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Counter Tobacco Podcast
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The Counter Tobacco podcast is a pre-produced, interview and research-based podcast dedicated to the eight million people that die from tobacco-related causes each year. This podcast aims to highlight the role the tobacco industry’s influence at the point of sale plays in tobacco use and tobacco-related harm. Episodes range from in-depth profiles of the demographics most affected by commercial tobacco to stories rooted in the history of the industry’s marketing tactics to coverage of what’s being done today to counter tobacco sales and marketing in the retail environment. The Counter Tobacco podcast is a project of Counter Tools and is supported by the Centers for Disease Control and Prevention of the U.S. Department of Health and Human Services. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Department of Health and Human Services.
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The Counter Tobacco podcast is a pre-produced, interview and research-based podcast dedicated to the eight million people that die from tobacco-related causes each year. This podcast aims to highlight the role the tobacco industry’s influence at the point of sale plays in tobacco use and tobacco-related harm. Episodes range from in-depth profiles of the demographics most affected by commercial tobacco to stories rooted in the history of the industry’s marketing tactics to coverage of what’s being done today to counter tobacco sales and marketing in the retail environment. The Counter Tobacco podcast is a project of Counter Tools and is supported by the Centers for Disease Control and Prevention of the U.S. Department of Health and Human Services. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Department of Health and Human Services.
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1 Juul Settlements and Impact at the Point of Sale 24:33
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Play Later Play Later Lists Like LikedIn this episode, we’re talking about the largest monetary settlements in the tobacco prevention and control field since the Master Settlement Agreement in 1998, which was 25 years ago. Starting in 2021, Juul, the company known for leading the way in addicting an entire generation of youth to nicotine through its targeted marketing and wide array of flavors, began settling with states’ Attorneys General, cities, counties, tribes, school districts, and individuals who brought personal injury claims after using Juul products, for intentionally and inaccurately marketing their highly addictive products to minors. In this episode, we walk you through these settlements involving Juul and Altria that totaled well over 1 billion dollars and the settlements’ impact at the point of sale. Notes: More on Juul’s rise and fall Read Jamie Ducharme’s book, Big Vape Watch Big Vape: The Rise and Fall of Juul documentary on Netflix Public Health Law Center’s Juul Litigation Settlement Guide & Interactive Map More on how public health organizations believe Juul Settlement Agreement funds should be used: Health groups urge states to spend Juul settlement dollars on tobacco prevention Public Health Law Center’s document, How to Spend Juul Settlement Funds: Champion Our Children, Target Commercial Tobacco…
1 Tobacco Company Corrective Statements at the Point of Sale 14:24
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Play Later Play Later Lists Like LikedIn this episode, we’re talking about the corrective statement signs that tobacco companies are currently being required to post at the point of sale. These signs are part of the results of a court case decision from 2006 that convicted major tobacco companies of racketeering – for a decades-long conspiracy to deliberately mislead the public about the health risks of smoking and secondhand smoke and about the addictiveness of their deadly products. We'll cover some background on what led to this requirement, what the requirements really are, and how tobacco prevention and control advocates can use this as an opportunity to work toward change. Notes: Read the full text of these court-ordered corrective statements and see images of all 17 point-of-sale signs . Read Judge Kessler's final opinion and the court order History of the case: 23 Year History of the Racketeering Lawsuit Against the Tobacco Industry: Guilty of Deceiving the American Public , American Cancer Society Cancer Action Network United States vs. Philip Morris (1999) , Public Health Law Center Timeline: United States v. Philip Morris USA Inc., et al. , Campaign for Tobacco Free Kids U.S. Racketeering Verdict: Big Tobacco Guilty as Charged , Campaign for Tobacco-Free Kids Department of Justice Lawsuit Against the Tobacco Industry , American Cancer Society Cancer Action Network More on the corrective statements at the point of sale: o Starting July 1, Tobacco Companies Must Post Signs About Health Risks of Smoking at About 220,000 Stores Across U.S. – Signs Stem from 2006 Racketeering Verdict Against Companies , Campaign for Tobacco-Free Kids Media campaign: "Tobacco Stops With Me" Corrective Statement Media Campaign, Oklahoma Tobacco Settlement Endowment Fund (TSET)…
1 Environmental Impact of Tobacco and Retail Tobacco Policies 14:48
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Play Later Play Later Lists Like LikedIn this episode, we're talking about the environmental impact of commercial tobacco products. Despite not typically being at the forefront of commercial tobacco prevention and control efforts, now more so than ever, it is paramount to understand how commercial tobacco products negatively impact our environment. You’ll hear about the manufacturing of tobacco, the use of non-biodegradable cigarette filters which remain the world’s most littered plastic item, the impact of e-cigarette and e-liquid waste, and ways that communities across the country are standing up to the commercial tobacco industry to reduce the environmental impact of tobacco products. Read a transcript of the episode.…
1 Youth Advocacy for Point-of-Sale Policy Change 15:09
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Play Later Play Later Lists Like LikedIn this episode, we are talking about advocacy through the eyes of youth. On May 16-19th, youth groups and organizations from around the country came together in-person in Washington D.C. to meet each other, participate in activities, learn more about the tobacco industry, and rally against one of the largest tobacco companies, Altria. One of these groups is Reality Check out of New York, who organizes this Mobilize Against Tobacco Lies (MATL) event each year. During this event last month, participating youth spoke out against tobacco industry targeting and made it known they will not stand for this through their advocacy efforts. You will hear more about this example of youth who are making a difference during this episode. Read a transcript of the episode .…
In this episode, we’re taking a look into the future! Each January, we make some predictions about the top trends in retail tobacco prevention and control work to pay attention to. In this episode, we walk you through each of our 8 categories of focus for 2023. They are: a focus on health equity in pos tobacco control comprehensive bans on the sale of flavored tobacco products tobacco retailer licensing a changing tobacco product and nicotine landscape endgame strategies battles over preemption, and partnerships to create healthier places. Read a transcript of the episode . You can also see a written version of our top point of sale trends to watch in 2023 here .…
1 Contracts between Tobacco Retailers and Tobacco Companies: Impact on the Retail Environment 35:07
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Play Later Play Later Lists Like LikedIn this episode, we're talking about contracts between tobacco retailers and tobacco companies and their impact on the retail environment with our guest, Allie Reimold, MA. Allie is a doctoral student in the Department of Health Behavior at the UNC Gillings School of Global Public Health. She studies how the private sector creates retail environments that ultimately impact chronic disease. Her current work utilizes mixed methods approaches to understand how food- and tobacco-purchasing behavior can be influenced by product availability, pricing, and promotion, particularly in the rapidly expanding dollar store market. As part of this work, Allie highlights the need for policy options and organizational programming that equitably addresses the commercial determinants of health in the retail setting. She and her colleagues recently published a paper entitled " Tobacco company agreements with tobacco retailers for price discounts and prime placement of products and advertising: a scoping review ." Join us as we talk through their findings, including what these contracts are, what they require of retailers, what they provide to them, and what the contracts' ultimate impact is on the retailers, on consumer behaviors, as well as on tobacco use and health.…
In this episode, we're talking all about preemption. Earlier this year, along with our partners at ChangeLab Solutions, we published a resource on this topic called the Tobacco Point of Sale Preemption Playbook . It equips tobacco prevention staff and their partners with the knowledge, context, and resources needed to understand how preemption influences their work. In this episode, we talk through some of the basics of what preemption means, the different forms it can take, how to determine what your community’s local authority to pass policy actually is, and ways that communities across the country are making progress despite being preempted.…
1 Tobacco-Related Assurances of Voluntary Compliance 11:10
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Play Later Play Later Lists Like LikedIn this episode, we provide a primer on tobacco-related Assurance of Voluntary Compliance (AVC), which are legally binding and enforceable agreements between companies (i.e. big tobacco retailers) and one or more states (under each state attorneys general) in which the retailer agrees to adhere to certain standards and practices to reflect their commitment to the responsible marketing of tobacco products. Common examples of these standards and practices include limiting the type and location of tobacco advertising permitted, prohibiting the sale of look-a-like products, and prohibiting self-service tobacco displays. These provisions are designed to prevent the sale of tobacco to minors and to reduce the appeal of tobacco products and tobacco product advertising that are targeted to youth. Learn more about the background behind these agreements, why AVCs are beneficial, and how local and state tobacco control programs can help.…
Store assessments are visits to retail tobacco stores to document and collect data on what tobacco products are being sold and how they are being marketed and promoted in your community. In this episode, learn both why and how to conduct them, as well as how the data you collect can be used.
In this episode, we talk about point-of-sale pricing policies, meaning ways to raise the price of tobacco sold in retail stores. Raising prices is one of the most effective ways to reduce tobacco use initiation, decrease consumption, and increase cessation. Learn how point-of-sale pricing policies, including minimum floor prices and bans on price discounts and coupon redemption, can complement tax increases to keep prices high and reduce disparities.…
1 Nicotine Pouches and Other “Modern” Oral Nicotine Products 11:42
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Play Later Play Later Lists Like LikedIn this episode, we talk about nicotine pouches like "Zyn" and other so-called "modern" oral nicotine products, how they are being marketed and sold in the retail environment, and options for regulating this small but rapidly growing product segment, with concerns about youth initiation in mind.
Endgame strategies have been defined as, “initiatives designed to change/eliminate permanently the structural, political, and social dynamics that sustain the tobacco epidemic, in order to end it within a specific time,” and moving towards the endgame means, “moving beyond tobacco control (which assumes the continued presence of tobacco as a common, widely-available ordinary consumer product) toward a tobacco-free future wherein commercial tobacco products would be phased out or their use and availability significantly restricted.” [ 1 ] This episode describes what the “endgame” means for commercial tobacco control, the range of strategies it could involve, how point-of-sale policies can play a role in it, and highlights some examples of places that are already implementing endgame policies.…
1 Equitable Enforcement in Commercial Tobacco Control Policy 49:17
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Play Later Play Later Lists Like LikedIn this episode, we talk with Natasha Phelps, a Lead Senior Staff Attorney at the Public Health Law Center, about the recent statement on “Decriminalizing Commercial Tobacco: Addressing Systemic Racism in the Enforcement of Commercial Tobacco Control” that was released last year by a consortium of public health organizations. We take a deeper dive into that statement, discussing the values outlined in it as well as some practical ways to translate those values into action.…
In this episode, we talk with Dr. Amanda Kong, one of the authors of a recent paper "Boosting the Tobacco Control Vaccine: recognizing the role of the retail environment in addressing tobacco use and disparities." We discuss how key retail strategies, including addressing product availability, pricing and promotions, advertising and display, the minimum age of sale, and retail licensure can complement those in the original Tobacco Control Vaccine (price increases, smoke-free policies, hard hitting media campaigns, and cessation access) and help work towards an "end game" for commercial tobacco in the United States.…
This episode is all about working towards health equity with point-of-sale tobacco control. We’ll discuss some of the drivers behind inequities in tobacco use and related morbidities and mortality, and how we can use a pro-equity approach to plan, implement, and enforce policies that allow all individuals and all communities a fair and just opportunity to achieve their greatest level of health.…
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1 African-American Tobacco Use and Industry Targeting 13:53
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Play Later Play Later Lists Like LikedEpisode Five: African-American Tobacco Use and Industry Targeting On this episode of the Counter Tobacco Podcast, we continue our discussion at how different aspects of people’s lives are used by big tobacco and ultimately, how we can stop their influence from further spreading. Today’s episode focuses on African-American Tobacco Use and Industry Targeting. Sources The Role of the Media in Promoting and Reducing Tobacco Use US Census Inequalities in tobacco outlet density by race, ethnicity and socioeconomic status, 2012, USA: results from the ASPiRE Study Reducing Disparities in Tobacco Retailer Density by Banning Tobacco Product Sales Near Schools CDC: African Americans and Tobacco Use Tobacco Free Kids: Tobacco Company Marketing to African Americans https://countertobacco.org/resources-tools/evidence-summaries/menthol/ Audio Why So Many African Americans Smoke Cigarettes Tobacco Advertising: African Americans Worth More | Struggling Communities | :60 Report l truth Uptown Cigs Campaign Credits Written, edited, and produced by Lindsay Miller…
Episode Five: LGBTQ Tobacco Use On this episode of the Counter Tobacco Podcast, we begin our discussion at how different aspects of people’s lives are used by big tobacco and ultimately, how we can stop their influence from further spreading. We begin with the LGBTQ community. Sources The Role of the Media in Promoting and Reducing Tobacco Use Is There a Relationship Between the Concentration of Same-Sex Couples and Tobacco Retailer Density? A Record Number of Americans Identify as LGBT LGBT Homelessness Lesbian, Gay, Bisexual, and Transgender Persons and Tobacco Use Burning Love: Big Tobacco Takes Aim at LGBT Youths Smoking Gun Project SCUM Audio Project SCUM Be Known For Your Flawless | This Free Life Credits Written, edited, and produced by Lindsay Miller…
Episode Four: Vaping There’s a new product in town and it’s certainly becoming popular. This episode of the Counter Tobacco podcast explores the new trend of vaping, including how e-cigarettes work and who exactly is using them. Sources Standardized Tobacco Assessment for Retail Settings: Vape Shop E-Cigarettes at the Point of Sale Electronic Cigarettes (CDC) Vaping 101 A high-tech approach to getting a nicotine fix (LA Times) Audio Vaping (ITV News) Teen Vaping on the Rise VAPE NATION Credits Written, edited and produced by Lindsay Miller…
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Episode Three: Tobacco’s Replacement Smokers This episode of the Counter Tobacco podcast continues our previous discussion on how the tobacco industry views young people as “replacement smokers”, including some of the tactics they use to recruit them to their side. Sources The Role of the Media in Promoting and Reducing Tobacco Use Stores Near Schools Still Seeking Replacements Licensing and Zoning Audio Tobacco Companies Still Marketing Towards Kids Tobacco Ads and Schools Credits Written, edited, and produced by Lindsay Miller…
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Counter Tobacco Podcast
Episode Two: National Tobacco Prevention Campaigns The war on tobacco rages on. So who’s on our side? This episode of the Counter Tobacco podcast explores some of the national tobacco prevention campaigns going on right now, as well as the most infamous public service announcement of all time. For more information on this episode, visit CounterTobacco.org…
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1 War In The Store - Point of Sale Advertising 14:13
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Play Later Play Later Lists Like LikedThe War in the Store - Point of Sale Advertising The war on tobacco rages on. Its newest battleground - stores. Since the Master Settlement Agreement of 1998, tobacco point of sale advertisements have invaded places like gas stations and convenience stores. The effects can be devastating to current smokers looking to quit and to children, many of whom have never picked up a tobacco product before in their life. This episode of the Counter Tobacco podcast explores the history of point of sale marketing as well as what is being done by the tobacco coalition to eventually win the war in the store. Sources The War in the Store Unplanned Cigarette Purchases and Tobacco Point of Sale Advertising Placement of Tobacco Products The Master Settlement Agreement: An Overview U.S. Convenience Store Count Mississippi Seeks Damages From Tobacco Companies Memos Highlight Importance of 'Younger Adult Smokers' Audio The POS Zone - Retail Visibility Virginia Slims Commercial (1968) Tobacco Issues (NBC Nightly News 1995) R.J. Reynolds Tobacco Company Consumer Mission (Jan. 1990) Smoking Bans/Teen Smoking Credits Written, edited and produced by Lindsay Miller…
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1 On Your Radar - September Spotlight on Flavor Bans 9:53
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Play Later Play Later Lists Like LikedOn Your Radar' is a new episode format designed to put the most relevant and recent news stories and research on countering tobacco product sales, promotions, and marketing in the retail environment on your radar . This episode spotlights flavor bans. From the West Coast (California) to the Midwest (Edina and Fridley, MN & Chicago, IL), we've got you covered on the most recent news surrounding restrictions on the sale of flavored tobacco products.…
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“On Your Radar” is a new episode format, where we release two mini-episodes – one halfway through the month, one at the end of the month – that provide you with the most recent and relevant news stories and research on countering tobacco product sales, promotions, and marketing in the retail environment. Listen to Part 2 to learn what has happened in point-of-sale tobacco control in the second half of August 2020.…
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Counter Tobacco Podcast
"On Your Radar" is a new episode format, where we release two mini-episodes - one halfway through the month, one at the end of the month - that provide you with the most recent and relevant news stories and research on countering tobacco product sales, promotions, and marketing in the retail environment. Listen to Part 1 to learn what has happened in point-of-sale tobacco control in the beginning of August.…
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This episode is designed to answer all your questions about heated tobacco products, or as the industry refers to them, "heat-not-burn" products. This episode covers their design and safety, assesses their marketing and current regulation, examines a bit of the newer research and literature on the products, explains the FDA's 'modified risk' label authorization for the IQOS Heated Tobacco System, and considers policy options moving forward.…
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1 'Authentic Voices' - An Interview with Shaun Pryor 38:27
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Play Later Play Later Lists Like LikedThis episode is the first in what we hope will be a new series called, 'Authentic Voices', where we speak with individuals in communities across the US to hear how their lived experiences and interactions in the retail environment impacted their journey with tobacco. In this episode, we speak with Shaun Pryor, a Chicago-native and Oklahoma-transplant who is an outspoken advocate against Big Tobacco and the manipulative tactics they use to lure youth and customers of all ages. We discuss his journey from smoking to quitting to advocacy and action, and touch on the industry's targeting of Black communities and the ways we can make lasting change in tobacco control. An extended video version will be available on Youtube later in July.…
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Pharmacies are licensed healthcare facilities uniquely positioned to provide healthcare services and health advice directly to community members across the US. Yet, many pharmacies still widely promote and sell tobacco products, the leading cause of preventable disease and death in this country. This episode focuses entirely on tobacco-free pharmacies. We'll hone in on evidence-backed research, dive into case studies and success stories, and consider the policy options that can establish tobacco-free pharmacies in your community.…
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Tobacco retail licenses (TRLs) are one of the most lasting and effective strategies in tobacco control. In addition to letting states and localities know who is selling tobacco, licensing is an evidence-based way to reduce tobacco use; it also offers a versatile regulatory platform that allows jurisdictions to implement additional policies that can further reduce tobacco use and reduce disparities in the retail environment. This episode offers a mini boot camp in TRL basics; we’ll take a look at what they are, why they are useful, and how your locality can ensure success when implementing one.…
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1 The Tobacco Industry's Targeting of Low SES Communities 15:23
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Play Later Play Later Lists Like LikedThe tobacco industry spends over $9 billion dollars each year marketing cigarettes and smokeless tobacco in the United States. This episode dives into the ways in which the industry allocates this exorbitant amount of money to target communities of low socioeconomic status, and examines how the industry's manipulative tactics impact disparities in tobacco use and tobacco-related morbidity and mortality. Show notes can be found here .…
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1 A Look at the Federal Flavor Ban & Tobacco 21 14:37
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Play Later Play Later Lists Like LikedOver the past few months, we've seen a lot of changes to the regulatory environment surrounding tobacco products. This episode highlights the new federal flavor ban and Tobacco 21 law, as well as what some states and local jurisdictions have done to advance tobacco control and what your locality could do to support strong tobacco control.…
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1 Counter Tools' Executive Director Maria Julian & Her Vision of the Future 10:55
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In this episode, we take a closer look at hookah. Learn about general trends in hookah tobacco use, hookah industry marketing and promotional strategies at the point of sale and point of consumption, examples of current state and local-level regulations, and point-of-sale policy options
In this episode, we interview Katherine Ungar, Executive Director of the Preventing Tobacco Addiction Foundation. Learn about how interest in policies raising the minimum legal sales age to 21 (or "Tobacco 21" policies) has grown in the US, what makes a strong Tobacco 21 policy, and pitfalls to avoid. We talk about federal Tobacco 21 bills that have been introduced in Congress and how Tobacco 21 fits into the larger tobacco control picture.…
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1 Tobacco and America: Yesterday, Today, and Tomorrow 45:02
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Play Later Play Later Lists Like LikedIn this episode, we talk with Jake Wilson, a junior and statistics major at the University of North Carolina at Chapel Hill, who has been taking a service-learning course titled "Tobacco and America," which "examines the complex significances of tobacco—a plant of great local importance to North Carolina—by placing it in a variety of historical, interdisciplinary, and experiential contexts." For his service-leaning component, Jake has spent some time with Counter Tools getting to know the point-of-sale side of tobacco control. As someone new to the topic, we talk about his major take-a-ways from the class, reflections on the historical role that tobacco has played in the US, what that means today, and what Jake now sees as the point-of-sale policy priorities to address to minimize the tobacco industry's influence in the future.…
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On June 14, 2018, Counter Tools and CounterTobacco.org held their 4th quarterly webinar. The webinar covered the intersection of point-of-sale tobacco and the military, with Amanda Kong, a UNC researcher and doctoral student, presenting her team's findings pertaining to the pricing of tobacco products on Air Force bases. Following the webinar, Counter Tobacco.org had the privilege of talking to Dr. Melissa Little, Assistant Professor in the Department of Public Health Sciences at the University of Virginia. Dr. Little’s work centers around military populations and she is currently the head of a tobacco intervention development and evaluation at Lackland AFP for Air Force Technical Trainees. While Dr. Little was unable to attend the webinar, we were able to ask her a few questions for the Counter Tobacco podcast. We hope you enjoy. Study in Question: Kong, A. Y., Golden, S. D., Myers, A. E., Little, M. A., Klesges, R., Talcott, W., ... Ribisl, K. M. (Accepted/In press). Availability, price and promotions for cigarettes and non-cigarette tobacco products: An observational comparison of US Air Force bases with nearby tobacco retailers, 2016. Tobacco control. DOI: 10.1136/tobaccocontrol-2018-054266…
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1 BONUS EPISODE: Interview with Dr. Phillip Gardiner 15:06
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Play Later Play Later Lists Like LikedFor this bonus episode of the podcast, following up on our episode on African-American Tobacco Use and Industry Targeting," two Counter Tools staff members, Jackie Boards and Rose DeLeon-Foote had the opportunity to interview Dr. Phillip Gardiner, Co-Chair of the African-American Tobacco Control Leadership Council, while he was in the Triangle, NC for a number of speaking engagements around menthol and tobacco as a social justice issue.…
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5 Live's science podcast, featuring Dr Chris and Naked Scientists with the hottest science news stories and analysis.
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