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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Doug Gottlieb Show
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Content provided by iHeartPodcasts and Fox Sports Radio - iHeartRadio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts and Fox Sports Radio - iHeartRadio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Originating from Los Angeles, the fast-paced show features Doug Gottlieb’s unique perspective on the latest headlines, as well as listener interaction and conversations with the biggest names in sports.
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7248 episodes
Mark all (un)played …
Manage series 1428259
Content provided by iHeartPodcasts and Fox Sports Radio - iHeartRadio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts and Fox Sports Radio - iHeartRadio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Originating from Los Angeles, the fast-paced show features Doug Gottlieb’s unique perspective on the latest headlines, as well as listener interaction and conversations with the biggest names in sports.
…
continue reading
7248 episodes
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×On a Tuesday edition of The Best Of The Doug Gottlieb Show: Doug talks about the viral video of Rick Pitino screaming at his players and how that kind of coaching is still an acceptable, successful way to impact players. Doug responds to the tweet by Lebron James making fun of Doug and the Green Bay basketball team. Doug weighs in on the Bengals' situation before welcoming in NFL Analyst John Middlekauff to talk about the Bengals, Sam Darnold and all of the other major headlines around the NFL. See omnystudio.com/listener for privacy information.…
Doug talks about the viral video of Rick Pitino screaming at his players and how that kind of coaching is still an acceptable, successful way to impact players. Doug weighs in on the Bengals' situation before welcoming in NFL Analyst John Middlekauff to talk about the Bengals, Sam Darnold and all of the other major headlines around the NFL. Plus, Isaac Lowenkron takes Doug through a game of "Rank'Em". See omnystudio.com/listener for privacy information.…
Doug responds to the tweet by Lebron James making fun of Doug and the Green Bay basketball team. Doug weighs in on Kevin Durant's tweets to fans. Plus, Isaac Lowenkron takes Doug through "The Press". See omnystudio.com/listener for privacy information.
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1 I WANT YOUR FLEX - Looking Back on the NFL Season, Looking Ahead to Next Season 50:11
50:11
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It's Fox Sports Radio's official fantasy football podcast! Dan Beyer and Mike Harmon take a look back on the NFL season, reviewing some of the biggest storylines from around the sport while also looking ahead to the 2025 season! Are the Lions really poised for a step back? Where might Myles Garrett end up if he's traded? All that and more on a new I Want Your Flex! Hosts: Dan Beyer, Mike Harmon Producer: Ian Roddy #fsrweekends #jss #douggottliebshow See omnystudio.com/listener for privacy information.…
Dan and Monse in for Doug as they discuss what they loved most and what they hated most from the weekend in this edition of "Love & Hate". Dan and Monse welcome Doug Gottlieb onto his own show to talk about his Horizon League win Sunday and about the tweet from Lebron. Plus, Isaac Lowenkrong takes both through "The Press". See omnystudio.com/listener for privacy information.…
On a Monday edition of The Best of the Doug Gottlieb Show: Dan Beyer and Monse Bolanos in for Doug as they discuss a recent post by Lebron James on X about Doug Gottlieb. Dan and Monse welcome Doug Gottlieb onto his own show to talk about his Horizon League win Sunday and about the tweet from Lebron. Dan and Monse welcome Hall of Fame basketball coach Roy Williams onto the show to talk college hoops and something special Coach doing for his hometown people. Dan and Monse then discuss the NBA All-Star format. See omnystudio.com/listener for privacy information.…
Dan and Monse in for Doug as they discuss a recent post by Lebron James on X about Doug Gottlieb. Dan and Monse welcome Hall of Fame basketball coach Roy Williams onto the show to talk college hoops and something special Coach doing for his hometown people. Dan and Monse then discuss the NBA All-Star format. Plus, Isaac Lowenkron takes both through a game of "Big Deal, Little Deal, or No Deal?". See omnystudio.com/listener for privacy information.…
On a Friday edition of The Best Of The Doug Gottlieb Show: Doug talks about the negotiation betweeen YouTubeTV and CBS and how that has the potential to impact viewers who want to watch March Madness on their streaming service. Doug talks about Golden State Warriors and weighs in on whether or not Jimmy Butler fits in well with his new team. Doug and the crew discuss the JuJu Watkins USC team's win over UCLA. Doug welcomes FSR NBA Insider Ric Bucher to talk about the Luka Deal, the OKC Thunder and all of the headlines around the NBA. See omnystudio.com/listener for privacy information.…
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1 HOUR 1- Who needs who more? YouTubeTV or CBS? 38:02
38:02
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Doug talks about the negotiation betweeen YouTubeTV and CBS and how that has the potential to impact viewers who want to watch March Madness on their streaming service. Doug and the crew discuss the JuJu Watkins USC team's win over UCLA. Doug welcomes FSR NBA Insider Ric Bucher to talk about the Luka Deal, the OKC Thunder and all of the headlines around the NBA. Plus, Isaac Lowenkron takes Doug through a game of "I Got Dibbs". See omnystudio.com/listener for privacy information.…
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1 HOUR 2- Are Jimmy Butler and the Warriors a good fit? 37:32
37:32
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Doug talks about Golden State Warriors and weighs in on whether or not Jimmy Butler fits in well with his new team. Doug and the crew do the latest rendition of The Gambler. FSR NFL Insider Adam Caplan joins Doug to give final thoughts on the Super Bowl, the Chiefs moving forward and all of the other major headlines around the NFL. Plus, Isaac Lowenkron takes Doug through "The Press". See omnystudio.com/listener for privacy information.…
On a Thursday edition of The Best Of The Doug Gottlieb Show: Doug talks about the Jets and their statement earlier in the day from their head coach, general manager and owner officially announcing they have moved on from Aaron Rodgers. On this week's version of "Don't Call It A Throwback, Thursday!", Doug and the crew feature the year 1996. Doug and the crew talk about women's basketball and the lack of interest in it. Doug welcomes FSR Insider Mark Medina to talk about Luka, the NBA All-Star game and all of the other major headlines around the NFL. See omnystudio.com/listener for privacy information.…
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1 HOUR 1- The Breakup between Aaron Rodgers and the Jets 37:18
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Doug talks about the Jets and their statement earlier in the day from their head coach, general manager and owner officially announcing they have moved on from Aaron Rodgers. Doug and the crew talk about women's basketball and the lack of interest in it. Doug welcomes FSR Insider Mark Medina to talk about Luka, the NBA All-Star game and all of the other major headlines around the NFL. Plus, Dan Beyer takes Doug through a game of "I Feel A Draft". See omnystudio.com/listener for privacy information.…
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1 HOUR 2- Don't Call It A Throwback, Thursday 37:30
37:30
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On this week's version of "Don't Call It A Throwback, Thursday!", Doug and the crew feature the year 1996. Doug welcomes former NFL Team Executive Andrew Brandt onto the show to talk about the Super Bowl, the running back market and all of the major headlines around the NFL. Plus, Dan Beyer takes Doug through "The Press". See omnystudio.com/listener for privacy information.…
Doug riffs on the Aaron Rodgers-Jets breakup. Doug reacts to Brady Quinn's take about Sam Darnold's future. Doug chooses among deserving candidates Jason Stewart deems as most annoying. Plus, Amon-Ra St.Brown makes today's edition of "Because We Can". See omnystudio.com/listener for privacy information.…
On a Wednesday edition of The Best Of The Doug Gottlieb Show: Doug explains why he owes Dallas Mavs GM Nico Harrison an apology. In this week's version of The Midway, Doug and the crew share the most intriguing storyline in sports now that we are in the post-Super Bowl part of the year. Doug discusses what will be on Kevin Durant's playing tombstone. Doug welcomes NBA Insider Marc Stein onto the show to discuss Kevin Durant, Luka Doncic and the other major headlines around the NBA. See omnystudio.com/listener for privacy information.…
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