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Content provided by Blair Enns and Leah Power, Blair Enns, and Leah Power. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blair Enns and Leah Power, Blair Enns, and Leah Power or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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On Creative Effectiveness w/ George Tannenbaum
Manage episode 380160089 series 3407441
Content provided by Blair Enns and Leah Power, Blair Enns, and Leah Power. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blair Enns and Leah Power, Blair Enns, and Leah Power or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies.
33 episodes
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Manage episode 380160089 series 3407441
Content provided by Blair Enns and Leah Power, Blair Enns, and Leah Power. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blair Enns and Leah Power, Blair Enns, and Leah Power or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies.
33 episodes
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Similar to 20% - The Marketing Procurement Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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…
continue reading
1
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Brian Burns
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…
continue reading
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…
continue reading
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