Brand Growth Heroes podcast

#Entrepreneur #Business #Brand Growth Heroes Mini MBA #Fiona Fitz | Brand Growth Heroes Mini MBA #Trading

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Brand Growth Heroes

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Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.

83 episodes

Brand Growth Heroes

updated 9 days ago

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83 episodes

#Entrepreneur #Business #Brand Growth Heroes Mini MBA #Fiona Fitz | Brand Growth Heroes Mini MBA #Trading

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Brand Growth Heroes

1
The 'Menopause' Category.... & Swinging From the Chandelier 38:10

9 days ago38:10

38:10

Did you know that 1 billion women globally are menopausal at any given time? Yet, until recently, the retail industry has largely overlooked this audience. Well....that’s all about to change! In this episode of Brand Growth Heroes, we explore the groundbreaking work of GenM, the menopause partner for brands and retailers, and its mission to reshape how women shop for menopause-friendly products. Our latest #BGH guest, Heather Jackson (CEO and co-founder of GenM), is the unstoppable force behind GenM. She shares how GenM is pioneering the MTick accreditation—a universal shopping symbol that helps women find products proven to support their menopause journey. With major players like Tesco, Boots, Sainsbury’s, Unilever, and Procter & Gamble already on board, this is more than just a trend—it’s a retail revolution. This episode explores how GenM convinced top retailers and brands to take menopause seriously and why menopause-friendly shopping is a permanent category, not a passing fad. We discuss the commercial opportunity for brands that get it right, the science-backed credibility of the MTick accreditation, and the groundbreaking launch of Tesco’s first-ever permanent menopause-friendly aisle. Heather shares eye-opening insights, including the startling reality that only 5% of women feel confident navigating menopause, and just 2% feel they are thriving. With 86% of women seeking non-HRT solutions, the demand for menopause-friendly products has never been greater. Why You Should Listen: If you're a founder, brand leader, or retailer, this episode is a must-listen. The menopause market isn’t niche—it’s 20% of your customer base and finally getting the visibility it deserves. ============================================================= A small favour: If this episode inspires you to think about new ways to drive business growth, please hit FOLLOW and even leave a review! This tiny gesture means the world to us and allows us to share these nuggets of insight and value with you more often. We see every new follower and read every review, so thank you in advance! ============================================================= Useful Links: Learn more about GenM and the MTIC accreditation Follow Heather Jackson on LinkedIn ============================================================= Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm ============================================================= If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers. But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right. And that starts with the right legal partner. So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor. With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG. Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board. If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com ! ============================================== A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review? This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often. You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube . Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS .…

Brand Growth Heroes

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Ep83: From DIY to £10M by 2027: ManiLife The 'World's BEST Peanut Butter' 44:39

4 weeks ago44:39

44:39

A small favour: If this episode inspires you to think about new ways to drive business growth, please please hit FOLLOW and even leave a review!This tiny gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often. We see every new follow and read every review so thank you in advance! ============================================================= In this latest Brand Growth Heroes episode, host Fiona Fitz chats with Stu MacDonald , founder of what's said to be the world's BEST peanut butter... ManiLife . After years of crossing paths, they finally get to dive deep into Stu’s story—from hand-blending peanut butter in a rugby club kitchen to scaling up and running his own factory. Stu opens up about the pressures of growth , the realities of burnout , and the difficult decision to step back from running the business in order to help it thrive in a new way. As well as some REALLY honest, deep and raw stuff from Stu about a period of burnout, you'll hear about: The surprising accident that led to Deep Roast Peanut Butter Why 44% of peanut butter sales now come from bulk tubs The mindset shift from being a founder who runs the business to one who supports its growth in a different role The impact of having the right team and how it changes everything We hope you enjoy one of the most raw and real conversations we've had on the show to date! Useful Links: ManiLife website Stu Macdonald LinkedIn ManiLife LinkedIn ManiLife Instagram ManiLife FB ============================================================= Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm ============================================================= If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers. But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right. And that starts with the right legal partner. So we're thrilled to introduce Joelson , a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor. With long term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG. Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place...so thanks Joelson - we’re delighted to have you on board. If you'd like to get in touch to find out more, why don't you drop them a line on hello@joelsonlaw.com ! ============================================== A tiny favour: If this episode inspires you to think about new ways to drive business growth, please could you click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review? This small gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often. You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube . Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS .…

Brand Growth Heroes

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Ep82 You Need This Legal Kryptonite (& ChatGBT Can't Give it To You) 34:05

6 weeks ago34:05

34:05

Scaling a CPG brand isn’t just about great products and standout branding—it’s also about navigating a legal maze that can come with fast business growth, in many different guises. In this episode of Brand Growth Heroes , Fiona Fitz sits down with Phil Hails-Smith and Paul Chiappe, managing partners at corporate law firm Joelson, to cover the legal essentials every CPG founder needs to know. With over 30 years of experience supporting some of the fastest-growing CPG brands - clients like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin - Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola. From intellectual property and contracts to regulatory compliance and international expansion, we explain how the right legal partners can protect your brand while unlocking new opportunities. We also chat about: The biggest legal pitfalls CPG founders face (and how to avoid them) Why contracts, IP, and compliance are make-or-break for scaling How a great legal team can help you negotiate better deals and partnerships Real-world examples of legal strategies that fuel business growth. We're also thrilled to announce that Joelson is now the official sponsor of Brand Growth Heroes , continuing their commitment to empowering founders with the knowledge and legal support they need to scale successfully. So tune in to learn why legal expertise isn’t just about risk mitigation—it’s can actually be a strategic weapon for scaling smarter and faster, if you're smart! Useful Links: Joelson website Joelson LinkedIn Paul Chiappe LinkedIn Phil Hails-Smith LinkedIn If this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review! You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, this small gesture will be truly appreciated. Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and our YouTube channel! Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS . ============================================================= Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm ============================================================= If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers. But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right. And that starts with the right legal partner. With long term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. Finally, as an almost all-female team here at BGH, we're especially impressed by Joelson's commitment to championing female founders in CPG. If you'd like to get in touch to find out more, why don't you drop them a line on hello@joelsonlaw.com ! Joelson - we’re delighted to have you on board. ==============================================…

Brand Growth Heroes

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Ep 81: Doubling Merchant Gourmet’s Sales from £15M to £30M in just 4 years! 48:27

8 weeks ago48:27

48:27

In this episode, Fiona Fitz chats with Richard Peake, Managing Director of Merchant Gourmet and one of the rare non-founder guests to grace our show. When Richard entered the role, Merchant Gourmet was a £15 million business. Fast forward four years, and the company has doubled its revenue to £30 million. Bold innovations, a revamped product range, and strategic market expansion have powered this incredible growth. Our conversation delves into the power of innovation and the importance of staying ahead of consumer trends. Richard shares invaluable lessons in new product development (NPD). One particularly fascinating theme we covered was servant leadership—how Richard and his team drive Merchant Gourmet’s growth by empowering their people and focusing on purpose. Additionally, we explore how export markets present an exciting new frontier for brands looking to scale. It was also refreshing to hear Richard admit that even seasoned professionals can find brand positioning a challenge. So, if you’ve ever struggled with getting it just right, you’re in good company! Enjoy the episode, and as always, let us know your thoughts! ============================================================= Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm ============================================================= If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers. But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right. And that starts with the right legal partner. So we're thrilled to introduce Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor. With long term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG. Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place...so thanks Joelson - we’re delighted to have you on board. If you'd like to get in touch to find out more, why don't you drop them a line on hello@joelsonlaw.com ! ============================================== If this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated. Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube . Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social kews ZnmPvZOnCDIffjwMVXXI…

Brand Growth Heroes

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Ep80 £15M worth of meals BOOTSTRAPPED with GSN founder Craig Allen (Gold Standard Nutrition) 36:38

11 weeks ago36:38

36:38

In the latest episode of Brand Growth Heroes , Fiona Fitz sits down with Craig Allen, the founder of Gold Standard Nutrition (GSN), who joins us from Selby, York. GSN has become a standout brand for its high-quality, healthy, and convenient frozen meals that taste amazing! At just 21, Craig launched GSN with a bold vision, growing it into a multi-million-pound business—all without any external funding. The idea for GSN was born 12 years ago during a family outing to a local Chinese restaurant with his Dad. That “light bulb” moment set Craig on a pathway to create a brand that thrives today as a case study in profitability, brand growth, and focused strategy. In this episode, Craig shares the triumphs and challenges of his entrepreneurial journey, highlighting how staying true to his vision and focusing on overlooked market opportunities propelled his success. Enjoy! Useful Links: Craig Allen LinkedIn GSN website GSN Facebook GSN Instagram Key Takeaways Spotting a Market Opportunity Craig reveals how he identified a gap in the high-protein, healthy frozen meals market and turned it into a thriving business. The Bootstrapping Journey Building GSN without external funding wasn’t easy. Craig discusses the challenges and rewards of starting and scaling a business from scratch. Hard Lessons in Business An early hurdle forced Craig to downsize his team, teaching him valuable lessons about thoughtful growth, self-belief, and sound financial planning. Cash flow management became a critical takeaway after hard-won experiences. Staying Focused in Entrepreneurship Craig’s journey underscores the importance of adaptability, clarity of vision, and self-belief, even when navigating competitive pressures. The “Where-to-Play” Strategy GSN thrives by serving underserved markets—like police stations, gyms, and universities—rather than competing directly in crowded grocery aisles. This strategic focus has been a cornerstone of the brand’s growth and scalability. Responding to Market Needs GSN’s rebrand from Goldstein Nutrition to GSN reflects a strategic pivot to resonate with mainstream audiences. This move expanded its appeal beyond bodybuilders, championing an inclusive vision for healthy eating. Looking Ahead: GSN’s Future Growth Potential Craig’s commitment to “doing things properly” underpins the brand’s success, and he shares exciting plans for the next phase of GSN’s journey. If this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review! You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated. The Brand Growth Heroes Mini MBA Powered by Alantra has opened (Jan 6th) - apply here! Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube . Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS…

Brand Growth Heroes

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Ep79: LATEST NEWS from Tony's Chocolonely: Revolutionising the Cocoa Industry for Good 42:21

16 weeks ago42:21

42:21

In this latest episode of Brand Growth Heroes , we’re over the moon (as always) to welcome back one of our favourite guests, Ben Greensmith, Country Manager for the UK and Ireland of Tony’s Chocolonely. Since we last chatted to Ben on the show, Tony’s Chocolonely has not only achieved impressive sales growth in the UK but has also made remarkable strides in driving positive change within the cocoa industry. In this episode, Ben and Fiona dive deep into the progress Tony’s Chocolonely has made, covering: Their growth and performance and market share in the UK Exciting new product launches and brand innovations But most importantly, the impact of Tony’s Open Chain on the Cocoa industry. We also discuss the brand’s unique approach to marketing, including: The learnings from their Advent Calendar launch The UK Sweet Solutions campaign that captured media attention Balancing awareness of critical cocoa supply chain issues with Tony’s playful tone of voice—all while reminding consumers just how delicious their chocolate tastes What’s happening next? Useful Links: Tony’s Chocolonely Website Tony's Chocolonely LinkedIn Ben Greensmith LinkedIn Follow Tony’s Chocolonely on Instagram Follow Tony’s Chocolonely on Facebook If this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review! You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated. If you find Brand Growth Heroes episodes useful, then imagine spending 12 weeks on a Mini MBA programme run by host Fiona Fitz: The Brand Growth Heroes Mini MBA 2025 powered by Alantra will be open for applications on January 6th. Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube . Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS .…

Brand Growth Heroes

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Ep78: Beehive to £50M - How Scott Davies Built Hilltop Honey Empire 28:51

18 weeks ago28:51

28:51

In this latest episode, we’re diving into the remarkable story of Scott Davies, the visionary Welsh founder of Hilltop Honey. From an early career as a bricklayer and coal yard worker to building a £50M business (number two in the market) and designing and building his own 55,000 square foot factory, Scott’s story is a testament to resilience, innovation, and an unyielding passion for bees and business! Scott takes us behind the scenes of Hilltop Honey’s unlikely start and rise to success, sharing his experiences and the strategies that have helped him overcome challenges and achieve incredible growth. It's packed with inspiration for founders, dreamers, and anyone looking to turn adversity into opportunity. If you are interested in understanding what it takes to grow and lead a business of this size, then this is an episode for you. By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION . You can ask Fiona Fitz a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know! Useful links: Hilltop Honey Website Scott Davies LinkedIn Instagram Facebook AND ... if this episode inspires you to think about new ways to drive business growth, PLEASE click FOLLOW or SUBSCRIBE and leave a review. You don't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated Please don't hesitate to join our Brand Growth Heroes community to keep learning from the founders of challenger brands who are thinking differently about growth: Follow us across our BGH socials: LinkedIn, Facebook, Instagram and X . Sign up for the latest news and information on the Brand Growth Heroes Mini MBA here. Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS .…

Brand Growth Heroes

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Ep77 VITHIT’s Roadmap to £80M in Global Sales in 2025, Gary Lavin ( Part 2) 38:07

20 weeks ago38:07

38:07

We are thrilled to welcome back Irish entrepreneur Gary Lavin, the founder of VITHIT Drinks. VITHIT is brand that’s seen incredible growth in recent years, establishing itself as a leader in the vitamin water in the UK and Ireland. With an £80 million run-rate in 2025, and multiple international markets, VITHIT is now a global player to be reckoned with. But, like so many others, the real story here lies in founder Gary's relentless journey - one that that transformed a small idea into a business that knocked global brands such as Vitamin Water from off their perch in the UK, in the space of just a few years. And Gary Lavin isn’t just a guest; he’s one of Fiona’s oldest friends in business. He joins us to share his story of resilience, taking on industry giants, navigating new markets, and building a brand with a laser focus on innovation and grit. And if you’re interested in hearing more, we’ve just re-released our first interview with Gary from four years ago as a companion to this episode. So, if you’re listening now, consider this episode, part two of the VITHIT story! LINK PART ONE If this episode inspires you to think about new ways to drive business growth, PLEASE click FOLLOW or SUBSCRIBE and leave a review. You don't want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated. Useful links: Website Gary's LinkedIn VITHIT LinkedIn Instagram Facebook By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION . You can ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know! Please don't hesitate to join our Brand Growth Heroes community to keep learning from the founders of challenger brands who are thinking differently about growth. Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X . Sign up for the latest news and information on the Brand Growth Heroes Mini MBA here. Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS .…

Brand Growth Heroes

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Ep76 VITHIT Vitamin Water: Founder Gary's Blueprint to Becoming Category Leader (Part 1) 35:54

20 weeks ago35:54

35:54

VITHIT : This episode is the first in a 2-part series where we dive deep into the journey of the leading vitamin water in the UK and Ireland, through the eyes of its Irish founder, Gary Lavin. VITHIT is a brand close to my heart, because the branding was designed by my truly talented brother and best friend, Dave of Dave Fitz Design , a boutique brand design agency in Dublin. VITHIT is a great example of a winning brand that has taken it's time to learn, grow and get to a category leadership position, but where it hasn't happened over night, and there have been plenty of challenges overcome along the way. In this episode recorded a few years ago, you'll learn Gary's secrets to getting the brand to 30 million pounds in sales through his tenacity and hands-on approach, and in the next episode - which will be released straight after this one - we catch up with Gary in real time (November 2024) to find out how he's managed to hit a run-rate of £80m in global sales for 2025!…

Brand Growth Heroes

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Ep75 HANX Condoms are Creating the Sexual Wellness Brand Your Mum Will Love 28:27

22 weeks ago28:27

28:27

Ever been embarrassed at the till buying condoms?! This week, Fiona Fitz is joined by Farah Kabir and Sarah Welsh, the brilliant duo behind HANX, a scaling challenger brand in the sexual wellness category. Farah and Sarah turned an awkward personal experience into a market-leading company by spotting a glaring gap in the female-focused sexual health market. They've now built a brand that, although it started in condoms, has evolved to support women throughout all stages of their lives, addressing the various ways that women's bodies change and show up at different ages. They're securing distribution in major retailers like Boots, Tesco, and Sainsbury's and are even making waves in the U.S. with Urban Outfitters. HANX is evolving beyond just being a condom brand—it's becoming a comprehensive women's health and wellness brand. So why not see how it's done in a category that might be very different from the one you operate in? Note: Sarah was moving between locations during the recording, so you might notice video and sound quality changes throughout the episode. By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION . You can ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know! Useful links HANX website HANX LinkedIn Farah Kabir LinkedIn Sarah Welsh LinkedIn If this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review! You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated. Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X . Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here. Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS .…

Brand Growth Heroes

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Ep74: (Part 3) After The Sale of Fuel 10K to Premier Foods: Barney Mauleverer 30:43

24 weeks ago30:43

30:43

We're thrilled to welcome back Fuel 10k founder Barney Mauleverer for his third appearance on Brand Growth Heroes. Barney's just wrapped up an incredible 13-year journey with Fuel 10K, and he's here to chat about the grit and patience it takes to build and sell a company. Trust us, if you're a founder facing your own hurdles, you'll want to tune in for this one! Barney's story shows that success isn't always about sprinting to the finish line. Sometimes, it's more like running a marathon. Every experience, good or bad, plays a part in the big picture. His journey is super-inspiring for founders out there, reminding us that there is something to learn from every experience - even the not-so-glamorous stuff like factory floor checks! But wait, there's more! Barney's also spilling the beans on his latest venture. He's just launched the 'FUTURE OF FOOD competition, a cool competition for entrepreneurs who are shaping what we'll be eating tomorrow (unusually, it's free to enter and attend). The final round will be held on November 26th at the stunning venue: The Royal Geographic Society - 16 finalists pitch to win in front of food industry luminaries, with an audience of entrepreneurs, investors, buyers and journalists. I'm lucky enough to be a judge on the day, so come and say hello! Thank you, Barney, for shining a light on the future of the industry/market/how we will feed ourselves. We hope you enjoy this episode and will join us on the 23rd November - register to attend here ! By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION . You can ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know! Useful links/info: Future Food Competition info here Register to attend here Barney’s LinkedIn The Future of Food Competition is a free, fully inclusive, not-for-profit event. Amidst significant global changes and rapidly evolving megatrends, this challenge shines a spotlight on opportunities and issues in the food industry. By encouraging debate, entrepreneurialism and innovative thinking, we seek to drive progress and positive change. We hope this event becomes a regular highlight in the calendar for everyone passionate about investing in food entrepreneurship. Here's the running order: 12am – Attendees arrive and network 12.45 – Doors shut 13.00 – Setting the scene... Mike Berners-Lee – author of There Is No Planet B and How Bad Are Bananas & passionate expert in Carbon Footprinting. Pen Hadow – Arctic record-breaker and conservationist dedicated to protecting the seas and its wildlife. Kevin Dorren is an AI enthusiast and shifting populations specialist. 14.30 - All attendees circulate the Pitch Tables 15.30 - Judges preside & with a Popular Vote, and select 3 of the best Miranda Ballard from NielsenIQ uses case study data to explain how entrepreneurial endeavour can impact big business. 16.00 – 3 top finalists invited to pitch in the iconic Ondaatje Theatre + Q&A 16.45 – Judges & Popular Vote (Strictly style!) Gold, Silver, Bronze are announced & prizes awarded 17.00 - It’s a wrap! Future Food Competition info here If this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review! You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated. Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X . Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here. Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS…

Brand Growth Heroes

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Ep73: Founder Ruby Raut on FemTech brand WUKA, Empowering Women & Redefining Period Care. 1:00:06

27 weeks ago1:00:06

1:00:06

In this latest episode of Brand Growth Heroes , Fiona sits down with the inspirational human being Ruby Raut, the founder and CEO of WUKA (Wake Up, Kick-Ass), to discuss her remarkable story from growing up in Nepal, where menstruation was shrouded in taboo, to creating a brand that is revolutionising the Fem Care category, and giving dignity back to girls and women every month. Ruby’s background in environmental science and her passion for sustainability inspired her to create WUKA, a brand offering sustainable, leak-proof period underwear that drives positive change in the Femtech space. Ruby highlights WUKA’s incredible milestones, from becoming the first period underwear brand to hit supermarket shelves in the UK to successfully campaigning to remove VAT on these essential products. She opens up about the grit and determination it took to bring her ideas to life, from cleaning toilets at the 2012 Olympics to founding a pioneering company. What we loved learning in this episode A world-class example of how authentic business purpose can inspire true innovation and customer loyalty. Insights into the process of developing sustainable products How focusing on a single SKU instead of a complete range can keep things simple - for you and for your shopper Practical advice for entrepreneurs on overcoming challenges, keeping costs down, and focusing on social impact. Find out today how and why Ruby Raut is reshaping the future of period care for millions. By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION . You can ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know! Useful links https://www.linkedin.com/in/ruby-raut-49987b58/ WUKA website If this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review! You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated. Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X . Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here. Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS .…

Brand Growth Heroes

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Ep72 How to Grow from £0 - £20m in JUST 5 YEARS with Child's Farm Joanna Jensen 55:13

31 weeks ago55:13

55:13

Listen and learn from Joanna Jensen , the founder of Child's Farm! This multi-award-winning natural skincare brand was founded (like 99% of businesses born to female founders) from Joanna's own need for something that didn't exist in the category at the time: a bath time solution for her child with medically diagnosed eczema. Created in 2010, Childs Farm was the number-one brand in the category by 2019 ( ahead of Johnson's Baby, Baby Dove, and Aveeno). Joanna scaled the business to £20 million and decided the time was right to source additional funding for growth, but instead sold to PZ Cussons, which owns brands Imperial Leather, St Tropez and Carex. She describes herself as a driven workaholic, but she is also a brilliant mentor and advocate of female founders and female-founded businesses. She is also an investor in some of the businesses we've had on the show, including Freya Bone Broth and Hunter and Gather (look for their episodes on the show page of your favourite podcast player) During their chat, Joanna gives us many of what Fiona calls "those £500k ‘aha’ moments", including advice on margins, cash flow, when to hire and at what level, what to look for in your team, and more. Fiona’s challenge - how do we all get to the point where we're clear that the solution we're offering doesn't exist out there? Then, we can enter any negotiation, whether with a buyer or an investor, and we feel just as confident as Joanna does. By the way, if you're listening to this on Spotify, you'll find a place where it says ASK A QUESTION! You can now ask Fiona a question, and she will be able to answer you. So, if you have any questions about this episode or anything you thought helpful, please let Fiona know! Useful links: Childs Farm website Childs Farm Instagram Childs Farm Facebook EIS Association Seed Enterprise Investment Scheme Stop It by comedian Bob Newhart If this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review! You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated. Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X . Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here. Thanks to my Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS .…

Brand Growth Heroes

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Ep71 $500M: OLIPOP Explodes the USA Soda Market 46:24

36 weeks ago46:24

46:24

$500M: OLIPOP explodes the USA Soda Market Join us for Fiona Fitz’s recent conversation with OLIPOP Co-Founder & President David Lester, recorded live at the Bread and Jam Festival. OLIPOP Co-Founders David Lester and Ben Goodwin landed on the foundational recipe for “a new kind of soda”, redefining how consumers perceived the category. OLIPOP has successfully persuaded consumers to swap out sugary, familiar favourites for healthier alternatives. In colourful cans with vintage logos and fantastic flavours, OLIPOP aims to smash its target of $500 million in sales in 2024. Listen to this episode and find out how they've done it. David reveals: The eight-year journey behind OLIPOP's rapid growth, explaining that despite its apparent surge since the 2018 launch, the company actually underwent a crucial four-year trial process beforehand. The importance of balancing taste with health benefits and the rollercoaster of emotions that comes with being a founder. We all expected this interview to be about how he and Ben grew the business. In fact, David offers candid insights on ego, vulnerability, and the true meaning of success. If you are still alive then you are succeeding. Useful links: https://drinkolipop.com/ Bread and Jam Festival If this episode inspires you to think about new ways to drive business growth, don't forget to click FOLLOW or SUBSCRIBE on your favourite podcast app and leave a review! You won’t want to miss the next episode, in which Fiona Fitz talks with another successful founder of a challenger brand who shares more valuable insights into driving growth. Plus, your small gesture will be truly appreciated. Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success! Follow us across our socials: Brand Growth Heroes on LinkedIn, Facebook, Instagram and X . Sign up for the latest news and information on the Brand Growth Heroes Accelerator Programme here. Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and our social media manager/podcast producer, Kathryn Watts, Social KEWS .…

Brand Growth Heroes

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Ep70 Sauce Shop Secrets Unveiled: What DOES it take to manufacture in-house? 42:11

43 weeks ago42:11