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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Tom & Gerry Show Podcast
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Content provided by Tom O'Mahony. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom O'Mahony or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It'd be a horse of a podcast, if it could shite walking.
Brought to you by comedians Tom O'Mahony and Gerry McBride.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support.
…
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Brought to you by comedians Tom O'Mahony and Gerry McBride.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support.
137 episodes
Mark all (un)played …
Manage series 2892407
Content provided by Tom O'Mahony. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tom O'Mahony or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It'd be a horse of a podcast, if it could shite walking.
Brought to you by comedians Tom O'Mahony and Gerry McBride.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support.
…
continue reading
Brought to you by comedians Tom O'Mahony and Gerry McBride.
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support.
137 episodes
All episodes
×The Premier League crowns new champions, and the lads reminisce on when being a fan cost a hell of a lot less… and of course, there’s always time to take your pet rock for a walk. Subscribe - Rate - Share - Comment Tickets to Tom's Tour: http://www.tomomahony.com/gigs/ Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
After the passing of Pope Francis, the lads give their advice on how to elect a new pontiff… meanwhile the robots continue to rise against humanity. All this and there’s still time for coffee! Subscribe - Rate - Share - Comment Tickets to Tom's Tour: http://www.tomomahony.com/gigs/ Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
The lads hit the road this week with a guide to buying a second hand car, and there’s the history of the Easter bunny to discuss too. Also with Rory McIlroy finally tasting victory at the Masters, there’s a look back at when golf reached rural Ireland! Subscribe - Rate - Share - Comment Tickets to Tom's Tour: http://www.tomomahony.com/gigs/ Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
The T&G Show is not an educational podcast by any means, but on this week’s episode you may actually learn something about ancient Egypt, Ice Hockey, and more! Plus the lads debut a brand new segment which they hope you’ll enjoy! Subscribe - Rate - Share - Comment Tickets to Tom's Tour: http://www.tomomahony.com/gigs/ Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
The fab two discuss the fab four on this week’s show, while making time to plan for a future that might include three days on the run! All of this and more in a crucial episode of The Tom & Gerry Show! Subscribe - Rate - Share - Comment Tickets to Tom's Tour: http://www.tomomahony.com/gigs/ Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
The lads salute a homegrown giant of motorsport before taking a look at some social media morning routines… then Tom finally calls Gerry out on his BS once and for all… Subscribe - Rate - Share Tickets to Tom's Tour: http://www.tomomahony.com/gigs/ Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
At home over a bank holiday weekend, the lads turn to encyclopaedias to pass the time, while a group of workers in Wigan turn to crime to… well, profit from crime. Enjoy Please Subscribe - Rate - Share Tickets to Tom's Tour: http://www.tomomahony.com/gigs/ Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
Science runs amok in this week’s episode, creating everything from mutant mice to laser eyes. And what does it benefit our towns to receive nice new buildings, if it means we have to pull down our crappy old shopping centres…? Please Subscribe - Rate - Share Tickets to Tom's Tour: http://www.tomomahony.com/gigs/ Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
Amid the Oscar buzz, Tom & Gerry discuss their movie preferences these days, while giving a nod to the best Australian of all time. And Jeff Bezos makes the final move towards becoming an actual James Bond villain…..Don't forget to Subscribe - Rate - Share Tickets to Tom's Tour: http://www.tomomahony.com/gigs/ Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
With Lent around the corner, the lads take a look at both sides of the abstinence scale. Meanwhile there’s mandatory marriages in China, and the most Alabama story you’ve ever heard. Don't forget to Subscribe - Rate - Share Tickets to Tom's Tour: http://www.tomomahony.com/gigs/ Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
Does the new Masters Of The Universe have the power? Does SNL travel worse than Guinness? And should we fill in the sea? All these questions answered on this week’s episode!irish comedians Tickets to Tom's Tour: http://www.tomomahony.com/gigs/ Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
Tom & Gerry head back to Italy for this week’s big news, before digging for digital treasure in Wales. Then it’s off to the US for the Super Bowl… busy week! Please Subscribe - Rate - Share Tickets to Tom's Tour: http://www.tomomahony.com/gigs/ Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
Boyzone, Brigid and big news from Tom himself… also Gerry apologises in advance for being a little tipsy throughout. This could go either way… For Tom's new tour show: http://www.tomomahony.com/gigs/ Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
The cancellation of the 46A has Gerry in a foul mood, but an investment opportunity in unusual cattle products from Tom might talk him around… Don't forget to Subscribe - Rate - Comment Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .
An Italian falconer, a Chinese social media app and a rural Ireland catfish walk into a podcast… let’s hear what the lads have to say about all this! Don't forget to subscribe, rate and share Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
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The Tom & Gerry Show Podcast

Every country has strange traditions. They’re jumping babies in Spain. Chanting ‘Jerry! Jerry!’ in America. Worshiping tomatoes in Ireland. And the lads are covering it all! Don't forget to subscribe - rate - share Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
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The Tom & Gerry Show Podcast

Tom & Gerry kick into spring cleaning mood with an episode that will surely spark joy! Elsewhere a new prince of dartness is crowned, and the lads debate whether or not we should heed weather warnings. Have your views read out... just comment below Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
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The Tom & Gerry Show Podcast

2025 is here! The lads discuss the arrival of WWE on Netflix, the misadventures of a pair of sasquatch hunters, and make new year’s resolutions to never row again… lets see how long that lasts! Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
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The Tom & Gerry Show Podcast

You’ve all got gifts to wrap, shops to navigate, and last-minute walking to the pub to do. And with you through that all is the Tom & Gerry Christmas Special. Happy Christmas to all our listeners, enjoy! Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
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The Tom & Gerry Show Podcast

God rest ye merry gentlemen indeed, as the lads take a look at the tomb of ol’ Saint Nick, discuss the wartime madness of their favourite childhood author and pry apart a concerning new trend in pubs…. Subscribe - Rate - Share Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
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The Tom & Gerry Show Podcast

Guff? We’ve got it for everybody in the audience. Plus you may wish to sit comfortably for the tragic tale of a Christmas icon… but not TOO comfortably! Subscribe - Rate - Share Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .
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The Tom & Gerry Show Podcast

It’s a big week for the show with huge news on the home front! And what happens when a culchie loses the one thing he values the most…? Sbscribe - Rate - Share Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .
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The Tom & Gerry Show Podcast

Irish comedy loses a legend, and sinister otherworldly beings threaten our planet… meanwhile, the lads have perhaps their most heated row yet! Subscribe - Rate - Share Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .
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The Tom & Gerry Show Podcast

Petrol pump problems? We’ve got you covered this week. We’ll also look at how soldiers blasting the sheets off themselves might save the world, and try to find common ground on a divisive sport! Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
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The Tom & Gerry Show Podcast

America went to the polls, and we had a man on the scene covering the whole thing! Well, not really, but Gerry was on holidays there for the last week, and has come home with plenty of stories to share with Tom and indeed you fine goshdarn folks, by howdy! Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
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The Tom & Gerry Show Podcast

Tom & Gerry get schpooky for this very special Halloween edition of the show! Listen if you dare… Subscribe - Rate - Share Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .
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The Tom & Gerry Show Podcast

It’s a DNA heavy week on the Tom & Gerry Show, as the lads chat about the dangers of selling your genetic code, a new edition to Jurassic Park, and the most hated lizard of all… Subscribe - Rate - Share Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
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The Tom & Gerry Show Podcast

Hurricanes, explosions and turbulence, oh my! Seek shelter from them all on this week’s packed episode! Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .
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The Tom & Gerry Show Podcast

There’s been some ‘THIS lad’ characters over the weeks, but we truly feel this one breaks the scale altogether… all of that plus some rootin’ and indeed tootin’, as well as a row about Lego that builds and builds. Subscribe - Rate - Comment Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
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The Tom & Gerry Show Podcast

Whatcha gonna do when two Irish podcasters run wild on you, brother? Time to find out in this week’s episode, which also takes a look at pint-sized motorists and death notices. Subscribe - Rate - Share Become a supporter of this podcast: https://www.spreaker.com/podcast/the-tom-gerry-show-podcast--4614805/support .…
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