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Mastering 'Shelf of Mind' Marketing: Elevating Brand Recall to Instinctive Consumer Choice
Manage episode 407868023 series 3476788
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Discover the power of 'shelf of mind' marketing as we venture beyond the traditional strategies of brand recall. Join us for a fascinating conversation where we explore how to cement your business in the minds of consumers, not just as a fleeting thought but as an immediate go-to when the need arises. Whether you are a plumber or a real estate agent, this episode promises to provide valuable insights into how your brand can dominate the recall game and become an instinctive choice among the myriad options out there.
We dive into the intriguing concept of 'shelf of mind' with a sponsor who brings a fresh perspective to the marketing table. You'll learn how to make your brand the first that pops into people's minds within your industry, just like Goodyear or Firestone does for tires. Get ready to transform the way you think about brand visibility and find out how to make your brand the one that sticks – the one that's perched right there on the front shelf of your potential customers' minds, waiting to be picked.
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