Standing On The Shoulders podcast

#Careers #Business #Hugh Garry #Innovation #Selfimprovement #Podcasting Education #Inspiring #Learn

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Standing On The Shoulders

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Standing on the Shoulders is a podcast about giants. Not the kind you run into in fairytales...but the more metaphorical, inspirational kind - whose symbolic shoulders you can stand on to reach greater heights. Across each episode Aleks Krotoski chats to innovators and visionaries about what they’ve learned from inspirational giants that shaped their lives.

11 episodes

Standing On The Shoulders

updated 4 years ago

Series home•Feed

11 episodes

#Careers #Business #Hugh Garry #Innovation #Selfimprovement #Podcasting Education #Inspiring #Learn

All episodes

1
Lex Gillette 30:23

4 years ago30:23

30:23

Lex Gillette is a blind Paralympics champion in the long jump category. He started losing his sight aged seven and despite ten different surgeries at the age of eight doctors told him there was nothing they could do. At school his coach introduced him to long jump, which he excelled at, collecting medals at all levels. He is the current world record holder in this field. He won the gold medal for long jump in the last Paralympics championship, which was in 2019 in Dubai. He's also a motivational speaker and a singer-songwriter. Lex talked to Aleks about the challenge of adjusting to his circumstances at such a young age, the encouragement he received from his mother to maintain his independence, and about the process he uses to navigate the world and his chosen sport. He also talked about an inspirational pastor whose YouTube videos help him keep focus on his training and his writing. Find out more about Lex: https://lexgillette.com/ Follow Lex on Twitter: https://twitter.com/LexGillette…

1
Martha Lane Fox 29:07

4 years ago29:07

29:07

Martha Lane Fox is an entrepreneur and internet activist who first made her name with lastminute.com. She’s had a fascinating and varied career, revolutionising the Karaoke industry, and helping the UK government transform its digital service. She is a director of Twitter and Non Executive Director of Chanel, Chancellor of the Open University, and in 2013 she became a crossbench peer in the UK House of Lords. Martha talked to Aleks about having success in the early days of the internet, how she helped two different Prime Ministers set a benchmark for government digital services, and about a female tech trailblazer who had to change her name to Stevie to get her CV read. To find out more about Martha go to marthalanefox.com…

1
Ytasha Womack 33:26

4 years ago33:26

33:26

Ytasha Womack is an award-winning author, filmmaker, independent scholar, and dance therapist. She is a leading expert on Afrofuturism, the imagination, and its applications. Ytasha frequently lectures on the subject across the world. Her book Afrofuturism: The World of Black Sci-Fi and Fantasy Culture is the leading primer on the subject and taught in colleges and universities. Afrofuturism is also a Locus Awards Nonfiction Finalist. Ytasha directed the Afrofuturist dance film A Love Letter to the Ancestors From Chicago and was a screenwriter of the romantic comedy Couples Night . Ytasha talked to Aleks about her early love of dance, libraries and the movie The Wiz...and about the icon who inspired her scholarship and art. She also talks about how she looks to the past and present to help her understand how the future might be. To find out more about Ytasha Womack go to decolonizemars.org . You can find her on Twitter at @ytashawomack And if you want to know more about Katherine Dunham and the Katherine Dunham Center for Arts and Humanities go to kdcah.org…

1
Roman Mars 32:26

4 years ago32:26

32:26

Roman Mars is an American radio producer and host of the podcasts 99% Invisible, which has been telling stories about design and the things that shape our world for a decade. Both have been credited with defining a new movement of independent radio and podcast creators thanks to their innovative approach to storytelling. Roman talks to Aleks about his upbringing, about how a group of people he went to college with turned out to be some of the most talented people working in radio today, and about the surprising punk rock inspiration behind his company Radiotopia. If you want to find out more about 99% Invisible go to 99percentinvisible.org The book The 99% Invisible City is out now. Go get it...…

1
Lemn Sissay 38:23

5 years ago38:23

38:23

Lemn Sissay is a poet, performer, and chancellor at the University of Manchester. His work ranges from volumes of poetry and plays to documentaries, and an autobiography. He’s been awarded an MBE for services to literature by the Queen, and in 2019 won the PEN Pinter Prize, given to writers who take an “unflinching, unswerving” view of the world. Lemn talks to Aleks us about his childhood spent with a foster family who rejected him at the age of 12. He speaks about spending five years in four different children’s homes and realising at the age of 18 his entire life was a lie. He also speaks about transforming experience, however harrowing, into memory and meaning, and about the giant who gave him strength and inspiration throughout.…

1
Anab Jain 21:28

5 years ago21:28

21:28

Futurist, designer and filmmaker Anab Jain talks to Aleks Krotoski about the wild world of future-oriented thinking, our hyper-connected planet, and about an anthropologist and a mushroom that inspired much of her work. ---------- Anab Jain is a designer, futurist, filmmaker, and writer. She develops tools that help people ask the right kinds of questions for living today, and tomorrow. These are questions about wonderful and alarming things: Self-driving cars, dying bees, making blind people see. To find out more about Anab Jain and her studio Superflux go to http://superflux.in/ Find out more about Anna Tsing and her book ‘ The Mushroom at the End of the World ’…

1
Jude Kelly 27:44

5 years ago27:44

27:44

Theatre director and producer Jude Kelly talked to Aleks about growing up in ‘50s Liverpool, finding and fostering revolutionary theatre, and about a woman many refer to as ‘The Mother of Modern Theatre’. Jude Kelly is a British theatre director and producer. She has directed more than a hundred plays and her work has appeared at the Royal Theatre Company, London’s West End, and the Châtelet in Paris. She was 26 years old when she took on the role of Artistic Director at the Battersea Arts Centre, and then 12 years at Britain’s biggest cultural institution, the Southbank Centre in central London. In 2010, Jude took a side step, and started her own thing, the Women of the World Festival. To find out more about Jude Kelly and possibly how to attend one of her WOW fests… go to https://www.judekellystudios.com/ You can find more on Joan Littlewood on the British Library’s website, under the title, ‘ An introduction to Joan Littlewood’s theatre practice ’.…

1
Rachel Weiss 20:41

5 years ago20:41

20:41

Aleks Krotoski talks to L'Oréal's Rachel Weiss about bringing together her two great loves, make-up and technology, and about being an early adopter of podcasting, blogging, online dating, and beauty-blogging. She also talked about her undying love of a musical innovator and icon, who she considers her secret mentor. Rachel Weiss leads strategy, growth and innovation at L'Oréal USA. She looks out for new digital business ventures and partnerships, which involves working closely with VC firms and entrepreneurs. Rachel also created L’Oréal’s ‘Women in Digital’ initiative, which identifies and boosts female entrepreneurs across the realms of digital marketing and tech. To find out more about Rachel Weiss find her on Twitter at @nycbabylon…

1
Anna Higgs 34:56

5 years ago34:56

34:56

Aleks Krotoski talks to Facebook's Anna Higgs about finding your way up the rickety climbing frame to success in a creative field, why she was sneered at at film school, and about an inspirational movie giant who produced some of the most iconic movies ever made. Anna is a producer and executive working in the intersection between film and digital storytelling. Throughout her career she has worked across every realm of storytelling… Commercial, arthouse cinema, short-films, and innovative digital projects that accompany documentaries. Today, she heads Facebook UK’s entertainment division, a role that has her collaborating with studios, broadcasters, publishers, record labels… and Elton John. She’s also Deputy Chair of BAFTA’s Film Committee. For more information on Anna go to annahiggs.com And for more on Kathleen go to lucasfilm.com or as mentioned just check out her incredible filmography on IMDB .…

1
Beth Comstock 33:57

5 years ago33:57

33:57

Aleks Krotoski chats to innovator and visionary Beth Comstock about the giants that shaped her career. Beth Comstock's mission is to understand what’s next, navigate change and help people and organizations do the same. By cultivating a habit of seeking out new ideas, people and places, she built a career path from storyteller to chief marketer to GE Vice Chair. In nearly three decades at GE, she led efforts to accelerate new growth and innovation, initiated GE's digital and clean-energy transformation, seeded new businesses and enhanced GE’s brand value and inventive culture. As President of Integrated Media at NBC Universal, Beth oversaw TV ad revenue and new digital efforts, including the early development of hulu.com. Beth is a director at Nike, trustee of The National Geographic Society and former board president of the Cooper Hewitt Smithsonian National Design Museum.…

1
Season 1 Trailer 3:11

5 years ago3:11