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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Stephen McCary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephen McCary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Subscribe for great Clippers content, including the latest news, stats, and drama unfolding in LA. Clipper fans and NBA junkies are all welcome here as we discuss all the big happenings around the association!
Content provided by Stephen McCary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephen McCary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Subscribe for great Clippers content, including the latest news, stats, and drama unfolding in LA. Clipper fans and NBA junkies are all welcome here as we discuss all the big happenings around the association!
Here’s my solo take on the Kawhi + Paul George and additional free agent acquisitions, what it means for the battle of LA/and for the rest of the league this year.
In this episode we’ve compiled our favorite dunks highlights and moments from the CP3, Blake Griffin, and DeAndre Jordan era of yesteryears. We dove into what has been a fun season around the association and a few teams that have caught our eye. A few corrections Blake averaged 24-9-4 in 2013-2014 and I mentioned the Warriors could not resign Draymond next season, I meant to say DeMarcus.. if you like what you hear make sure to subscribe and tune in for more Clippers content!…
Welcome the “On the Mast”, a place for Clipper fans. On today’s episode we talk about what we have seen in the first month of the season. We have a brief reaction to Clippers v. Wizards, we talk Shai, Gallo, Tobi, and the state of the Clippers upcoming free-agency! Join us for our first episode and don’t forget to subscribe for more content!…
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