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Eli Beer is a pioneer, social entrepreneur, President and Founder of United Hatzalah of Israel. In thirty years, the organization has grown to more than 6,500 volunteers who unite together to provide immediate, life-saving care to anyone in need - regardless of race or religion. This community EMS force network treats over 730,000 incidents per year, in Israel, as they wait for ambulances and medical attention. Eli’s vision is to bring this life-saving model across the world. In 2015, Beer expanded internationally with the establishment of branches in South America and other countries, including “United Rescue” in Jersey City, USA, where the response time was reduced to just two minutes and thirty-five seconds. Episode Chapters (0:00) intro (1:04) Hatzalah’s reputation for speed (4:48) Hatzalah’s volunteer EMTs and ambucycles (5:50) Entrepreneurism at Hatzalah (8:09) Chutzpah (14:15) Hatzalah’s recruitment (18:31) Volunteers from all walks of life (22:51) Having COVID changed Eli’s perspective (26:00) operating around the world amid antisemitism (28:06) goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…
Content provided by Messenger Healthcare Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Messenger Healthcare Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Actionable tips and advice for private practice physicians, administrators, and marketing managers to improve their practice marketing, grow revenue, and take patient experience to the next level. For more free practice marketing resources, visit https://www.messenger.md
Content provided by Messenger Healthcare Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Messenger Healthcare Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Actionable tips and advice for private practice physicians, administrators, and marketing managers to improve their practice marketing, grow revenue, and take patient experience to the next level. For more free practice marketing resources, visit https://www.messenger.md
We all know marketing is important if you want to get more patient leads and grow your practice…but often times, practices get too busy to do it well. This week on the Medical Marketing Podcast, we’ll explore the pros and cons of outsourcing marketing for your practice and help you figure out which strategy makes the most sense to help your practice grow. Show notes: https://messenger.md/podcast/episode-58…
As a doctor, you make a lot of assumptions about your patients and their experience. But do you know what your patients really want? This week on the Medical Marketing Podcast, we'll take a look at survey results to show you how you can improve your practice to deliver exceptional experiences based on what your patients really want. Show notes: https://messenger.md/podcast/episode-57…
“A picture is worth a thousand words." You’ve probably heard that phrase a thousand times. But according to Dr. James McQuivey of Forrester Research, if a picture is worth 1,000 words, one minute of video is worth approximately 1.8 million. Show notes: https://messenger.md/podcast/episode-56/
In this week’s episode of the Medical Marketing Podcast, we’ll explore how to advertise a medical practice on Google by taking a deeper look at what you can and can’t do with your ad campaigns. Show notes: https://messenger.md/podcast/episode-41/
Today on the Medical Marketing Podcast, we'll look at why the most beautiful practice websites can still fail to attract patients – and how you can avoid common pitfalls to ensure your practice's success. Show notes: https://messenger.md/podcast/episode-55
As a doctor, your website is the most crucial aspect of your marketing strategy. Your website is almost always the first touchpoint that patients have with you, so it's important to rank high on Google for important terms. But many doctors' websites have hidden problems lurking beneath the surface that make it difficult – if not impossible – to rank on Page 1. Not being on Page 1 means minimized visibility and reduced revenue. We've analyzed hundreds of physician websites over the years, so we've observed countless doctors make the same mistakes time and time again. Understanding these mistakes will help you fix them quickly and put your best foot forward with Google – which means higher rankings, more patients, and revenue growth. Show notes: https://messenger.md/podcast/episode-54…
If you're starting your medical practice from square 1, you need patients – and fast. There are many marketing strategies that can get you there, but the best one to grow your new medical practice is paid online advertising. Show notes: https://messenger.md/pocast/episode-53
In this episode, we’ll show you how to successfully hire a healthcare SEO agency to skyrocket your practice to the top of Page 1. Show notes: https://messenger.md/podcast/episode-34
We all know that Google is the most important tool for finding information on the internet. It's used by billions of people around the world to discover, connect, and learn each and every day. But most people don't think about how Google actually works. That's what we'll explore this week on the Medical Marketing Podcast. Show notes: https://messenger.md/podcast/episode-52…
Want to build patient trust, keep information secure, and remain HIPAA-compliant? Of course you do. That's why you need these three things on your practice website. Show notes: https://messenger.md/podcast/episode-51/
This week, we replay a popular episode that asks a pivotal question: which is better, SEO or Google Ads? SEO can be a great way to get more patients online, but it can take time to see results. But what about when you need to build your patient pipeline right away? Google Ads might just be the answer to grow your practice fast. Show notes: https://messenger.md/podcast/episode-52/…
This week, we replay a popular episode from earlier this year exploring tips, tricks, and best practices for setting up a new medical practice during the COVID-19 pandemic. Show notes: https://messenger.md/podcast/episode-51/
Google recently made a controversial change to the Search Terms Report. We'll show you how it affects your practice advertising and what you need to do next. Show notes: https://messenger.md/podcast/episode-50/
If you want to improve the quality of your patient experience, here are the four most valuable patient satisfaction survey questions you need to be asking every patient. Show notes: https://messenger.md/podcast/episode-49/
This week, we'll explore best practices and marketing channels for setting up a new practice and getting leads fast during COVID-19. This episode is a replay of a webinar hosted by the team at SoftwareFinder. Show notes: https://messenger.md/podcast/episode-48/
In 2020, eight out of ten patients begin their search for healthcare services online. Whether it’s researching a medical condition, doing a deeper dive on treatment options, or searching for a new provider, patients are turning to Google more often than not. So if your practice website isn’t showing up in Google, that could mean lost opportunities and lost revenue. But what can you do if that’s the case? That’s what we’ll explore on this week’s episode of the Medical Marketing Podcast... Show notes: https://messenger.md/podcast/episode-47/…
This week on the Medical Marketing Podcast, we talk with Stephanie Bradley, the marketing manager at Kugler Vision in Omaha, NE. We discuss blue ocean marketing strategy, how to deal with competition, and why taking a different approach to your practice offerings is key to gaining satisfied patients. Show notes: https://messenger.md/podcast/episode-46/…
Patients want more control over their data than ever before. But what does software like Intelligent Tracking Prevention in iOS 14 mean for private practices? Show notes: https://messenger.md/podcast/episode-45
Writing copy for an ad campaign is hard work. Writing compelling copy for an ad campaign is even harder. If you want to attract more patients to your practice from your online advertising, you need to connect with prospective patients and get them to take action. On this week's episode of the Medical Marketing Podcast, we'll show you how to supercharge your ad campaigns with these 4 psychological tips to improve your ad copy. Show notes: https://messenger.md/podcast/episode-44/…
Nearly every patient you interact with in person is bound to visit your practice website at some point. In many ways, your practice website is the “hub” for all of your marketing and patient acquisition initiatives. But everyone needs a change from time to time. How can you know when it’s time for a redesign of your practice website? That’s what we’ll explore this week on the Medical Marketing Podcast. Show notes: https://messenger.md/podcast/episode-43/…
In this episode of the Medical Marketing Podcast, we sit down with Dr. Daniel Chang of Empire Eye and Laser Center in Bakersfield, CA to discuss how to expand an existing healthcare brand, how to hire the right people, and how to deliver exceptional patient experience. Show notes: https://messenger.md/podcast/episode-42…
In this week’s episode of the Medical Marketing Podcast, we’ll explore how to advertise a medical practice on Google by taking a deeper look at what you can and can’t do with your ad campaigns. Show notes: https://messenger.md/podcast/episode-41/
Competition is inescapable. It’s just a fact of life. And especially for medical practices, local competition can be fierce. Often times, local competition is a zero-sum game: a patient that chooses a rival practice over yours is a patient you’ll never get. But what if you want to beat other practices in your market and attract more patients to your practice? In this episode of the Medical Marketing Podcast, we’ll show you some tangible tactics you can take to improve your SEO, beat out local competitors, and attract more patients to your practice. Show notes: https://messenger.md/podcast/episode-40…
SEO is confusing. So confusing that many doctors don’t even see the point. And even for those who see the value in ranking higher on Google, Search Engine Optimization is still a confusing world. Many doctors choose to outsource their SEO to a trusted agency, but some struggle along and try to do it in house. This week on the Medical Marketing Podcast, we’ll show you why outsourcing your SEO is the best way to improve your search engine rankings, boost ROI, and grow your practice. Show notes: https://messenger.md/podcast/episode-39…
This week, we have a very special interview with Troy Cole, a sales and marketing consultant who helps doctors fine-tune their communication strategies to turn their practices into patient-generating machines. Show notes: https://messenger.md/podcast/episode-38
Where should you spend your advertising dollars for maximum impact? In this episode, we'll settle the Google Ads vs. Facebook Ads debate for doctors once and for all. Show notes: https://messenger.md/podcast/episode-37/
If you asked 100 doctors if they wanted to grow their practice and get more patients, the vast majority would say yes. But doctors have a big problem on their hands: attracting new patients to a practice is hard work. Many healthcare providers turn to paid advertising campaigns to grow their practices. Medical PPC is an effective way to attract more patients, fill your appointment schedule, and grow your practice. In this episode of the Medical Marketing Podcast, we’ll explore 5 tips that will help you use medical PPC to grow your practice in 2020 and beyond. Show notes: https://messenger.md/podcast/episode-36/…
This week on the Medical Marketing Podcast, we sit down to talk with Dr. Gary Wortz of Commonwealth Eye Surgery on how to deal with busyness and burnout as a busy physician. Dr. Wortz is a busy physician, the Chief Medical Officer of an ophthalmic device startup, and a podcast host and regular contributor to industry publications. We're going to get some of his thoughts and insights about achieving work-life balance, learn how to deal with things like burnout, and get some valuable advice for residents and younger doctors just starting out in private practice. Show notes: https://messenger.md/podcast/episode-35…
In this episode, we’ll show you how to successfully hire a healthcare SEO agency to skyrocket your practice to the top of Page 1. Show notes: https://messenger.md/podcast/episode-34
If you want to become a better marketer and grow your patient pipeline, you have to know how people think. That’s why this week, we’ll take a look at 5 revealing principles of human behavior, and how you can use them to your advantage when you’re communicating with patients. Show notes: https://messenger.md/podcast/episode-33/…
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