The Pet Photographers Club podcast

23:00

A few episodes back, I had Emily Allen on the show, and as we wrapped up, she gave me a hot tip—"You need to check out Sarah Lane!" Curious, I did a quick search, and it was immediately clear why Emily recommended her. Sarah has built a thriving photography business by diversifying her income in countless ways. Even in the early stages of her journey, she’s already hitting six figures—thanks to her relentless dedication (and, as you’ll hear, a serious lack of sleep!). If you're just starting out, Sarah’s story will be both inspiring and relatable, as she openly shares the challenges of building a business from the ground up. And for long-time listeners, you won’t want to miss the second half of the episode, where we dive into a fresh marketing strategy that’s brand new to the show—exclusively for members. If you haven’t joined yet, now’s the perfect time! WE COVERED How work in the equine industry led to professional photography Private Photo Tours & Workshops Juggling everything How free shoots have helped Sarah grow IN THE MEMBERS-ONLY EXTENDED EPISODE Offering horse shoots for non-horse people How one offer lifted Sarah’s confidence The importance of safety and liability What Sarah’s clients are buying Shownotes here: http://thepetphotographersclub.com/1710…

The Pet Photographers Club

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Charging full price for end of life sessions as a pet photographer 15:31

5 weeks ago15:31

15:31

Today’s guest lost her soul dog a couple of years ago. Through sharing her story, she ended up connecting with many pet parents and now 70% of her clients are senior and end of life sessions. I’m talking about Darlene Woodward and if you’ve ever felt guilty about charging for end of life sessions- this episode is for you. Darlene shared how she worked through the guilt of charging for end of life sessions and we also went into the process of working with a copywriter to help share the appropriate message with your audience. If you’re a member, you’ll also learn what Darlene’s clients are buying, how much their spending and what her plan is to increase that average sale next year- as well as how she has the time to provide such a great service to her clients. WE COVERED 00:00 Introduction to Darlene Woodward's Journey 01:10 Welcome to the Pet Photographers Club 02:04 Darlene's Best Year Ever 03:18 The Importance of Senior and End-of-Life Sessions 08:41 Marketing Strategies and Client Acquisition 09:57 Dealing with Guilt and Justifying Charges 13:32 Revamping Website Copy for Better Client Connection IN THE MEMBERS-ONLY EXTENDED EPISODE 23:10 The Importance of Your About Page 24:12 Conversion Rates and Inquiries 24:47 Handling Pricing and Client Expectations 28:11 Highlighting Unique Selling Points 29:41 Sales Goals and Strategies 39:10 Outsourcing for Efficiency 43:26 Conclusion and Final Thoughts LINKS https://pantthetown.com/ https://www.facebook.com/pantthetown https://www.instagram.com/pantthetownphotography/…

The Pet Photographers Club

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Becoming known and staying top of mind with Monique Eckes 20:52

7 weeks ago20:52

20:52

If you’ve ever heard photographers talking about partnering with other businesses but the idea of introducing yourself seems way too scary- today’s episode is for you. Before becoming a pet photographer, today’s guest, Monique Eckes worked in vet clinics for 15 years. She used her insider knowledge and just her genuinely lovely personality to be honest, to create her approach which has been wildly successful and she shares exactly what that looks like, with you. We also discussed Monique’s weekly newsletter- yes weekly- including what she writes and if it’s worth the time. The second half of the interview really dived into the in’s and out’s of surrounding yourself with the right supports from coaches to networking groups. And we touched on her plans for B2B for pet photographers too. WE COVERED From managing a vet practise to pet photography How volunteering led to Monique’s business, and why she kept doing it for so many years What goes into Monique’s weekly newsletter and is it worth the time How Monique has built her email list How to get involved in local dog related events How Monique approaches other businesses Monique’s tips for making it easier to approach businesses IN THE MEMBERS-ONLY EXTENDED EPISODE How personal growth leads to business growth Business before and after coaches Taking the step to move into a bigger studio space Working with a business coach who isn’t a photographer but a consumer of photographers What’s the difference between a business coach and a life coach- and which do I need? B2B for pet photographers Monique’s income breakdown Choosing networking groups to join and how to make the most of it How much does a networking groups cost Are the fees worth it for networking groups…

The Pet Photographers Club

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Give generously and receive generously in return like Buffalo pet photographer Emily Allen 18:44

9 weeks ago18:44

18:44

Today’s guest gives back to her community and the result is huge- she even has her photos on beers cans! But until a couple of year ago she was shooting too much for too little and so she engaged a business coach to help her increase her annual profit. As part of that process, she as encouraged to dig deep into her why- and what she discovered lead her to implementing an incredibly beautiful and profitable project. I’m talking about Emily Allen who has increased her average sale four fold by following the advice of Karinda K. We discussed all that in members half of this interview- but in the first half, among other things, you’ll hear how and why Emily made the move into a shares studio space and how she keeps paying rent year round even though she doesn’t go in summer. As you can tell, we covered a lot in this interview, so no matter what stage of your business you’re in, there’s sure to be a take away for you. WE COVERED What is Emily’s area like How sharing a studio works and why Emily opted to go that route Managing client expectations when changing their booked outdoor session to in-studio due to weather How Emily’s clients find out about her How Emily’s photos ended up on beer cans- and how it helps her business! Justifying pricing IN THE MEMBERS-ONLY EXTENDED EPISODE How and why Emily increased her prices when her average was already $750 Working with a coach The impact of increasing her sale by 4x What people buy, and what the cost of goods are Changes to Emily’s website to avoid phone calls - and if it’s helped Storytelling: A Dog's Life, A Woman's Story Links in the show notes: https://thepetphotographersclub.com/podcast/1707…

The Pet Photographers Club

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Getting paid to have other businesses market your pet photography - a golden strategy with Lisa Olsen 28:40

11 weeks ago28:40

28:40

Today’s guest fell into an incredible opportunity that she intelligently took full advantage of and has since replicated that with other partners. I’m talking about part-time pet photographer Lisa Olsen who sets up a photobooth at events held by other businesses, especially to gift their clients a free photo of their dogs- and, the businesses pay her to be there! While she’s there she’s made sure her process encourages the participants to book a full photoshoot with her, and from these events alone she is booking 80+ shoots a year and doesn’t need to do any other marketing to hit her goals. She shared the in’s and out’s for the members, as well as her pricing strategy, but in the free half you’ll catch a few tips about these events, as well as Lisa’s other photo types and join our discussion about mental health. WE COVERED Put them to work - pet parents Your website clearly defines the types of sessions you offer: Dog portraits, Puppy Portraits, Puppy Cakesmash, Mommy and me, Family Photos, Celebration of life and Holiday Theme! - Other than being listed on your website, are you actively advertising all these types of shoots at once? Which session type is bringing in the most clients, and importantly most revenue? What happens with the Mommy and me sessions One of the best ways I’ve gotten client referrals in 2024 has been doing Events with Pets. A business will hire me to be the dog photographer at their event. The business (such as dog groomers, pet sitter, dog trainers, realtors, vets…..) will do all the marketing to their current clients and potential clients to come to their event and receive one free photo from me. I’m usually the main attraction at the events so it’s been great for brand recognition and client referrals, plus the business is paying me. This has also lead to doing business portraits with pet for those in the pet industry. How long Lisa is spending with her clients How Lisa ensures the dog is ready for the studio session with desensitization How photography helps Lisa’s mental health and how she balances that with running a profitable business Making lollipops as props IN THE MEMBERS-ONLY EXTENDED EPISODE Events with Pets How Lisa got started with offering events for pets Package prices for the business How many dogs Lisa photographs at these events and how they work on the day Which industry makes the best business partners for events for pets How much help does Lisa give the partners for marketing the events Why Lisa doesn’t take or sell additional photos at the events for the clients Your packages are digital based with a set number of images in each, and a small amount of print credit. With this structure, are you relying also on print sales, or is it more a bit of a bonus for you if they purchase something in print? What percentage of clients are using the print credit? How much extra do most people spend beyond their package?…

The Pet Photographers Club

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Rebranding after a decade of brand name recognition with Lindsay Baca 20:59

15 weeks ago20:59

20:59

Today’s guest has been in business for 12 years and tried a lot during that time. Last year she decided the risk was worth it and gave up her old business name along with the decade plus of brand recognition that came with it, and rebranded to better align her business with her personality and shooting style. I’m talking about Lindsay Baca who credits defining her style to great coaches at an international workshop. We chatted all about that, her journey in business including her recent rebrand. And for members, there’s a discussion about commercial work in there for you too. WE COVERED Lindsay’s journey over 12 years from make-up artist to full time pet photographer and everything in between The impact of running multiple brands When Lindsay realised something needed to change for her business Working with coaches to find her style IN THE MEMBERS-ONLY EXTENDED EPISODE How Lindsay felt about losing her brand recognition when she rebranded The process of getting the new logo designed Do magazine ad’s bring clients The average spend of Lindsay’s private clients How many clients Lindsay has per month Why Lindsay is happy to refer out clients The type of commercial clients Lindsay works with and how they find her The benefits of a model search database Shownotes here: https://thepetphotographersclub.com/podcast/1705…

The Pet Photographers Club

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Collaborating with ambassadors and diversification when moving to a rural area with Brookyln Coverdale 21:36

16 weeks ago21:36

21:36

There’s something for everyone in this interview with Australian equine photographer, Brooklyn Coverdale. She built a successful business in a short period by niching down in western event coverage and portraits- a speciality that wasn’t really being serviced by other photographers. Since moving to a small rural town, Brooklyn began diversifying her local offerings all while staying within her style and the western/farming world. We dived into the ins and outs of all that in part one and for the members, you’ll hear how she uses ambassadors and why Brooklyn has stopped offering content creation even though it pays well- and what she’s doing instead. WE COVERED Niching down as a strategic decision Western coverage & western portraits & ram and bull sales Diversifying genres changing location How ambassadors helped Brooklyn grow her audience IN THE MEMBERS-ONLY EXTENDED EPISODE Ambassador search The big red flag when looking for ambassadors The agreement between photographer and ambassador How to know when to dissolve an agreement The bonus of working with ambassadors for your creativity Content Creation & Social Media Management How Brooklyn booked those first content creation jobs Breakdown of income Show notes can be found at: https://thepetphotographersclub.com/podcast/1704…

The Pet Photographers Club

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How free publicity has shaped this pet photographers business with Belinda Richards 24:57

18 weeks ago24:57

24:57

I initially had just one question prepared for today’s guest, Belinda Richards, and it wasn’t anything to do with PR. Yet we just spent over half of this interview diving into why Belinda is putting most of her marketing energy into getting newspaper articles, blog posts and even a radio show segment! And let me tell you- the information she shared will make you go back to your client avatar, look at where they go for information and find a way to feature there. In the member’s half Belinda shared her top tips for getting free publicity and then we moved on to her approach for successful expos- which really had little to do with being there on the day. I took us well over time but I know you’ll be glad because the episode is full of so many great take aways, oh and eventually I did get to my one question- how and why Frog Dog studios is charging for pre-shoot consults? WE COVERED Why Belinda began entering awards and the impact on her business Client trust- how do you make sure that your audience knows about the awards Why Belinda doesn’t work with a PR Agent SEO impact from the backlinks of the online publications Client demographic that comes from printed media Who is the client Belinda wants to work with now How far Frog Dog Studio’s clients travel for to work with Belinda IN THE MEMBERS-ONLY EXTENDED EPISODE Belinda’s top tips for getting PR - who to contact, how and what to say The marketing strategy that Belinda has pivoted away from, and why How Belinda approached expo’s A decision doesn’t have to be forever The story behind the studio shop front Charging for pre-shoot consultations Belinda’s conversion rate from consultation to booking Links in the show notes: https://thepetphotographersclub.com/podcast/1703…

The Pet Photographers Club

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Thinking like a business person for pet photography success 26:07

20 weeks ago26:07

26:07

Today’s guest has been in business for a long time- and you can tell. She is thinking outside the box with her marketing while also ensuring she has a layered approach to fill her calendar. I’m talking about Lisa Asp who beyond that, is heavily involved with PPA and ISAP so after chatting marketing she answered your questions about joining a photography association and the different awards and competitions that are out there. WE COVERED Lisa’s journey from the dream of being a painting major to shifting gears into photography How a rescue encouraged Lisa’s business to transition into pets from general portraits How Lisa uses social media Marketing a specialised studio versus a general portrait studio Thinking outside the box with passive marketing by partnering with a cafe How putting yourself out there can lead to new clients and marketing partnerships What is a professional photography association and why would you join IN THE MEMBERS-ONLY EXTENDED EPISODE How to find an association to join for professional photographers What's the deal with competitions and awards, and which should you enter Headshots for hounds Knowing when to say no to fundraisers Show notes can be found here: https://thepetphotographersclub.com/podcast/1702…

The Pet Photographers Club

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Great communication, clear boundaries and firm policies make for a solid and profitable pet photography business for Jessica Wasik 17:13

22 weeks ago17:13

17:13

Do you groan every time you hear another coach or podcast guest talk about the importance of phone calls or pre-shoot consultations? Then this interview will be a breath of fresh air for you! Today’s guest, Jessica Wasik, is on track to hit a quarter of a million dollars in annual revenue- without phone calls for most of her 80+ bookings a year! She shared what she does instead and the importance of systems along with a whole lot of other insights. And if you’re a member, you’ll even hear my of my recent rookie mistake! WE COVERED Where Jessica’s clients come from each year How much are Jessica’s gift certificates Client communication to ensure gift voucher clients spend Jessica’s booking fee, how much her clients spend and what they’re purchasing IN THE MEMBERS-ONLY EXTENDED EPISODE Booked out for the next two months - what does that mean Number of sessions per month Goal for next year How knowing your numbers helps mindset for assuming the sale The real reason people don’t book Boundaries and policies that have made the biggest difference Kirstie’s recent rookie mistake Marketing and selling vouchers What Jessica’s Black Friday sale includes and how she promotes it Rainbow sessions Pre-purchase credit Mentioned links can be found here: https://thepetphotographersclub.com/podcast/1701…

The Pet Photographers Club

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From burn out to happiness in doing all the things with Allira Fontana 33:22

25 weeks ago33:22

33:22

I initially reached out to today's guest to chat all about her Facebook group for pet parents, and we did get into the details of that but we also covered much more because today’s guest was a complete open book! I’m talking about Allira Fontana and if you’re considering offering event photography for horse shows, the first part will certainly be of interest to you. Then we switched gears and chatted about that Facebook group- why she started it, how it grew and why Allira isn’t worried about losing clients with it. If you’re a member- you’re really in for a treat, and maybe even a bit of a wake-up call. Allira shared the importance of understanding animal behaviour as a pet and equine photographer- and how she went about learning that, and then we got into her marketing strategies. If you’re looking at an empty calendar, hearing Allira list off her upcoming marketing calendar will be quite the eye-opener! I don’t think I’ve ever had an interview with such variety so no matter what stage of business you’re in- be sure to tune in. We Covered: From Horse Events to Private Sessions Burnout from Horse Events Fulfillment from private sessions How Horse Events work financially Recognising what makes you happy and following that Recognising burnout, taking a break and re-assessing Pricing for horse shows The ultimate training ground for learning dog behaviour Relaunching the change in business model Why start a Facebook group with photo tips for pet-parents Diversifying income For members-only: The goal of the Facebook group Are you losing your clients by teaching them? Certificate in animal behaviour Working with a coach How clients find Allira Fontana Photography today What are people buying Mentioned links can be found in the show notes: https://thepetphotographersclub.com/podcast/1612 ******** DIRECTORY UPDATE The new and improved Pet Photographers Directory is now live! You can claim your free listing, or upgrade to a premium listing for extra backlinks to tell Google that you’re a trusted site so they improve your ranking. Find out more at https://www.petphotographersdirectory.com/…

The Pet Photographers Club

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Don’t let fear hold you back with Alex Cearns 25:26

27 weeks ago25:26

25:26

We’ve heard it before, business is not for the faint-hearted and today’s guest agrees. I’m talking about Alex Cearns who’s been in business for 15 years and has worked with pet photographers from all corners of the globe. We covered many topics including the usual business structures, marketing and products, but the common theme throughout was not to let fear hold you back in business. If you’ve caught yourself getting down after comparing your average sales to other photographers, or beating yourself up over the peaks and troughs of business, Alex’s message is sure to hit home. In the members second-half, Alex shared how she’s booking 250 clients a year, what they’re buying, why they don’t ask for digitals and her thoughts on social media for marketing. There’s great takeaways from this episode no matter what stage you’re at in business, so tune in! We covered: The business structure of Houndstooth Studio Characteristics to be successful Business is not linea Fake it ‘til you make it Get in front of people and talk passionately about what you do How to appreciate where you’re currently at with your sales when you see your friends making 5 figures IN THE MEMBERS-ONLY EXTENDED EPISODE: Organic bookings are all but dead, so how is Alex booking 250 shoots a year? What clients are buying Social media expectations What one thing has the biggest impact on a successful business Mentioned links can be found in the show notes here: https://thepetphotographersclub.com/podcast/1611…

The Pet Photographers Club

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Guaranteeing a minimum $2000 sale with Jane Thomson 20:34

30 weeks ago20:34

20:34

Over the last few years I’ve seen how trends have changed and pet photographers around the world have introduced new business models and pricing structures. But today’s guest is the exception. She found what works for her early on, and she’s sticking to it. By pricing herself this way she is consistently hitting her averages, and attracting the type of client she wants- all by word of mouth! I’m talking about Jane Thomson whose work is pure art and just gorgeous, and I am stoked to have her on the show today. We covered: Jane’s journey from $350 shoots to the structure she uses today What gives Jane the confidence to ask for the money upfront How clients respond when they’re told about the minimum collection IN THE MEMBERS-ONLY EXTENDED EPISODE: What Jane’s clients are buying The client experience How Jane sells products, without In Person Sales! How Jane’s clients find her All about the charity project and why Jane took it on Mentioned links are in the show notes found here: https://thepetphotographersclub.com/podcast/1610 *** CLUB CHANGES For the first time since the launch of The Pet Photographers Club six years ago, a price rise is coming. That price rise is because the new membership structure will include over $150 worth of bonus content for monthly members and even more for annual members. Of course, there is also 16 seasons of interviews in the archives of the podcast! That's a lot of valuable content collected over the years! Don't worry existing members- your payments won't change. The new price is only for new sign-ups from 1st October 2024. Not yet a member? You can lock in the current low price. Sign up now .…

The Pet Photographers Club

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Clients are everywhere, but some areas are worth traveling to with Blue Amrich 20:50

32 weeks ago20:50

20:50

We often hear educators saying that you can find clients anywhere. I know I say it, and I believe it because we really need so few clients per year that we can find enough no matter where we live- well almost. Today’s guest agrees, but she also pointed out that some markets are easier than others which is why she happily travels two hours to her client shoots back in Boston, instead of trying to find clients in her new hometown. By making this decision, she also realised she had to make more money per client. So two years ago, Blue Amrich re-designed her business model to meet that new required average sale. In today's episode, she shared what Beyond the Fence looked like then and the biggest change she made to ensure that drive is worth it. We covered: Moving into pets because "dogs are better than brides" What happened when Blue stopped selling digitals Conversion rate from enquiry to selling Why Blue didn't move her business when she moved her home It's a numbers game Knowing your client IN THE MEMBERS-ONLY EXTENDED EPISODE: Most people haven't thought about the final result Blue's initial client call Pricing and products and profits Why Blue is happy to be working seasonally How clients are finding Beyond the Fence Why do personal projects Show notes can be found here: https://thepetphotographersclub.com/podcast/1609…

The Pet Photographers Club

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Business lesson learned over 14 years+ as a pet photographer with Nicole Begley 23:49

34 weeks ago23:49