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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by EJ Yu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EJ Yu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
EJ and June discuss important social issues and more, from their unique perspectives as Korean-Guamanian-Americans and children of 1st generation immigrants.
Content provided by EJ Yu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EJ Yu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
EJ and June discuss important social issues and more, from their unique perspectives as Korean-Guamanian-Americans and children of 1st generation immigrants.
Let's talk about SELF CARE! EJ's is obsessed with the show "Kingdom" but since June doesn't have a TV, we end up talking about family, relationships, and taking care of oneself. #selfcare #kingdomtvshow #marriage #workingonyourmarriage #doingthingsyoulove #takingcareofyourself
We are back from our kids' spring break and can podcast again! While we wish we could speak about fun, light-hearted things, there are so many serious issues weighing on our hearts. Today, we speak more about Black Lives Matter, and some more shootings that have happened in the past couple months at the hands of law enforcement. At the end, EJ shares an experience of calling her local law enforcement to speak about issues important to her. So listen all the way to the end!…
The giant elephant in the room - Atlanta 3/16/2021. In discussing the events of the shooting in Atlanta, we had to cover so much ground. Racism in America is a complicated thing that goes in many directions, and this episode proves that to be true.
EJ has a potential stalker, which brings us to the issue of women and their safety. As our conversations often do, we cover a wide range of topics including racism and politics, and somehow end up talking about our upbringing in the Korean community on Guam, mostly in the 80's and 90's. We learn that even though we grew up together in the same community, our family life was very different. Have a listen!…
This episode is divided into 2 parts. We start off discussing Lunar New Year - our takes, traditions (or lack of), how our families (both immediate and extended) observe it... Then, we start talking about spirituality, religion, science, psychology! Good stuff! Our podcast ends because of an unexpected (and kind of hilarious) interruption, so listen to the end and see how it all goes down!…
We are BACK!!! It's been about 3 months since we last recorded a podcast due to time difference, child care, and just, life. But we are thrilled to be back with an episode about being Korean-American-Guamanian parents of young children.
It's the Thursday after the election. While it does seem like Joe Biden will win the election, things are still unclear. So, why not record a podcast?! In this episode, not only do we discuss the Presidential election, we discuss Guam politics too - specifically, the election of Guam's Congressman. Have a listen, and if you live on Guam, please vote in the run-off election for Congressman!…
A continuation of our last episode, which was right after the VP debates. We talk about the giant FLY in the room (haha), as well as issues of voter suppression and systemic racism. All themes that have been a big part of this entire election cycle. We look forward to recording more episodes after the 2020 Election!…
Recorded the day after the VP debate, we discuss Trump getting Coronavirus, the state of the pandemic in our country and Guam, and... just, please wear a mask, friends!
Let's talk about cults - specifically, the Trump cult. I don't think any of us have seen a presidency and following quite like the one we are seeing with Trump, whether we love him or hate him. This is a phenomenon like no other, and it's terrifying for some of us. A by-product of this presidency is the very blatant racism that we are seeing displayed in everyday life. As minorities, we thought it was important to discuss our experiences with racism, not only in this environment, but something we've been experiencing our whole lives and now we are seeing it happen to our kids too.…
WE ARE BACK, after a brief hiatus, mostly due to EJ's kids being home ALL.THE.TIME. Anyone relate? Anyway, we are happy to be back, and in this episode, we talk about a few things, but a lot of our discussion is about what is happening on our island of Guam, where the COVID-19 virus is currently claiming 1-2 lives per day. Please keep our island in your prayers. And, in the meantime, if you are on lockdown as most of Guam is, please continue to tune in to our podcast! We appreciate it!…
Still exploring our identities - This time, we talk in length about Guam and what parts of Guam culture we value. We also end up talking about Korean shoulder-checks. Tune in!
Cultural identity is a complex issue for many people. For us, being raised by Korean immigrant parents on a United States territory in the middle of the Pacific and getting our higher education in the Mainland, has shaped us to who we are today. Join us as we explore our identities and histories.
June tells us his experience as a bystander at the WTO Protests in Seattle in 1999 and we discuss what's happening now in Portland, OR over 20 years later.
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