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CEO Insight Ep08 - 跨世代轉型的和明紡織
Manage episode 344086505 series 3075589
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傳統產業傳承過程無疑是非常多台灣企業難題，位在台灣古都台南七股的和明紡織智慧的迎來企業高峰，創業者非常明智全權交棒第二代來突破轉型，從李桂林副總經理的分享中，我們更可以了解到他們如何精確掌握品牌定位，運用少量多樣特殊織布技術備受國際服飾品牌肯定，當其餘同業紛紛出走台灣之際，堅持MIT製造具附加價值的和明織品，是如何成功在國際市場殺出重圍，獲得和明紡織企業品牌不可動搖的地位。
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