))
Mastering Community Marketing: Today's Tactics and Tomorrow's Trends with Zoe Hartsfield (Apollo.io)
Manage episode 380202781 series 3521688
Content provided by 2 Pizza Marketers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 2 Pizza Marketers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Zoe Hartsfield (currently Senior Manager of Executive Presence and Influencers at Apollo.io) is a well-known thought leader who writes about sales, marketing, personal brand and career tips. She's been a marketing community leader at multiple SaaS brands including Spekit, Swantide, Dooly, and Bombbomb. And on the show with Melissa, they cover a bit of all of that. You'll hear how:
- Community marketing is a way to both give and get
- Zoe's vision for the future of "go to network" marketing
- A breakdown of the difference in terms: Influencer, Advisor, Evangelist
- Marketing mindset in the face of a newly-raised funding round
--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message
119 episodes
Share
