Leading Transformational Change With Tobias Sturesson podcast

#MBA #Business #Heart Management

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Leading Transformational Change with Tobias Sturesson

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We are passionate about helping leaders, HR, and ethics professionals build healthy cultures that enable mission success, a thriving workplace and responsible impact. Every other Thursday we post insightful and actionable conversations with leading thinkers, researchers, and practitioners on culture, values, ethics, and transformational change.

106 episodes

Leading Transformational Change with Tobias Sturesson

updated 4 days ago

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106 episodes

#MBA #Business #Heart Management

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Leading Transformational Change with Tobias Sturesson

1
105. Jen Gennai: The Quest for Responsible AI 1:01:42

4 days ago1:01:42

1:01:42

What does it really mean to build AI responsibly, at Google scale? In this episode, we sit down with Jen Gennai, the person Google turned to when it needed to build ethical AI from the ground up. Jen founded Google’s Responsible Innovation team and has spent her career at the intersection of trust, safety, and emerging tech. From advising world leaders on AI governance to navigating internal pushback, Jen opens up about what it actually takes to embed ethics into one of the fastest-moving industries on the planet. Tune in to this episode as we explore: The importance of early ethical considerations Trust as a core pillar of technology Navigating AI’s impact on fairness and discrimination The future of AI-human relationships Building AI literacy in organizations The intersection of regulation and innovation Links mentioned: Connect with Jen Gennai on LinkedIn T3 Website ‘You Can Culture: Transformative Leadership Habits for a Thriving Workplace, Positive Impact and Lasting Success’ is now available here .…

Leading Transformational Change with Tobias Sturesson

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104. Alicia DeFreitas: Cultivating Diversity and Psychological Safety in a Global Organization 45:22

5 weeks ago45:22

45:22

What does it take to build a culture that not only survives but thrives across global teams? In this episode of Leading Transformational Change, host Tobias Sturesson sits down with Alicia DeFreitas, Global Head of People & Culture at BDO, to explore the key elements that make an organization’s culture truly flourish: respect, growth, and purpose. They dive into the challenges of aligning these values across diverse teams and discuss the ongoing journeys of diversity, equity, and psychological safety. Tune in to this episode as we explore: Unlocking the power of cultural diversity in HR Scaling vision and purpose across global teams Creating a culture of psychological safety that drives performance Turning diverse perspectives into a competitive advantage Aligning leadership actions with core organizational values for lasting impact Links mentioned: Connect with Alicia DeFreitas on LinkedIn BDO ‘You Can Culture: Transformative Leadership Habits for a Thriving Workplace, Positive Impact and Lasting Success’ is now available here .…

Leading Transformational Change with Tobias Sturesson

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103. Take Ownership and Action: Bob Langert and Jay Barney on Embracing Criticism and Taking Radical Action 37:20

7 weeks ago37:20

37:20

Bob Langert, former VP of Corporate Social Responsibility and Sustainability at McDonald's, and Jay Barney, author of ‘The Secret of Culture Change’, join Tobias Sturesson to explore the nuanced journey of leading transformational change within an organisation. Drawing from decades of experience, Bob shares how McDonald's navigated criticism to embrace a proactive approach to social responsibility, while Jay highlights the significance of actions over words in fostering a true cultural shift. Tune in to this episode as we explore: Navigating criticism and fostering partnerships Actions as the foundation for cultural change Embracing vulnerability to strengthen trust The journey from defensiveness to proactivity Trust and its impact on business success Inspiring change through leadership actions Building authentic stories from transformative practices Links mentioned: 101. Embrace Vulnerability: Insights from Ann Tenbrunsel and Lenny Wong on Avoiding Blind Spots and Navigating Human Fallibility ‘The Secret of Culture Change’ by Jay Barney ‘You Can Culture: Transformative Leadership Habits for a Thriving Workplace, Positive Impact and Lasting Success’ is now available here .…

Leading Transformational Change with Tobias Sturesson

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102. Bruno Roche: Responsible Business in a Time of Disruption 54:28

8 weeks ago54:28

54:28

Bruno Roche, former Chief Economist and Managing Director at Mars Corporation, is now leading efforts at ONEsociety, a foundation and consultancy aiming to drive systemic change in the impact economy. Bruno shares his expertise on navigating today's geopolitical landscape, technological advancements like AI, and the ethical frameworks that underpin sustainable societal progress. Discover how businesses and leaders can steer through unprecedented global changes with integrity and mutuality at the core. Tune in to this episode as we explore: The battle for AI control in society Maintaining equilibrium amidst global chaos The new relationship between economics and ethics Navigating corporate responsibility and values Mutual relationship vs. transactional thinking ‘You Can Culture: Transformative Leadership Habits for a Thriving Workplace, Positive Impact and Lasting Success’ is now available here .…

Leading Transformational Change with Tobias Sturesson

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101. Embrace Vulnerability: Insights from Ann Tenbrunsel and Lenny Wong on Avoiding Blind Spots and Navigating Human Fallibility 39:12

11 weeks ago39:12

39:12

Today we hear from Ann Tenbrunsel, the David E. Gallo Professor of Business Ethics at the University of Notre Dame, and Lenny Wong, a retired research professor at the US Army War College. Explore how positive illusions about our ethicality lead to overlooked blind spots and understand the importance of embracing vulnerability for fostering trust and learning within corporate cultures. This episode is a must-listen for anyone looking to understand and navigate the ethical challenges in leadership and organisational behaviour. In this episode, we explore: The illusion of personal ethicality Embracing vulnerability to build trust Balancing high values with human flaws The impact of ethical blind spots Motivated blindness in decision-making The role of formal and informal systems Moving beyond moral licensing Links Mentioned: You Can Culture by Tobias Sturesson 025. Lenny Wong: Uncovering a Culture of Dishonesty 065. Ann Tenbrunsel: Are we as ethical as we think? Ann Tenbrunsel’s work Lenny Wong’s research works…

Leading Transformational Change with Tobias Sturesson

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100. Klaus Moosmayer and Richard Bistrong: Countering Corporate Arrogance to Prevent Ethical Failures 52:09

17 weeks ago52:09

52:09

As we celebrate our 100th episode, we've invited Richard Bistrong, CEO of Front-Line Anti-Bribery and Klaus Moosmayer, Chief Ethics, Risk and Compliance Officer at Novartis, to dive into the essential role of humility in leadership. Together with host Tobias Sturesson, they explore how acknowledging imperfections, owning mistakes, and repairing trust can lead to significant positive shifts in organizational cultures. Tune in to this episode as we explore: The roots and virtues of humility Humility vs. corporate arrogance Balancing transparency and investor expectations Personal journeys to embracing humility Effective responses to corporate scandals The pitfalls of corporate forgetfulness Building a culture where ethics thrive ‘You Can Culture: Transformative Leadership Habits for a Thriving Workplace, Positive Impact and Lasting Success’ is now available here .…

Leading Transformational Change with Tobias Sturesson

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094. Tobias Sturesson: From Toxic Cult to Cultural Transformation 26:04

17 weeks ago26:04

26:04

In this episode, our host, Tobias Sturesson, reads the introduction of his book You Can Culture, which delves into his personal experience of becoming complicit in a toxic culture. We hope it offers you a compelling and insightful introduction to the concept of the four transformative leadership habits the book explores. You Can Culture: Transformative Leadership Habits for a Thriving Workplace, Positive Impact and Lasting Success, launches October 8, 2024. Read more on youcanculture.com , pre-order it on Amazon or wherever you get your books.…

Leading Transformational Change with Tobias Sturesson

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099. Get Humble: Harnessing the Power to Build Trust, Uphold Integrity, and Prevent Crises 34:50

18 weeks ago34:50

34:50

In this special episode of Leading Transformational Change, we dive deep into the essential habit of ‘Getting Humble’ from my book, ‘You Can Culture’. I am joined by Andreas Almlöf from Heart Management to explore why humility in leadership is crucial for fostering a thriving, ethical culture in organisations. Listen in to hear an excerpt from the book, as well as practical advice on embracing vulnerability, taking ownership of cultural issues, and the power of reflection in maintaining values alignment. Tune in to this episode as we explore: Key insights from the ‘You Can Culture’ book Embracing vulnerability in leadership Overcoming fears of showing weakness Benefits of admitting mistakes Humility vs. arrogance in leadership Real-world examples of transformative change Rituals of reflection for leaders ‘You Can Culture: Transformative Leadership Habits for a Thriving Workplace, Positive Impact and Lasting Success’ is now available here .…

Leading Transformational Change with Tobias Sturesson

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098. Richard Bistrong: The Cost of Sacrificing Integrity for Success 36:53

21 weeks ago36:53

36:53

Richard Bistrong is a former VP of sales for a global multinational who faced legal challenges due to FCPA violations. Richard has transformed his career, becoming an advocate for compliance and ethics, and helping organizations navigate the tricky waters of corporate integrity. Richard delves into the complex interplay between corporate success pressures and ethical compliance, sharing candid insights and real-world strategies. This episode was originally released in 2020, but the conversation still rings true today. Tune in to this episode as we explore: Richard’s journey from success to scandal Navigating high-pressure ethical dilemmas The role of culture in compliance Managing ethical risks in volatile markets The critical influence of middle management Aligning corporate values with real-world risks Vulnerability and proactive communication for leaders ‘You Can Culture: Transformative Leadership Habits for a Thriving Workplace, Positive Impact and Lasting Success’ is now available here .…

Leading Transformational Change with Tobias Sturesson

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097. Mary Shirley: Building a Culture of Integrity in Healthcare 50:03

23 weeks ago50:03

50:03

Mary Shirley is a lawyer with 20 years of ethics and compliance experience, which includes implementing, evaluating and monitoring compliance programs for multinational corporations. Tune in as she discusses the critical role of ethical leadership, her stand against bribery and values-driven decision-making. We’ll also delve into innovative initiatives that encourage ethical behaviour and the significance of integrating integrity into daily operations. In this episode, we explore: Creating a culture of integrity in healthcare The risks of merging legal and compliance roles Lead with heart, not just a checklist Encourage a culture where speaking up is celebrated … and the power of sharing compliance updates on LinkedIn ‘You Can Culture: Transformative Leadership Habits for a Thriving Workplace, Positive Impact and Lasting Success’ is now available here .…

Leading Transformational Change with Tobias Sturesson

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096. Guido Palazzo, Erica Wikman & Michaela Ahlberg: Transforming Workplace Culture Part 2 46:29

24 weeks ago46:29

46:29

In our last episode, we kicked off our digital book launch series with a conversation featuring Alison Taylor, Rob Chesnut, and Ellen Hunt. Today, we have another exciting panel lined up… this time with some of Europe’s leading voices on culture and ethics. Our discussion will focus on common pitfalls and transformative strategies in shaping corporate culture. Tune in as we are joined by Guido Palazzo, Professor of Business Ethics at the University of Lausanne, Michaela Ahlberg, Senior Ethics & Compliance Specialist, and Erica Wikman, Vice President of Compliance & Corporate Integrity at Autoliv. In this episode, we explore: The ripple effect of bad decisions The importance of inclusivity in corporate culture The ability to listen as leaders Understanding privilege and bias Why it’s important to stay in the grey zone ‘You Can Culture: Transformative Leadership Habits for a Thriving Workplace, Positive Impact and Lasting Success’ is now available here .…

Leading Transformational Change with Tobias Sturesson

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095. Alison Taylor, Rob Chesnut & Ellen Hunt: Transforming Workplace Culture for Human Flourishing, Greater Impact, and Lasting Success Part 1 52:05

26 weeks ago52:05

52:05

Today we have an exceptional panel to delve deep into the heart of ethical culture and organizational transformation. We begin first with Andreas Almlöf interviewing Tobias Sturesson about his newest book ‘You Can Culture’. Our panel guests include Ellen Hunt, a leader in the ethics and compliance space, Alison Taylor, former Executive Director of Ethical Systems and a Clinical Associate Professor at NYU Stern School of Business, and Rob Chesnut, former Airbnb executive and author. In this episode, we explore: HR and compliance driving positive change Intentional integrity and business performance The need for advisory and counsellor roles in leadership A decentralized approach at Airbnb for ethics and compliance Having a culture of disagreement ‘You Can Culture: Transformative Leadership Habits for a Thriving Workplace, Positive Impact and Lasting Success’ is now available here .…

Leading Transformational Change with Tobias Sturesson

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093. Guillem Casoliva: Keys to Building an Ethical Team Culture 50:59

42 weeks ago50:59

50:59

This episode sheds light on the often-overlooked intricacies of team ethical culture, examining the impact of leadership, shared values, and systemic influences on ethical behaviour. Our guest today is Guillem Casoliva, a Corporate Communication and Reputation Management Specialist, who is currently working with Booking.com on the development of the Compliance & Ethics Programme. In this episode, we discuss: The eight dimensions of team ethical culture Speaking up against unethical practices Bad apple vs. systemic issues Effective culture change interventions, including “Ethics Moments” Manage cultural differences if you’re a multinational organisation Links Mentioned: Cultureandleadership.org ‘Wilful Blindness’ by Margaret Heffernan Guillem on LinkedIn…

Leading Transformational Change with Tobias Sturesson

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092. Barbara Kellerman: Why Leaders Go from Bad to Worse 54:30

44 weeks ago54:30

54:30

Barbara Kellermani is a renowned expert in the fields of leadership and followership, having dedicated her lifelong work to the study and authoring of numerous books on these subjects. She is a Fellow at the Harvard Kennedy School’s Center for Public Leadership. She was the Founding Executive Director of the Center, and a member of the Kennedy School faculty for over twenty years. In this episode, we explore: What is bad leadership – and how to stop it early Why good leaders are ethical The ‘Follower’s Rule’ The cautionary tales from the Boeing and Volkswagen scandals How successful leaders create a truly open and empowering environment Links Mentioned: Cultureandleadership.org Barbara Kellerman on LinkedIn Leadership from Bad to Worse by Barbara Kellerman The End of Leadership by Barbara Kellerman Leadership by Barbara Kellerman Bad Leadership by Barbara Kellerman Barbara Kellerman’s Website…

Leading Transformational Change with Tobias Sturesson

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091. Jason Lesandrini: Empowering Ethical Decision-Making When Stakes Are High 45:17

46 weeks ago45:17