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Marketing Through the Pre-Product Stage and Beyond with JK Sparks (AudiencePlus)
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Hear from Head of Marketing at AudiencePlus, JK Sparks, on both the mental and tactical sides of marketing that he's dealt with as a high-growth marketer. He and host Melissa Moody dive into topics including:
- His work at AudiencePlus on the innovative event Goldenhour
- His newsletter The Lonely Marketer: on the emotional and tangible struggles of being a solo marketer
- How to market a product when you're pre-product... and drawing inspiration from B2C
- The power of a strong POV and an owned audience
- Why activation areas > booths at any event
- How to identify strong leadership in early stage companies
Bonus shout-outs to:
- Exit Five and their upcoming event, built on the strength of an engaged audience.
- The sharing of "Exactly how long until LinkedIn kicks you off a LinkedIn Live event...???"
- The upcoming documentary that features the Making of Goldenhour
Links:
Learn more about Nut Tree: https://nuttr.ee/
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