The Wheel Of Sport podcast

28:52

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

The Wheel of Sport explicit

Series home•Feed

The Wheel of Sport is a journey through the greatest sports stories ever told.

Join Ian McNally and Matt Lavery as they tell stories from the sporting world as only they can.

Hosted on Acast. See acast.com/privacy for more information.

95 episodes

#Sports #Ian McNally #Society #Documentaries #History #Cricket #Snooker #Athletics #NASCAR #AFL #Vfl #Casual #Golf

The Wheel of Sport

The Wheel of Sport explicit

updated 2 years ago

Series home•Feed

The Wheel of Sport is a journey through the greatest sports stories ever told.

Join Ian McNally and Matt Lavery as they tell stories from the sporting world as only they can.

Hosted on Acast. See acast.com/privacy for more information.

95 episodes

#Sports #Ian McNally #Society #Documentaries #History #Cricket #Snooker #Athletics #NASCAR #AFL #Vfl #Casual #Golf

All episodes

The Wheel of Sport

1
1970 VFL Grand Final 32:35

2 years ago32:35

32:35

In 1970, old VFL rivals, Carlton and Collingwood faced each other in the Grand Final. The game took place in the iconic Melbourne Cricket Ground to over 120,000 people packed in to see the spectacle. However, Collingwood dominated the first two quarters and raced into a healthy lead. Carlton walked off at half time deflated and dejected. A team talk and a revolutionary change of tactics and approach by the Carlton coach Ron Barassi, not only changed the course of this Grand Final, but it changed a sport forever. Hosted on Acast. See acast.com/privacy for more information.…

The Wheel of Sport

1
Hansie Cronje - Cricket, confessions and corruption 35:33

3 years ago35:33

35:33

Hansie Cronje burst onto the international cricket scene in a match against Australia. With youth, good looks and a champion of reconciliation in South Africa, Cronje rose to the heights of his sport and society. This story covers a remarkable on pitch deal with the English cricket captain; dark dealings in hotel rooms; a confession and a sad, unexpected end to life. Hosted on Acast. See acast.com/privacy for more information.…

The Wheel of Sport

1
Olympic Rejects 33:05

3 years ago33:05

33:05

We take most Olympic sports for granted and they have the sense that they have always been there. However, sports have to compete against each other to make the Olympic roster. Some win but many get rejected. This episode is the story of the Winter Olympic sports that never quite made the grade. Hosted on Acast. See acast.com/privacy for more information.…

The Wheel of Sport

1
John Montague - Hollywood's finest golfer 28:39

3 years ago28:39

28:39

The story of John Montague. An exceptionally talented golfer who was reluctant to join the tour but very keen to live the celebrity Hollywood lifestyle. Montague worked his way through Hollywood's A-list society before his life took a turn when an eagle-eyed detective spotted him in Time magazine and his past quickly caught up with him. Hosted on Acast. See acast.com/privacy for more information.…

The Wheel of Sport

1
Technology in Sport 37:17

3 years ago37:17

37:17

This is a blast through some of the technological advances in sport that you may never have heard of including one which may have been inspired by a British soap opera! Stories of pink newspapers being sold out of the back of vans, snooker selling TVs and how split screen revolutionised a sport. Hosted on Acast. See acast.com/privacy for more information.…

The Wheel of Sport

1
The Man Who Changed Baseball: Marvin Miller 32:56

3 years ago32:56

32:56

Baseball in the USA was a industry ran by the owners, for the owners. Players had few rights and were paid a fraction of what they were worth. Nobody challenge the status quo - until Marvin Miller battered down the door and unlocked the freedom of the players. This is a story of the power of the union and how it was used to modernise a national sport and show the rest of society that the power of the bosses could, and should, be questioned. Hosted on Acast. See acast.com/privacy for more information.…

The Wheel of Sport

1
Freediving - The depths of danger 31:49

3 years ago31:49

31:49

Freediving is a niche sport due to the level of difficultly and the risk of serious injury and death. The serenity and peaceful nature of deep-diving can lull the participants into a different world and prove addictive. This is the story of how freediving became a cult sport with a truly deadly risk. Hosted on Acast. See acast.com/privacy for more information.…

The Wheel of Sport

1
Elizabeth Swaney - The slippery slope to the Olympic Games 37:08

3 years ago37:08

37:08

Very few athletes ever get the opportunity to represent their country at the Olympics. Through training, discipline and shear sporting talent, some manage to make the grade. Once there, they will do everything in their power to try to get a place on the podium and, failing that, try to represent themselves in the best light possible. This is the story of an 'athlete' who broke the mould by sauntering into the Olympics with little sporting prowess but excellent management of her calendar and air miles. Elizabeth Swaney became an unlikely focus of the 2018 Winter Olympics for all the wrong reasons. Hosted on Acast. See acast.com/privacy for more information.…

The Wheel of Sport

1
The America Billionaire Who Changed English Cricket 28:22

3 years ago28:22

28:22

This is the story of an American billionaire who found himself in the inner circle of the home of English cricket. Now a convicted criminal, Allen Stanford managed to land his helicopter on the hallowed turf at Lord's Cricket Ground, convince the ECB to play a one off game in the Caribbean and ultimately left a shameful mark on the English game. What attracted one of England's most stuffy and conservative sporting bodies to this lavish and corrupt billionaire? Hosted on Acast. See acast.com/privacy for more information.…

The Wheel of Sport

1
The Mystery of Shergar 34:16

3 years ago34:16

34:16

Shergar was an Irish-bred wonder horse. With exceptional ability, speed and stamina, the horse captivated a sport and international attention. The prospect of Shergar sharing his genetics and creating a new generation of competitive, world class horses was too good to miss for investors. However, the extraordinary value of Shergar attracted the unwanted attention of a band of Irishmen who were looking to raise funds for nefarious activities. Was the kidnapping successful? Did the ransom get paid? Where is Shergar today? Listen to The Wheel of Sport to find the answers! Hosted on Acast. See acast.com/privacy for more information.…

The Wheel of Sport

1
Parkour - The story of an athletic non-sport 26:52

3 years ago26:52

26:52

The Oxford Dictionary describes Parkour as the sport of moving through a city by running, jumping, and climbing under, around, and through things. However, there is debate on whether it is a sport at all. There has been splits, international recognition and a lineage traced to the early 20th Century. Parkour also has a lot to owe the French Firefighter who inadvertently provided the inspiration for a new and exciting activity which sparked worldwide interest. This is the story of a modern athletic activity which is still developing, growing and finding its way in the world. Hosted on Acast. See acast.com/privacy for more information.…

The Wheel of Sport

1
The Curse of Mayo 26:37

3 years ago26:37

26:37

Mayo is a proud county situated on the wild west coast of Ireland. With passionate fans and a history of producing some of Ireland's finest sports stars, Mayo GAA are one of the leading sporting organisations in Ireland. They should have won a huge amount of major trophies in the post-war period but they have struggled to get over the line. In this episode, we explore the legend of a curse that was placed on the Mayo team in the 1950s and has haunted them to this day. Hosted on Acast. See acast.com/privacy for more information.…

The Wheel of Sport

1
Alexandre Villaplane - French Football's First World Cup Captain 30:37

4 years ago30:37

30:37

Alexandre Villaplane was an immigrant footballer trying to make his way in the amateur game. He got off to great start and quickly became the best player in the country. Villaplane led France in their World Cup debut in 1930 but on his return his sporting career spun out of control and, with the onset of the Second World War, the demise of this malign character became inevitable. This is the story of a player who rose to greatness before sliding into the underworld and collaborating with the evils against his own countrymen. Hosted on Acast. See acast.com/privacy for more information.…

The Wheel of Sport

1
Jean Marc Bosman - The ruling that changed football forever 26:23

4 years ago26:23

26:23

Jean Marc Bosman was a lower league professional footballer but his challenge to be in charge of his own destiny had a hugely significant impact on football in Europe and is still shaping how careers are fulfilled and players are transferred. Hosted on Acast. See acast.com/privacy for more information.…

The Wheel of Sport

1
Basketball: One change = amazing results. But players just won't do it! 33:54

4 years ago33:54