The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Blair Enns and Leah Power, Blair Enns, and Leah Power. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blair Enns and Leah Power, Blair Enns, and Leah Power or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Welcome to 20% - The Marketing Procurement Podcast
Manage episode 345905595 series 3407441
Content provided by Blair Enns and Leah Power, Blair Enns, and Leah Power. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blair Enns and Leah Power, Blair Enns, and Leah Power or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Hosts Blair Enns and Leah Power discuss the “Marketing Procurement Problem” and lay out their hopes and intentions for the conversations to follow. Note: The ICA changed its name to the Institute of Canadian Agencies after the recording of this episode.
Blair Enns
https://www.winwithoutpitching.com/
https://ca.linkedin.com/in/blairenns
Leah Power
https://www.linkedin.com/company/institute-of-canadian-agencies
33 episodes
Share
Manage episode 345905595 series 3407441
Content provided by Blair Enns and Leah Power, Blair Enns, and Leah Power. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Blair Enns and Leah Power, Blair Enns, and Leah Power or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Hosts Blair Enns and Leah Power discuss the “Marketing Procurement Problem” and lay out their hopes and intentions for the conversations to follow. Note: The ICA changed its name to the Institute of Canadian Agencies after the recording of this episode.
Blair Enns
https://www.winwithoutpitching.com/
https://ca.linkedin.com/in/blairenns
Leah Power
https://www.linkedin.com/company/institute-of-canadian-agencies
33 episodes
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Similar to 20% - The Marketing Procurement Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
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…
continue reading
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1
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…
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
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continue reading
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