The Wealthy Entrepreneur podcast

#Business #Elizabeth Mary Hancock

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

The Wealthy Entrepreneur Podcast

Feed

Go from struggling and fearful to more clients & more money. Join Me to become a Wealthy Entrepreneur!

6 episodes

The Wealthy Entrepreneur Podcast

updated 7 years ago

Feed

Go from struggling and fearful to more clients & more money. Join Me to become a Wealthy Entrepreneur!

6 episodes

#Business #Elizabeth Mary Hancock

All episodes

1
Ep 06 - GDPR And WHY You Should Treat Your Business Like The New Law 15:26

7 years ago15:26

15:26

GDPR And WHY You Should Treat Your Business Like The New Law We won't be going to be technical here because I am not a legal expert on GDPR. I can't give advice on that perspective. In this podcast: 03:35 – Your Privacy Policy must be GDPR compliant 04:50 – It doesn't have to take ages 06:00 – Think about your deadline 06:30 – Get advice from the experts 08:20 – If you don't want to do it, get help and have someone else do it for you 09:30 – Don't worry too much about it If you can allot 3 days to work on getting your first 50K in your business. Then join us in our 50K Mindset Challenge here: https://www.elizabethmaryhancock.com/50k-formula-mindset-challenge/…

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Ep 05 - Increase The Profit In Your Practise It's Easier Than You Think 36:40

7 years ago36:40

36:40

Today I am collaborating with Suzy Miller. We are going to help you increase the profit in your business. In this podcast: 02:00 – People pay for quality so how do you price your services? 04:00 – We know we need to get new leads to get more clients but there’s an important thing that we are forgetting about. What is it according to Suzy? 06:30 – How can we increase the value of each customer, keeping them and retaining them? 09:00 – Liz talks about cross-selling 16:00 – Liz gives us an example of how she helped a client increase his income 21:00 – How do you set boundaries and reciprocals for referrals? 28:00 – Why should you look at your expenses? If you can allot 3 days to work on getting your first 50K in your business. Then join us in our 50K Mindset Challenge here: https://www.elizabethmaryhancock.com/50k-formula-mindset-challenge/…

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TWE Ep 04 - The Inner Critic And The Inner Mentor With Guest Sara Cook 36:31

7 years ago36:31

36:31

Sara is the founder of the More to Life Club and also is a teacher by trade. 03:30 – Sara tells us more about the More To Life Club 05:30 – Liz and Sara talk about the roles of women in this day and age, and also the obstacles that men and women face 7:00 - What is Sara’s biggest challenge in trying to have it all in her life? 12:00 – Sara and Liz talk about how you can improve your life and business with a fw different skills that work for you 15:00 – Sara tells us more about the Inner Critic 20:00 – How people you look up to can help you with the path towards your success 23:00 – Sara takes us through one of her exercises You can find out more about Sara by going to www.moretolife.club. Also join us in the Money Mindset Challenge. Register here now:…

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The Wealthy Entrepreneur Podcast Ep 03 – Do you really need a coach? 20:29

7 years ago20:29

20:29

Ep 03 – Do you really need a coach? Welcome to The Wealthy Entrepreneur Podcast. I’m here to help you get more clients, charge your worth and feel fabulous about it. Today we’re going to discuss this question: Do I really need a coach? I got a lot of comments about this question in my personal newsfeed. Listen to the podcast what people said and what I think about this question. If you have any questions, you can email me at liz@elizabethmaryhancock.com…

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Ep 02 – How To Motivate Yourself On A Daily Basis With Tommy Gentleman 39:40

7 years ago39:40

39:40

Ep 02 – How To Motivate Yourself On A Daily Basis With Tommy Gentleman Welcome to The Wealthy Entrepreneur Podcast. I’m here to help you get more clients, charge your worth and feel fabulous about it. I have Tommy Gentleman as a guest in this podcast. Tommy is a health and happiness coach and also a de-moaner. He is also the host of the Super Self Podcast. In this podcast, we talked about: 02:00 – Who is Tommy’s ideal client? 03:00 – How did Tommy get into the Health & Happiness Coach niche? 06:00 – How does Tommy manage stress? 09:30 – What keeps Tommy going when it gets really hard? 17:00 – Tommy gives you advice on how to deal with failure 19:00 – Tommy talks about emotional eating 20:00 – Tommy talks about food and how our emotions affect our eating 24:00 – Tommy talks about the importance of remembering that we are human beings 31:00 – Tommy talks about how he started his journey for his coaching business You can get in touch with Tommy at http:…

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Ep 01 - Just Do It NOW! 😀 4:41

8 years ago4:41