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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Behind the Mixer Podcast
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Content provided by Chris Huff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Huff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Chris Huff, from the Behind the Mixer Blog, reveals tips and tricks to mixing sound in the realm of church audio production. He covers everything from building a music mix from scratch to upgrading your audio console. You’ll even learn how things work, like audio compression and gating, so you can be a better sound tech. Discover the latest gear, newest mixing strategies, or learn the foundational audio production processes every church sound guy should know. You’ll even catch interviews and find out how other church audio engineers are coming up with creative solutions to everyday problems. Chris has been working in church audio for over twenty years, writes for pro audio publications, helps other church audio techs through his web site, and has authored several church sound system guides. He helps you with audio mixing, mixing monitors, working with musicians and church staff, buying new audio equipment, understanding how signal flow works, and most every aspect crucial for creating a top notch audio production, while working in the unique church environment.
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47 episodes
Mark all (un)played …
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Content provided by Chris Huff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Huff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Chris Huff, from the Behind the Mixer Blog, reveals tips and tricks to mixing sound in the realm of church audio production. He covers everything from building a music mix from scratch to upgrading your audio console. You’ll even learn how things work, like audio compression and gating, so you can be a better sound tech. Discover the latest gear, newest mixing strategies, or learn the foundational audio production processes every church sound guy should know. You’ll even catch interviews and find out how other church audio engineers are coming up with creative solutions to everyday problems. Chris has been working in church audio for over twenty years, writes for pro audio publications, helps other church audio techs through his web site, and has authored several church sound system guides. He helps you with audio mixing, mixing monitors, working with musicians and church staff, buying new audio equipment, understanding how signal flow works, and most every aspect crucial for creating a top notch audio production, while working in the unique church environment.
…
continue reading
47 episodes
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1 Interview with House of Worship Market Manager, Richard Gaspard from Presonus - #51 1:01:25
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There's a lot going on in the world of church audio and it's not all good. Chris and Brian talk with Richard Gaspard, the House of Worship Market Manager about what he, and PreSonus are doing to help. They also talk about the night and day difference between the first PreSonus digital console and what they offer today.…
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1 Interview with My Worship Minister, Jason Wetherholt - #50 35:30
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What do you call a man so devoted to the Chicago Cubs that he named his dog, Wrigley? You call him Jason Wetherholt, Worship Minister at Greenwood Christian Church. Today, Chris Huff interviews him and he answers the question of what musicians expect from the sound tech - the answer might surprise you. Resources: Greenwood Christian Church The Worship Architect: A Blueprint for Designing Culturally Relevant and Biblically Faithful Services Behind the Mixer…
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1 What You Should Teach Rookies Techs...But Likely Don't 44:06
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Episode 45 - Back from a short hiatus, Chris and Brian talk about the topic everyone should teach their new audio techs right from the start. Unfortunately, it's a topic that's usually taught last. They also discuss the top 3 qualities a church tech leader needs but why it's often only one that gets any attention - and how that can spell disaster. Resources: Audio Essentials for Church Sound The Soundcheck Checklist…
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1 Are You Breaking Music Copyright Laws? Probably. 21:26
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Episode 40 - Music copyright laws are in place to protect musicians and the original music owners. However, there are popular myths that churches have believed for years that have resulted in copyright infringement. Chris covers these myths, myths on video licensing, and what you should be doing. Reference: Your Guide to Playing Church Music and COPYRIGHT INFRINGEMENT! Video copyright Myths and Copyright Infringement Church Copyright Toolkit…
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1 Tips on Volunteer Recruitment and Retention 28:55
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Episode 43: What mistakes are we making as tech team leaders? For that matter, what mistakes are we making as volunteers? In this episode, Chris interviews his wife, who has worked in a variety of leadership roles, including the volunteer coordinator at the local hospital where she oversaw 90 volunteers. Gina brings up key areas for retention as well as recruitment and they talk about how understanding personality types goes a long way to helping team members and becoming a better leader. Resources: Submit Questions to Behind the Mixer Personality Test Which Animal Are You (Personality Test) Equipping You for Real Life (Gina’s Site) Conflict Resolution…
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1 Gear Recommendations: Walking Through a Typical Church System 29:58
29:58
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What speakers should we buy? What about the mixer? These questions are part of typical conversations Chris and Brian have had with many churches over the years. Only this time, Chris is playing the role of the pastor and Brian plays...Brian. Discover how they look at a church system, the types of questions they ask, and how you should take a new look at your system. Resources: Talk with Chris and Brian…
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1 A Theology of Church Tech Arts: Interview with Dr. Josiah Way 52:51
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What's the purpose of technical production in the church? What about your church? Josiah Way answers this in his new book, Producing Worship: A Theology of Church Technical Arts. On today's show, Chris Huff interviews Dr. Way to talk about the basis of the book and the important aspects of church technical work that's often overlooked by tech artists. You'll also find out why Chris believes this book should be mandatory reading for pastors, worship leaders, and everyone in the church tech community. Resources: Producing Worship: A Theology of Church Technical Arts Dr. Way's Higher Ed AV Podcast…
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1 Reviewing the New Personal Monitoring System by Audio Fusion Systems 33:19
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Audio Fusion Systems is a new contender to the personal monitor mixing realm and they are unlike everything else in one big way. They claim you can get pro-level wireless monitoring using software on the devices you already have. And it's unbelievably affordable and easy to use. Does their product live up to the hype? Find out as Chris Huff interviews co-founder Brandon Leafblad. Resources: Audio Fusion Systems…
Low end frequency problems can plague a mix if they aren't identified and addressed. In episode 39, Chris Huff discusses how the low end frequencies can work both positively and negatively. He also discusses how you can control excess low end both on stage and in the sound booth. Resources: Got the Low-End Frequency Blues? Audio Essentials for Church Sound…
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1 Your Production Successes in 2018 and What the Future Holds 39:47
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It's the end of the year so Brian and Chris decided to take time to reflect on production successes of 2018 and what the future holds for Behind the Mixer in 2019. Also, they're talking about YOUR successes, but.... Here's the thing, you might want to SKIP the podcast and just read the post on the web site. We're not really sure what happened this time. I think they had a little too much fun and were a little (way too) disorganized - a result of production work during the Christmas season I suppose. Next year, they're looking at taking the podcast up to the next level. But for episode 38, I think the extra work for the holiday season finally got to them. Resources: Your Production Successes in 2018 and What's in Store for 2019…
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1 Microphones 101 and Why The Basics are Critical to Creativity 56:38
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Don't assume there are only two different types of microphones; vocal and instrumental. Chris Huff and Brian Gowing explain how microphones are different, why they're different, and how to pick the right one for your need. They also talk about creative miking solutions for kids choirs, drums, cajons, and how microphone placement on an amplifier can affect the tone. Resources: Vocal Microphone Guide Mixing Drums: From Stage to Console The Basics Of Phantom Power Audio Essentials for Church Sound…
Bullies exist even in the church technical production realm and if you're dealing with one then this episode is for you. Chris Huff and Brian Gowing explore the causes of the problem, how to deal with the problem, and how the entire worship experience is affected by a tech team bully. They also discuss the biggest question to come out of the situation; is it time for me to leave the church. Resources: Scripture Reference: Matthew 18:15-17 10 Ways to Respond When You’ve Been Offended…
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1 Your Live Audio Questions Get Answered 1:00:25
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How can I eliminate feedback? How can I get our ear-worn mic to stay on? Why do our new microphones sound so different? Chris and Brian answer these questions and others related to live audio production. They even discuss how to route channels on a Behringer X32. Related Resources: Why Your Mixer Channel Order Is Slowing You Down X32 Patching…
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1 BTM 034: Mercy Me, Touring Audio Engineers, and How to Take Advantage of Concerts 34:11
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Have you ever wondered how a live audio engineer got a particular sound, when you attended a concert? Do what Brian and Chris do, just ask! In today's episode, the guys talk about how much you can learn by attending live events and listening with a critical ear. They also talk about how they talk with those engineers either before or after a concert - and how you can, too! Resources Mentioned: Podcast 32: The Top Production Mistakes in Portable Church Audio Behind the Mixer - the Cool Free Stuff…
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1 BTM 033: What’s it Like to Be Married to a Church Sound Guy 28:52
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Ever notice your spouse sitting alone (without you by their side) in the congregation while you're running sound? You probably didn't see them before church because you were out the door by the time they woke up. The life of a church sound tech means you are sacrificing time from your family to serve in the audio ministry. In this episode, Chris Huff interviews his wife and they talk openly and frankly about how his audio production work (and the long hours) has impacted the family...and what every church tech AND THEIR SPOUSE should know to help them as a married couple and as parents.…
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