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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Content provided by Peter de Jager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter de Jager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It's been 20 years since the successful completion of the world's largest IT project. Join Peter de Jager as he looks back on more than a decade of effort (and controversy).
Content provided by Peter de Jager. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter de Jager or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It's been 20 years since the successful completion of the world's largest IT project. Join Peter de Jager as he looks back on more than a decade of effort (and controversy).
It's been a long time since our last episode. The reason is simple, Y2K has become History - what better way of closing this project than by highlighting the latest, and best in my opinion, Y2K Documentary 'Time Bomb Y2K' produced and directed by Brian Becker and Marley MacDonald and now airing on HBO. TBY2K took an interesting approach to presenting the Y2K saga - they told the story via archival found footage. No current interviews, no commentary in hindsight, just an honest look at what it was like to live through the decade that was dominated by Y2K. Join us for the last episode of my attempt to tell my tale of Y2K. If you wish to contact me, do so via pdejager@technobility.com if you wish to watch all the Interviews with Y2K Luminaries? Head over to www.vimeo.com/ondemand/Y2K and subscribe for a month or so, there is more commentary from others involved in Y2K, and the visuals help simplify the story. IF your organization would like to obtain the complete podcast for your archives AND as preparation for future Y2K like challenges, then contact me directly and we can make that happen. If you worked on Y2K, then I offer you my personal thanks. Y2K was, from the start until the end, a group project. Cheers Peter de Jager Toronto, Ont December 2023…
An Interview with Vincent Balouet - the former Y2K leader in France. If you wanted to know WHY the situation in France was so very different than in the rest of the world? This is the Interview to listen to. Vincent is a French consultant, he specialized in computer science and risk management (ESIEE Master); He started his career with Y2k, as a computer science expert and wrote most of the French reports and publications between 92 and 99. He was successively called and appointed by computer security associations, CIO associations, French business associations and the French Government. He founded in 2013 maitrisedescrises.com, a French digital consulting online service to large businesses, addressing large systemic economic risks. You can view this and all the other premium content at: www.vimeo.com/ondemand/y2k…
This is an Interview with Chuck Sevola - one of the leaders within the Prudential Insurance Y2K Project - He was involved in the Offshore Outsourcing to Tata Consultancy Services
Final Episode of the Audio part of this Podcast There are additional episodes available at: www.vimeo.com/ondemand/Y2K Please send your feedback on the series to Pdejager@technobility.com
In this episode we explore the big question - Why? Given that we believed that Italy (and others) did very little Y2K remediation did they experience no Y2K problems in the Year 2000? and? James Lauber will talk about a problem potentially larger than Y2K - and one we can do little to mitigate. A Carrington Event.…
The former editor-in-chief of CIO magazine and Computerworld, Maryfran is highly respected throughout the IT leadership community nationwide for her engaging stage presence, deep understanding of business technology issues and extensive network of Chief Information and Digital Officers. In addition to her previous editorial leadership roles with IDG publications, Maryfran also served in 2016-2017 as an adjunct researcher for International Data Corp.’s IT Executive Programs. She holds a Master of Arts in Journalism from The Ohio State University's Kiplinger Program and a B.S. in Journalism from the University of Florida. Prior to joining IDG, she spent 10 years as a reporter at daily newspapers in Florida, Washington State and Ohio.…
Three articles this episode 1998 Dec 14th - An UNreal Question - report from the UN 1999 Apr 14th - How Bad, How Long, How Likely - a look at Y2K Preparations 1999 Dec 20th - A Best Kept Secret - A look at the HTC - High Tech Consortium And James Lauber explores how computers fail in Strange ways
In this episode I look back at a few important articles that appeared on the year2000.com website - My Testimony to the US House of Representatives, Doomsday Avoided - and my responses to the responses to that somewhat controversial article. In addition? We're introducing a new feature - Tangential IT Issues with James Lauber - where we start exploring the 2038 problem in some detail…
This is the entire keynote I gave at this conference --- it was one I called 'The Two by Four' talk. An uncompromising, unrelenting talk designed to get the listener to either take action and start fixing the problem, or storm off in a huff determined to prove I was wrong (and then contact me later to say I was correct) Enjoy.…
If you'd like to view the video version of this interview? Head to: www.vimeo.com/technobility/bonus Robert Sawyer is a SF Writer with dozens of books to his credit - and both Hugo and a Nebula awards as bookends to his work. One of his novels, "Flash Forward" was made into a TV series, so it's more than likely you know some of his work already. I'm pushing the next regular episode of the podcast out to July 7th 2020 as I take a small holiday in the midst of the lockdown Enjoy, spread the word and leave some feedback please.…
Covid-19 resulted in Lockdowns, which resulted in Unemployment levels that exceeded all past expectations, which resulted in Unemployment systems - usually in the legacy category - bursting at the seams which resulted in call outs to COBOL programmers which highlighted a flaw in how we view 'Legacy Systems' It's not about old code - it's about old systems designs. Since Y2K involved many of these same systems, the question arises did we miss an opportunity? This episode takes a look at one area where Y2K remediation failed miserably.…
What was the Embedded system problem? How we know it was real, what we imagined and what we worried about. If you want to receive a copy of 'A Crock of Clocks'? Email me at pdejager@technobility.com
A look at a small subset of the many conferences that were held around the world during the 1990s. The topics presented, how the story changed as we moved from Innovators to Early Adopters, from Early Majority to Late Majority and to save time? We ignored the laggards.
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