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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by TechFusionFM.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechFusionFM.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Content provided by TechFusionFM.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechFusionFM.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
本期我们聊了苹果近期软件问题, Jony Ive 和 ARM PC 的回归, 苹果不走心的年度推荐和 IKEA 智能灯泡系统的兼容性问题。在无主题无营养政治不正确的后秀(Aftershow)中我们也聊了 Snapnator 和 iPhone X。 章节: 00:01:02 跟进(Follow-up) 00:06:27 苹果近期软件问题 00:24:04 Jony Ive 重新接手苹果设计团队 00:31:44 惠普和华硕发 ARM PC 00:40:26 苹果不走心的年度推荐 00:51:02 IKEA 智能灯泡 01:00:28 后秀之 Snapnator 01:05:02 后秀之 iPhone X 参考链接: 支持《科技聚变》 订阅及常见问题解答 (FAQ) 给我们发送电邮反馈: hi@TechFusionFM.com 特斯拉 Semi 官网更新 iOS 11 计算器 1+2+3=24 Bug iOS 11.1.2 反复重启 Bug iOS 11 HomeKit 远程控制 Bug macOS High Sierra 最高权限 Bug 爆出 macOS High Sierra 最高权限 Bug 的推文 Marco Arment 称 Retina MacBook Pro 是「史上最好笔记本电脑」 苹果修复 macOS High Sierra 最高权限 Bug 的更新文档 Jony Ive 重新接手苹果设计团队 待机时间超过二十小时的 ARM PC IKEA 灯泡兼容细节 IKEA 智能灯泡系统购买页面 Philips Hue 主题曲 by Ninety9Lives USB-C MagSafe 解决方案 Snapnator Apple 29W USB-C 充电器 主播: Jerry :程序员 Dean:大学生,科技爱好者 推荐您通过 PayPal 以及 支付宝 捐款渠道、或在 知识星球 中搜索并加入「科技聚变」群组帮助我们补贴节目成本,并鼓励我们继续把节目做下去。点击上方各平台的链接或者扫描 支付宝 和 知识星球 的二维码即可。 《科技聚变》 是一档科技主题播客节目,我们谈论有关互联网的一切。您可以访问 TechFusionFM.com 来找到我们,同时您也可以关注我们的 Twitter , 微博 , 知乎专栏 , Instagram , Telegram 节目通知频道 以及 Telegram 听众群 。 我们推荐像 iOS 紫色图标的 Podcasts App , PocketCasts , OverCast 和 Castro 这样的 泛用型播客客户端 , 但您也可以在 YouTube 、 荔枝 FM 、 喜马拉雅 和 网易云音乐 收听我们的节目。…
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