The Security Podcasts podcast

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

The Security Podcasts

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Welcome to The Security Podcasts from Security, where security and risk professionals can stay up to date on the latest issues affecting the enterprise. Stay informed on: *Cybersecurity and Geopolitical issues affecting global enterprises *Security trends and technologies for risk mitigation *Advice and tips from physical security and cybersecurity thought leaders

122 episodes

The Security Podcasts

updated 13 days ago

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122 episodes

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The Security Podcasts

1
Prioritizing security while adopting AI agents 20:58

13 days ago20:58

20:58

Michael Bargury, Co-Founder & CTO at Zenity, shares best practices for securely implementing AI agents.

The Security Podcasts

1
CISO strategies: Modern challenges and how to overcome them 16:31

6 weeks ago16:31

16:31

Jordan Avnaim, Chief Information Security Officer at Entrust, shares strategies CISOs can implement to overcome modern challenges.

The Security Podcasts

1
Simplify your security toolkit 12:17

10 weeks ago12:17

12:17

What threats do security leaders need to worry about? Answer this question and more with Corey Nachreiner, CISO at WatchGuard.

The Security Podcasts

1
Reducing the lifespan of digital certificates 14:33

11 weeks ago14:33

14:33

Tim Callan, Co-Chair at CA/Browser Forum and Chief Compliance Officer at Sectigo, discusses the current state of digital certificate lifespans and explains the support for reducing them.

The Security Podcasts

1
How control rooms help organizations and security management 10:45

15 weeks ago10:45

10:45

Dan Gundry, Strategic Director at Barco Control Rooms, discusses how control rooms benefit organizations and security management.

The Security Podcasts

1
Understanding and applying the zero trust mentality 19:14

21 weeks ago19:14

19:14

Listen to Will Knehr, Senior Manager of Information Assurance and Data Privacy i-PRO Americas, explain how to effectively apply a zero trust mindset in the workplace.

The Security Podcasts

1
Multi-Site Mastery: Strategies for Effective Risk Assessments 50:32

24 weeks ago50:32

50:32

In this episode of The Security Podcasts we sit down with Mark Landry, National Accounts Director at AMAROK, to discuss navigating multi-site risk assessment effectively. Sponsored by AMAROK

The Security Podcasts

1
Middle East Escalation, Humanitarian Law and Disinformation – Episode 25 32:23

24 weeks ago32:23

32:23

In episode 25 of the Cybersecurity & Geopolitical Discussion, our trio of hosts pull apart the rapidly deteriorating situation in the Middle East.

The Security Podcasts

1
Proving physical security value across an organization 12:52

25 weeks ago12:52

12:52

In this episode of The Security Podcasts we sit down with Thomasina Martin, a Key Account Manager specializing in Energy and Utilities at Genetec, Inc., to talk about proving the value of physical security across an organization.

The Security Podcasts

1
Preventing workplace violence 23:33

25 weeks ago23:33

23:33

Kelly Johnstone, Senior Security Advisor at International SOS, discusses the importance of taking a proactive stance against workplace violence.

The Security Podcasts

1
Balancing Risk and Innovation - A CISO Perspective 14:53

28 weeks ago14:53

14:53

In this episode of The Security Podcasts featuring Jill Knesek, CISO of Blackline, and former FBI Special Agent in the Cyber Crime Squad, we talk about balancing risk & innovation from a CISO’s perspective.

The Security Podcasts

1
Certifying secure access service edge solutions 15:55

29 weeks ago15:55

15:55

Pascal Menezes, CTO at MEF, discusses the importance of certifying secure access service edge (SASE) solutions.

The Security Podcasts

1
Why security professionals experience burnout 11:03

32 weeks ago11:03

11:03

Thomas Kinsella, Co-Founder & Chief Customer Officer at Tines, discusses the challenges contributing to burnout among security professionals.

The Security Podcasts

1
Cybersecurity at the Paris Summer Olympics 15:21

38 weeks ago15:21

15:21

Mark Manglicmot, SVP of Security Services at Arctic Wolf, discusses how individuals and businesses can defend against cyber threats during the Olympics.

The Security Podcasts

1
The Money Laundering Machine: Inside the global crime epidemic - Episode 24 41:06

39 weeks ago41:06