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Website Owner's Playbook

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Archived series ("Inactive feed" status)

When? This feed was archived on February 24, 2022 13:29 (2+ y ago). Last successful fetch was on January 02, 2021 20:24 (3+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage series 2845605
Content provided by Aubergine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aubergine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast series we’ll be exploring some useful and often overlooked aspects and areas that small businesses and organisations need to know when managing their websites. Now, more than ever, the website is seen as the primary place of communication of both message, service and product sales. All-too often, website owners operate them under false knowledge, misunderstanding or myths as to what should be done to do well online. In some cases, what they’re doing is actually working against the best practice to achieve great results. Aubergine have over 30 years in the digital sector and their founder and creative director and our industry insider, Mark Tomkins was instrumental in the building of one of the very first commercial websites in the mid-90s and has been putting his extensive experience to practice for his clients across the world to grow and improve their web presence. Together with his business partners and team of experienced web designers and developers, this podcast series will lay bare to the myths that seem to perpetuate website management and provide a practical, helpful guide to small businesses to improve your business or organisation’s online presence. Episodes include: - Best practice web design & layout - Google Analytics and how to use and get the best out of visitor data - The importance of online branding & protecting your IP - Website security - Best practice website ownership – domains, hosting and the legal requirements - What’s good content, what’s not & the must-haves - Trademarking - Mobile website experience And much more. All the tips and guidance are also available on the Aubergine blog and you can find out more about website design and development as well as Official Google Partner online promotion services at www.aubergine262.com If you like what you hear, you can give us a thumbs-up on our podcast channel or if you want to buy us a beer or coffee, drop some crypto in our tip jars: BTC: 3Ca8VZ2zZeLg3L117De3LkuXXJK9stXHZs ETH: 0xb20f4797338300e34E9948d2B7438D4E1F6Bd296 LTC: MG7CCK7wQJcNC4Lj8c5Q3R18xXR43tqd5U
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5 episodes

Artwork

Website Owner's Playbook

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Archived series ("Inactive feed" status)

When? This feed was archived on February 24, 2022 13:29 (2+ y ago). Last successful fetch was on January 02, 2021 20:24 (3+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage series 2845605
Content provided by Aubergine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aubergine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this podcast series we’ll be exploring some useful and often overlooked aspects and areas that small businesses and organisations need to know when managing their websites. Now, more than ever, the website is seen as the primary place of communication of both message, service and product sales. All-too often, website owners operate them under false knowledge, misunderstanding or myths as to what should be done to do well online. In some cases, what they’re doing is actually working against the best practice to achieve great results. Aubergine have over 30 years in the digital sector and their founder and creative director and our industry insider, Mark Tomkins was instrumental in the building of one of the very first commercial websites in the mid-90s and has been putting his extensive experience to practice for his clients across the world to grow and improve their web presence. Together with his business partners and team of experienced web designers and developers, this podcast series will lay bare to the myths that seem to perpetuate website management and provide a practical, helpful guide to small businesses to improve your business or organisation’s online presence. Episodes include: - Best practice web design & layout - Google Analytics and how to use and get the best out of visitor data - The importance of online branding & protecting your IP - Website security - Best practice website ownership – domains, hosting and the legal requirements - What’s good content, what’s not & the must-haves - Trademarking - Mobile website experience And much more. All the tips and guidance are also available on the Aubergine blog and you can find out more about website design and development as well as Official Google Partner online promotion services at www.aubergine262.com If you like what you hear, you can give us a thumbs-up on our podcast channel or if you want to buy us a beer or coffee, drop some crypto in our tip jars: BTC: 3Ca8VZ2zZeLg3L117De3LkuXXJK9stXHZs ETH: 0xb20f4797338300e34E9948d2B7438D4E1F6Bd296 LTC: MG7CCK7wQJcNC4Lj8c5Q3R18xXR43tqd5U
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