Brand Growth Heroes is the leading CPG business podcast and ranks in the top 1.5% of ALL podcasts globally. With over 25 years of experience working for industry giants and mentor to over 400 scaling challenger brands, CPG brand 'lifer' Fiona Fitz chats with the founders of wildly successful consumer brands driving transformational growth in their categories, and asks the questions you wish you could. This series is supported by Strong Roots: Good for you, Good for the planet, Good Made Easy.