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The role of marketing and communication at space events with Lukasz Wilczynski
Manage episode 384284528 series 3492880
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This episode features an in-depth discussion about event marketing and networking, primarily in the context of Space Communications Alliance. Lukasz Wilczynski, the president of SCA, shares his marketing tactics, giving insights on booth optimization, speaker interactions, branding, and visibility. He emphasizes the value of strategic planning, internal communication, and diligent preparation for events. Lukasz also advises his experiences attending international conferences, highlighting the significance of local considerations and sustainability in planning.
Chapters
1. Introduction and Guest Introduction (00:00:00)
2. The Importance of Space Communications Alliance (00:01:55)
3. The Art of Networking at Events (00:02:52)
4. Strategies for Selecting and Preparing for Events (00:03:12)
5. Tips for Making the Most of Your Booth (00:04:59)
6. The Importance of Strategic Positioning and Visibility (00:05:57)
7. The Role of Representatives at Events (00:07:35)
8. The Power of Asking Questions (00:10:13)
9. The Importance of Consistent Messaging (00:11:59)
10. Differences Between U.S. and European Event Approaches (00:18:50)
11. The Power of Small Talk and Gadgets (00:24:10)
12. The Importance of Sustainability and Event Apps (00:26:37)
13. Conclusion and Final Thoughts (00:30:00)
5 episodes
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