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The Agile Brand with Greg Kihlström®
1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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LikedRetailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Master the business of the Web3 Economy with timely news and insights on NFTs, DAOs, Social Tokens, Tokenized Securities, DeFi, and the Decentralized Creator Economy.
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Master the business of the Web3 Economy with timely news and insights on NFTs, DAOs, Social Tokens, Tokenized Securities, DeFi, and the Decentralized Creator Economy.
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The Web3 Economy with Ethan Pierse
1 Catching Up with David Prinçay, CEO Binance France, at Vivatech Paris 6:25
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Play Later Play Later Lists Like LikedA quick chat with Binance's David Prinçay at France's big tech conference, Vivatech. Always exciting to hear about Binance's investment in this ecosystem and to see the buzz around web3 and crypto at this year's Vivatech. ------ Don't miss out on the full Web3 Economy News experience by subscribing to the newsletter and news/interview podcasts at https://theweb3economy.com…
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The Web3 Economy with Ethan Pierse
1 Binance Bets Big on Europe (EVP Martin Bruncko at Latitude59 Tallinn) 13:41
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Play Later Play Later Lists Like LikedAfter a fantastic round table discussion at Latitude 59 in Tallinn on the state of the European crypto/web3 regulatory environment and where things need to go from here, Ethan was able to sit down for a few minutes with Binance's EVP Europe, Martin Bruncko, and discuss all of their recent news and activity. The Binance Web3 Accelerator at Station F in Paris (part of Binance's Objective Moon program) A recently announced €100m investment to make France the center of European Web3 Binance's recently acquired Digital Asset Service Provider (DASP) registration granted by the Autorité des marchés financiers (AMF) and more... ------ Don't miss out on the full Web3 Economy News experience by subscribing to the newsletter and news/interview podcasts at https://theweb3economy.com…
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The Web3 Economy with Ethan Pierse
1 Web3, Startups, and Estonia with Entrepreneurship Minister Andres Sutt 10:11
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Play Later Play Later Lists Like LikedEstonian Minister for Entrepreneurship and Information Technology, Andres Sutt, sits down with Ethan at Tallinn's Latitude 59 conference to talk about web3, startups/scaleups, ecosystem attractivity, and more. ------ Don't miss out on the full Web3 Economy News experience by subscribing to the newsletter and news/interview podcasts at https://theweb3economy.com…
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The Web3 Economy with Ethan Pierse
1 NFTs and Creator Coins with Showtime's Alex Masmej 34:22
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Play Later Play Later Lists Like LikedJoin us for a great conversation with Alex Masmej, Founder of Showtime and creator of the $ALEX coin, where we discuss the state of NFTs, Creator Coins / Social Tokens, Bitclout, and what's coming for Showtime following this month's announcement of $7.8M in funding. More information on Showtime can be found at https://tryshowtime.com/ Don't miss out on the full Blockchain Economy News experience by subscribing to the newsletter and news podcasts at https://cryptoassets.substack.com/…
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The Web3 Economy with Ethan Pierse
1 Fairmint Brings Stakeholder Capitalism to Equity Crowdfunding 34:41
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Play Later Play Later Lists Like LikedIn this episode of The Blockchain Economy, we have the wonderful opportunity to speak with Joris Delanoue, Co-Founder and COO of Fairmint, to discuss its mission of transitioning the world toward a model of stakeholder capitalism. Over the next 30 minutes, we will discuss their recent investment from Tim Draper, their NFT celebrating that conversation, an explanation of the CAFÉ (Continuous Agreement for Future Equity), recent changes to US crowdfunding regulations, the Fairmint crowdfunding process, and the democratization of startup investment. More information on Fairmint can be found at https://fairmint.co/ Don't miss out on the full Blockchain Economy News experience by subscribing to the newsletter and news podcasts at https://cryptoassets.substack.com/…
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The Web3 Economy with Ethan Pierse
1 DeFi Interview with Corbin Page (ConsenSys Codefi) 28:54
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Play Later Play Later Lists Like LikedIn this episode of The Blockchain Economy, we have the wonderful opportunity to speak with Corbin Page, Head of Product at Codefi, ConsenSys’ blockchain platform for commerce and finance. Over the next 30 minutes, we will hear about what Codefi is up to in decentralized finance and discuss stablecoins, decentralized exchanges, cross-chain liquidity, blockchain hacks and risk management, the MetaMask wallet and their early adopter program for institutions and professionals traders, Codefi’s Activate service and Filecoin, as well as opportunities to come in DeFi. You can download the Codefi DeFi Report here and watch the full webinar here . More information on ConsenSys Codefi can be found at https://codefi.consensys.net/ Don't miss out on the full Blockchain Economy News experience by subscribing to the newsletter and news podcasts at https://cryptoassets.substack.com/…
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The Web3 Economy with Ethan Pierse
1 Libra becomes Diem, Free Bitcoin trading on LVL, UPCO2 Carbon Credit Token, ECB outlines Digital Euro payments, Will Biden's admin be good for CryptoAssets? 10:37
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Play Later Play Later Lists Like LikedThe December 1st catch up on what is hot in Blockchain and CryptoAssets brings you the following 5 stories: Facebook's Libra rebrands as Diem ahead of an expected 2021 launch. LVL crypto exchange now offering free trades. Blockchain coalition Universal Protocol launches a tradable carbon credit token. European Central Bank outlines 4 work areas for digital euro payments. What would a Treasury Secretary Janet Yellen and Commerce Secretary Andrew Yang mean for CryptoAssets? You can download the LVL mobile banking app on your app store . This is the audio version of the Blockchain Economy Newsletter that you can sign up for at cryptoassets.substack.com .…
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The Web3 Economy with Ethan Pierse
1 DLA Piper tokenizes Fine Art, Australia/Singapore digital trade, Sustainable Shrimp on Blockchain, Turkish football NFT, French Interbank Digital Currency 8:01
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Play Later Play Later Lists Like LikedThe November 26th catch up on what is hot in Blockchain and CryptoAssets brings you the following 5 stories: DLA Piper tokenizes fine art with the first project leveraging their in-house tokenized security platform TOKO. 3 French Banks announce a Digital Interbank Currency Project. The Australian Border Force will leverage blockchain to simplify cross-border trade with Singapore. Sustainable Shrimp Partnership launches a mobile app for blockchain-powered supply chain traceability. Turkish football club Galatasaray will be listing its GAL fan token on the leading Turkish cryptocurrency exchange, Paribu. This is the audio version of the Blockchain Economy Newsletter that you can sign up for at cryptoassets.substack.com .…
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The Web3 Economy with Ethan Pierse
1 IATA's digital travel pass, Hublot watch's e-warranty, Japan's Digital Yen, Bitcoin 401(k)s, and Chainalysis is a unicorn 11:09
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Play Later Play Later Lists Like LikedThe November 24th catch up on what is hot in Blockchain and CryptoAssets brings you the following 6 stories: In Decentralized Finance news, Ethereum’s deposit contract has achieved the necessary minimum threshold in order to confirm the December 1st launch of Ethereum's proof of stake blockchain. Chainalysis Raises $100 Million at over $1 Billion Valuation To Expand Its Global Regulatory Platform. More than 30 major Japanese firms will begin testing a private Digital Yen. DAiM launches employer-sponsored 401(k) bitcoin retirement plans in the US. Hublot watches is launching a completely digital warranty stored in the AURA blockchain. And following on yesterday’s news from Qantas that they will require proof of Covid-19 vaccination to fly, we have the International Air Transport Association's announcement that it is in the final phase of development for its Travel Pass digital health pass. This is the audio version of the Blockchain Economy Newsletter that you can sign up for at cryptoassets.substack.com…
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The Web3 Economy with Ethan Pierse
1 Etherisc's agricultural insurance for Africa, Spain's Iberpay digital currency, ConsenSys buys Truffle Suite, Olive Oil on IBM FoodTrust, Cisco and DHL's blockchain supply chain. 7:48
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Play Later Play Later Lists Like LikedThe November 18th catch up on what is hot in Blockchain and CryptoAssets brings you these eight stories: Wyoming elects a bullish on bitcoin Senator. Germany’s Etherisc is developing a DeFi solution for African agricultural insurance. Spain’s national payments processor, Iberpay, moves towards testing of its bank-backed digital currency solution. ConsenSys acquires Truffle, the largest blockchain developer tool suite. More olive oil producers join IBM’s Food Trust supply chain platform. Cisco and DHL integrate blockchain into Cisco’s hardware supply chain. International Container Terminal Services will be connecting its 31 terminals to IBM/Maersk’s TradeLens platform. Today’s download: World Trade Organization’s Report on Blockchain and DLT in Trade This is the audio version of the Blockchain Economy Newsletter that you can sign up for at cryptoassets.substack.com…
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