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Content provided by Abagail Pumphrey and Abagail Pumphrey - Business Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Abagail Pumphrey and Abagail Pumphrey - Business Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Data-powered Innovation Jam
Knock, knock, Neo. Think Agents are a thing of the future? Look again at the iconic movie, The Matrix—they've been hiding in plain sight. In the first episode of 2025, hosts Ron Tolido, Weiwei Feng, and Robert Engels venture down the digital rabbit hole of Virtual Twins with Morgan Zimmerman, CEO of NETVIBES at Dassault Systèmes. It’s a fascinating world where physical science meets data science, a world of both red and blue pills. Virtual Twins take the concept of Digital Twins to the next level, transforming static representations of products, devices, and systems into living, breathing "Dream Theaters" of simulations, predictions, and what-if scenarios. Fueled by AI and immersive technology, they don’t just capture life—they reimagine it. But what happens when Virtual Twins evolve to encompass entire organizations and industries? Imagine bending not just spoons, but entire realities. The Matrix has you—are you ready to see how deep the twin-powered innovation goes? You're in The Matrix ! Tune into our latest Data-powered Innovation Jam podcast episode now! Timestamps: 00:35 – Ron and Robert dive into the iconic world of The Matrix , drawing parallels to digital innovation. 04:55 – Morgan shares insights into Dassault Systèmes' legacy and the evolution of Virtual Twins. 10:00 – Exploring the connection between ontologies and their applications in the real world. 20:03 – How Digital Twins, Virtual Twins, and the Metaverse are transforming real-world use cases. 36:15 – Redefining interaction with the digital world in ways that feel natural yet futuristic. Connect with our guest Morgan Zimmermann and our hosts Ron Tolido , Robert Engels , and Weiwei Feng on LinkedIn.…
The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
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Content provided by Abagail Pumphrey and Abagail Pumphrey - Business Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Abagail Pumphrey and Abagail Pumphrey - Business Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way. Find show notes and resources at bossproject.com/podcast
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924 episodes
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Content provided by Abagail Pumphrey and Abagail Pumphrey - Business Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Abagail Pumphrey and Abagail Pumphrey - Business Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way. Find show notes and resources at bossproject.com/podcast
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924 episodes
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 922: I’m Growing by 1,000 Students a Month—Here’s What I Do That You Might Not 40:40
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40:40I recently passed the milestone of having 40,000 students which is just incredible! To have educated that many small business owners over the last decade has been such a gift and we are growing faster than we ever have before. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! At the end of 2024, I was averaging adding 1000 students a month and today I’m sharing what I’ve been doing that you may not be that I think is making all of the difference. This isn’t some magic formula that will give you the same results as me. Ultimately, this is a combination of mindset, strategy, and systems that I’ve refined over many years and these are the things I think are actually moving the needle. Episode Highlights The One Mindset Shift I Made to Be Hyper-Consistent. [0:01:53] How to Eradicate the Fear of Failure. [0:06:46] The Biggest Opportunity to Accelerate Growth. [0:10:46] Leveraging Support. [0:17:12] The Power of Repetition. [0:22:44] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 921: How to Get More Done in 12 Weeks Than Most Do All Year 47:54
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47:54Imagine accomplishing a year’s worth of goals in just 12 weeks. That’s what I’m doing here at Boss Project and today I’m going to share my game plan with you! I want you to think of the concept of the 12-week year as a period of focused sprints rather than annual plans. This approach creates urgency and focus and allows you to see what’s coming in a tangible way. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! A little while ago, I felt demotivated when it came to goal setting because a lot of the time, I either overpromised and underdelivered or simply couldn’t control the outcome of the goals anyway. When I decided to stop setting goals and instead view things as experiments, focusing exclusively on the process, I found approaching business fun, exciting, and challenging without the pressure of wins and failures. After hearing how successful other businesses have been when implementing this technique, I wanted to try it out and document the process for you to see and I think January is the perfect time to start fresh! Episode Highlights The Power of the 12-Week Year. [0:08:30] How I Implemented the 12-Week Year in My Business. [0:16:29] My Focus for the Upcoming 12-Week Sprint. [0:19:30] How Am I Managing My Time? [0:28:24] Starting Your 12-Week Year. [0:31:08] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 920: No-Brainer Pricing & Proving the Value of Your Intangible Digital Products to Potential Customers 51:12
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51:12Have you ever seen a product and thought, “Shut up and take my money!”? This is what we call no-brainer pricing, and during this episode, I’m going to show you how to make offers so irresistible that customers won’t need convincing. Let’s get into it! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Episode Highlights: Why Perception Really Is Everything & How to Use It to Your Advantage [0:00:54] Making the Value Obvious Every Time [0:07:14] The Easiest Way to Make Your Offer Accessible [0:24:30] Communicating Your Value Through ROI [0:32:23] How to Get the Price Right [0:42:50] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 919: How a $29 Digital Product Made $288,405 43:43
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43:43When I first launched my $29 digital product, I didn’t expect it to become one of my highest-earning digital offers. But here is how I made $288,405 dollars off of it and how you can do the same with your next entry point digital product. When I put this product out there, I had no expectations of how it would perform. I was just excited to make it and use it myself and then share it with the world. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! There was no reason why I decided it should be $29, it was just a number I was going to try and it has worked so well that I’ve never changed it! If you have ever felt that a low-priced product could never generate real income, I’m confident that this story is going to prove you wrong. Let’s dive in! Episode Highlights The Most Important Thing to Address When Creating a Digital Product [0:03:24] What Was Trello for Business? [0:14:13] Why Selling an Entry-Point Digital Product Should Be Easy. [0:20:03] The Best Way to Market Your Product. [0:25:54] Consistency, As Always, is Key! [0:33:00] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 918: Grow Your Impact and Revenue by Adding Digital Products to Your Offer Lineup 42:55
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42:55During today’s episode, I’m digging into how you can use digital products to grow your impact and revenue. When I started on this road, I really didn’t understand what it could mean for my availability to work with more people and make a bigger difference in the lives of my clients. I loved running my design agency, but so much of my income was entirely dependent on my clients’ needs. It felt like I had switched from having one boss to having many bosses! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! I made a good living running an agency. I built that into a multi-six-figure business. But with THIS business, I have been able to bring home multiple millions of dollars in revenue. It has completely changed my life and my financial future. I’m super glad I started it so long ago! If you’re sitting here wondering if this is something you should be doing, the answer is probably yes. It allows you to take control and to grow in ways you never thought were possible. Episode Highlights How Digital Products Changed Everything for Me and My Team [0:06:58] Why The Digital Product Industry is Growing More Rapidly Than Ever Before [0:12:29] The Offers I’ve Built Since I Started [0:15:59] How to Avoid the Biggest Mistake People Are Making [0:18:18] Launching Your Digital Product in Just One Day [0:20:38] Where So Many People Go Wrong (And How to Make Sure You Don’t Follow Them) [0:27:41] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 917: Narrowing Down Your Digital Product Ideas to Find the Right Offer 24:45
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24:45Do you have too many ideas for digital products and you’re just not sure where to start? One of the biggest hurdles for creators is deciding which idea to focus on and too often I see people stuck in decision-making and never launch anything. I don’t want that to happen to you. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! One of two things happens when people have too many ideas. Either they go nowhere or they try pretty much everything and put it all out there which makes things look scattered and confusing. When people are passionate about their ideas, choosing can feel like abandoning other ideas. I want you to reframe it: when you choose an idea, you are simply prioritizing one now but that doesn’t mean that those other things won’t come in time. At the end of this episode, you’re going to have a framework to choose an idea and take it from concept to execution. Episode Highlights Putting All Your Ideas Down on Paper [0:02:40] Narrowing Your List of Ideas Down [0:06:13] Testing Your Idea with Presale [0:11:30] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 916: What Most People Get Wrong About Their Digital Product Offers 38:42
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38:42Are you solving real problems or just slapping on Band-Aids? In this episode, I dive into the ONE question you absolutely need to ask before creating or selling your digital product and the test I use to ensure that digital products deliver fast, tangible results, not just quick fixes that only address surface-level symptoms. I also offer a practical explanation for why quick wins are the key to building trust, driving sales, and setting up future success. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Whether you're reworking an existing offer or brainstorming a new one, I’ll help you simplify your solution, focus on small but impactful wins, and avoid the overwhelm-trap that most creators fall into! This episode is your guide to creating offers that sell and position your business for long-term growth. Remember, the goal is to make your solutions so simple and immediate that clients can’t help but say, “Oh my gosh, this works !” Episode Highlights The Quick Win Test: How Fast Does It Work? [0:02:14] How Instant Results Lead to Instant Trust. [0:05:51] Why it’s the Simplest Tools that Deliver the Most Impact. [0:12:52] Indoctrinating Someone into Your Way of Thinking. [0:16:15] Brainstorming Without Judgment, Then Filtering Out the Band-Aids. [0:22:06] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
November 2024 was the very first time I used AI to negotiate a brand deal and it was absolutely game-changing! If you’re a coach or consultant, partnering with brands that offer something complimentary to what you do is such an incredible way to expand your reach and position you as an expert. Negotiating is so important because it helps you secure fair compensation for your work and gives you the opportunity to align expectations early. There’s something about self-advocating to increase your revenue that makes you feel so powerful! And you can leverage AI to help you do it! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Episode Highlights How to Leverage AI to Research a Brand Deal [0:05:24] How to Interact with AI to Optimize Your Results [0:12:32] Getting Third-Party Perspective Through AI [0:20:45] Mistakes to Avoid When Using AI to Communicate [0:25:37] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 914: Fan Favorite- Design a Business That Can Run Without You 47:49
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47:49Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing why it’s important to build your business in a way that can weather the storms life may toss your way. Bad things are gonna happen, it's just a fact. Let’s talk about how to keep your business strong (and not dependent on you personally) even when things get tough. It IS possible to create a business model that empowers you to prioritize your goals and can endure your absence if necessary. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Episode Highlights Learning How to Seek Support [0:18:23] Dreaming Up a Business That Runs on Its Own [0:30:03] The Absolute First Step You've Got to Take [0:34:40] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 913: Fan Favorite- Generate $1k in the Next Two Weeks with my Pre-Sales Method 42:55
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42:55Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how you can strategically use pre-sales in your business to sell more digital products and courses. Tune in to find out what pre-sales are, how you can benefit from them, and learn some simple strategies to help you get started! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Episode Highlights You’re Likely Already Doing Pre-Sales [0:02:22] What is Pre-Sales and How Can it Benefit You? [0:03:45] A Simple Strategy to Get You Started [0:16:16] Where to Start On the Problem of Pricing [0:23:16] Remove Commitment From Low-Priced Digital Products [0:27:53] The Worst Case Scenario and Why You Should Act Now! [0:32:30] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 912: Fan Favorite- Leveraging Digital Products to Get More Qualified Leads 32:49
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32:49Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how to leverage digital products to get more leads and sales. And we’re talking about how to do this while NOT getting caught in the weeds of flashy marketing strategies. Tuning in, you’ll find out how to attract leads AND get paid in the process. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Episode Highlights Why the Profit from Your First Sale Isn’t Everything [0:11:28] Using a Digital Product to Attract the Right People [0:15:01] Paid Offers Versus Free Lead Magnets [0:21:20] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 911: Fan Favorite- Starting a Business with ZERO Audience 48:09
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48:09Today we’re sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I’m sharing how I’d start a business TODAY if I had absolutely no existing audience. It’s about showing up and making yourself visible. We’re talking about growing a community of real relationships and emphasizing community over chasing vanity numbers. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Episode Highlights How to Utilize a Digital Product to Convert Strangers to Buyers [0:14:11] How to Build an Audience You Can Sell to in 2024 [0:16:57] Leveraging Digital Products to Build Your Audience [0:22:05] The Best Way to Communicate with Your Followers Directly [0:29:41] The Biggest Mistake that People Are Making [0:33:47] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
This is going to sound wild, but I have not planned the year ahead for multiple years in a row now. I felt a lot of pressure to make the right decisions to set me up for the year and I got tired of feeling like I was failing! So, I just stopped setting goals. Instead, I started to take things one step at a time. But this year feels different. I wanted to use this episode to share more of my plans and my predictions for 2025. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Originally, I wasn’t planning to share my plans for the coming year. Even though it can be tough to know what to share as someone who teaches other business owners to do what I do, I’m sharing this because I know this is going to work. I want to make sure that you have these reminders in front of you. You don’t need to make radical changes to your plans. But these ideas are truly what makes businesses in this industry scale. Episode Highlights How I’ve Added Nearly 10,000 New Subscribers to My Email List in Just 6 Months [0:04:31] Press and Social Media Magic We Saw in 2024 [0:06:25] The One Thing That Made Me Proudest This Year [0:08:34] Why I’m Doubling Down on My Front-Of-Funnel [0:10:30] Two Ways to Prioritize Growth in 2025 [0:11:25] What I’m Going to Work Hardest on Improving [0:15:14] My Top Predictions for the Industry’s Future [0:18:30] What You Absolutely Have to Do to See Growth in 2025 [0:21:26] The Thing That Your Success Actually Depends On [0:24:44] Why You Can’t Possibly Predict Everything and That’s Okay! [0:26:16] How Digital Product Jumpstart Builds Your Audience and Boosts Conversions [0:28:28] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 909: Things You Need to Remember About 2024 35:37
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35:37As we get ready to close out the year, it’s natural to find ourselves at an inflection point. It’s the time of the year when we think about all the things we've done, all the things we would do differently, and maybe even some things we regretted along the way. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! When I sat down to reflect on the past year, I felt a deep need to remember. To revisit lessons I’d learned before but was reminded of in new, impactful ways this year. These are lessons that aren’t just for me – they’re for all of us. Today, I’m sharing these reminders with you because I believe they can help guide your own journey. They offer a little more ease, a little more grace, and a little more peace of mind. So, as we move forward together in this crazy world, know that you’re not alone. We’re all in it together, figuring it out, one step at a time! Episode Highlights Less is More [0:01:26] The Power of Pre-Selling [0:05:06] Building an Offer Ecosystem and Customer Journey [0:07:32] Why Focusing on One Platform Can Transform Your Visibility [0:11:09] Remember that Selling is Serving [0:13:49] Why AI is Critical for Long-Term Growth [0:19:19] What Giving 100% Really Means [0:22:21] It’s Time To Change Your Mindset [0:25:18] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 908: The Make-or-Break Question to Know if You’ll Succeed with Digital Products 37:12
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37:12What if I told you that success in business does not have to cost you absolutely everything you value? Too many people believe sacrifice is the only path to success, and that belief might be exactly what’s holding you back. Today, I unpack the one question that will determine whether you’ll successfully transition to a full-time living with digital products without sacrificing your life along the way. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Episode Highlights The One Non-Negotiable Question You Have to Sit With [0:00:50] What Truly Changes When You Realize What You Don’t Have to Sacrifice [0:07:32] Aligning with Your Values by Identifying What is Truly Important [0:09:59] Changing Your Limiting Beliefs to Make the Mindset Shift [0:15:40] What it Looks Like to Find Balance [0:19:39] Why You Absolutely Have to Build a Business in Alignment with Who You Are [0:24:05] How I Made the Move to a Product-Based Business [0:26:15] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 907: The Funnel Strategy That Ended My Live Launch Burnout 43:24
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43:24If there’s one thing I’ve learned in 2024, it’s the game-changing power of focusing on one well-built funnel that works. In this episode, I break down why relying solely on live launches leaves money on the table and how pairing them with automated funnels creates the ultimate revenue-driving duo. I share why live launches are the perfect testing ground for building evergreen funnels that convert, plus the strategies that make this process seamless and effective! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! You’ll also get a sneak peek into my funnel plans for 2025, including my return to paid advertising and the surprising power of strategic downsells. Whether you’re just getting started or ready to refine your systems, this episode will help you leverage the best of live launching and automated funnels for a sustainable long-term growth strategy. Ready to transform your business? Tune in now to get the full scoop! Episode Highlights Why You Need Both Live Launches & Automated Funnels [0:00:29] Use Your Live Launch To Build Your Funnel [0:13:43] How to Get Leads on Autopilot [0:23:48] My Strategy for 2025 [0:28:10] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 906: Went Dark on Social Media? Here’s How to Rebuild Momentum and Come Back with Confidence 34:24
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34:24Have you ever gone completely dark on social? Whether it was because life got away from you, you felt uninspired, or you just needed a break, I want you to know that I get it! I have been there too. The past couple of months have been crazy for me as I’ve recovered from surgery, dealt with my dad’s stroke, and moved him to assisted living. I’ve barely been showing up online. But here’s the thing: coming back doesn’t have to feel impossible, and it doesn’t mean that you have to start from scratch. When you choose to walk away for a period of time, you don’t need to feel pressure to announce your departure or even announce that you’re coming back. Most people aren’t even aware that you’ve walked away at all! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Today, I’m sharing exactly how I would return to social media after a hiatus and how I want to see you do it so that you can show up with confidence, consistency, and authenticity! Without guilt over thinking too! Instead of worrying about what other people think of your social media habits, I want this return to be entirely focused on you and how you’re building a new routine to help you show up consistently. My goal for this episode is to see you move forward, build momentum, and help you rediscover why you were online in the first place. Episode Highlights How to Enjoy the Work You’re Doing on Social Media [0:06:15] Making Your Content Feel Authentic [0:12:58] Caring Versus Self-Sacrificing [0:16:03] How to Prioritize Your Life Over Your Work [0:20:11] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 905: Under the Confident Exterior: Uncovering Hidden Struggles of High Performers with Amira Alvarez 48:00
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48:00What if achieving unstoppable success meant facing the inner struggles you’ve been avoiding? Today, I’m joined by Amira Alvarez, Founder and CEO of The Unstoppable Woman and host of The Unstoppable Woman Podcast. Known for her extraordinary achievement of increasing her income fivefold in just one year and building a multi-million-dollar company, Amira is an inspiring entrepreneur and coach dedicated to helping high-achieving women unlock even greater financial success and fulfillment. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Together, we peel back the layers of high performance, uncovering the hidden struggles ambitious women often face despite their outward success. Amira shares powerful strategies to help you acknowledge these challenges and turn them into opportunities for radical transformation. Get ready to embrace your next breakthrough! Episode Highlights Amira’s Journey to Unstoppable [0:01:26] Learning to Stop Running and Start Listening [0:06:10] How to Get Leverage Over Yourself [0:14:29] Building an Exquisite Life [0:35:15] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 904: ADHD & Entrepreneurship with Skye Waterson 41:53
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41:53Could your neurodivergence be the key to unlocking your entrepreneurial superpower? Today I’m joined by Skye Waterson; a former academic-turned-coach, podcast host, and founder of Unconventional Organisation. Unconventional Organisation is an international ADHD support service that provides research-backed coaching programs for late-diagnosed professionals looking to go to the next level in their career without burnout. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Skye’s journey began when she received an unexpected ADHD diagnosis during her PhD. Since then, she has dedicated her career to helping adults with ADHD manage their day-to-day lives with focus and balance through research-based strategies. In this episode, Skye shares insights into working from home as a business owner with ADHD and gives listeners practical strategies for approaching focus and productivity. Let’s dive in! Episode Highlights Addressing the Challenges ADHD Poses to Business Owners [0:03:57] The 5-Step Focus Routine [0:08:59] Hacks for Business Owners Juggling Lots of Tasks [0:14:47] Tips for Setting Up an Ideal Work-from-Home Environment [0:17:39] Creating Balance for an ADHD Brain [0:21:46] How (and What) ‘Wins’ Can Keep You Motivated [0:25:35] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast . Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 903: Stop Wasting Time on the WRONG Digital Products 32:36
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32:36I’ve been creating digital products for more than eight years now and I’ve learned so much along the way that I’m eager to share with the world. I want to help more people and cheer you on as you find success too. Your digital product should be a tool that magnetizes strangers who are your ideal customers. And you want to actually get paid to bring in qualified leads for your offers. In this episode, I’m diving into the digital products I’d avoid if I were starting fresh—and trust me, it’s not what you’d expect. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Episode Highlights Avoid This Common Beginner’s Mistake [0:02:32] The Best Structure for Your Digital Product [0:04:22] What Makes a Mini-Course Popular [0:09:13] Why Choose a Low Price Instead of Offering it Free [0:12:13] Our Longstanding, Successful Base Product [0:16:53] Lean on the Power of Integration [0:20:03] How to Level-Up Your Own Business [0:23:42] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 902: How I've Sold $3.3 Million in Digital Products & Courses 1:05:29
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1:05:29Ever wondered what it really takes to build a multimillion-dollar digital product business? In this episode, I pull back the curtain to give you a transparent look at the strategies, hard-earned lessons, and yes, even mistakes that took me from running a small marketing agency to generating over $3.3 million in digital product sales. If you're ready to get paid to build a list full of qualified leads and create scalable offers that serve your audience, this episode is for you! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! We dive into everything from understanding your audience’s needs and structuring a product ecosystem to using low-cost products as lead generators and the best way to balance live launches with evergreen strategies. Along the way, I share the importance of building a strong community, maintaining client experience, and staying resilient when things don’t go as planned. Want to find out what it takes to either pivot your service-based company into a digital product and course business or scale your current one? Episode Highlights From Agency to Digital Education: The Role of Community & Networking [0:01:40] How Digital Products Offer Freedom & Growth Beyond 1:1 Services [0:12:30] Building a Product Ecosystem that Works for YOU [0:20:37] Why Visibility & Messaging Are Key to Digital Product Success [0:29:38] The Power of Resilience & Long-Term Vision [0:48:40] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast . Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 901: How to Hook Your Ideal Customer with Humor with Shelby & Kristina of Take2Content 42:16
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42:16What if I told you that introducing humor to your online presence can attract more customers to your brand? Today, I’m joined by the hilarious founders of Take2Content, Shelby Dash and Kristina Clifford. Their business began as a passion project for making funny videos, but things really took off when brands started noticing their comedic talent and requesting custom content. After both our guests lost their day jobs during the pandemic, they seized the opportunity to pitch their unique, funny videos to companies, and it worked! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Shelby and Kristina quickly discovered that comedy isn’t just entertaining. It can be a powerful marketing tool. In this episode, they share how humor can build brand awareness, create memorable connections with your audience, and inspire other people to create funny and light-hearted content. Tune in to learn about their brainstorming process, favorite comedy tropes, and much more! Episode Highlights Embracing Experimentation [0:06:12] Finding Relatable Moments for Marketing [0:19:23] Why Authenticity is Essential [0:31:10] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast . Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 900: The Mindset Reboot: Three Shifts That Changed Absolutely Everything 32:51
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32:51We all have mind junk and I want to help you work through it! In today’s episode, I’m going to share snippets of some of my favorite trainings on mindset. It is absolutely imperative to shift your mindset and this episode is a preview of what that looks like! I believe that mindset is only the first step. You’re only going to move forward if you take action and pursue the things you say you want. I want to dive into some of the specific things I’m going to be teaching so you can make use of some actionable tools to declutter your mind today! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Episode Highlights Shifting to an Experimental Mindset [0:02:45] Busting the ‘Perfectionism’ Myth [0:05:57] Accepting Fundamental Truths [0:11:20] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast . Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 899: Feel in Control: How 4 Minutes Can Transform Your Emotional Health with Tera Wages 52:20
52:20
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52:20There is an emotion behind almost everything you do, and you experience emotion all day, every day. The more you experience them without recognizing and processing them, the more they flood your brain. When your emotions fire, your thoughts fire, and that is what leads to your behavior: what you’re presenting, how you’re showing up, your confidence, how you speak, and so much more. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Today, I am joined by an inspiring entrepreneur and CEO who has spent over a decade working alongside some of the digital marketing industry’s big names! Tera Wages’ work with Connection Codes has helped her master the art of emotional regulation, which has entirely changed her life, marriage, and business. In this discussion, we are diving deep into how to understand and regulate those emotions so that we can be empowered to show up stronger in our personal lives and business. This episode helped me identify some of the things I want to work on, and I am confident that it will give you some incredible tools to do the same. Episode Highlights The Four-Minute Tool to Help You Regulate Your Emotions [0:08:33] How These Tools Can Help Business Relationships and Communication [0:17:58] Emotional Awareness Improving Leadership and Business Growth [0:23:28] How Identifying Your Emotions Helps with Burnout [0:32:02] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast . Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
Financial freedom might sound like a lofty goal, but I’m here to tell you that it’s way more achievable than you think! In this episode, I break down how I started with next to nothing and slowly built a life that not only allowed me to plan for retirement, but also helped me create a lifestyle I could actually enjoy along the way. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! I’m not sharing this story because I want to brag about my financial accomplishments. Rather, I want to give you hope for what’s possible and show you just how far you can come in such a short period. By making small, consistent changes, building a business that doesn’t rely on you being glued to your desk, and planning with intention, you CAN turn your dreams of financial freedom into reality! Episode Highlights From Zero to Freedom: How I Got Started with Nothing [0:00:36] Investing in Stability to Build a Life That Won’t Crumble [0:04:33] Building a Sustainable, Service-based Business [0:07:16] Why True Freedom is Freedom of Choice [0:15:22] How Hitting a Breaking Point Can Be a Good Thing [0:18:54] Your Roadmap to Financial Security [0:22:21] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast . Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 897: Making a Difference and a Profit: Inside Talitha Coffee’s Mission-Driven Business 54:58
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54:58I’m so thrilled to interview two guests who are not only making waves in the coffee industry but also making a profound difference in the fight against human trafficking. Jenny Barber is the co-founder of Talitha Coffee Roasters, and her vision is to use the coffee industry as a platform to provide survivors with jobs, training, housing, healthcare, and counseling. Joining her is Mark Becklund, Vice President of Product and Growth at Talitha Coffee Roasters, who plays a key role in ensuring that every cup of coffee tastes great and contributes to the company’s true mission and goal. Talitha Coffee - every purchase helps support survivors of human trafficking Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Episode Highlights Turning a Personal Experience into a Mission-Driven Business [0:02:59] How to be Highly Profitable and Hugely Impactful [0:07:31] Participating in the Story and Scale of Talitha Coffee Roasters [0:15:02] Creating ‘Talitha’ to Center the Story of Survivors [0:27:14] Prioritizing Your Life to Make a Difference [0:38:50] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast . Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 896: Everything You Need to Know About Our Biggest Sale of the Year 29:58
29:58
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29:58Halloween, Thanksgiving, Christmas: We are getting into the holiday season! And while I am definitely making the most of this wild time, I also want to do everything I can to go into 2025 strong. Which brings us to the topic of today’s episode. Tomorrow marks the start of our biggest sale of the year, and I want to break down exactly what you can expect from it! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Tune in to learn about the massive discounts we’ll be having for the Co-Op and our Digital Jumpstart Program, all through November until the 2nd of December. Whether you’re a total newcomer or you’ve done these programs before, there is something for everyone. You’ll also reap greater rewards if you lock in these discounts early, so the sooner you commit to this deal, the more you’ll be saving. This is so much more than just a sale; it’s your opportunity to step in 2025 with momentum and commit to your business growth for the long haul. Episode Highlights The Best Co-Op Deal Ever [0:10:19] Get In On Digital Product Jumpstart [0:12:25] Why Joining The Co-Op Is a Total Game-Changer [0:13:19] You Don’t Need to Do It Alone [0:21:00] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast . Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 895: Behind the Scenes: How CEOs Make Decisions & Build Momentum In Their Businesses 30:32
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30:32One of the most common questions I get is how I make high-level decisions, like what to promote and when. Today, I’m breaking that down for you. I know you’re juggling countless decisions in your business, and it can feel overwhelming. That’s why I want to talk about how you can go about these decisions in a way that aligns with who you are, what kind of business you want to build, and is supported by real data to get you results. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! It’s easy to look at successful CEOs and assume big decisions come naturally to them. But the truth is, they were once where you are now. They’ve just built up the experience to make it easier over time! Today I want to help fast-track that process for you by sharing some key considerations for making big business decisions. Episode Highlights How to Brainstorm a Big Decision [0:04:31] Why There is No “Right Choice” [0:17:25] Building Momentum in Your Business [0:19:44] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast . Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 894: The Hidden Patterns of Self-Sabotage Keeping You Stuck (And How to Break Them) with David Neagle 46:10
46:10
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46:10What if the biggest obstacles to your success are all in your head? In this episode, I dive into the hidden patterns of self-sabotage that could be keeping you stuck with David Neagle; speaker, bestselling author, host of The Successful Mind Podcast, and founder of Life Is Now Inc. With over two decades of experience in personal and professional development (including working alongside Bob Proctor and Tony Robbins!) David shares his transformative journey from working dead-end jobs to becoming a successful entrepreneur, uncovering the mindset shifts that propelled him forward along the way. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! David’s insights into how our subconscious beliefs shape our reality and hold us back from reaching our potential are truly eye-opening. As someone who claims to be very self-aware, I was blown away by this conversation! If you want to learn how to recognize these patterns in your own life and break free from limiting beliefs, this is the episode for you. Whether you’re feeling stuck in your career, business, or personal life, stay tuned for practical tools to help you shift your mindset, take control, and start living the life YOU want! Episode Highlights The Role of Subconscious Programming in Self-Sabotage. [0:01:44] Breaking the Cycle of Limiting Beliefs. [0:06:35] The Impact of Attitude on Personal Success. [0:09:50] Confronting and Conquering Your Sabotage Pattern. [0:14:35] Consciously Creating a Life of Desire and Purpose. [0:18:03] Embracing the Vulnerability that Comes with Success. [0:32:18] You Were Born To Be A Success David has prepared a complimentary download for you where he breaks down the #1 truth that will help you eliminate doubt and self-sabotage. He even shares an exercise on page 8 that’s designed to help anyone get really clear on what they want and pinpoint and remove their blocks currently getting in the way. You can grab it right here . Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast . Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 893: Inside Scoop: My Holiday Promotions & How You Can Get the Best Deals 31:31
31:31
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31:31There’s so much going on this time of year that it can slip by quickly, and I don’t want you to miss out on the BIG things I’ve planned for this holiday season. This has happened to me before. I had the best intentions to check in on some of my favorite creators to see what they had to offer during the holiday season., but then I got busy and missed out. There’s no going back in time, so I want you to know what’s coming this year and feel prepared to plan for it! I want to give you as much of a heads-up as possible. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Episode Highlights How the Co-Op Has Evolved and Why Boss Project is My Life’s Mission [0:01:48] The Thousand-Foot View of How I Look at Business [0:05:48] Your Chance to Get the Best Deal Ever on the Co-Op [0:07:30] Even More Tools You’ll Get When You Join the Co-Op [0:11:06] The Tip of the Iceberg: Access to the Entire Template Shop [0:14:51] Value-based Pricing and a Preview of What My Amazing Affiliate Partners Are Doing [0:20:17] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast . Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 877: Sleep Smarter, Not Harder: Biohacks for High-Performing Entrepreneurs with Tanessa Shears 46:03
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46:03When looking to make positive changes in your life, why not start with making sure you’re sleeping well? If you are having a hard time falling asleep, staying asleep, and battling with overall energy levels, then this episode is for you! Joining us is the incredible health consultant Tanessa Shears to discuss how you can sleep smarter and share bio-hacks to become a better-performing entrepreneur. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Tanessa started her business as a personal trainer and nutrition coach and she very quickly realized that so many of her clients were entrepreneurs who needed that extra push to optimize their health. Sleep is often a forgotten component of health and when Tanessa was pregnant, she became more aware of how little sleep entrepreneurs are getting and how that is affecting their businesses. That is why she incorporated a third pillar into her business, sleep! Tune into this conversation to hear a breakdown of the architecture of your sleep, how to sleep better, creating the right environment to help your brain and body wind down for sleep, wearable sleep tracking devices and so much more! Episode Highlights The Architecture of Your Sleep. [0:08:37] How Do We Sleep Better? [0:12:51] The ‘Zone Out’ Period and How to Fall Asleep Easier. [0:16:43] What Slowing Down Can Look Like. [0:25:33] Tanessa’s Favorite Wearable Tech and How She Incorporates it Into Her Work. [0:30:47] What to Do When Either Your Deep Sleep or REM Sleep is Suffering. [0:36:20] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 876: Leads on Autopilot: How to Get Your First (or Next) 1,000 Subscribers 1:10:08
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1:10:08Recently, I taught a live workshop that was so packed with valuable info that I wanted to make sure more people had access to it. Today’s podcast is the audio version of The Leads on Autopilot workshop. If you’d prefer to view the visual slides as well, you can register to watch the complete video replay at no cost— consider it my gift to you. I want to see you be successful, which is why I created this value-packed episode. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Tune in to learn more about: THE roadmap to getting your first (or next) 1000 subscribers. How to generate leads on autopilot, regardless of your current tech background The exact strategies businesses with lists of 50k+ are using to rapidly build their email list Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 875: Everything You Need to Know About “Email List Jumpstart” 37:42
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37:42I am so excited to introduce you to my brand-new course, Email List Jumpstart! I know there can be a lot of moving pieces when it comes to growing and building an email list, but I want to show you how you can do this live, in real time, and in a way that is super easy for you to maintain. We’re talking an hour a week! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! This course isn’t just about theory; it’s packed with practical, actionable strategies that I’ve personally tested and refined. After realizing that so many of you are struggling to build or grow your email lists, I knew I had to create something that could meet you where you are and help you thrive. Whether you’re starting from scratch or looking to supercharge your existing list, Email List Jumpstart offers both foundational and advanced strategies to help you attract the right leads and turn them into loyal customers. Episode Highlights Why I Built Email List Jumpstart [0:01:20] Building a Business That Honors Life First With Your Email List [0:08:55] Why Email Works [0:14:23] What to Expect From Email List Jumpstart [0:15:50] The World’s Smallest Sales Funnel [0:21:09] Automation That Works for You [0:22:17] Jumpstart Your Email List Today [0:24:06] In this episode, I’ll walk you through the backstory of how this course came to life, the unique approach I took to ensure its effectiveness, and what you can expect when you dive in. Plus, I’ll share some of the advanced techniques that can take your email marketing to the next level. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 874: Building a Lucrative Newsletter Business Model with Jack Appleby 42:58
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42:58So many people have been telling me that I have to meet the creator of Future Social, Jack Appleby, and today, he is on the podcast so you can hear his story! He is monetizing and building a business in an incredibly unique way and I can’t wait for you to hear all about it. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Jack has had an extensive career with quite an intense growth trajectory going from zero to 60,000 subscribers almost instantaneously. But he is not making his money as a social media influencer. Instead, Jack’s main income in his half-million-dollar business comes from his newsletter! Something most people only use as a lead magnet. Today he delves into how he did it, the importance of creating value-based content, the art of selling creative ideas, and so much more! Episode Highlights The Tangible Things Jack Does to Get People on His Newsletter [0:06:32] Why Jack Decided to Make His Newsletter the Main Monetization of His Business [0:10:43] Developing the Skill of Selling Creative Ideas [0:16:04] The Future of Future Social and Jack Appleby [0:26:48] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 873: 9 Ultimate Lead Magnets & The Secret to Attracting Ideal Clients 37:13
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37:13If you were to sit me down with a glass of wine and ask me what I think about lead magnets, I would give you a lot of detail about what I think is and isn’t working in the online business world today. Lead magnets have changed a lot in the past ten years and a huge part of that is because our entire creator economy has changed the online landscape. Ten years ago, knowledge databases for tech tools did not exist. YouTube was not this robust library and Google even left us with unanswered questions. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Today, it feels like you could Google anything, and if you can’t, you can just ask AI. So, why would someone want to give you their email address to hear what you have to say? I want to talk about it because lead magnets are still an incredibly powerful, critical tool in your ability to grow and build your email list. I have personally added tens of thousands of subscribers to my email list using a wide variety of strategies over the last six months. If you’re curious about how I’ve been building recently, I want to give you all of my strategies . But today, I want to talk about what’s effective for you! Episode Highlights What Lead Magnets Actually Do [0:02:19] One Thing Most People Forget When They’re Thinking About Lead Magnets [0:06:58] Simple Lead Magnets You Could Be Delivering in Text Only [0:14:08] Complex Options That Might Not Take as Long as You Think [0:23:31] The Most Complex Way of All to Get Started [0:28:38] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 872: Savings Strategies for Entrepreneurs: How Gina Knox’s Clients Saved $7.5 Million Dollars 52:31
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52:31As the owner of a small business, every dollar counts, and strategic financial management can make all the difference. Today, we’re joined by self-proclaimed money nerd, Gina Knox, a money coach for entrepreneurs with variable income. Gina teaches business owners how to build their savings, pay themselves well, and create a wealth portfolio. In the last three years alone, she has helped her clients save over $7.5 million! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! In this episode, we break down tactical ways to approach cash flow, new ways to look at debt, and the money mindset beliefs you need to readdress to feel empowered to build the wealth you dream of! Gina also shares her unique perspective on some common industry strategies, offering you alternative paths to reach your financial goals. Whether you're a seasoned entrepreneur or just starting out, this conversation will provide you with new opportunities to reassess the thought patterns and money beliefs that have been holding you back! Episode Highlights An Unconventional Path to a Fulfilling, Finance-Focused Career. [0:01:45] How NOT to Manage Your Business and Personal Finances. [0:11:28] The Cash Flow Waterfall Method. [0:17:50] Why it’s Important to Reframe Your Perspective on Debt. [0:23:07] Your Guide to Mastering Your Money Mindset. [0:29:14] The Variable Income System for Paying Yourself Well. [0:38:48] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
I want nothing more than for y’all to get real results in your business, create revenue, have real connections, and ultimately leverage email marketing to build your business. I’ve been on an email kick lately. It’s all I want to talk about. I have seen the results! Today, I want to talk to you about how I make sales every single day using email. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! I also share a brand new case study I put together. I have been on a mission to get more visible. In the first six months of this year, I built nearly 10,000 new leads into my world via my email list. I wanted to provide a step-by-step roadmap of how I’ve done that. You can find it at bossproject.com/leads. Episode Highlights The Start of My Story (And Why it Might Look a Lot Like Yours) [0:02:48] Making It Sustainable with an Evergreen Approach [0:10:26] Where to Start If You Dream of Making Sales Every Day [0:13:50] Overcoming the Fears that Keep Your Business Small [0:16:01] What We Can Learn from Big Businesses [0:18:35] The Art of Being Consistent Without Leaning Into Overkill [0:22:48] Using the Curiosity Factor to Create Consistency [0:26:08] Some of the (Many) Ways You Can Communicate Using Email [0:30:15] Your Ultimate Goal with Email Marketing [0:36:45] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 870: Industry Predictions: The Future of Email Marketing with Natalie Franke 1:05:05
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1:05:05Rarely do we open Instagram and go; what are you going to sell me today? But when you open email, especially your promotions tab, there is a different intent. You use email to communicate, but more than that, you open your promotions tab to see what deals are happening. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Today’s guest is Natalie Franke, a USA Today bestselling author, community builder, neuroscience nerd, and mama bear for small businesses. As Head of Marketing at Flodesk, she leads tens of thousands of small business owners while fostering a spirit of community over competition around the world. Episode Highlights Natalie’s Non-Linear Journey to Head of Marketing at Flodesk [0:03:21] Hot Takes on the Future of Email Marketing [0:09:14] How Email Marketing Has Evolved Since It All Began [0:14:18] The Main Difference between SMS and Email Marketing [0:21:41] Why Natalie Believes that Email Marketing is Still the Bluest Ocean [0:26:35] Using Personalization to Help You Scale [0:26:35] How to Do More Than Just Adding to the Noise [0:39:15] What the Future of Email Might Hold [0:45:15] More Automation We Might See in the Years to Come [0:51:41] In this episode, we talk about the future of email marketing and where we see this industry going. We dig into whether we think email marketing is saturated, how selling will evolve via email, whether SMS and bot funnels are posing any threat, and surprising fun facts along the way! I know you’re going to get a ton out of this episode and also a lot of ideas for the things you may need to be prepared for in the future. Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 869: How to Build an Email List from Scratch 39:57
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39:57With email marketing, you get to drive traffic way more directly than you can with social posts. So many of you have been asking how to build an email list from scratch and today I want to dive right into this discussion! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Email is a powerful way to convert leads! An email sent to your list gives you direct access to 100% of your audience, unlike a social media post that will only be seen by 10% of your followers. You also own this list and you have control over how you engage with it. You also have the opportunity to segment your list and personalize your marketing, which helps build relationships with your audience. This year alone, I have added nearly 10,000 new subscribers to my email list and I want to give you all of the details in a free case study I created– head to bossproject.com/leads and get it now! Episode Highlights The Most Important Thing to Consider When Choosing an Email Provider. [0:08:23] Figuring Out How to Get People onto Your List. [0:20:33] The Two Main Things You Have to Set Up Next. [0:28:44] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 868: You Ghosted Your Email List - Craft Your Comeback Strategy 32:11
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32:11Have you ever ghosted your email list and wondered about how to make a comeback? Or if you even could! You're not alone, and I’m here to help. In this episode, I’m diving deep into the art of reengaging an inactive audience authentically and strategically. We’ll talk about why the gap happened, how to assess the situation, and, most importantly, how to craft a comeback plan that feels true to you. I’ll share actionable steps to get your email list going again, from providing genuine value to maintaining consistency. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! I know it can be overwhelming, but you’re not in this alone. I’ve heard your stories, and I’m excited to share insights and strategies to help you move forward. Whether it's finding inspiration or knowing how to avoid the pitfalls, we’re covering it all. Ready to turn that ghosted list into a thriving community? Your comeback story starts here – let’s make it happen! Episode Highlights Evaluate Where You Are At [0:03:25] The Risks of Reviving Your Email (And How to Address Them) [0:06:27] Are You Ready to Commit to Email? [0:08:37] How to Reengage Your Audience [0:10:54] Crafting Your Comeback [0:13:00] Finding What Works [0:15:35] Templates and Resources [0:20:34] How to Move Forward [0:21:33] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 867: The Latest Email Marketing Trends - Summer 2024 35:11
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35:11From the incredible potential of generative AI to the allure of fully customized experiences, there are numerous innovative ways to elevate your email strategy. While I can’t predict the future, I can share what I’m seeing in the world of email marketing to help you stay ahead of the curve! By leveraging industry research, inbox analysis, and deep reflection on my own business, I’ve compiled some of the hottest trends for 2024. These insights will help you harness the power of email marketing and take your campaigns to the next level. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! If you haven’t yet considered email marketing as an opportunity for your business, this is your sign to start! Whether you're a seasoned pro or just getting started, these trends will guide you in creating engaging, relevant content for 2024 and beyond. Don't miss this opportunity to revolutionize your email marketing strategy and stand out in the ever-evolving digital landscape. Episode Highlights: Why Email Marketing Matters for Your Business, Even If It's Not Your Core Focus. [0:02:01] Unlocking the Power of Email Content. [0:08:58] Harnessing AI Innovation while Maintaining Your Personal Touch. [0:11:58] Trends in Mobile-First Email Design (and Why It’s So Important). [0:14:46] Boosting List Growth Through Recommendations. [0:19:30] How to Leverage Customization in Your Email Campaigns. [0:23:24] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 866: How to Be Funny (... even if you're not) with Lianna Patch 39:50
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39:50Writing funny copy is an excellent way to make your brand memorable and connect with customers, but it can feel pretty risky. What if it’s not actually funny? Or worse, could you end up inadvertently offending someone? Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Joining us today to set our minds at ease is Lianna Patch, a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click – in that order. She’s written copy for Fresh Books, Igloo, and Manly Bands, among many other delightful clients, and regularly speaks at E-commerce and software conferences around the world. Today, we dig into how to write funny, memorable copy that sells, for your online business. In our conversation, Lianna shares practical tips and strategies she uses with her one-on-one clients for creating engaging and authentic content. Tune in to hear all her actionable advice on how to start using humor (even if it scares you), and create content that brings joy to your readers! Episode Highlights: The Power of Funny Copy [0:03:35] How to Start Adding Humor to Your Copy [0:04:30] Where to Avoid Being Funny [0:08:30] How Manly Bands went from Matter-of-Fact to Hilarious [0:10:05] Using Humor to Accomplish Goals [0:15:09] How to Create Irresistible CTAs [0:16:45] Don’t Be Afraid to Play with Language [0:20:05] Finding Humor in Unexpected Places [0:28:19] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 865: The Real Reason You're Not Achieving Your Goals 44:58
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44:58Many entrepreneurs set ambitious targets but often find themselves falling short. In this episode, we explore the REAL reason why you’re not achieving your goals, unpack the underlying beliefs that might be holding you back, and provide actionable insights to help you break through these barriers. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Join me as I delve into how you might be standing in your own way and offer strategies to move your business forward in alignment with your life goals. I share key mindset shifts to help reduce the pressure and constant stress that many entrepreneurs experience as their businesses scale and the goalposts keep shifting. Unfortunately, there is no one-size-fits-all roadmap for success, and self-doubt is often the biggest limitation. Luckily, by cultivating self-compassion, acting like the person you want to become, and focusing on small but consistent actions, you can overcome these hurdles! Tune in for some real-life examples and practical steps to help you transform your business, embrace the journey as an experiment, and start showing up as your best self today! Episode Highlights Reasons I’m No Longer Setting Goals for My Business. [0:02:41] Why There’s No Road Map for Success. [0:09:35] Breaking Free from the Self-Sabotage Cycle. [0:15:41] The Power of Acting like You're Already the Person You Want to Be. [0:25:10] How Worrying about Future Potential is Slowing Your Present Momentum. [0:36:39] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 864: What Women Really Think about Sales with Lisa Smith 43:49
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43:49Do you know what your customers really want? Or are you mostly relying on assumptions to drive your sales? In today’s episode, we are joined by Lisa Smith, Founder, CEO, and Business Growth Partner at Smith Co., where she works with female and BIPOC business owners to help them remove sales roadblocks. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! What stands out most about Lisa and how she serves her clients is her powerful, data-driven approach to figuring out what they truly need. In one of her latest studies, Lisa did more than just survey her audience; she dug deep into the mindset and potential obstacles that people encounter in sales. Lisa has also generously made this work publicly available. She is committed to seeing others benefit from this information and will continue to grow the study in years to come! There’s a lot to unpack in today’s episode, from the fascinating results of Lisa’s study to the opportunities this represents for other business owners. Be sure to tune in as we explore what women really think about sales and discover what this means for your business! Episode Highlights Why 46% of Women Feel Negatively About the Word “Sales” [0:05:29] Sales as a Service [0:07:00] Debunking Myths About Women in Sales [0:11:11] Carving Out Time for Sales Success [0:12:57] How to Modernize Your Follow-Up Processes [0:20:44] What We Know About Optimism in 2024 [0:29:31] Lisa’s Future Surveys [0:33:03] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 863: The Power of Pause & How to Leverage it to Accelerate Your Online Business 41:20
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41:20Today we are digging into what it really takes to reinvigorate yourself. When I am feeling creative resistance, I have a tendency to try and push through – creating an unnecessary environment of stress. When you really slow down, you have the opportunity to gain a new perspective. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! I like to teach you through my own experiences so I wanted to put myself in my client's shoes. At the end of last year and the beginning of this year, I found that my clients were really resistant to showing up online and I started questioning why. I realized that the resistance largely stemmed from the fear that my clients once understood social media and now no longer do! Episode Highlights How Slowing Down Will Ultimately Help You Speed Up [0:10:56] Remember to Find Joy in Your Business [0:17:22] How Balance Will Make Your Business Sustainable [0:26:33] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 892: Black Friday Success Blueprint: How to Plan Your Next Holiday Promotion 36:40
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36:40Holiday season is fast approaching and if you aren’t ready to take advantage of the holiday push or Black Friday, you’re leaving money on the table! Stores are starting their holiday pushes sooner than ever before and sales that used to last a couple of days are now lasting weeks or even months. This can be incredibly overwhelming for small business owners because it makes you worry about how much you have to do holiday promotion-wise. I have seen what happens when you ignore the holiday sales and it’s not good. I truly think it’s possible to strike a balance between family time and taking advantage of a time when people are spending more money. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! There are so many things that you could do and I would like to give you actionable tips today to help you during this time! If you want more of a step-by-step solution, I’ve created an entire Black Friday Holiday Prep Mini-Course so be sure to check it out! Episode Highlights Why is Leveraging Holiday Promotions Important? [0:03:40] The Offer Versus the Promotion [0:08:05] How to Structure Your Marketing Schedule [0:18:41] The One Tip You Need to Maximize Your Visibility [0:26:09] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast . Sponsors: Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit. Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun.…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 891: Going Back to Work After Chaos: Returning to Business as Usual 29:35
29:35
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29:35If you are ever torn between life and business, you do not need permission to choose YOU! When you build your business with intention, it will work for you, even when life surprises you. It’s more than okay to prioritize yourself over your business with zero guilt. A few months ago, I got a call saying that my dad had a stroke. The following weeks unfolded so dramatically as his condition went from bad to worse. It became very clear that this wasn’t just a typical stroke. Eventually, we found out he has a very rare autoimmune disease that caused him to require around-the-clock care all of a sudden. I was simply not prepared for this. Keep in mind, during all of this, my business still had to keep running. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Episode Highlights Why September Was My Best Financial Month of 2024. [0:10:49] Building a Business That Works for You! [0:12:11] How to “Go Back to Normal” After Life’s Chaos. [0:15:11] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 890: Leveraging Digital Products to Get PAID to Bring In Hot Leads 22:36
22:36
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22:36Believe it or not, the profit from your first sale isn’t the key to your business’s long-term success. In fact, if you’re getting paid at all to bring in qualified leads, you’re already ahead of most people selling products and services online. If you’re looking for more leads or want to sell and leverage digital products without getting lost in flashy marketing tactics, this is the perfect episode for you! You’ll learn how to attract leads and get paid at the same time. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Episode Highlights Why Your Initial Sale's Profit Isn’t Everything [0:11:28] Attract the Right Audience with Digital Products [0:15:01] Build Your List Strategically Without Freebies [0:21:20] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 889: How to Generate $1k in Sales BEFORE You Build Your Next Digital Product 40:16
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40:16Running a pre-sale is the perfect tool if you want to sell more digital products and courses. On today’s podcast, we’re talking about what pre-sales are and how your business can benefit from them. Tune in to learn some simple strategies to help you get started generating sales before building your next digital product! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Episode Highlights A Win-Win for You and Your Customers [0:03:45] Start With a Simple Strategy [0:16:16] How to Plan Your Pricing [0:23:16] Create Something That’s Easy to Implement [0:27:53] Take Action Toward Your Plan Today [0:32:30] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 888: The Best Thing You’ve Done For Your Online Business Maybe Ever 58:29
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58:29I taught a live workshop recently that was so packed with valuable info that I wanted to make sure more people had access to it. Today’s podcast is the audio version of The Market Shift workshop. I want you to become more successful, so I’m sharing the exact methods I used to build the foundations of my business! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! I'm about to walk you through the current landscape of online businesses, show you the quickest path to success, and how to strategically layer in multiple income streams to boost your revenue. I’m revealing the insider tips that lead to more predictable income and scalable growth, no matter where you're starting from. Tune in to learn: THE ecosystem that represents online businesses today How to create more predictable income and sustainably scale—regardless of where you’re starting today The AI secrets top entrepreneurs use to stay ahead, boost productivity, and secure their future The equation that’s making wealthy people wealthier (so you can steal, copy & paste it) Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 887: The 9-5 Exit Strategy: How I Left & What I'd Do Differently 44:51
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44:51Leaving corporate for good and starting your own business can be a daunting task. However, with strategic preparation, you can do it without feeling totally overwhelmed. In today’s episode, I’m sharing the story of my transition from corporate to starting my own business in 2015, and how I would go about doing it all over again today. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! In 2015, the online world was a completely different place, and launching your own business came with many more challenges than it does now. Over the years, technology has advanced, making it easier than ever to make money online and streamline your operations. While these tools have made entrepreneurship more accessible, they’ve also made it harder to stand out. Join me as I share my journey, the lessons I've picked up, and my advice for anyone ready to leave the corporate world and start their own business today! Episode Highlights My Career After College [0:00:42] Corporate Challenges and Frustrations [0:06:32] The Benefits I Gained From Corporate [0:11:41] The Differences Between 2015 and Now [0:14:10] Here’s How it Went Down [0:17:05] How I’d Do it Again in Today’s World [0:28:59] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 886: Just Launched Your First Digital Product: What Next? 29:50
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29:50The feeling never gets old: it makes me so happy when our clients post in our community and tell me that they’ve launched their very first digital product! I want to make sure that you get the most out of all the time, work, and energy that you put into your offer. Ultimately, it’s only going to perform if you have access to the people who are going to be the most interested in what you have to offer. So, in today’s episode, I want to talk a little bit about what comes next. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Episode Highlights Your First Order of Business: Celebrate! [0:02:10] How to Actually Get Traffic to Your Offers [0:04:11] Finding the Right Channels to Get Organic Reach [0:08:24] Take a Break from the Content Hamster Wheel [0:11:32] Two Things to Keep in Mind When You’re Building Awareness [0:15:42] How to Make it All Easier Than Ever Before [0:20:10] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 885: Why Starting with Services is the FASTEST Way to Leave Your 9-5 with Abbey Ashley 50:42
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50:42Today on the Strategy Hour Podcast, Abbey Ashley joins me again to discuss how to leave your nine-to-five as quickly as possible. In this conversation, she is going to share how you can start selling services and grow your business fast so that you can replace the income from your job with it. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! In 2015, Abbey was pregnant with her second child and drowning in financial responsibility. After trying all sorts of businesses, she realized how many business owners need help and decided to try to make a business out of helping them. She started her own virtual assistant business, grew it quickly, and replaced her full-time income. Now she has trained thousands of people on how to do the same and she has a community of over 130 000 virtual assistants that she coaches and mentors along the way. Episode Highlights How to Make the Transition from Working 9-5 to Selling Services [0:07:58] Just Get Yourself Out There [0:15:05] How to Secure Your First Few Clients [0:22:16] When to Start Building Your Audience [0:33:12] Knowing When to Leave Your 9-5 and Prioritize Your Business Full-Time [0:38:57] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 884: How I Made $288k from a $29 Digital Product 31:40
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31:40I’m still amazed that a digital product I created resulted in $ 288,000 in sales and added 10,000 people to my email list– and they paid to join it! I’m going to share all about it in today’s show. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! One of the reasons I love recommending digital products is that they act as a starting point, and once you’ve built them, you can sell them over and over. Unlike many other offers in your business, you don’t have to start from scratch each time someone buys. Episode Highlights The Secret to Building a Thriving Offer Ecosystem [0:07:36] Why Digital Products Stand Out [0:10:07] How Digital Products Saved My Business [0:12:44] What You Can Achieve with the Right Strategy [0:20:10] My Strategy for Digital Product Success [0:23:07] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 883: Launch Your Digital Product in Just One Day 32:40
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32:40If there’s one thing I want you to take away from this pep talk, it’s this: the decisions you make today aren’t set in stone. Whatever you launch, it's an opportunity. Whether it succeeds or not, you’re going to learn something from it. The world will respond, and your job is to listen. As business owners, we often rush through things and don’t take the time to truly listen to what feedback is telling us. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Not everything I’ve done has been a success, and that’s completely fine! In fact, I’ve learned the most from what I would call my failures. Today, I want you to forget about creating the most shareable digital product or following the latest trends. Instead, focus on solving a real problem. Whether it’s a template, guide, or script, aim to make a meaningful impact. The more real results you deliver, the more your clients will see the value in what you offer. Episode Highlights A Story About One of My Early Failures [0:08:20] What Happens When You Think You’ve Got It All Figured Out [0:18:13] Lessons From My First Digital Product Launch [0:23:05] Taking Things One Step at a Time [0:26:14] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 882: Digital Products I Would AVOID When You're Just Getting Started 34:51
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34:51It’s hard to believe that I’ve been creating digital products for over eight years now! I’ve learned so much that I want to share with other creators, because I want to see more people be successful with their digital creations too. Today I’m sharing which kinds of digital products I definitely wouldn’t create if I was just getting started. I think you’ll be surprised– the ones I’d skip aren’t what you’d expect. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Episode Highlights Avoid these 2 Very Common Mistakes [0:02:32] Scratching an Itch is Most Effective [0:04:22] Keep it Simple & Deliver Transformation [0:09:13] Highlight Your Affiliate Products Inside [0:12:13] Our Main Bread & Butter Digital Offers [0:16:53] Maximizing Integrations for the Win [0:20:03] Get Visible & Bring People into Your World [0:23:42] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 881: How I Built a Million-Dollar Digital Product Empire 37:11
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37:11The most important thing to me in my business is to help my clients achieve their goals. Today, I want to break down what it took to build my multi-million dollar product empire and give you a blueprint of how I did it so that you can get started and launch your very own digital product. In 2016, I got caught in a five-car pile-up and suffered a traumatic brain injury that drastically changed my life. It taught me that my business was solely dependent on me and this was a massive wake-up call! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! I decided to find ways to make more money without the business relying on me directly. I did this in a variety of ways over the years, and if you’ve been listening for a while, you’ll know just how innovative I’ve become. Eventually, I took on creating digital products, and boy, was I in for a surprise! It impacted my life and business so much and it has helped so many of you. I sold digital products for almost a decade before I started teaching about it and I have been through so much that now I feel ready to share my experience and teach it to people. Episode Highlights How My First Digital Product Launch Created Daily Sales [0:06:39] Keeping Your Business Afloat Even When You’re Sinking [0:16:24] Choosing a Product, Getting Leads and Launching [0:22:37] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 880: When to DIY Meta Ads vs Hire an Ads Pro with Kwadwo Sampany-Kessie 46:11
46:11
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46:11There is definitely a trick to running Meta ads and it can take some time to figure out how to do it. Today, on the show, Kwadwo Sampany-Kessie discusses when to run Meta ads yourself and when it’s time to hire a pro. He’s a successful Facebook Ads Manager and Strategy Partner and host of The Art of Online Business Podcast. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! Kwadwo started his career teaching expats in China and got a reputation as “the Facebook ad guy” for creating silly videos while living there. When he and his family got stuck in Mexico during COVID-19, his business teaching Chinese crumbled (as so many did during the pandemic), and Kwadwo got a job running Facebook ads at an ad agency. Now, he has turned that into a whole new business! While in China, Kwadwo believes that he was running Facebook ads “the wrong way" and it was only when he started running them at the ad agency during COVID that he learned the right way to do it. Today, he is here to tell us all about the strategy and mindset required to run ads like a pro, the benefits of using ads, when to go with organic reach, knowing when to outsource ad management, Meta ad mistakes, and more. Free Guide: The 7 Biggest FB Ad Mistakes Course Creators Make That Burn Through $$$ and Kill Results Episode Highlights How Strategy and Mindset Can Get You Started in Ads. [0:09:56] What Ads are Doing for Course Creators and Small Business Owners. [0:16:44] Knowing When to Manage Ads Yourself and When to Use an Ads Manager. [0:22:17] Common Mistakes People Are Making with Meta Ads. [0:30:37] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 879: Marketing Magic: Business Lessons from the Muppets and Goat-2-Meeting with Andrew Davis 45:30
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45:30Today on the Podcast, we have Andrew Davis, a Best-Selling Author and Internationally Acclaimed Keynote Speaker. He has appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and BBC. Andrew has crafted documentary films and award-winning content for tiny startups and Fortune 500 brands. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! In this episode, we’re talking about marketing lessons we can learn from The Muppets, what the pandemic did for a goat farm, and if your digital doppelganger should be your own property or owned by the company you work for. This convo is going to spark your creativity and get you thinking in new ways. You’ll walk away excited about how you can leverage AI in your own business. Episode Highlights The Wild Ride of Andrew’s Career and Learning from the Best in the Business A Path to Public Speaking and the Power of Partnerships Thinking Big and Starting Small: a Four-Step Process to Embracing Constraints How Goat-2-Meeting Leveraged Limitations Understanding the True Superpower of AI An Insider’s Perspective on the Future of AI in Marketing Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project
1 878: Keeping SEO Relevant in the New Era of AI with Zach Boyette 44:12
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44:12AI is one of the things that is probably at the forefront of every business owner’s mind, and if you feel like you don’t quite know what’s going on, you are not alone! In this conversation, marketing entrepreneur and digital nomad Zach Boyette joins us to discuss how to stay SEO-relevant in the age of “robots.” Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links ! AI is changing so many parts of marketing right now. A great way to get on top of these new changes is to focus on the SEO side of things. Many of you might know how to get to the top of Google searches but may be clueless when it comes to doing the same on ChatGPT and Gemini, for example. Today, Zach walks us through what brands can do to improve SEO using AI. Episode Highlights How to Leverage AI to Improve Search Engine Optimization. [0:04:54] How to Become a Top Search Result on Large-Language Models. [0:14:39] The Future of Marketing in the World of AI. [0:32:24] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast .…
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