43
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This week on the Mr. Beacon Podcast, Wiggs Civitillo, CEO and Co-Founder of Starfish, shares how his company is revolutionizing supply chain traceability. Starfish simplifies data sharing for compliance with FSMA 204, enhancing food safety, reducing waste, and building consumer trust. Learn how traceability unlocks value through insights, sustainability tracking, and ambient IoT innovations. Don’t miss this deep dive into the future of transparent, efficient supply chains. Wiggs’ Top 3 Songs with Meaning: “Give It Up” by KC & The Sunshine Band: https://www.youtube.com/watch?v=-AkxUirASIQ “Days Like This” by Van Morrison: https://www.youtube.com/watch?v=paauQuPhKaA “It’s A Great Day To Be Alive” by Ben Rector: https://www.youtube.com/watch?v=MotpRvZbvQk Hosted on Acast. See acast.com/privacy for more information.…

1 Transforming Supply Chains with Real-Time Insights 59:23
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This week on The Mr. Beacon Podcast, Sanjay Sharma, CEO of Roambee, helps us to further explore the future of IoT enabled supply chain visibility. Discover how Roambee’s real-time sensing solutions impact global trade, reducing disputes, optimizing logistics, and enabling autonomous supply chains. Sanjay shares insights on tackling modern supply chain complexities, leveraging printed battery powered GPS technologies, and achieving measurable ROI. A must-listen for supply chain professionals, this episode offers fresh perspectives on transparency, innovation, and creating smarter, more efficient operations. Sanjay’s Top 3 Songs with Meaning: “Hall Of Fame” by The Script (ft. will.i.am): https://www.youtube.com/watch?v=v8xgecy_ivw “Eye Of The Tiger” by Survivor: https://www.youtube.com/watch?v=_qDML_BCju8 “Unstoppable” by Sia: https://www.youtube.com/watch?v=jJvDnYdD8JQ Hosted on Acast. See acast.com/privacy for more information.…

1 Powering the Future: Ambient IoT and Sustainable Innovation 45:44
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In this episode of the Mr. Beacon podcast, we dive into the future of IoT with Dhiraj Sogani, Sr. Director of Wireless Product Marketing at Silicon Labs. Dhiraj shares insights on ambient IoT, energy harvesting technologies, and the innovative ways Silicon Labs is shaping low-power, sustainable IoT solutions. From Bluetooth advancements to machine learning at the edge, explore the cutting-edge trends driving the IoT ecosystem. Dhiraj’s Top 3 Songs with Meaning: “Stronger” by Kelly Clarkson: https://www.youtube.com/watch?v=XSvlIBhpFM8 “Another Day In Paradise” by Phil Collins: https://www.youtube.com/watch?v=eaFlJQGtBeM “My Favorite Things” from The Sound Of Music: https://www.youtube.com/watch?v=K7uISBk0tcw Hosted on Acast. See acast.com/privacy for more information.…

1 Unpacking the Global Supply Chain Crisis with Peter S. Goodman 53:13
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In this episode of the Mr. Beacon podcast, we zoom out to the big picture of global supply chains with Peter S. Goodman, Global Economics Correspondent for The New York Times. Goodman explores how cost-cutting, deregulation, and "just-in-time" practices strained supply chains, leading to shortages during COVID-19. Through insights from his new book, How the World Ran Out of Everything, Goodman shares powerful stories on resilience, corporate interests, and the need for a sustainable global economy. Peter’s Songs with Meaning: “Jesus is Waiting” by Al Green: https://www.youtube.com/watch?v=WmI8-A27agU “By The Time I Get To Phoenix” by Isaac Hayes: https://www.youtube.com/watch?v=9bbdJSW3pvM “Come Together” by The Beatles: https://www.youtube.com/watch?v=45cYwDMibGo Hosted on Acast. See acast.com/privacy for more information.…

1 Wiliot Ambient IoT Deployment with Royal Mail 1:02:24
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In this episode of the Mr. Beacon Podcast, Nitin Kamboj, Head of Strategy for Digital Supply Chain at Royal Mail, discusses how ambient IoT is transforming Royal Mail’s logistics. Learn how the 500-year-old institution uses IoT to track assets, boost efficiency, and reduce costs with over 800,000 IoT tags. Kamboj also shares insights on scaling this technology, future applications, and its role in Royal Mail’s sustainability efforts. Hosted on Acast. See acast.com/privacy for more information.…

1 Bluetooth Channel Sounding + Bluetooth Core Specification Version 6.0 50:32
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In this episode of the Mr. Beacon podcast, Damon Barnes from Bluetooth SIG discusses the groundbreaking features of Bluetooth Core Specification version 6.0, including channel sounding, which offers precise range finding with centimeter-level accuracy. Learn how this innovation, along with other Bluetooth Core Specification version 6.0 updates, is set to transform industries like automotive and IoT, enabling accurate, cost-effective distance measurement. A must-listen for tech enthusiasts and anyone curious about the future of Bluetooth and wireless communication. Damon’s Favorite Songs: “Exile” by Taylor Swift (feat. Bon Iver): https://www.youtube.com/watch?v=osdoLjUNFnA “Bleeding Out” by Imagine Dragons: https://www.youtube.com/watch?v=QFKHScAStsU “Start Me Up” by The Rolling Stones: https://www.youtube.com/watch?v=7JR10AThY8M Hosted on Acast. See acast.com/privacy for more information.…

1 Designing & Building Ambient IoT Solutions - The Secrets to Success 1:00:17
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In this episode of the Mr. Beacon Podcast, Matan Epstein from Wiliot discusses the real-world impact of ambient IoT, from tracking COVID-19 vaccine temperatures to optimizing supply chains. With over 50 pilot projects, Matan shares insights on deploying battery-free Bluetooth tags, providing continuous visibility into goods movement, and improving operational efficiency. He also reflects on his career, problem-solving approach, and love for music. Tune in for an expert’s perspective on how ambient IoT is transforming industries. Matan’s Favorite Songs: “Lovely Day” by Bill Withers: https://www.youtube.com/watch?v=yfcTgnpo3vI “Sweet Water” by Meir Ariel: https://www.youtube.com/watch?v=UeHj6qfsVmM “I’m Coming Home” by Skylar Grey: https://www.youtube.com/watch?v=k84QxVJd0tI Hosted on Acast. See acast.com/privacy for more information.…

1 Building the Bluetooth Network for Every Single Thing 1:00:42
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This week on the Mr. Beacon podcast, Simon Ford, founder of Blecon and IoT expert, discusses how Bluetooth Low Energy (BLE) is revolutionizing industries like healthcare, logistics, and asset tracking. With over 17 years at ARM, Simon shares insights on building scalable IoT solutions and Blecon’s role in transforming BLE for business applications. Tune in to explore the future of IoT connectivity, real-time asset tracking, and the challenges of integrating BLE into modern infrastructure. Simon’s Favorite Songs: “All I Need” by Jacob Collier: https://www.youtube.com/watch?v=ue6g7SPSyAM “Many of Horror” by Biffy Clyro: https://www.youtube.com/watch?v=Oyl_ICA853s “Mass Destruction” by Faithless: https://www.youtube.com/watch?v=8Wft2olm_VU Hosted on Acast. See acast.com/privacy for more information.…
In this episode, Pete Bernard, CEO of TinyML.org, explores the groundbreaking world of TinyML—AI running on edge devices like wearables and sensors. We discuss how TinyML is revolutionizing industries by enabling AI in resource-constrained environments, covering real-world applications from agriculture to IoT. Tune in to discover how TinyML is set to redefine the future of AI and edge computing. Pete’s Favorite Songs: “Samba Pa Ti” by Santana: https://www.youtube.com/watch?v=timZoOs9ozo “Can’t You Hear Me Knocking” by The Rolling Stones: https://www.youtube.com/watch?v=3fa4HUiFJ6c “Sitting On The Bottom of the World” by The Weary: https://www.youtube.com/watch?v=43uPaOTOsFw Hosted on Acast. See acast.com/privacy for more information.…

1 The Secrets of Success in RTLS – AiRISTA’s BLE, Wi-Fi, and IoT Offerings 39:26
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In this Mr. Beacon Podcast episode, Wyatt Meek, CCO of AiRISTA, discusses the company's innovations in real-time location systems (RTLS) and IoT. He explains AiRISTA's multi-technology approach using Bluetooth, Wi-Fi, RFID, and GPS, and their recognition in Gartner's Magic Quadrant. Wyatt shares industry use cases in manufacturing and healthcare, highlights a consultative sales approach, and discusses his career journey. The episode concludes with his vision for the future of RTLS and IoT. Wyatt’s Favorite Songs: “Fight for Your Right” by the Beastie Boys: https://www.youtube.com/watch?v=ClLCqZin9HY “Hail Purdue” by Purdue University: https://www.youtube.com/watch?v=DKDU1Ta3nOQ “The Luckiest” by Ben Folds: https://www.youtube.com/watch?v=f9bRmuP-kQY Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 Transforming Healthcare with Navenio's Indoor Location Technology 1:03:13
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Explore healthcare innovation with Navenio's COO and VP of Engineering, Bill Kloes and Sven Albrecht, on The Mr. Beacon Podcast. Learn how their infrastructure-free solutions, developed from Oxford University research, revolutionize indoor location tracking for patients, staff, and assets. Discover applications in the US and UK, business challenges addressed, and the advantages of mobile device strategies. Tune in for insights on the future of healthcare technology, improving efficiency, reducing costs, and enhancing patient care. Sven’s Favorite Songs: “Instant Crush” by Daft Punk: https://www.youtube.com/watch?v=1hA9vyUeKRs “That’s Mathematics!” by Tom Lehrer: https://www.youtube.com/watch?v=EGB9CnF4qwQ “Pigs (Three Different Ones)” by Pink Floyd: https://www.youtube.com/watch?v=gOqblSqx_VI Bill’s Favorite Songs: “Cats in the Cradle” by Harry Chapin: https://www.youtube.com/watch?v=puJt66y0TBw “I’ll Stand by You” by The Pretenders: https://www.youtube.com/watch?v=SuWAGT9ZkYE “You Raise Me Up” by Josh Groban: https://www.youtube.com/watch?v=aJxrX42WcjQ Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 The Future of Digital Product Passports: Traceability and Sustainability 46:59
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This week on the Mr. Beacon podcast, we delve into Digital Product Passports (DPPs) and their vast opportunities in the IoT. Join expert Lauren Roman and myself as we explore the EU's new DPP legislation and its impact on various industries, including automotive, apparel, and electronics. Lauren, Chair of the NAATBatt Track and Trace Committee and Vice Chair of the Society of Automotive Engineers Battery Global Traceability Standards Committee, shares insights on DPPs, product transparency, and battery traceability. Don't miss this fascinating discussion on the future of sustainability and global supply chains. Lauren’s Favorite Songs: “More than Words” by Extreme: https://www.youtube.com/watch?v=0R-FGchhwLw “Have I Told You Lately” by Rod Stewart: https://www.youtube.com/watch?v=b96d6-dMi7A “Big Yellow Taxi” by Joni Mitchell: https://www.youtube.com/watch?v=2595abcvh2M Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 Healthcare Tracking with Kevin Allart of SATO Healthcare 1:16:30
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In episode 200 of the Mr. Beacon Podcast, I speak with SATO Healthcare's VP, Kevin Allart, covering their journey from bamboo packaging to healthcare tech leader. Learn about their IoT solutions transforming healthcare, collaboration with Wiliot for IoT Pixel tags, and navigating MDR compliance. Plus, delve into Kevin Allart's personal journey from France to Japan. Kevin’s Favorite Songs: Mr. Blue Sky by Electric Light Orchestra: https://www.youtube.com/watch?v=s7dTBoW5H9k Good Vibrations by The Beach Boys: https://www.youtube.com/watch?v=rQ-UFKxDq5o She by Charles Aznavour: https://www.youtube.com/watch?v=5sOb1lRnMRA Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 Unlocking the Gateway to the IoT: Inside Rigado's Gateway to Smart Connectivity 47:17
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This week on the Mr. Beacon podcast we have Steve Gorretta, VP of Marketing at Rigado. We’ll talk about Rigado's Cascade Bluetooth gateway, navigating the complexities of IoT deployment and its transformative impact on industries like grocery. Gain insights into managing IoT data with scalable software solutions and driving efficiency. Join us as we unravel the future of IoT deployments and the crucial role of management solutions in industry sustainability. Steve’s Favorite Songs: Power of Love by Huey Lewis And The News: https://www.youtube.com/watch?v=-UQFBtHEFJ8 I Get Around by The Beach Boys: https://www.youtube.com/watch?v=wREBD2og5iY Nine In The Afternoon by Panic! At The Disco: https://www.youtube.com/watch?v=fvUq3sBEm1A Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 Practical AI Applications with Computer Vision 1:02:11
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This week on Mr. Beacon, we interview Marty Beard, Co-Founder/CEO of alwaysAI. The company employs computer vision for practical AI solutions, focusing on areas like mining efficiency and retail enhancement while addressing privacy concerns. We discuss the significance of multimodal AI and compare alwaysAI with ChatGPT. Join us as we explore the evolving landscape of technology, strategy, and philosophy, envisioning a future shaped by AI and Computer Vision. Marty’s 3 Favorite songs Tangled up in Blue, Bob Dylan: https://www.youtube.com/watch?v=QKcNyMBw818 So What, Miles Davis: https://www.youtube.com/watch?v=ylXk1LBvIqU Grateful Dead (various works) Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

Join us on Mr. Beacon as Thaddeus Sergura, VP of Data Products at Wiliot, discusses the transformative power of ambient IoT in retail, live from NRF. Explore how low-cost devices revolutionize data acquisition, replacing unreliable inventory methods. We’ll challenge handheld scanners' efficiency and debate the pros and cons of subscription models. Reshape retail experiences and redefine industry standards in this must-listen episode for tech and commerce enthusiasts. Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 Lighting Up Supply Chains with TrackVision AI 55:31
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This week, guest Curt Schacker, Co-Founder of TrackVision AI, joins us to discuss supply chain visibility. Discover how TrackVision AI tackles challenges through EPCIS 2.0 and Digital Link, promoting interoperability and simplifying collaboration. Explore applications like food safety and carbon tracking, challenging traditional methods. Curt's insights, inspired by his work on the Hubble Space Telescope, shed light on the evolving tech landscape. Illuminate the future of supply chain with TrackVision AI on this week’s episode! Curt’s Top 3 Songs: A Day in the Life, The Beatles: https://www.youtube.com/watch?v=usNsCeOV4GM Baby Blue, Bad Finger: https://www.youtube.com/watch?v=xbILy-bCN4M Sunday Morning Coming Down, Johnny Cash: https://www.youtube.com/watch?v=P9DuLnd7Tqw Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 Beyond the Chip: RFID Innovations from EM Microelectronic 53:27
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This week on Mr. Beacon, we delve into the world of RFID innovation with Pierre Muller from EM Microelectronic. Recorded at the AIPIA SHOW in Amsterdam, we explore EM Microelectronic's roots, UHF and NFC dynamics. We cover topics ranging from dual-frequency chips, sustainability in smart packaging, and the RFID RAIN Alliance's role. Uncover the intricacies of the semiconductor industry, and potential synergies between competing RF technologies. Pierre’s Top 3 Songs: Mack the Knife by Louis Armstrong: https://www.youtube.com/watch?v=28ULUQgxJ5M Is This Love by Bob Marley: https://www.youtube.com/watch?v=co2FK0WbXX0 In The End by Linkin Park: https://www.youtube.com/watch?v=-mZURD3LAW0 Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 One of the IoT’s Latest Buzzwords: Digital Product Passports 34:33
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In this episode of the Mr. Beacon Podcast, Dominique Guinard, VP of Innovation at Digimarc, discusses the concept of Digital Product Passports (DPP). With the potential to disrupt the US, DPP originates from the EU's commitment to carbon neutrality by 2050, DPP empowers consumers with vital information on product carbon footprints, revolutionizing conscious consumerism. Dominique explores the shift from a "nice to have" to a "must have," impacting global brands and combating greenwashing. We’ll uncover DPP standards, such as GS1, and how it authenticates transactions, providing a guide to navigating sustainability, digital innovation, and the future of informed choices. Stay ahead with Mr. Beacon! Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 Access Granted: Exploring RFID, IoT, and the Future of Connectivity 43:01
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Welcome to the Mr. Beacon Podcast! In this episode, Amir Khoshniyati, VP and GM of IoT Business at Identiv, discusses the latest in RFID and IoT innovation. He shares updates on Identiv's business, the launch of their cloud software, bitse.io, and highlights the company's evolution from access control. Amir delves into the dual focus on RFID and IoT devices. The conversation explores battery-assisted pixels, asset tracking in various industries, and Amir's involvement with the nonprofit Gentlemen of OC. I recommend that you check out the website. https://gentlemenofoc.com/ Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 Navigating Healthcare Visibility with Vizzia Technologies 1:28:23
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This week on Mr. Beacon, we explore healthcare tracking tech with Andreas Stavropoulos. Director of Product at Vizzia Technologies. Learn how he creates cutting-edge software, ensuring transparency in healthcare. Discover real-world scenarios, information transmission methods, and innovative use cases like asset tracking. Uncover challenges hindering RTLS adoption and the revolutionary role of Bluetooth tags in medical supply billing. I hope you enjoy this episode with Andreas, I found it fascinating. And if you want to read more about Andreas’ transition from Architecture to hospital IoT software products, check out his Substack here: https://www.wiredandinspired.co/p/how-architecture-prepared-me-for-product Songs: Wide Open Spaces by the Dixie Chicks https://www.youtube.com/watch?v=5Qgt2ODdwEU Into The Great Wide Open by Tom Petty https://www.youtube.com/watch?v=dqIgErOT6hg Emmylou by First Aid Kit https://www.youtube.com/watch?v=dxp6sdHJ8kA Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 Unveiling IoT Innovations with SODAQ's Ollie Smeenk 37:35
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This week on Mr. Beacon we have Ollie Smeenk, co-founder of SODAQ, back on the podcast. SODAQ is a Netherlands-based IoT hardware company that makes thin-powered tracking and sensing tags that improve medicine and asset monitoring. Ollie discusses the advantages of NB IoT over regular cellular networks for IoT applications as well as SODAQ's business model. Ollie shares his vision for the future of IoT tracking technology, including printable solutions and mobile phone gateways. We hope you enjoy this conversation! Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 IBM Food Trust: Transforming the Future of Food Safety and Supply Chains 59:32
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This week on the Mr. Beacon Podcast we welcome IBM's Wiggs Civitillo to discuss IBM Food Trust. This innovative project, powered by blockchain technology, enhances food safety and sustainability in supply chains. Explore the impact of GS1 and EPCIS standards, as well as the collaboration with iFoodDS, poised to revolutionize global food traceability. Song links: “And Your Bird Can Sing” by The Beatles: https://www.youtube.com/watch?v=9g2eU9YGwWQ “Amo Soltanto Te” by Andrea Bocelli and Ed Sheeran: https://www.youtube.com/watch?v=CZeciQCNU4c “Forever Like That” by Ben Rector: https://www.youtube.com/watch?v=VZAtb8FT9QQ Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 Revolutionizing Healthcare Asset Tracking with Blyott 48:41
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Welcome to the Mr. Beacon Podcast! Gery Pollet, Founder of Blyott, is back to discuss his mission to revolutionize healthcare equipment tracking. Blyott's innovative Bluetooth tags address healthcare's unique challenges in a 9.5 trillion-dollar industry. They offer heat-resistant tags, paper battery tags and tiny tags. Discover implementation challenges and a compelling use case. Join us in this discussion on Blyott's role in healthcare innovation! Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 Navigating the Future of Quick Service Restaurants and IoT 1:07:41
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In this Mr. Beacon episode, we delve into Quick Service Restaurants (QSR) and how the IoT is revolutionizing them, featuring insights from independent consultant Rick Buttner. We discuss QSR efficiency, supply chain tech, and the pressing FSMA 204 deadline, shedding light on how IoT is reshaping this dynamic industry. Song links: Hotel California, The Eagles: https://www.youtube.com/watch?v=n04BL8pzFc8 Stairway to Heaven, Led Zeppelin: https://www.youtube.com/watch?v=qHFxncb1gRY I Can Only Imagine, MercyMe: https://www.youtube.com/watch?v=fajw_f44sc0 Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 Networking the Real World: Exploring Nodle's Digital Revolution 50:08
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This week on Mr. Beacon, we're talking with Garrett Kinsman, Co-Founder at Nodle, a company revolutionizing networks of IoT devices. Nodle connects physical and digital worlds using smartphone and Bluetooth tech. Nodle keeps data decentralized while rewarding users/contributors with crypto. Learn about their new N1 prototype, an IoT device with a sticker form factor. If you're into wireless networks and IoT, don't miss this episode! Song links: Viva la vida (ad) - Coldplay: https://www.youtube.com/watch?v=O3mYc1m3lsM Stay Crunchy - Ronald Jenkees: https://www.youtube.com/watch?v=lg8LfoyDFUM Random Album Title - Deadmau5: https://www.youtube.com/watch?v=rf2O5A2e5D4 Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 Safer Plates: Navigating Food Traceability and Safety with Julie McGill 1:16:13
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In this episode of Mr. Beacon Podcast, I chat with Julie McGill, VP of Supply Chain Strategy at Trustwell, exploring food safety and traceability. Trustwell links food and data for better supply chain control. Learn about traceability, recalls, and protocols ensuring safe food. We’ll talk about EDI, Blockchain, FSMA Section 204, and much more on this episode of Mr. Beacon! Song links: “Do You Know What It Means To Miss New Orleans” - Rosemary Clooney: https://www.youtube.com/watch?v=9LwaTQtxtWw “Superstition” - Stevie Wonder: https://www.youtube.com/watch?v=0CFuCYNx-1g “Rock This Town” - The Stray Cats: https://www.youtube.com/watch?v=m-a6ct8aalg Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

This episode we have on the Senior Product Marketing Manager from Bluetooth SIG, Kayla Myrhow, and together, we're diving into a rapidly growing segment of IoT which is changing retail and spreading the connectivity that is a back bone of ambient IoT; Electronic Shelf Labels (ESLs) powered by Bluetooth technology. From discussing the Bluetooth ESL standard, its secure and stable attributes, to exploring the adoption of ESLs in the US market, we'll journey through the projections that estimate ESL installations ranging from tens of millions to hundreds of millions by 2028. Our discussions will span the use cases for ESLs in retail, from dynamic pricing and precise inventory control to captivating promotions and enriching customer shopping experiences. We'll delve into the world of deployments, uncovering how these labels integrate with Bluetooth modules and backend systems, including smartphones. It's interesting to think that ESLs have been around for two decades, powered by coin-sized batteries, and are now getting a boost from the latest Bluetooth specification 5.4. We unravel the concept of PAwR (Periodic Advertising with Responses) and encrypted advertising data, which together lay the foundation for a connected, frictionless retail environment. We'll explore the global ESL standard, ensuring interoperability between various vendors. Beyond retail, we will explain the applications in healthcare system improvements and how they are becoming a replacement for traditional digital signage. We'll unpack the benefits of tracking inventory and ensuring products are sold before their expiration dates. I hope you enjoy this episode and please let me know if there’s any other topics you’d like us to cover on Mr. Beacon! Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 5G and IEEE 802.11 Standards Updates with Amichai Sanderovich 51:12
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Today on Mr. Beacon we're joined once again by Amichai Sanderovich, Wiliot's Standards Representative, as we explore the latest Ambient IoT standards, including 5G Advanced. Discover how Cellular IoT benefits medicine, tracking, and more. Learn about negotiations among tech giants and Wiliot's innovative use of frequencies for data and power. Tune in for insights on the future of IoT! Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 The FDA’s FSMA Section 204 Architect Frank Yiannas 1:15:06
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In this episode of Mr. Beacon, we discuss food safety with Frank Yiannas, former Deputy Commissioner of Food Policy & Response for the FDA. We’ll explore the transformative Section 204 of the Food Safety Modernization Act, aiming to enhance food traceability. Frank's insights shed light on the urgency for improved measures after past foodborne illness outbreaks. Join the conversation to learn how this law is shaping a safer food supply chain. Song links: Synchronicity II - The Police: https://youtu.be/o5FPPoLqkCk Jump - Van Halen: https://youtu.be/SwYN7mTi6HM Absolute Reality - The Alarm: https://youtu.be/9l8bBr6o-78 Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

Today we’re joined by HaiLa Technologies. We talk with Charlotte Savage, the visionary Founder, about their ultra-low-power communication platform, Wi-Fi backscatter, and their mission to create battery-free IoT devices. Explore the future of Wi-Fi protocols and their commitment to environmental sustainability. Check out their website: https://www.haila.io/about-us Song links: Dream On - Aerosmith: https://www.youtube.com/watch?v=R6H58swdugE Free Bird - Lynyrd Skynyrd: https://www.youtube.com/watch?v=0LwcvjNJTuM Here Comes the Sun - The Beatles: https://www.youtube.com/watch?v=fKLV8GCrveQ Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

On this week’s Mr. Beacon, we further explore the indoor navigation space with IndoorAtlas CEO Erik Piehl. Using Earth's magnetic field and smartphones, IndoorAtlas offers GPS-like experiences indoors, with less infrastructure, simplifying navigation for businesses in any building type. Song links: Red Barchetta by Rush: https://youtu.be/_LXKZq0fYDw Indestructible by Disturbed: https://youtu.be/Hj2vU2nr5Jw Dreaming by gattobus: https://youtu.be/bxSDXqBFxGU Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 Connecting Food Supply Chains with Farm To Plate 43:32
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In this episode, we sit down with Bill Ritchey, the Senior Director of Strategy at Farm To Plate, a pioneering organization that is transforming the way food supply chains operate. Join us as we delve into the fascinating world of connecting manufacturers, distributors, and consumers with advanced technologies and strategies. Song links: Let it be, The Beatles: https://bit.ly/44bDQzl Dream on, Aerosmith: https://bit.ly/46fQKy1 No more tears, Ozzy Osbourne: https://bit.ly/3NKNnbp Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

This week on Mr. Beacon, we speak with John Dwyer, VP of Digital Solutions at WestRock, a sustainable packaging company which prioritizes reducing plastic waste and the benefits of cardboard over plastics. We also explore the potential of Wiliot IoT Pixels in the supply chain, which can help companies avoid waste and reduce foodborne illness outbreaks, saving millions of dollars. Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

This week we uncover the Bluetooth audio revolution with Director, marketing, and head of Snapdragon Sound, Qualcomm Technologies, Inc. Mike Canevaro. We explore improved Bluetooth audio, cutting-edge codecs, and the world of lossless, high-resolution, and spatial audio. Mike talks about everything game-changing LE Audio, multi-language support, and captivating features like surround sound. Tune in to be amazed by the possibilities of Snapdragon Sound. Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

Discover the game-changing technology of LoRaWAN in this episode featuring Wienke Giezeman, CEO and Co-Founder of The Things Industries. Join us as we delve into the world of LoRaWAN, a wireless protocol revolutionizing IoT connectivity. Wienke shares invaluable insights on how LoRaWAN works, its applications, and its potential to bridge the connectivity gap. Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 Innovations in Wireless Charging with AirFuel 56:59
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Sourcing power without batteries or wires is key to ambient IoT. This Mr. Beacon episode explores wireless charging innovations with Dr. Sanjay Gupta, president of the AirFuel Alliance. Dr. Gupta discusses the benefits of wireless charging for IoT devices, which can reduce their environmental impact. Watch to learn about the latest advancements in wireless charging technology. Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 Exploring the World of Machine Customers with Don Scheibenreif 1:03:34
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Join us for an eye-opening conversation with Don Scheibenreif, author of "When Machines Become Customers," as we explore the world of AI-enabled non-human customers and their impact on business. Discover how to adapt and thrive in this new era of commerce. Don't miss this crucial discussion on the future of business and technology! Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

This week on Mr. Beacon we dive deep into the world of ambient IoT technology with none other than ChatGPT, a large language model trained by OpenAI. How much does it know about such a new and cutting edge field of technology? Tune in to learn more about the future of ambient IoT from the perspective of an AI language model! Hosted on Acast. See acast.com/privacy for more information.…
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The Mr. Beacon Ambient IoT Podcast

1 Transforming the Supply Chain with Ambient IoT 46:28
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This week on Mr. Beacon we have Thaddeus Segura, who is the VP of the Data Business Unit at Wiliot. Thaddeus has a background in retail, having worked at Walmart for ten years and talks about the application of Ambient IoT in retail and the problems that it solves. Hosted on Acast. See acast.com/privacy for more information.…
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