Delivering Mission-based Marketing with Alex Schulte (Climate Film Fest NYC)
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Sit down with Alex Schulte, previously lead marketer at Donut and currently Fractional CMO. She and host Melissa Moody dive into the challenges (and joys) of mission-driven marketing. Including:
- Finding the between delegating and owning things so they don't drop
- Alex's newest project: Climate Film Fest NYC
- Why marketers decide to get involved in a mission-driven organization or business
- How we spend time on projects that mean something to ourselves.
- The shift of NPOs to being run more like corporate structures and the challenges of marketing salaries catching up with that
- Adding mission into your own existing day job
- An all-important Arrested Development reference
- The painful challenges of co-marketing with a partner larger than your own company
Links from the show:
- Alex's Bio on LinkedIn
- Climate Film Fest NYC (@climatefilmfestnyc)
- Ecologi (ecologi.com)
- Send Check It (sendcheckit.com) subject line tester
- We Are For Good Podcast (weareforgood.com)
Learn more about Nut Tree: https://nuttr.ee/
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