The Better Business Show podcast

#Business #Narrative Matters #Better Business

27:52

We made it— 300 episodes of This Is Woman’s Work ! And we’re marking this milestone by giving you something that could seriously change the game in your business or career: the skill of pitching yourself effectively. Whether you’re dreaming of being a podcast guest, landing a speaking gig, signing a client, or just asking for what you want with confidence—you’re already pitching yourself, every day. But are you doing it well? In this milestone episode, Nicole breaks down exactly how to pitch yourself to be a podcast guest … and actually hear “yes.” With hundreds of pitches landing in her inbox each month, she shares what makes a guest stand out (or get deleted), the biggest mistakes people make, and why podcast guesting is still one of the most powerful ways to grow your reach, authority, and influence. In This Episode, We Cover: ✅ Why we all need to pitch ourselves—and how to do it without feeling gross ✅ The step-by-step process for landing guest spots on podcasts (and more) ✅ A breakdown of the 3 podcast levels: Practice, Peer, and A-List—and how to approach each ✅ The must-haves of a successful podcast pitch (including real examples) ✅ How to craft a pitch that gets read, gets remembered, and gets results Whether you’re new to pitching or want to level up your game, this episode gives you the exact strategy Nicole and her team use to land guest spots on dozens of podcasts every year. Because your voice deserves to be heard. And the world needs what only you can bring. 🎁 Get the FREE Podcast Pitch Checklist + Additional Information on your Practice Group, Peer Group, and A-List Group Strategies: https://nicolekalil.com/podcast 📥 Download The Podcast Pitch Checklist Here Related Podcast Episodes: Shameless and Strategic: How to Brag About Yourself with Tiffany Houser | 298 How To Write & Publish A Book with Michelle Savage | 279 How To Land Your TED Talk and Skyrocket Your Personal Brand with Ashley Stahl | 250 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

The Better Business Show

Series home•Feed

For organisations that want to change the world, The Better Business Show offers insight, inspiration and hope by exploring the people and companies proving that sustainable business models do work.

102 episodes

The Better Business Show

updated 14 days ago

Series home•Feed

For organisations that want to change the world, The Better Business Show offers insight, inspiration and hope by exploring the people and companies proving that sustainable business models do work.

102 episodes

#Business #Narrative Matters #Better Business

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The Better Business Show

1
#80 Chirrup: Measuring nature with a microphone 37:40

14 days ago37:40

37:40

Biodiversity loss is one of the biggest, least understood risks facing our food system – and businesses are waking up to it. But measuring nature has never been easy. This time, we meet Conrad Young , founder of Chirrup , a startup using birdsong and bioacoustics to track biodiversity across farmland. Conrad shares how a quiet moment during the COVID lockdown inspired him to build a technology that helps retailers and suppliers, like Tesco and Diageo, get a clearer picture of ecological health in their supply chains. We explore why biodiversity matters to business, what birds can tell us about ecosystem resilience, and how smart tech is helping brands move from good intentions to real impact. In this episode: Why biodiversity loss is a major business risk The science behind bioacoustics and birds as indicators of ecosystem health How Chirrup’s tech works – and who’s using it What farmers really think about biodiversity monitoring Why nature is finally becoming part of the brand story Whether you’re in sustainability, sourcing, or just care about the future of food, this one’s for you. #biodiversity #supplychains #sustainability #betterbusiness #chirrup #regenerativeagriculture…

The Better Business Show

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#79 Beauty and the bot: How AI is helping L’Oréal make better products, faster 36:06

5 weeks ago36:06

36:06

AI is no longer just a buzzword – it’s fast becoming a core part of how businesses operate, innovate, and grow. But with so much hype, where do the real opportunities lie? And how do you separate practical value from overpromise? In this episode, Tom sits down with Oday Abbosh , Senior Partner at IBM , to unpack how artificial intelligence is being used to genuinely transform business – from product development and customer service to complex challenges like supply chain resilience and material discovery. We hear how IBM’s partnership with L’Oréal is helping the beauty giant rethink how it formulates new products using generative AI – and what that says about the future of research and innovation. We also dig into how businesses can adopt AI responsibly: with the right data, the right use case, and the right mindset. Oday offers candid insights into: The biggest misconceptions about AI in business How to get started if you’re a small or mid-sized company Why AI’s environmental footprint matters – and what can be done about it The role of governance, ethics, and transparency in building trust Whether you’re just exploring AI or already running pilots, this conversation is packed with practical advice and honest reflections on what it takes to make AI work for good . 🎧 Tune in, share it with your team, and don’t forget to subscribe. #ArtificialIntelligence #BusinessInnovation #AIForGood #BetterBusiness #Leadership #TechForImpact #GenerativeAI #SustainableBusiness #ResponsibleTech #IBM #LOréal #FutureOfWork #DigitalTransformation…

The Better Business Show

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# 78 Meet the man who was fired for being a Dad 46:28

8 weeks ago46:28

46:28

What happens when businesses forget that their employees are human? In this episode, we’re talking about workplace culture, parental rights, and why companies are quietly rolling back their commitments to inclusivity and employee well-being. My guest, Glen Wood , knows firsthand what happens when a company gets it wrong – after being fired for taking paternity leave, he took on the system and became a symbol for workplace reform in Japan where is still known to this day as ‘The Father of Japan’. Today, he’s sharing what he’s learned about how companies can actually build cultures that work – for their people and their bottom line. We get into: The real reason companies are retreating from DEI initiatives Why treating employees fairly is good business, not just good PR How leaders can create workplaces where people want to stay and succeed If you’ve ever felt like work is demanding too much and giving too little, or if you’re a leader looking for ways to do things better – this one’s for you.…

The Better Business Show

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#77 Why nobody believes your ESG story (and what to do about it) 41:51

11 weeks ago41:51

41:51

Sustainability communication has never been more important – or more challenging. Say too much, and you risk greenwashing accusations. Say too little, and you’re guilty of green-hushing. So, how should companies talk about ESG, climate action, and social impact in a way that actually resonates? In this episode, sustainability comms expert Helen Neal joins me to break down the new rules of ESG communication. She's worked with global brands, NGOs, and businesses of all sizes, helping them navigate the tricky balance between transparency, credibility, and engagement. In this episode, we cover: Why companies are either saying too much or not enough—and how to fix it. The shift in ESG, CSR, and why the word ‘climate’ is becoming politically charged. What makes great sustainability storytelling—and what makes people switch off. The biggest mistakes brands make when talking about their impact. If you’re in sustainability, communications, or leadership, this episode is packed with practical insights to help you get your messaging right. 💡 Listen now and make sure to subscribe for more episodes. 🎧 Available on Spotify, Apple Podcasts, and all major platforms. 🔗 Follow us @betterbusinessshow Here’s the link to Joel Makower’s speech from this week: https://trellis.net/article/sustainability-leaders-advance-holding-back-the-darkness/ #Sustainability #ESG #Greenwashing #GreenHushing #BetterBusiness #SustainabilityComms…

The Better Business Show

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# 76 The company changing the way businesses think about packaging 46:31

12 weeks ago46:31

46:31

In this episode, I take on one of the most heated debates in the UK right now: airport expansion. With the UK government giving the green light to new runways, we explore the bigger questions beyond carbon emissions. Why is aviation still a lightning rod for controversy? Are we having the wrong debate? And why do we need a smarter, more pragmatic approach to how we manage growth? Then, I sit down with Andrew Hargest , founder and CEO of SupplyClub , to talk about why packaging needs a radical rethink. We explore: 🔹 How a side hustle turned into a nationwide business transforming how companies source packaging 🔹 The biggest barriers stopping businesses from making better material choices 🔹 Why packaging isn’t just about materials; it’s about systems, incentives, and accessibility 🔹 What the future holds for the industry – from new materials to the role of digital distribution. Whether you’re curious about the future of aviation, interested in how smart businesses are solving packaging waste – or just love big, thought-provoking conversations, this episode has something for you. Hit play, and let’s get into it.…

The Better Business Show

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# 75 The tech business breathing new life into your LEGO collection 40:10

14 weeks ago40:10

40:10

In this episode of The Better Business Show, we sit down with Ilya Malkin, co-founder of Sort a Brick , to explore how this innovative startup is transforming forgotten LEGO collections into ready-to-build sets using cutting-edge AI technology. Ilya shares the inspiring story of how a personal challenge with his kids’ LEGO bricks led to the creation of a sustainable solution that’s making waves in the circular economy. From the challenges of sorting tens of thousands of unique LEGO pieces to the company’s mission of reducing waste and promoting reuse, Ilya offers fascinating insights into the intersection of technology, sustainability, and play. Plus, we discuss the future of Sort a Brick, including its potential to reshape how families and collectors view the value of their beloved bricks. Whether you’re a parent with a box of unsorted LEGO, a sustainability advocate, or a fan of entrepreneurial innovation, this episode is packed with stories and ideas that will leave you inspired. Tune in and discover how Sort a Brick is giving new life to old toys – one piece at a time. Topics covered: The story behind Sort a Brick and its founding mission How AI-powered sorting technology works The economic and environmental benefits of reusing LEGO bricks Overcoming challenges in building a sustainable, trust-driven business What’s next for Sort a Brick and the potential for expansion…

The Better Business Show

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#74 Why hiring ex-offenders is good for business and society 39:49

15 weeks ago39:49

39:49

What if businesses could help reduce reoffending rates while boosting productivity and unlocking untapped potential? In this episode, once he gets over the doom and gloom currently ungulfing the planet, Tom chats with Sid Madge , founder of Meee and creator of the Counting on Confidence programme, helping to seriously transform lives through prison rehabilitation. Sid shares powerful stories from his work in prisons, why mindset shifts are key to breaking cycles, and how businesses can play a vital role in giving ex-offenders a second chance. Plus, he reveals practical tips for companies ready to make a difference. Tune in to discover: How rehabilitation benefits individuals, businesses, and society. Why hiring ex-offenders is a win-win for all. How businesses can get started with programs that drive impact. This episode is packed with insights, inspiration, and actionable steps. Ready to rethink what better business means? Hit play now! 🎧 Listen and subscribe for more conversations that challenge the norm. #BetterBusinessShow #Rehabilitation #SecondChances #BusinessForGood…

The Better Business Show

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#73 This is how you create an ethical chocolate supply chain 52:18

20 weeks ago52:18

52:18

This week, we’re diving into the bittersweet world of cocoa and chocolate with Julia Ocampo , Head of Sustainability and Cocoa Sourcing at Luker Chocolate . The global cocoa industry faces enormous challenges: poverty among smallholder farmers, deforestation, climate change, and the mounting pressure on food and drink companies to source responsibly. In this candid and insightful conversation, Julia shares how Luker Chocolate is transforming cocoa supply chains – putting farmers, ecosystems, and communities at the heart of their sustainability strategy. We explore: ✅ The stark realities of cocoa farming and why ethical sourcing is more urgent than ever. ✅ How Luker’s Chocolate Dream initiative is building resilient, thriving rural communities. ✅ Why agroforestry is a game-changer for biodiversity and farmer livelihoods. ✅ The role of collaboration in tackling systemic issues across the industry. If you’ve ever wondered what it really takes to make chocolate sustainable – or how businesses can turn challenges into opportunities – this episode is packed with inspiration and actionable insights. 🎧 Tune in now to discover how Luker Chocolate is proving that better chocolate really does mean a better world.…

The Better Business Show

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#72 The glam plastic-free make-up brand out to fix the beauty industry 41:56

21 weeks ago41:56

41:56

In this episode, we’re joined by the trailblazing Nour Tayara , founder of AORA Mexico , a plastic-free makeup brand that’s shaking up the beauty industry. Nour’s on a mission to prove that beauty doesn’t have to come at the planet’s expense – or be boring while doing it. We dig into the big issues: 💄 The beauty industry’s massive waste problem – billions of plastic tubes and palettes that end up in landfills or our oceans 🌍 Why sustainability in beauty often means bland, beige packaging – and how Nour is flipping the script with bold, maximalist designs inspired by vibrant Mexican culture. ✨ Nour’s journey from working at L’Oréal to building a brand that makes you feel good inside and out, while challenging the status quo. If you’re into beauty, sustainability, or just love hearing stories about people breaking the mould, this episode is a must-listen. Get ready to rethink what beauty can be. And remember: You can find all episodes at www.narrativematters.co.uk/podcast…

The Better Business Show

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#71 The sound of leaks: Fighting water waste with AI 42:39

22 weeks ago42:39

42:39

This week, Tom is in conversation with Victoria Edwards , the dynamic CEO and co-founder of FIDO Tech , to talk about a problem that affects us all: water scarcity. Victoria’s on a mission to create a world without water waste, and her story is nothing short of fascinating. From her early days as a self-proclaimed “failed musician” to leading a company that uses AI to detect and prevent water leaks, she’s rewriting the rules on how technology can solve one of humanity’s biggest challenges. We dive into how FIDO Tech is saving billions of gallons of water, partnering with global giants like Microsoft, and building an innovative ‘Water United’ initiative to tackle water stress around the world. And yes, we even chat about the surprising sounds leaks make—like an F-sharp! 🎵 This episode is packed with insights, inspiration, and a whole lot of passion for creating real, lasting impact. Whether you’re curious about tech, sustainability, or just love hearing about people making a difference, this is one you don’t want to miss. 🎧 Tune in now and get inspired to think differently about water, technology, and what it takes to drive meaningful change.…

The Better Business Show

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#70 The beauty brand that refuses to sell on Amazon 42:59

23 weeks ago42:59

42:59

Plastic-free and purpose-driven: The story of Dip with Kate Assaraf In this episode, we sit down with Kate Assaraf, CEO and co-founder of Dip , a premium haircare brand with a mission to eliminate plastic waste from beauty routines. Kate shares her journey from working in the beauty industry to launching a purpose-driven business that rejects the norms of hyper-consumerism. From refusing to sell on Amazon to championing small, local zero-waste stores, Kate’s vision is reshaping how we think about sustainability, luxury, and conscious consumption. Tune in to hear how Dip’s innovative products, like their conditioner bars that replace 12 plastic bottles, are making waves in the beauty world – and why supporting community businesses matters now more than ever.…

The Better Business Show

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#69 Making waves: Frank Heidinger and the electric boat revolution 45:10

25 weeks ago45:10

45:10

“Innovation in sustainability means thinking long-term, and for us, it’s about leading a movement, not just selling a product.” In this episode, I’m joined by Frank Heidinger , CEO and founder of Halevai , a company set on revolutionising the recreational boating industry with his electric powered boats. Frank shares his journey from growing up in New York City with limited access to clean water to founding Halevai, driven by a deep love for nature and ocean conservation. He explains the environmental issues with traditional boating – like the fact that two-stroke outboard motors can discharge up to 30% of their fuel unburned into the water. We discuss Halevai’s mission to change that by offering high-performance, electric-powered boats that cut emissions and keep our waters cleaner. Tune in to learn about the challenges of transforming an industry that’s historically relied on fossil fuels, and how Frank is helping consumers enjoy the water sustainably. Whether you’re interested in green tech, love the ocean, or just curious about the future of boating, this episode is packed with insights on innovation for a cleaner planet. Enjoy.…

The Better Business Show

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#68 What does the future hold for the B Corp movement? 37:49

26 weeks ago37:49

37:49

This time we dive into one of the most influential movements in sustainable business: the B Corporation – or B Corp – movement. Since its inception in 2006, the B Corp movement has been reshaping the way we think about business, creating a global community of companies that prioritise purpose as much as profit. From Patagonia to Ben & Jerry’s , B Corps are known for their commitment to social and environmental responsibility, transparency, and accountability. But becoming a B Corp isn’t easy. It requires rigorous certification and ongoing commitment, something that brings both opportunities and challenges for the companies that decide to get involved. In this episode, we explore the pros and cons of running a B Corp, and discuss some significant changes to the certification process coming in 2025, aimed at raising the bar even higher for sustainability and impact. We’ll also look ahead to the future of the B Corp movement: Can it continue to grow? And how might it evolve to meet the changing needs of society and the environment? How will it remain fit for purpose? But we will also meet Paul Hargreaves , the CEO of the fine food and drinks wholesale business, Cotswold Fayre , a B Corp since 2015. Enjoy.…

The Better Business Show

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#67 What tech is worth the hype (and what isn't) in sustainability? 38:11

27 weeks ago38:11

38:11

Gartner , the research and consulting giant, just released its latest Hype Cycle . The Gartner Hype Cycle is a graphical presentation developed to represent the maturity, adoption, and social application of specific tech. Each hype cycle drills down into the five key phases of a technology's life cycle. These include: 1. Technology trigger – a potential technology breakthrough to kicks things off. 2. Peak of inflated expectations – whereby early publicity produces a number of success stories. 3. Trough of disillusionment – where interest wanes as experiments and implementations fail to deliver. 4. Slope of enlightenment – where more instances of the technology's benefits start to crystallize and become more widely understood. 5. Plateau of productivity – where mainstream adoption starts to take off. The latest Hype Cycle is focused on sustainability trends. Gartner’s assessment of environmental sustainability technologies revealed that many – such as net-zero data centers and circular supply chains – are still in early stages of maturity. Notably, no technology has yet reached the final stage – ‘Plateau of productivity’ – meaning they are still several years away from widespread, profitable adoption. In a nutshell, achieving tangible, widespread change across sectors remains a decade or more away. Anyway, we thought it would be a good idea to talk to the guys at Gartner about the Hype Cycle and what it means for brands, for buyers, for the sustainability movement, for the planet. It was awesome to grab some time with Sarah Watt, who is a sustainability strategist and change leader - and also a VP with Gartner – to delve into the analysis and find out what it means for you. The Gartners of this world are absolutely necessary, and people like Sarah are just brilliant at keeping their finger on the pulse of what’s happening out there (so we don’t have to). If you want to take your own look at the Hype Cycle, just head to gartner.com - and search for ‘Hype Cycle for Environmental Sustainability 2024’. Enjoy the episode.…

The Better Business Show

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#66 Concrete’s got an emissions problem. Here’s the solution 40:58

29 weeks ago40:58