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Ep 62: B2B and B2C Customer Journey - They Are More Similar than You Think
Manage episode 246988775 series 2576238
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In this episode, Sarah, Aleks and Ashley dive into a new 2019 report by Forrester Consulting titled B2B And B2C Companies Face Similar Hurdles With Complex Buyer Journeys. This report is full of great insights on the current state of your buyers and how they are making purchasing decisions. Surprising results from the study include that the time from first interaction to purchase has decreased for all buyers and that more and more buyers whether B2B or B2C are wanting to remain anonymous when interacting with brands. This episode is packed with insightful data on how you can connect with your customers and prospects better as well as how you can leverage cross channel marketing to track customers in their buying journey.
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