Never Read The Comments podcast

Player FM - Internet Radio Done Right

Added seven years ago

Content provided by Never Read The Comments and Ellen Jones. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Never Read The Comments and Ellen Jones or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Insights Unlocked

1
How Anthropologie gets omnichannel right (and what to learn) 27:29

3 days ago27:29

Play Later

Lists

Liked

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Never Read The Comments

Series home•Feed

Never Read The Comments is the podcast dedicated to exploring the ways people are using the internet and social media to affect positive change.

2 episodes

#Society #Ellen Jones #Read The Comments

Never Read The Comments

updated 6 years ago

Series home•Feed

Never Read The Comments is the podcast dedicated to exploring the ways people are using the internet and social media to affect positive change.

2 episodes

#Society #Ellen Jones #Read The Comments

All episodes

1
How Social Media Brings LGBTQ+ People Together with And Nobody Dies In This One 26:39

6 years ago26:39

Play Later

Lists

Liked

26:39

Welcome back to Never Read The Comments, the podcast which explores the ways the internet is being used to affect positive social change. In today's episode I interview A and Siobhan - hosts of the podcast And Nobody Dies In This One - all about LGBTQ+ relationships, how they are depicted and how the internet can really help LGBTQ+ become more connected with their community, reduce isolation and provide resources. You can listen to the episode of the podcast we recorded together here: https://podcasts.apple.com/gb/podcast/and-nobody-dies-in-this-one/id1438215181 https://twitter.com/NobodyDiesPod You can also find out about Ruckus Retreat, which we talk about extensively and to which this episode is something of an ode to here: twitter.com/ruckusretreat…

1
Using Instagram Art For Good with Natalie Byrne 32:31

6 years ago32:31

Play Later

Lists

Liked

32:31

Welcome back to Never Read The Comments, the podcast which explores the ways the internet is being used to affect positive social change. In today's episode I interview Natalie Byrne, illustrator and author of the book Period, about her work and how she uses instagram as a platform to convey her message. We talk about everything from oversharing and dating, getting paid as young female creatives and building your support network. You can find more about Natalie's work here: instagram.com/nataliebyrne http://nat-b.com/ Pleases share the podcast as widely as possible and remember to rate, review & subscribe.…

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.