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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Mothering Earth Podcast
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Content provided by salwak and Dr. Salwa Khan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by salwak and Dr. Salwa Khan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dr. Salwa Khan is a media producer and educator with a deep and abiding interest in protecting our Mother Earth. The podcast program Mothering Earth featured here is her latest effort to spread the word that we all need to mother Earth by learning to live gently and sustainably.
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131 episodes
Mark all (un)played …
Manage series 1286505
Content provided by salwak and Dr. Salwa Khan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by salwak and Dr. Salwa Khan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dr. Salwa Khan is a media producer and educator with a deep and abiding interest in protecting our Mother Earth. The podcast program Mothering Earth featured here is her latest effort to spread the word that we all need to mother Earth by learning to live gently and sustainably.
…
continue reading
131 episodes
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×Bats are pretty amazing little creatures, yet for years they have been pictured as evil animals associated with witchcraft and the devil. In. this program, you’ll meet behavioral ecologist and bat biologist Alyson Brokaw who’s written a book called The Weird and Wonderful World of Bats, in which she demystifies bats and brings to light some of their remarkable characteristics and the ways in which they are vital to the ecology of our planet.…
Most people use several different personal care products every day. For example, you may use a shampoo and conditioner, creams or lotions, shaving cream, fragrances, toothpaste and some makeup, including lipstick, eyeliner and eyeshadow. If you read the labels on these products you'll see a list of chemicals, and you may assume that these chemicals have been tested to make sure that they're safe. However, the Food and Drug Administration does not do any long-term testing on these chemicals. They may be tested to see whether they result in short-term problems, such as skin irritation, and the FDA may act, if they get complaints about harmful effects from a product. Several nonprofit groups are finding or conducting the necessary studies and distributing that vital information to us consumers. One organization is the Environmental Working Group (EWG) and in this program, we feature Kaley Beins a senior scientist of chemical safety and toxicology at the EWG.…
What if farmers who feel trapped in an agricultural system where large corporations make all the decisions, even down to how many animals the farmer will raise, what he or she will feed them and when the animals will be slaughtered; what if those farmers had other options? An organization called Mercy For Animals has created an innovative model of alternative farming opportunities, and helps farmers make the transition from animal-based agriculture to growing fruits and vegetables, or mushrooms, or hemp. The model is a project aptly entitled Transfarmation. In this edition of Mothering Earth, we’ll hear from Katherine Jernigan, Farmer Outreach Manager for the Transfarmation project.…
There are quintillions of insects in our world. Some are harmful to humans, but most are not. In fact, most insects provide vital ecosystem “services”, such as pollination of food crops and decomposition of animal and other wastes. They provide food for other insects and for birds and even humans. They give us silk, wax, and other products and they have inspired us to come up with practical and important inventions. This is just some of what entomologist and author Barrett Klein details in his beautifully written and illustrated book, The Insect Epiphany.…

1 Mothering Earth-125-Environmental Photography 29:00
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Photographs showing environmental devastation caused by humans can have a powerful impact, and can change minds and drive people to take action. In this program, you’ll meet an acclaimed National Geographic photographer who has spent much of his life illustrating environmental issues that affect us all. His name is Jim Richardson and as he puts it, he believes that “photographs have a job to do” and not just hang on a wall and look pretty.…
Most of the animal food products you buy come from what are called factory farms. That includes beef, chicken, turkey, and pork, as well as eggs and dairy products. The animals in these “farms” live miserable lives in horrible conditions and have a one-way ticket to the slaughterhouse. Compassion in World Farming is an organization dedicated to ending factory farming and to educating people about animal welfare, air, water and land pollution, human health and social justice, issues which are inextricably intertwined in factory farming. My guest in this program is Allie Molinaro, who was campaigns coordinator for Compassion in World Farming when we recorded this show. She is now Campaigns Manager.…
Perhaps later today, you will head to the grocery store to get some fresh fruits and vegetables, which are important for a healthy diet. In this program, we’re looking at the issue of pesticide use on our produce, with Dr. Alexa Friedman of the Environmental Working Group or EWG. The EWG has shopper’s guides to help people evaluate what they say are the healthier choices in the produce aisle; items that generally contain less pesticide residue.…
Do you have a favorite tree? Whether you do or not, almost all of us have enjoyed the shade of a tree or eaten fruit or nuts that came from a tree. Trees provide us with numerous “services” while just standing there, looking stately, for the most part. The Arbor Day Foundation is all about trees and the pretty amazing things they do. The foundation is also a great resource for anyone who’s trying to decide what kind of tree to plant.…
Are milk, cheese and other dairy products really the best source of calcium in our food? You may be surprised to learn that plants are a better source of calcium and the many other nutrients we need for bone health. In this program, we take a hard look at the dairy industry with Mark Rifkin, a registered dietitian and sustainability specialist.…
A recent survey commissioned by the Arbor Day Foundation found that ninety percent of Americans say time spent in green spaces makes them happier and less stressed. Practitioners of ecopsychology wouldn’t be surprised. Ecopsychology has long supported the notion that humans need to spend time communing with nature, and that both physical and mental health are improved as a result. That’s why Mothering Earth is featuring Dr. Moira Martin, a university professor who teaches a course on ecopsychology. Martin has found students receptive to the main tenets of ecopsychology, especially as they face a future where the natural world appears to be fighting back, after years of ill-treatment at the hands of us humans.…

1 Mothering Earth-119-Climate Change Hits Home Insurance 29:00
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The extreme weather we've been experiencing lately has it roots in climate change according to most scientists. Intense heat, extreme storms that bring damaging winds and hail and that result in flooding, or raging wildfires all have human costs, but they also have powerful economic costs. Property losses have ripple effects. Who will bear the costs? More and more, insurance companies are reluctant to offer homeowner's insurance in vulnerable areas. What does that mean for the average homeowner? In this program, we delve into this complicated issue with Alice Hill, Senior Fellow for Energy and the Environment at the Council on Foreign Relations.Hill's work focuses on the risks and consequences of climate change.…
Humans have created millions of miles of roads all over the planet. Roads are useful to move goods and people, but they are also intrusions into what were once wild places, where animals roamed free. The millions of vehicles that drive on roads spew polluting gases and assault our ears with noise. To animals big and small, who try to cross roads, cars and trucks bring death and destruction. In this edition of Mothering Earth, we hear why this matters with Ben Goldfarb, environmental journalist and author of the book Crossings: How Road Ecology Is Shaping the Future of Our Planet.…
Insects have superpowers and unique ways of communicating with each other, without the use of cell phones. They have ways of settling disputes, no United Nations required. If you don’t believe this, listen as Dr. Scott Solomon, provides the details in this edition of Mothering Earth. Dr. Solomon is a professor of ecology and evolutionary biology at Rice University, and author of one The Great Courses offerings, on insects.…
Insects, bugs, pests, whatever you may call them, and whether you love or hate them, they are vital to our planet and by extension to us humans. They provide important ecosystem services by recycling dead things, by pollinating our food crops, by planting seeds, and even just by being food for other creatures, like birds. In this program, we take a deep dive into the remarkable world of insects, to learn about their history, what they do and the pretty amazing ways in which they do it. Our guest is Dr. Scott Solomon, professor of ecology and evolutionary biology at Rice University.…
In our second show with Amy Ziff of MADE SAFE®, a nonprofit organization that provides certification for nontoxic products, we examine the process companies must go through in order to have their products certified as safe. Ziff also provides practical advice on eliminating as many toxins as possible from your everyday life. We find out what might be hiding behind the term fragrance, why microfiber isn’t good for you or the environment and ways of avoiding preservatives. Amy Ziff is the founder and Executive Director of MADE SAFE®.…
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The numbers vary, but we can safely say that there are at least forty-thousand chemicals used in consumer products in the United States. They are found in everything from food and water to furniture, household and personal care products, clothing, appliances, cars, houses, pretty much in everything! An article in the Guardian online, states that fewer than one percent of those chemicals have been tested for safety, according to the Environmental Protection Agency. At the same time, various cancers, autoimmune diseases, and allergies afflict many people. It seems wise to be alarmed, or at least, cautious. In this edition of Mothering Earth, guest Amy Ziff talks about the nonprofit organization, MADE SAFE®, which she founded, and which has catalogued reliable scientific studies on multiple chemicals that are commonly found in our everyday lives. Many of these chemicals are toxic, yet companies continue to use them. MADE SAFE® works with companies that want to make products that don’t contain toxins. Their website provides valuable information to consumers on the toxins, and you can find a variety of products that have been certified as free from toxic chemicals.…
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Billions of pounds of food go to waste every year in the United States and in other parts of the world. It is an astounding number, especially when you consider all the precious resources, like water, that goes into producing that food. Then there are all the greenhouse gases going up into our air, from farm machinery, and from vehicles used to transport the food to factories and stores. And all the time and effort of countless farmers and other workers. Processed food has an even larger carbon footprint, because of the fuels used to power factories to produce those potato chips that you left on your plate at the restaurant. It's a gigantic problem that requires solutions, and that’s what a team of researchers is working on. Their work is funded by the National Science Foundation and in this program, we’ll find out what they are doing.…
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The world’s oceans are suffering from pollution by everything from plastics to dangerous chemicals and oil spills, and from industrial overfishing. Fish populations are being depleted almost to extinction. Plastics and their progeny, microplastics, are in the ocean water and in seafood, but also in us humans, in our blood, our lungs, even our brains. It's not a pretty picture, but there are people working for change. One of those people is my guest in this edition of Mothering Earth. She is Joanie Steinhaus, Ocean Director of the Turtle Island Restoration Network.…
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When you think of perennial crops, you may think of fruit or nut trees, not plants like wheat or rice, which are traditionally planted every year. An organization called The Land Institute, based in Salina, Kansas is hoping to change that. They have been at work developing perennial grain and legume crops. You may wonder why? Perennial crops have many advantages. They have economic and environmental benefits by requiring less, or no, pesticides and fertilizers, and they can reduce carbon pollution, prevent erosion of the soil and, like trees, hold carbon in the soil.…
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People who live in cities in marginalized neighborhoods rarely own land on which they can grow their own food. Generally, their food comes from corner stores which may not stock fresh fruits and vegetables. They may not own a car, and so cannot drive to a full-service grocery store. All these factors combine to make access to fresh fruits and vegetables almost impossible for many people. In this program, you’ll meet Larry Franklin, who wants to change that. He began a project called Black Lives Veggies to teach young people in his neighborhood how to plant, grow and harvest fresh vegetables. It’s been a long and difficult journey in this young man’s life, but he continues to persevere.…
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Most people may not think much about where the wood they use in building projects comes from, but Jordan Zettle aims to change that. Zettle is the Green Markets Manager at an organization called Sustainable Northwest and their focus is in sourcing wood from forestlands that are sustainably managed. They work with tribal communities and other landowners who care deeply about all of nature contained in a forest, and who take seriously their stewardship of the land.…
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Like many other creatures, populations of frogs, toads and salamanders, which are classified as amphibians, are in decline. Amphibians have many important functions in the environment. For example, their permeable skin which is affected by drought and toxic substances, makes them excellent indicators of the health of valuable ecosystems like forests and wetlands. Research scientists are monitoring the health of amphibian populations, in an effort to understand and halt their decline. In this edition of Mothering Earth, we’ll learn about amphibians, and what we can do to protect these vulnerable members of our planet.…
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What if you knew that a particular industry was polluting our waterways, land and air, yet nothing was being done about it? The industry is animal agriculture, specifically CAFOs, concentrated animal feeding operations, with cows, chickens, and pigs. The dangerous pollution, which comes from the tons of excrement produced each day by these animals, has been happening for years, yet the Environmental Protection Agency does next to nothing. State legislatures do what they can to protect the polluters and the public averts their eyes. In this Mothering Earth program, you’ll learn about CAFOs, and what you can do to change this situation.…
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If you are curious about nature and would enjoy observing and reporting your observations, this is the show for you! Citizen scientists are needed in many different fields of science. Citizen science is when people who aren’t trained scientists participate in scientific research, by collecting data that will be analyzed and used by scientists. In this edition of Mothering Earth, we will learn how you can get involved, and what to expect, with guest Lee Ann Linam, who is a biologist, master naturalist and creator of a program called the Texas Nature Trackers.…
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Water is essential to life in so many ways, and water is the focus of the Wyland Foundation. You may know of the artist named Wyland, who has spent years creating enormous murals featuring whales and other marine life on the walls of buildings all over the world. His foundation promotes stewardship of marine resources and water conservation through several programs including the National Mayor's Challenge for Water Conservation. This edition of Mothering Earth features Steve Creech, President of the Wyland Foundation, who provides insight into Wyland, the artist, and into how the foundation reflects Wyland’s passion for the protection of oceans and for water conservation…
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Pollution of the Earth’s waterways and oceans by discarded plastic products and by microplastics that soak up toxic chemicals is a growing problem that is harmful to ocean and river life and to humans. It is not going away soon. In fact, the manufacture of plastic products is on the increase. So what can we do? Each of us can take responsibility for our own use of plastic products, and find ways to cut down or eliminate plastics from our lives. But we also need wider worldwide solutions and Mothering Earth’s featured guest, Doug Woodring, has been working on this issue on a global basis. He has some innovative ideas and projects, that need to be more widely adopted.…
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Alleys have a reputation for being places to avoid. We may think of them as dangerous, dark, uninviting, places where you do not want to linger for long, if at all. But alleys are experiencing a dramatic makeover, turning them into environmentally friendly places with permeable hard surfaces replacing solid asphalt, and with greenery, places to sit and artwork on the walls. Instead of avoiding them, people flock to them, to enjoy them as pleasant public spaces where concerts are held, or where vendors and food trucks pop up on weekends. They are called green alleys and that’s what we’re talking about in this edition of Mothering Earth.…
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Compared to meat-based diets, plant-based diets are significantly less harmful to the environment in terms of greenhouse gases produced, and air, soil and water pollution, and use far fewer natural resources such as soil and water. With the world’s population growing every day, there is simply no way our planet can sustain an increased demand for meat. Plant-based diets are also far healthier, considering the many diet-related diseases prevalent in the United States. Our planet and the world population require a dramatic course change in which meat and dairy consumption gives way to a plant-based sustainable diet. There are ways to do that and my guest Mark Rifkin will get you on your way.…
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We all need a place to live, but the type of housing we choose has an effect on the environment. Ideally, our housing choices have minimal impact on the environment, on the land, the quality of the air and water and on the wildlife that are our neighbors. That’s the topic of discussion with my guest Sarah Simpson, who is an architect and co-founder of Color Space Architecture and Urban Design. Her philosophy is one of working with the ecology of a region when designing multi-family housing and live-work units. Some of Simpson’s ideas challenge common misconceptions about multi-family versus single-family housing and their resulting environmental effects.…
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Mothering Earth Podcast

1 Mothering Earth - 100 - Homegrown National Park 30:27
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Imagine if everyone who has a garden area, whether vast or tiny, decided to reduce or eliminate their lawn, and planted plants that are native to their part of the world. The result would be a greater sequestration of carbon by those plants, and increased support for all forms of life, including birds, insects, pollinators and other animals. In addition, we would use less water and our water would be protected from pollution from fertilizers, pesticides, herbicides and fungicides which are used to maintain lawns and non-native plants. There is a way, and it’s called the Homegrown National Park. In this program, meet Doug Tallamy, who is a co-founder of the Homegrown National Park. You can be part of this project and in the process become a conservationist, and part of the solution to climate change.…
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